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Case Study: Reach Pharmacy’s Flu Jab Service Google Domination

Marketing your Flu Jab Service Digitally will help you deliver more vaccinations

Marketing your Flu Jab Service digitally will help you deliver more vaccinations

About

Reach Pharmacy are a small chain pharmacy in and around the city of Glasgow in Scotland.

Challenges

The director has a good understanding of digital marketing and knows how important it is when promoting services locally. He wanted to create more visibility of the Flu Jab service they are offering on Google but didn’t want to go down the route of paid advertising.

Solutions

Pharmacy Mentor creates an optimised blog post that focuses on the most common keywords associated with the flu jab service in Glasgow.

Results

Two months after publishing, the blog post has topped Google for the keywords “flu jab Glasgow”, beating the likes of Boots and Lloyds. Analytics confirmed the posts’ popularity during the 2017 flu season and is expected to be better engaged for 2018 and beyond. The combination of this blog post and their Pharmacy Flu Jabs entry means they are dominating the Google rankings in this niche.

Looking for help in marketing your services better and building an online presence? Please get in touch with us. We’ll be glad to help.

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MediaPharm is an All-in-One Online Pharmacy Training provider
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MediaPharm Case Study: Content Creation, Audience Building and Client Aquisition

Helping MediaPharm market digitally

Paul and Fawz, Co-founders of the all-in-one pharmacy training provider, MediaPharm

“Before we took on Saam and Pharmacy Mentor, we didn’t have a digital strategy and we knew we needed one. It was the best choice we could have made. Not only is he helping us drive a solid digital strategy and create professional content, his knowledge in online business and marketing is invaluable. Thanks, Saam.”
Paul Lowndes – Co-founder and Director

About

MediaPharm is a GPhC-accredited pharmacy training provider designed to alleviate the problems associated with pharmacy training. They provide a unique software-based training platform that automates training.

Challenges

The challenges that Paul and the other team faced were that they didn’t have a digital marketing strategy in place, even though they knew this to be critical. They didn’t know where to begin nor understand what channels they should be using to return the most investment.

Solutions

Pharmacy Mentor works with them to develop a bespoke digital marketing strategy and to execute, focussing efforts on content creation and LinkedIn.

Results

Developed and is driving an entirely new strategy that is fresh, professional and engaging. Building up a highly targeted audience on LinkedIn and is now creating optimised blog content to improve visibility on Google. The increase in digital activity has led to an increase in website traffic and ultimately demo leads.

Saam Ali - The Pharmacy Mentor

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with me and I’ll be glad to help.

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