18,400 travel clinic bookings in 2022
This Pharmacy has a thriving clinic, because they committed to marketing it properly. Over the past three years, we’ve developed their marketing piece by piece, until now they’ve got a thriving model where any input (investment) drives significant output (returns).

About this Pharmacy

This Pharmacy in the North is a standalone Pharmacy. They run multiple clinics, one of which is their Travel Clinic, and have been marketing through us since early 2019. It’s worth noting they are a Late-Night Pharmacy, which allows for a greater number of bookings than pharmacies who open traditional hours.

The Challenge

The Challenge with this Pharmacy isn’t especially situational for 2022. They came to us in 2019, wanting, as most pharmacies do, their clinics promoting, having taken on the full suite of PGD’s from Pharmadoctor.

Whilst we marketed their pharmacy through Facebook and Google Adverts, we managed their Social Media and grew the page by hundreds of followers.

We also built them a standalone Travel Clinic website (separate from their templated Pharmacy website from another provider) with an online booking calendar that can be used across two websites – their custom-built pharmacy and travel clinic websites – they didn’t have a booking system before. The total cost was around £1500 in 2019 (legacy pricing).

Following that, and a highly successful PCR Testing campaign using SEO and Google Ads across 2020 and 2021, it was once again time for Travel Clinic bookings in 2022.

The total spend for 2022 was around £75k including improvements to their Travel Clinic website (and we completely redesigned their Pharmacy website from that pre-existing templated one.)

£68k of this went on Google Ads budget, with their SEO work from 2020/21 still working for them.

The Results

With SEO in place, they drive a significant amount of organic page views to both their Travel Clinic and Pharmacy Websites. The image below shows how many people are visiting the Travel Clinic website on any given day and the source of the visitor.

screenshot of Google Analytics showing that the website gets more organic traffic than paid

Source of traffic to their Travel Clinic website

They’ve also invested significantly into Google Ads, with our Advanced Google Ads management. Their lifetime spend with Google is around £117k over the course of around five years, but it’s been dramatically increased since we’ve set up the rest of their digital ecosystem. (£68k of this budget was spent in 2022).

That sounds like a lot.

But with a total of 18,429 bookings, each averaging around £100 spend with some spends in excess of £300, that £68k investment has yielded between £1,105,740 and £1,842,900 in revenue for 2022.

Google Adverts for Travel Clinic Case Study

17.4k conversions over the three years, averaging to 483 per month. That’s around £25k in profit/month, every month for three years.

And 2023 is off to a good start, too.

A report showing the number of travel clinic bookings on the case study site. There are nearly 2,000 visits to the booking page in January alone.

Number of visitors to the booking pages, taken from the last 30 days from the 8th Feb, 2023.

Summary

  • In 2022, they generated a total of 18,429 bookings, mostly made up of PCR Testing and Travel Vaccinations
  • This booking system also reduced walk-ins and phone calls which reduced disruption to the pharmacy workflow
  • The culmination of all of this is we’ve helped this pharmacy turn £75k into £1m+ in 2022 alone

Want your Travel Clinic to take off? Book in a consultation call with our Diagnose and Prescribe team.

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Prescription Reordering System
This Independent Community Pharmacy in the South West of the UK were stuck to their previous website because they had 1,000’s of patients on the re-ordering tool. But they needed to move away to grow in new directions

About the Pharmacy

This Pharmacy is a small multiple in the Southwest of the UK, with 3 pharmacies in the area. They had a basic, templated pharmacy website, which functioned as a subscription-based prescription re-ordering tool.

The Challenge

This pharmacy came to us in aid of growing their business more effectively. As part of the Growth Consultation they had with us, they knew they had to change to a more flexible website that would allow for the growth of their private side of the business. However, they felt stuck with their current website provider because they had 1,000’s of patients registered to the 3rd-party prescription re-ordering tool.

Another challenge when migrating patients onto a new system is that it isn’t only the pharmacy who is moving software. Making the patients aware of the transition is entirely necessary, as they’ll be ordering from a new system when it goes live. A smooth transition is vital, making sure they’re comfortable with the change and that it works first time.

an image showing the internal patient dashboard for an EPS system

The patient dashboard on the new site, displaying the area where new prescriptions orders, both NHS and Private, appear when patients re-order them.

The Results

The pharmacy has beautiful website with a modern interface, keeping things simple for both patient and pharmacist. What’s more, they own the website. This means the patient data is theirs and if they ever want to go anywhere else, the website goes with them and is not deleted.

The migration was rolled out carefully, with patients being sent emails with simple instructions of how to log in to the new system.

  • 1000’s of patients successfully using the system and ordering prescriptions
  • Live chat system – which is busy, showing patients’ preference for communicating that way
  • Separate Private Prescription Ordering
  • Online bookings for services now available through their website
  • Optimised service pages for the locality, resulting in greater website traffic for relevant keywords

What’s next for this pharmacy?

Possible next steps for this pharmacy:

  • Build a mailing list for retaining patients and encouraging return visits to clinics
  • Increase visibility of their new website with more SEO articles and a focus on clinic keywords
  • Continue building extra functionality into the website, such as the Independent Prescribing module

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how is wearable tech impacting community pharmacy?
The surge in popularity of wearable technology extends well beyond retail Smartwatches. The technology continues revolutionising the way people lead their lives, and it has significant potential for revolutionising the healthcare industry. Community Pharmacies in the United Kingdom and beyond are no exception.

Wearable Technology in Numbers

  • 216 million global smartwatch users (Statista)
  • 1%/Year – The increase in growth of the population who own smartwatches in the US (Insider Intelligence)
  • 13 – Different categories of wearables. Smartwatches are almost synonymous with wearables, but there’s far more to wearables than watches. (Tesla Suit)
a graph showing the number of wearable technology devices globally

The number of connected wearable devices worldwide has more than doubled in the space of three years, increasing from 325 million in 2016 to 722 million in 2019. The number of devices is forecast to reach more than one billion by 2022.

Retail Opportunities for Pharmacies

Before we dive into the practical applications of how wearable tech can affect pharmacy’s day-to-day healthcare operations, a word on retail.

The vast majority of pharmacies in the UK still double-up as a retail shop, or a convenience store, for our American readers. Unless you’re based in a really remote location, you’re competing for little crumbs with multiple fish in the same pond as you.

Dress for the role you want, not the one you have

The way we change the public perception of what a Community Pharmacy is and does is by doing different things. People don’t visit pharmacies for cheap plastic toys.

If Pharmacies became outlets for Wearable Health technology, suddenly the advice of the professionals in-store adds value, giving you a huge advantage over online retailers who can’t offer that same tailored advice.

Take NuroKor LifeTech, as a working example, the wearable technology which manages and relieves Chronic Pain, amongst other things.

By offering continuous pain management consultations, having live demonstrations and group Q&A sessions on Living with Chronic Pain, you’re providing engaging options that add value to your community.

These products make sense for a pharmacy.

Applications of Wearable Technology in Medication Management

Wearable tech in medicine is still a new field. There’s still a lot of research being done, figuring out the best way for these devices for monitoring meds.

That said, the potential benefits of using them in the following areas don’t require much in the way of advancement of the technology.

  • Insulin – Monitoring blood glucose levels in people with diabetes and provide real-time feedback on insulin dosage and glucose levels.
  • Cardiovascular – Wearable devices can be used to monitor heart rate, blood pressure, and other cardiovascular indicators.
  • Pain management – Monitoring pain levels (through specific physiological responses) and monitor the effectiveness of pain management medications, helping doctors make more informed treatment decisions.
  • Mental health – tracking patients’ mood, sleep patterns, and other indicators of mental health.
  • Asthma medications – Monitoring a patient’s respiratory rate, oxygen saturation, and other indicators of asthma control.

The main area for improvement is the integration of data into healthcare practice, as well as advancements in, and adoption of, the Internet of Things (IoT) into pharmacy practice.

Remote Healthcare, revolutionised with data

One of the most significant ways in which wearable technology could impact community pharmacies is through the increased use of telemedicine.

We’re already seeing an increasing number of pharmacy clients requesting Online Doctor features adding to their websites. This will continue growing, and remote consultations along with it.

Wearable devices such as smartwatches and fitness trackers collect and transmit data on a patient’s health, allowing for remote monitoring and consultation with healthcare professionals. This enables community pharmacies to provide more personalised, real-time care to patients, and potentially reduce the need for in-person visits.

Thinking about the practical application of this with elderly patients with mobility issues is incredibly positive.

Wearable technology improves Chronic Condition Management

Another area in which wearable technology’s impact on community pharmacies will continue to grow, is in the management of chronic conditions.

Wearable devices can track vital signs such as heart rate and blood pressure, and provide alerts for any abnormalities.

This enables the proactive management of patients with chronic conditions and reduces the risk of potential complications.

Prevention is always better than a cure.

Improved Adherence with Reminders & Alerts

Wearable technology can also have a positive impact on medication adherence.

Smartwatches, for example, can be programmed to remind patients to take their medication at the correct time, and can even send notifications to the patient’s healthcare provider if the medication is not taken as prescribed. This improves patient outcomes and reduces the number of hospital readmissions.

Furthermore, wearable technology can also help community pharmacies to provide more efficient and convenient services. For example, by using wearable devices, patients can order their prescriptions and have them delivered to their home, reducing the need for them to visit the pharmacy in person. Additionally, some wearables can integrate with the electronic prescriptions system, making it easier for the pharmacy to manage and track prescriptions.

How far away is Wearable Tech from full integration into Pharmacy?

It’s important to note that the adoption of wearable technology in community pharmacies is still in early stages, and there are some challenges that need to be addressed.

Data & Privacy Concerns

One of the main challenges is data security and privacy, ensuring that patients’ personal and medical information is protected.

Making sure the technology is reliable and accurate, and that the data collected is of sufficient quality for clinical decision-making is another critical factor.

What’s to stop someone lending their smart device to a friend in order to qualify for POM’s? Of course, there are workarounds in our current system too, but this isn’t an immediate fix with wearables in their current guise either.

Investment Costs & Priorities

Another challenge is the cost, as wearable technology is expensive, if you were using it for every patient. Of course, the savings made, margins widening and revenue generating implications of the technology mean it’s a sound investment. But long-term thinking and strategy is a rare bird in healthcare. So it may be some time before widespread adoption.

Diagnosis of Wearable Tech in Pharmacy

In conclusion, wearable technology has the potential to revolutionise the way community pharmacies in the United Kingdom provide care to patients. We’re talking years not months, but it’s likely on the way.

The technology enables remote monitoring, improved management of chronic conditions, and improved medication adherence.

However, the adoption of wearable technology in community pharmacies is still in early stages, and there are challenges that need to be addressed, such as data security, cost, and reliability.

As always, Community Pharmacies should be ready to adapt.

Interested in digitising your pharmacy business? Book in a consultation call with our Diagnose and Prescribe team.

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Around 19 to 90 Travel Clinic Bookings in 30 Days
This Independent Community Pharmacy in the Midlands were managing their own Google Ads in-house. Here’s what happened to their Travel Clinic business when we suggested that we should manage it for them

Before we begin, I want to make it clear – this is in no way a critique of the pharmacy who were originally managing their own Ads.

There aren’t many digital marketing agencies around who specialise in Pharmacy, and fewer still who deliver tangible results. The initiative of this pharmacy for doing Google Ads before discovering us is laudable.

That said, this is the difficulty sometimes with the perception of Google Ads. Mismanaged, Google Ads are a black hole for advertising budget. This burns people using them, and they write off the platform entirely.

About the Pharmacy

This Pharmacy based in the Midlands is a family-run Pharmacy single, who were keen on growing the number of bookings they were getting for Clinics. They’d already got a steady flow of bookings through their own SEO efforts.

They have a website with an integrated booking Calendar, showing patients live available times for appointment bookings.

The Challenge

This pharmacy understood the opportunity of Google Ads, but hadn’t had success managing the account themselves.

As you can see below, the Cost/Conversion line was averaging around £8. I’ve highlighted the very first conversion as a demonstration of how expensive Google Ads gets without proper supervision.

This means they were only getting a low amount of Phone Calls & Bookings, and paying a high price for each one.

Ideally, you want the opposite of that.

The Results

It becomes demonstrably clearer in this image what a difference our management made. Regular optimisations and refining of the account meant both that the Ad Budget was allocated properly, and the relevant audiences were seeing the advert. The results, displayed in the graph below, were obvious.

The conversions and phone calls soared up, whilst the cost of each conversion fell significantly. This all happened within the first month of us taking over the account.

The end result?

Over a two-year average, the monthly Travel Clinic bookings went from 19 to 190, and the profitability of each booking was also increased.

That’s around £11,800 in travel clinic profit, every month, according to Pharmadoctor’s Profit Calculator.

And a nice bonus, they’ve collected 240 Google Reviews, averaging 4.9 stars, reflecting well across the whole pharmacy for any future services and prescription nominations.

a graph showing the Pharmacy's Google Ads results, with a large spike after Pharmacy Mentor took over in Q1 2022

A Snapshot from the Google Ads dashboard

What’s next for this pharmacy?

The next steps for this pharmacy would be refining their website, as the user journey is solid for Travel Clinics but less so for the other clinics. Once that’s complete, there’s no reason they can’t replicate this success for their other clinics.

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7,200 flu bookings by ranking high on google
This Case Study shows how we used Local SEO to rank a Pharmacy high on Google, and integrated a Booking Calendar into their existing website.

About this Pharmacy

This pharmacy is a chain of Community Pharmacies across a wide area in the UK. They already had a good website, but there was no integrated Booking Calendar, which meant any visitors to the site were still calling various branches for appointment bookings.

The Challenge

Because of the size of the organisation, there was a decision to be made – National SEO or Local SEO.

National SEO means less work, but it also means you compete against the real big players in the UK pharmacy industry, who almost certainly have more resources, and higher domain authority. (Essentially, you’d show up nationally for searches, but pretty much always below the big guys.)

So we opted to target the main areas the Pharmacy wanted to focus on driving Flu Bookings, and created localised blogs targeting the keywords and locations. You can see below what this meant for local flu jab searches (the location has been removed from the search to protect anonymity.)

Google rankings showing our Case Study ranking above Lloyds and Boots on Google Results Pages

This was achieved through a combination of Search Engine Optimisation work, making sure they appeared on Local Google Searches when patients searched for Flu vaccines, and optimising their website by adding an optimised Booking Calendar, making booking an appointment a breeze for patients.

The size of the Pharmacy team across many pharmacies also meant the teams needed training on the new booking system. There’s no point having software that makes your teams’ lives easier if your team don’t know how to use it!

The Results

The Return on Investment with this project was significant – between 720% and 1,008% return on the £5k investment.

  • Installation and optimisation of a popular booking calendar
  • Online recorded training provided to the entire team
  • Cost of implementation across entire organisation = £5000 one off
  • Average gross profit of flu jab = around £5 to £7. Therefore, gross profit generated = £36,000 – £50,400.
  • ROI = 7x to 10x.
  • The online booking calendar is now being used for many services. No subscription fees paid or commission taken.

We also trained their teams across the UK on using the Booking Calendar. This meant the patient experience was consistently smooth wherever they were based.

Though this is a large chain of Community Pharmacies, the approach was exactly the same we use for Pharmacy Singles and Small Multiples. It’s the same formula of targeting the local area with the relevant keywords. Which means these results (in proportion) are possible for any pharmacy.

Want your Flu Clinic ranking highly on Google? Book in a consultation call with our Diagnose and Prescribe team.

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