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Case Study: Dr Pharmacy’s growing and engaged Community

Promoting Dementia Awareness as part of a HLP Campaign we launched

Promoting Dementia Awareness as part of a Healthy Living Pharmacy Campaign we launched

“Pharmacy Mentor are currently managing our Social Media strategy (Facebook, Instagram, Twitter, LinkedIn and Google My Business) and we’re very happy with the quality of posts being published. Since we went digital, we have noticed an increase in footfall to our pharmacy and by tagging local businesses in our posts, we’re creating better relationships in the area.”
Huma – Director and Superintendent Pharmacist

About

Dr Pharmacy is an Independent Contractor situated in Luton and is the only pharmacy that is open from 9am until Midnight, 365 days a year in the whole of North London.

Challenges

The Director and Superintendent Pharmacist of this business further educated herself on the importance of Social Media for Community Pharmacy and understood that going digital provided an opportunity to engage the local community better. However, due to a lack of time and expertise, she needed help in implementing and managing this part of her business.

Solutions

Pharmacy Mentor executes The Social Media Driver Pack and then upgrades and continues to implement The targeted Social Media GROWTH and Search Engine BOOSTER Pack.

Results

TARGETED audience growth across all social channels has been growing steadily with growth spikes occurring when doing paid Facebook Ads. These targeted Ads typically reach between 10,000 and 20,000 people in the local and surrounding areas. Huma, the director, believes there has been a noticeable change in footfall since implementing a social media strategy. Tagging local businesses and important local authorities, such as the NHS Luton CCG, is provoking shares and comments across their pages to help build brand awareness and improve relationships

Recently created a blog attached to their website and now producing highly targeted content to promote their pharmacy services in the area (local SEO). Already gaining traction with comments from the public but will update with results as this matures.

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’d be glad to help.

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Case Study: The Birth of a Digital Green Cross Chemist

 

Helping one of their branches promote themselves and their Christmas stock across Facebook

“Pharmacy Mentor have transformed our digital capacity with a brand new website, a Facebook page and regular postings, online videos and a growing digital community of patients and customers. And this is just the start! “
Andrew – Director and Superintendent Pharmacist

About

Green Cross Chemists Ltd are the largest chain of Independent Pharmacies in Sheffield and have been providing healthcare in the city since 1992.

Challenges

Although the company director understood the importance of being online, he didn’t know where to start and was unable to find the time to dedicate to it. This led to long delays in getting a website created, let alone introduce Social Media into the company strategy.

Solutions

Pharmacy Mentor creates and executes a bespoke digital marketing strategy that includes:

  • Creating a custom-built, modern website designed for the experience we expect from users today
  • A tailor-made Social Media Marketing pack covering Facebook and Instagram
  • Blogging for target keywords around their pharmacy services

Results

The company is now proudly and prominently positioned online. Their professional website mirrors their company on the ground and is receiving queries via email to help reduce the number of calls in the pharmacy.

Pharmacy Mentor is driving a strategy on Facebook (organic and paid) and Instagram. This is helping grow and engage with a loyal audience in their catchment areas and build brand awareness. This is now an integral part of their overall business strategy.

By creating highly-targeted blog posts, we’re positioning their pharmacy services on page one of Google for the keywords people are searching for. As a result, website traffic has increased and their services are now competing better with those offered by the large chains.

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’d be glad to help.

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The Pharmacy Digital Diagnosis
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The Pharmacy Digital Diagnosis – How digital is your pharmacy?

LEARN THROUGH VIDEO

LEARN THROUGH READING

Is your pharmacy catering for the digital behaviour of your customers and patients?

In a world where we’re online more than we actually sleep, where online retail sales are breaking records year on year and where 40 million of us in the UK are now active on Social Media…have you considered what kind of presence your pharmacy has online to cater for this behaviour?

Can people find the services you offer on Google before they leave the house? Are you maximising the use of Facebook to target those people and businesses around you? Is your website fit for purpose for the 21st century?

Having a digital presence is just as important as having a physical presence these days and there are so many tools you can use that will help market your services better, create stronger business and customer relationships, and help drive pharmacy footfall and website traffic.

So, in light of this, I wanna help you understand the current health of your pharmacy online and what kind of opportunities lie ahead of you through what I have coined as the “Pharmacy Digital Diagnosis”. Let me explain what this is in a bit more detail.

What is a Pharmacy Digital Diagnosis?

 

Pharmacy Digital Diagnosis Screen Shot Example

An example shot from the digital diagnosis of a chemist in Nottingham

 

Essentially, a Pharmacy Digital Diagnosis is where I screen your pharmacy business to help you realise:

 

  • What your current online presence is like
  • How well you’re marketing your pharmacy online, and
  • What opportunities exist for your business in terms of digital marketing

 

Through screencasting and voiceover, I will examine each of the digital marketing channels you’re using and the strategies you may be employing, and advise you on:

 

  • What’s good about them
  • What’s not so good about them
  • And what can be done to improve them, which will lead to better results

 

All of this is then packaged into a short and concise video which I will send you via email so you can watch, learn and digest in your own time.

I conduct each and every Diagnosis for free of course and what you do with your video is completely up to you. But, if you want to talk to me about how you can improve your presence online, market your pharmacy services better or would like me to implement and manage a more powerful digital marketing strategy for you, then I’m all ears! Get in touch with me by phone, Whatsapp, Email, Skype, FaceTime, LinkedIn, Facebook (you get my drift), and I’ll get back to you right away 🙂

Looking forward to helping you get digital.

All the best,

Saam

Click here to request a FREE digital diagnosis of your business now

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