About A pharmacy with a travel clinic providing PCR testing. They were managing their own Google Ads, and spending a lot of budget without seeing much return. Challenges The market was competitive, in a big city, especially after the local airport started doing same-day testing. They were spending between £82-£156 a day on their Google […]
The Pharmacy Show 2021 is at the NEC Arena in Birmingham on the 17/18th October for two days jam-packed with speakers, networking and exhibitions! The Pharmacy Show is back! And we will be there! Pharmacy Mentor thrived after the last Pharmacy Show in 2019. With the show cancelled through the pandemic, we’re extra excited to […]
A successful eCommerce website massively expands your customer base and increases spend from your existing customer base. How? By putting you in front of their faces when they’re ready to buy. Online sales rise continually year on year, but if you don’t have a pharmacy eCommerce website, you won’t see a penny of it. The […]
Advertising always has one goal – getting eyeballs on your offering. But Digital Advertising has some distinct advantages over traditional advertising. Read on for 5 ways digital beats traditional when advertising your pharmacy. Before we begin, it’s worth defining exactly what we mean by both Digital & Traditional Advertising for pharmacy. Digital advertising never leaves […]
In our recent article, Blogging for Pharmacies: The Industry Missing the Gold Rush, we explored the power of online content. In this article, we’re exploring getting that content in front of people. One of the most effective ways of doing that is optimising your content for search engines like Google. Before we begin, check out […]
Most people think of blogging as something casual. Teenagers journaling, hobbyists documenting, commentators gossiping. But blogs fill the internet with content people want to read. It’s the Internet’s newspaper. Getting on the front page is simple for pharmacies…because barely anyone in community pharmacy uses their website’s blog. Why is a pharmacy blog so important? Understanding […]
Moving towards a modern healthcare hub, service-focused model of pharmacy, setting up an Aesthetics Clinics in your pharmacy makes perfect sense. It’s a business that can completely stand on its own, being a high-end luxury service rather than the lower-end necessities. Why should you set up an Aesthetics Clinic in your pharmacy? They’re incredibly profitable. […]
Our vision is for pharmacies to become self-sufficient digital healthcare hubs within their community (and beyond). We’re supporting 1000’s of pharmacies on this journey by helping them digitise their businesses. This article covers some of the main areas we’re focused on improving in 2021, bringing pharmacies into the modern digital age. Our focus in […]
With so much focus on streamlining business practices and revenues, it’s easily forgotten that Digital Health is ultimately about improving patient health. We’ll look at four great digital health solutions to offer in your pharmacy in 2021 which benefit your patient as much as your pharmacy. The Digital Health services to offer in your […]
Attention is an opportunity for relationship building, identifying problems, and presenting solutions. A well-planned email campaign gets you regular attention and the results that follow. Sending emails requires email addresses to send them to. It also requires permission to comply with GDPR. We covered this in our article on Data Collection for Pharmacies, so […]
