A successful eCommerce website massively expands your customer base and increases spend from your existing customer base. How? By putting you in front of their faces when they’re ready to buy. Online sales rise continually year on year, but if you don’t have a pharmacy eCommerce website, you won’t see a penny of it. The […]
Advertising always has one goal – getting eyeballs on your offering. But Digital Advertising has some distinct advantages over traditional advertising. Read on for 5 ways digital beats traditional when advertising your pharmacy. Before we begin, it’s worth defining exactly what we mean by both Digital & Traditional Advertising for pharmacy. Digital advertising never leaves […]
In our recent article, Blogging for Pharmacies: The Industry Missing the Gold Rush, we explored the power of online content. In this article, we’re exploring getting that content in front of people. One of the most effective ways of doing that is optimising your content for search engines like Google. Before we begin, check out […]
Most people think of blogging as something casual. Teenagers journaling, hobbyists documenting, commentators gossiping. But blogs fill the internet with content people want to read. It’s the Internet’s newspaper. Getting on the front page is simple for pharmacies…because barely anyone in community pharmacy uses their website’s blog. Why is a pharmacy blog so important? Understanding […]
Moving towards a modern healthcare hub, service-focused model of pharmacy, setting up an Aesthetics Clinics in your pharmacy makes perfect sense. It’s a business that can completely stand on its own, being a high-end luxury service rather than the lower-end necessities. Why should you set up an Aesthetics Clinic in your pharmacy? They’re incredibly profitable. […]
Our vision is for pharmacies to become self-sufficient digital healthcare hubs within their community (and beyond). We’re supporting 1000’s of pharmacies on this journey by helping them digitise their businesses. This article covers some of the main areas we’re focused on improving in 2021, bringing pharmacies into the modern digital age. Our focus in […]
With so much focus on streamlining business practices and revenues, it’s easily forgotten that Digital Health is ultimately about improving patient health. We’ll look at four great digital health solutions to offer in your pharmacy in 2021 which benefit your patient as much as your pharmacy. The Digital Health services to offer in your […]
Attention is an opportunity for relationship building, identifying problems, and presenting solutions. A well-planned email campaign gets you regular attention and the results that follow. Sending emails requires email addresses to send them to. It also requires permission to comply with GDPR. We covered this in our article on Data Collection for Pharmacies, so […]
Sometimes the path of improvement for your pharmacy is obvious. Struggling with too many phone calls? Let people communicate with you online instead. Need to increase your revenue? Start offering private clinical services. But sometimes there are things that can drastically improve your fortunes that don’t immediately spring to mind. Communicating with people when they’re […]
You might think Nextdoor is just another social media app, and too much like hard work to adopt. Here’s why you should reconsider using Nextdoor for your pharmacy… Why use Nextdoor for your Pharmacy? So much of the internet is engineered for remote, geographically neutral business. You buy without ever meeting anyone or even leaving […]
