Google Ads for pharmacies. They’re happening on a small scale right now for Travel Clinics and Private Services, compared to the rest of the business world. But they’re growing, as people realise how much money they can make using them.
How do Google Ads work?
Even if you appear at the top of the page organically, companies and pharmacies using Google Ads appear above this because of the way the Google results are laid out. (Strangely, Google rewards people giving them money?)
How do they do it?
It’s really simple.
- Create a Google Ads account.
- Make a Google Ad.
- They choose search terms to target, such as “Travel Clinic.”
Then when people search for things that are related to Travel Clinics on Google, e.g., Travel Vaccinations – the ad appears like this:
It might seem like a waste of money to pay for ads to appear when you are already ranking at the top organically, but if you don’t, you’re giving advertisers an opportunity to appear above you and steal the customers who were looking for you.
Especially when they’re searching for something like “Travel Vaccines.”
I don’t know about you, but I don’t go home and search for Travel Clinics to relax. It’s because I need one. Now assume I don’t care where I get my vaccine from, I just want the damn thing. So I’m going to click on the first relevant thing I see.
And if that’s an Ad, that’s exactly what I’ll click on. If they make it easy for me to book on their site, and they’re the price I’m expecting to pay, then I book my appointment and go on with the things I actually want to be doing.
And that’s it. Deal done. Transaction over. It cost that business however much Google charged them for a click, which on average is between 50p-£1.
How can you get a piece of that sweet, sweet Google Ads pie?
If you can’t beat ‘em, join ’em. Funnily enough, it’s really simple.
- You create a Google Ads account.
- Then you make a Google Ad.
- You choose search terms to target, such as “Travel Clinic.”
Then when people search for things that are related to Travel Clinics on Google, e.g., Travel Vaccinations – the ad appears as above.
If that all sounds familiar, it’s because it’s exactly the same process that they used to get all the customers unchallenged. Except now you’re actually competing for the business, not just standing by and letting them take it.
The best part? You have something they don’t. You have access to a digital marketing agency that runs Google Ads for pharmacies all the time.
We know the ads that work, the best times to run them, and the way to set them up for success. Your ads will attract clicks, even when alongside another ad.
Unconvinced by Google Ads?
You’ll likely want to understand how this happens, to get similar results for your pharmacy.
You might have tried Google Ads for your pharmacy and not seen much success from them. You might have heard horror stories of people pouring thousands of pounds down a black hole with no return. This is entirely possible, when Google Ads are run without the proper knowledge of how to get results.
But our results speak for themselves. Here’s an Ad we pointed towards a website. Note – we are showing you SMART Campaigns here, not Advanced Campaigns. We’ll be adding info about Advanced Google Ads at a later point.
It gave the option to call immediately or visit the website for more information, as well as links to book appointments for that service. 50p/click which is the low end of average. Think we’re showing off? I literally just picked a random ad. Here’s another one. (This was the second one we looked at, I can’t even guarantee it’s the best performing.)
This second Ad was promoting a Flu Jab service (the Pharmacy forgot they’d asked us to do it and were wondering why they were getting private flu jab enquiries!) They got an even lower cost per click at 30p! This one was aimed at driving calls to the pharmacy and physical visits.
You lose customers by not showing up when they’re searching online.
Exceptional results even without a massive budget.
Both of these ads are LOW budgets. And we don’t recommend that. For multiple reasons.
- Our management fee remains the same regardless of your budget (unless you want super serious Ads). So the more you spend, the greater the value is.
- The same is true of Google’s charges. The more you budget, the lower your average cost per click is. It’s the equivalent of buying in bulk.
- A limited budget means that your ad switches off during the day when the daily budget runs out. This means lots of people could be searching for your service and your ad stops displaying whilst your competitor’s ad keeps going. And they go back to winning all the business.
Also, please note that the above ads were run on SMART campaigns which is the basic form of Google Ads. Advanced Ads require more budget and management fees because of the data we are gathering. We’re learning exactly how to make the best ROI from every pound we spend.
Want to increase clinical bookings with Google Ads? Book a call and we’ll get you up and running.