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Advertising Pharmacy: 5 ways digital advertising beats traditional advertising

Advertising always has one goal – getting eyeballs on your offering. But Digital Advertising has some distinct advantages over traditional advertising. Read on for 5 ways digital beats traditional when advertising your pharmacy. Before we begin, it’s worth defining exactly what we mean by both Digital & Traditional Advertising for pharmacy. Digital advertising never leaves […]

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Neglecting your Pharmacy Blog: The Industry Missing The Gold Rush

Most people think of blogging as something casual. Teenagers journaling, hobbyists documenting, commentators gossiping. But blogs fill the internet with content people want to read. It’s the Internet’s newspaper. Getting on the front page is simple for pharmacies…because barely anyone in community pharmacy uses their website’s blog. Why is a pharmacy blog so important? Understanding […]

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Aesthetics Clinics in Pharmacy – How can you make it a stunning success?

Moving towards a modern healthcare hub, service-focused model of pharmacy, setting up an Aesthetics Clinics in your pharmacy makes perfect sense. It’s a business that can completely stand on its own, being a high-end luxury service rather than the lower-end necessities. Why should you set up an Aesthetics Clinic in your pharmacy? They’re incredibly profitable. […]

Leading the way for Digital Pharmacy and Marketing in 2021

Our vision is for pharmacies to become self-sufficient digital healthcare hubs within their community (and beyond). We’re supporting 1000’s of pharmacies on this journey by helping them digitise their businesses. This article covers some of the main areas we’re focused on improving in 2021, bringing pharmacies into the modern digital age.   Our focus in […]

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Email Marketing for Pharmacies – The Complete Guide

Attention is an opportunity for relationship building, identifying problems, and presenting solutions. A well-planned email campaign gets you regular attention and the results that follow.   Sending emails requires email addresses to send them to. It also requires permission to comply with GDPR. We covered this in our article on Data Collection for Pharmacies, so […]

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Data Collection for Pharmacies – An Unexplored Goldmine

Sometimes the path of improvement for your pharmacy is obvious. Struggling with too many phone calls? Let people communicate with you online instead. Need to increase your revenue? Start offering private clinical services. But sometimes there are things that can drastically improve your fortunes that don’t immediately spring to mind. Communicating with people when they’re […]