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Case Study: Dr Pharmacy’s growing and engaged Community

Promoting Dementia Awareness as part of a HLP Campaign we launched

Promoting Dementia Awareness as part of a Healthy Living Pharmacy Campaign we launched

“Pharmacy Mentor are currently managing our Social Media strategy (Facebook, Instagram, Twitter, LinkedIn and Google My Business) and we’re very happy with the quality of posts being published. Since we went digital, we have noticed an increase in footfall to our pharmacy and by tagging local businesses in our posts, we’re creating better relationships in the area.”
Huma – Director and Superintendent Pharmacist

About

Dr Pharmacy is an Independent Contractor situated in Luton and is the only pharmacy that is open from 9am until Midnight, 365 days a year in the whole of North London.

Challenges

The Director and Superintendent Pharmacist of this business further educated herself on the importance of Social Media for Community Pharmacy and understood that going digital provided an opportunity to engage the local community better. However, due to a lack of time and expertise, she needed help in implementing and managing this part of her business.

Solutions

Pharmacy Mentor executes The Social Media Driver Pack and then upgrades and continues to implement The targeted Social Media GROWTH and Search Engine BOOSTER Pack.

Results

TARGETED audience growth across all social channels has been growing steadily with growth spikes occurring when doing paid Facebook Ads. These targeted Ads typically reach between 10,000 and 20,000 people in the local and surrounding areas. Huma, the director, believes there has been a noticeable change in footfall since implementing a social media strategy. Tagging local businesses and important local authorities, such as the NHS Luton CCG, is provoking shares and comments across their pages to help build brand awareness and improve relationships

Recently created a blog attached to their website and now producing highly targeted content to promote their pharmacy services in the area (local SEO). Already gaining traction with comments from the public but will update with results as this matures.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’d be glad to help.