pharmacy business conference 2022
The Pharmacy Business Conference is on 14th May 2023 and, as always, promises a wealth of insight, wisdom and knowledge from across the industry. Let’s explore what makes the Pharmacy Business Conference a unique opportunity for pharmacists.

Why attend the Pharmacy Business Conference?

The Pharmacy Business Conference is laser-focused on value for attendees. It’s also focused on running your pharmacy as a business, as the name suggests. And it’s this side of Pharmacy which threatens many pharmacies’ existence right now.

At the conference, you’ll hear from multiple speakers, pose your own questions, network with other pharmacists, and come away with a sense of clarity and direction in what are presently murky waters for many Pharmacy Owners.

Who’s speaking?

The Pharmacy Business Conference has an incredible line-up of speakers this year, from a range of backgrounds and disciplines. Here are just a few of the speakers for May’s event:

  • Anne Joshua – Head of Pharmacy Integration at NHS England.
  • Bernadette Brown – Owner of Cadham Pharmacy, multi-award winning Community Pharmacist in Scotland.
  • Salim Jetha – Chairman of Avicenna, amongst many other career achievements.
  • Trevor Gore – Founder & Consultant at Maestro Consulting & Pharmacy Business Conference Chair.

Concise, precise advice

Your biggest commodity is time, specifically spare time. The Pharmacy Business Conference starts with breakfast at 10am and ends with lunch at 14:30.

In that time, you’ll hear about:

  • The NHS’ plan for Independent Prescribing as part of integrated Pharmacy
  • Technology and automation, and the real world application of these in community pharmacy
  • Best practice for implementing clinical services into your existing pharmacy model.

You’ll also get a chance to put your questions to any of the speakers, which is a unique opportunity considering the line-up.

It’s a really focused four and a half hours, packed with value.

Networking at the Pharmacy Business Conference

In the Pharmacy Industry, networking really pays.

Collaboration, support and advice between friends and colleagues is more important now than ever, and the Pharmacy Business Conference gives you the chance to make new relationships as well as develop existing ones.

There are specific breaks in proceedings for you to network, both for a mid-session refreshment break and at lunch.

Q & A Panels

I personally love panels, I think they’re some of the most insightful formats for these types of events.

The Pharmacy Business Conference 2022 has two panels, the first around developing and delivering clinical services, and the second assessing the next 12-18 months of Community Pharmacy, The panels will answer questions from the audience, each member giving their unique insight and perspective on each query.

We’re attending!

At Pharmacy Mentor, we’re proud that we’re always on the cutting edge. Developing digital innovations helping Community Pharmacies with the problems they’re facing right now is what we’re all about.

It’s our belief that the pharmacies who’ll adapt and survive are the ones who take the time to work on their business, not just in their business.

Making time for the Pharmacy Business Conference is smart time-economy. The clarity and direction you’ll get will save so much thinking time down the line.

Can’t make it? Make time to watch the recording at a later date. It’s not quite the same as being there, but it’s better than nothing at all!

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how blockchain will transform pharmacy
Blockchain is next up in our series of articles on how future technologies will impact Pharmacy. In this article, we’ll examine how other industries use Blockchain, how Pharmacy can adopt it, and how its impact will grow as technology advances. For a “Too Long; Didn’t Read” summary, scroll to the bottom.

Blockchain technology is a network of computers storing data transparently.

What is the Blockchain, and how does it work?

Blockchain technology is a network of recorded and verified transactions. It’s an auditor’s dream, because it tracks everything.

From a technical perspective, it’s quite complex, so let me explain it in layman’s terms.

Think of a big notebook that everyone can see, and anyone can add to. Every time someone adds a new note to the notebook, everyone can see it and know that it’s true. No one can change anything that’s already written in the notebook, so everyone knows that the information is secure.

Now imagine that instead of a notebook, we’re talking about a digital ledger. This ledger is stored on many different computers all around the world, and each computer has a copy of the ledger. When someone wants to add a new piece of information to the ledger, they have to get agreement from all the other computers in the network. Once everyone agrees that the new information is valid, it gets added to the ledger and can’t be changed.

This is what blockchain technology is all about – it’s a way of storing information on a network of computers that is secure and transparent. Because the dataset is distributed amongst many different computers, it’s almost impossible for anyone to hack or alter the information. And because everyone on the network can see the same information, there’s no need for a central authority to verify transactions. This is what makes it a powerful tool for all kinds of applications, from finance to healthcare.

How can Pharmacy harness Blockchain in the future?

The most obvious impacts of Blockchain on Pharmacy will be:

  • Blockchain Prescriptions
  • Increased Data Security
  • Audit Trails & Accountability
  • Secure supply chain & eliminating counterfeit medicine

Blockchain Prescriptions: A more secure future

Blockchain technology has the potential to enhance prescription security in a number of ways:

  1. Preventing prescription fraud: By using blockchain to store prescription data, pharmacies and healthcare providers can create a tamper-proof record of prescription information that can’t be easily altered. This prevents prescription fraud and improve patient safety, especially if we transitioned to an electronic-only system. Similar to how Blockchain would prevent a lot of money laundering if we lived in a cashless society. Ironically, with no cash or paper prescriptions, there’s always a “paper trail.”
  2. Improving prescription tracking: Blockchain can provide a secure and transparent ledger of drug transactions, from production to dispensation, which could improve drug traceability and prevent counterfeit drugs from entering the supply chain.
  3. Enhancing patient privacy: Pharmacies guarantee that patient data is kept private and secure by using blockchain to store patient prescription data. The security of data and personal information is guaranteed for patients sharing data through blockchain-based systems.
  4. Streamlining prescription filling: Blockchain would allow quick and secure accessing of patient prescription data, allowing more efficient and accurate dispensing. This reduces errors and improves patient outcomes.
  5. Compliance with regulations: Using blockchain for storing prescription data means pharmacies comply automatically with regulations and guidelines related to prescription data storage and sharing.

Overall, blockchain technology has huge potential for improving prescription security. It requires significant investment, but the potential benefits for prescription security are more significant.

Increased Data Security

Reece Samani on Protecting Patient Data

Many of the great benefits that Big Data & AI offer have a common issue – data privacy & security.

But Blockchain provides a secure and decentralised database. Blockchain’s resistance to hacking and cyber threats, makes it the solution, protecting patient data and preventing data breaches.

Audit Trails, Authentication & Accountability

Reece Samani on Auditing Telemedicine Prescribing

A big issue within Pharmacy is practitioners going rogue: prescribing without need, overprescribing, under-dispensing and other fraudulent activities.

Blockchain, when combined with the Internet of Things, Big Data & AI, eliminates most, if not all the possibility for this to happen, especially not more than once.

Blockchain technology means that everything anyone does is traced back to them, or their log-in. It also tracks all the medicine across the supply chain, from source to dispensary.

The Big Data of the healthcare network includes the entire history of actions and behaviours by pharmacists across the industry in any particular network (e.g. the NHS).

Artificial Intelligence constantly scans this huge amount of data, learning what are and aren’t “typical” behaviours from pharmacists, suppliers, delivery drivers, you name it.

A fully blossomed Internet of Things links all devices across the same network and monitors activity, further increasing this paperless paper trail of actions.

All of these technologies working together combine in a way where, not unlike The Police’s creepy song about a stalker, every move you make, every step you take, the system is watching you.

It becomes very difficult to break the rules. For an industry which absolutely requires stringent regulation, this is only a good thing.

Secure supply chain & eliminating counterfeit medicine

Blockchain allows the tracking of drug movements all the way from manufacturer to the patient’s doorstep. This helps prevent counterfeit drugs from entering the supply chain and improves drug traceability.

By using blockchain technology, the pharmacy industry can ensure a secure and transparent supply chain, which helps to eliminate the entry of counterfeit medicines into the market. Since blockchain technology tracks every drug’s movement from the manufacturer to the patient’s doorstep, it becomes easy to trace the drug’s origins and detect any signs of tampering or counterfeiting.

Each time a new transaction occurs in the supply chain, it’s added to the blockchain. This creates an immutable record that cannot be altered.

This record includes details like the:

  • Date and time of the transaction,
  • Parties involved
  • Location of the transaction.

So any fraudulent activity can be detected quickly, and the drug can be traced back to its source.

As counterfeit medicines pose a significant threat to public health, ensuring drug traceability using blockchain technology can help prevent these dangerous drugs from entering the supply chain.

TL;DR?

There’s absolutely no question that technology enhances and enables better work from good pharmacists.

Blockchain technology however has enormous potential for reducing bad or illegal practice above all else. Especially regarding prescription security, supply chain transparency, and data security.

By leveraging blockchain technology, pharmacies create a tamper-proof record of prescription data that is secure, transparent, and easily accessible, while also complying with regulatory guidelines and providing better patient outcomes.

Although utilising Blockchain technology presents its own challenges, the potential benefits of blockchain technology for the pharmacy industry are more than worth it.

My only hope throughout writing this series of guides on future technology in Pharmacy is that the industry adopts them faster than they adopted digitisation.

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before and after the pharmacy digital revolution
Few things altered the course of Community Pharmacy’s destiny more than the digital revolution. With the rise of technology and the ever-increasing use of the Internet, pharmacies offer more services to more people than ever before.

In this article, we’ll explore the pharmacy industry landscape before and after the pharmacy digital revolution, with a focus on the impact of digital marketing on patient behaviour and experience.

The Digital Revolution in numbers:

  • 721 million UK Prescriptions Dispensed in 2005 (Pharmaceutical Journal).
  • 1.14 billion UK Prescriptions Dispensed in 2022 (NHSBSA).
  • 56 UK Online Pharmacies in 2008/9 (Statista).
  • 375 and counting…UK Online Pharmacies (DSP’s) in 2022 (Statista).
  • 34.7million views of our Google Adverts for pharmacies since 2021.

Pharmacy in the good ol’ days…

Before the digital revolution, brick-and-mortar pharmacies provided medication and other healthcare basics to patients, with many supplementing this with convenience retail products.

Patients typically visited in person – purchasing their medication, asking pharmacist’s advice, and getting their prescriptions filled.

It was a simpler time, but it had its limitations.

  • People generally wouldn’t consider the pharmacy their first port of call for healthcare. The default for patients feeling unwell, was the doctors or the hospital.
  • Patients had absolutely no clue what was wrong with them. (Now they come in telling you the 10 different things they think it could be after they Googled it.)
  • Even if they visited the pharmacy, physically visiting can be inconvenient, and the pharmacy’s choice of products and services was limited. Pharmacies weren’t the one-stop health hubs they are today.

The Evolution of Margins on Prescription Items

Because there was only one accessible channel for prescriptions (visiting a pharmacy), the government had no option for decreasing margins on prescriptions, without risking pharmacies simply not renewing contracts and/or running them out of business.

Pharmacy was comfortable, profitable and safe.

Just because there are new digital ways of doing things, if your way of life is working for you, why change?

Three words.

Automation, Digitisation, & Competition

Any one of these on its own is enough of a driver for impacting Rx margins – and the digital revolution brought all three at once.

  • Automation, (think Prescription Collection Machines, Dispensing Robots and Packaging Machines) significantly decreases the admin, and therefore long-term expenditure on Rx work.
  • Digitisation similarly reduces the admin on many previously non-digitised tasks.
  • Competition from companies who adopt these methods earlier, especially bigger companies who can afford big investments and then lower their prices accordingly, means margins on smaller, community pharmacy independents are squeezed.

There is no solution but following suit. You cannot beat them. You have to join them. Advancing technology is inevitable.

Digitise. Automate. Compete.

And, concurrently, stop relying on prescriptions!

With margins so tight, most people are looking at private clinics now, for good reason.

But, because everyone is doing it, competition is there again.

So Digitising, automating and competing is necessary here too.

Change is the only constant

With the advent of the digital revolution, or rather, ten years after every other industry digitised, pharmacies expanded their reach and began offering a wider range of services to patients.

Many pharmacies now offer online consultations and prescription services, making it even more convenient for patients to receive the care they need.

Increasingly, selling medication and taking clinic bookings online is growing evermore easier from an administrative point of view, making it even easier for patients to access the healthcare they need.

Pharmacy is now becoming contemporary. Many of the things the public take for granted (e.g., discovering services online through Google, booking appointments and paying for them online) are becoming standard across pharmacies.

Until your pharmacy does this, don’t be surprised if your clinics aren’t filling up.

Planning on becoming an Independent Prescriber soon? Talk to us about building an Online IP Clinic, which you can manage entirely through your website.

Changing with the times

One of the most significant changes brought about by the digital revolution was the impact of digital marketing on patient behaviour and experience.

With the rise of the Internet and social media, pharmacies reach a much larger audience than ever before. Some of the data we see from the pharmacies we help is staggering. Travel Clinics, PCR testing, Ear Wax treatments…they’re driving six figures, and in some cases, seven figures in annual revenue for the pharmacies who’ve embraced the new model and invested in proper digitisation.

Digital marketing techniques such as search engine optimisation (SEO) and pay-per-click (PPC) advertising help promote products and services. This enables reaching patients who otherwise wouldn’t know a pharmacy provides these services.

The altogether necessary digital revolution

With the ever-increasing population, the old model simply wouldn’t be viable. That’s partly why Prescription Collection Points are so popular with communities – they don’t have time for queueing behind countless other people collecting their prescription at the same time.

Whilst some mourn the loss of personal patient care, however, technology actually supports more face-to-face interactions.

Think about it, how much time would you get to talk to patients if all of your patients still visited your pharmacy?

Video consultations enable personal service for people who can’t access the pharmacy for whatever reason.

Digital marketing has also changed the way patients interact with pharmacies.

Patients search for and compare services online, and are more informed and empowered when it comes to making healthcare decisions. They research different pharmacies, compare prices, read reviews and testimonials, and even talk with pharmacists online.

You aren’t just competing with other pharmacies, you’re competing with modern expectations of a service business. Booking haircuts online is possible, so why isn’t your pharmacy taking bookings online?

For pharmacies who appear online, this new patient behaviour makes winning new patients easier than ever.

In addition to reaching a larger audience, digital marketing also allows better targeting of marketing efforts for pharmacies. For example, using data analytics and customer profiling to identify specific needs of their target audience, allowing for more effective marketing campaigns and tailoring of products and services, meeting the specific needs of patients.

(Hint: If you can’t be doing with the hassle of all that analysis, why not outsource to a specialist Pharmacy digital marketing agency?

Another plus of digital marketing for your pharmacy is building stronger relationships with your patients.

Pharmacies communicating with patients via email, social media, and other digital channels keep patients informed about new products and services, as well as any changes to their medication or treatment plan.

Educating patients about various health conditions, treatments, and medications, helps improve patient outcomes and build confidence and trust in your pharmacy. All with the added benefit of letting people know that your pharmacy offers the solution!

What Next?

Whilst the pharmacy industry in the United Kingdom has undergone a significant transformation in recent years, the revolution isn’t over. If anything, it’s only just getting started.

If you’re interested in how new technology may further impact pharmacy, check out these articles:

Does your Pharmacy need to get online? Book in a consultation call with our Diagnose and Prescribe team, and start your digital journey today.

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