incredible roi on ear wax removal marketing
This Case Study is another one that blows our minds. Back in the day, we undervalued our services because we didn’t realise the ceiling for our marketing was quite so high. This Pharmacy reaped the benefits of that with their Ear Wax Removal Clinic.

About this Pharmacy

Located near London, this pharmacy was seeking to expand its service offerings and tap into the potential of Ear Wax Removal. With no digital presence prior to our collaboration, the pharmacy aimed to increase awareness and bookings for their Ear Wax Removal Clinic.

The Challenge

The pharmacy faced the following challenges:

  1. Lack of a digital presence and online booking system.
  2. Difficulty in promoting their Ear Wax Removal service
  3. The need to stand out in local search results for “ear wax removal services.” and similar search terms

Our Solution

To overcome these challenges, we provided the following solutions:

  1. Designed and developed a professional website with an integrated booking calendar
  2. Curated optimised content on the website and performed technical SEO to improve the search visibility of this particular service

The Results

Our efforts led to the following impressive results:

  1. A significant increase in organic page views, now reaching 4,000 per month.
  2. Dominating search engine results pages (SERPs) for multiple ear wax removal keywords.
  3. A total of 2,578 ear wax removal bookings generated online, with additional bookings likely from phone calls and walk-ins.

a screenshot of the pharmacy's booking calendar with 3,500+ appointments booked

With an average revenue of £60 per Ear Wax Removal service, the pharmacy has generated £154,680 in revenue from online bookings alone.

This represents a remarkable ROI of 15,468%, showcasing the power of a well-executed digital marketing strategy for pharmacy owners. You can work out how much the pharmacy invested with us.

It also showcases just how much we’ve historically undervalued our services. We are continuing to target keywords for this pharmacy owner on a monthly basis, and they are no doubt the most popular ear wax removal provider in their city.

Want to Market your Ear Health Clinic like this? Book in a consultation call with our Diagnose and Prescribe team.

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18,400 travel clinic bookings in 2022
This Pharmacy has a thriving clinic, because they committed to marketing it properly. Over the past three years, we’ve developed their marketing piece by piece, until now they’ve got a thriving model where any input (investment) drives significant output (returns).

About this Pharmacy

This Pharmacy in the North is a standalone Pharmacy. They run multiple clinics, one of which is their Travel Clinic, and have been marketing through us since early 2019. It’s worth noting they are a Late-Night Pharmacy, which allows for a greater number of bookings than pharmacies who open traditional hours.

The Challenge

The Challenge with this Pharmacy isn’t especially situational for 2022. They came to us in 2019, wanting, as most pharmacies do, their clinics promoting, having taken on the full suite of PGD’s from Pharmadoctor.

Whilst we marketed their pharmacy through Facebook and Google Adverts, we managed their Social Media and grew the page by hundreds of followers.

We also built them a standalone Travel Clinic website (separate from their templated Pharmacy website from another provider) with an online booking calendar that can be used across two websites – their custom-built pharmacy and travel clinic websites – they didn’t have a booking system before. The total cost was around £1500 in 2019 (legacy pricing).

Following that, and a highly successful PCR Testing campaign using SEO and Google Ads across 2020 and 2021, it was once again time for Travel Clinic bookings in 2022.

The total spend for 2022 was around £75k including improvements to their Travel Clinic website (and we completely redesigned their Pharmacy website from that pre-existing templated one.)

£68k of this went on Google Ads budget, with their SEO work from 2020/21 still working for them.

The Results

With SEO in place, they drive a significant amount of organic page views to both their Travel Clinic and Pharmacy Websites. The image below shows how many people are visiting the Travel Clinic website on any given day and the source of the visitor.

screenshot of Google Analytics showing that the website gets more organic traffic than paid

Source of traffic to their Travel Clinic website

They’ve also invested significantly into Google Ads, with our Advanced Google Ads management. Their lifetime spend with Google is around £117k over the course of around five years, but it’s been dramatically increased since we’ve set up the rest of their digital ecosystem. (£68k of this budget was spent in 2022).

That sounds like a lot.

But with a total of 18,429 bookings, each averaging around £100 spend with some spends in excess of £300, that £68k investment has yielded between £1,105,740 and £1,842,900 in revenue for 2022.

Google Adverts for Travel Clinic Case Study

17.4k conversions over the three years, averaging to 483 per month. That’s around £25k in profit/month, every month for three years.

And 2023 is off to a good start, too.

A report showing the number of travel clinic bookings on the case study site. There are nearly 2,000 visits to the booking page in January alone.

Number of visitors to the booking pages, taken from the last 30 days from the 8th Feb, 2023.

Summary

  • In 2022, they generated a total of 18,429 bookings, mostly made up of PCR Testing and Travel Vaccinations
  • This booking system also reduced walk-ins and phone calls which reduced disruption to the pharmacy workflow
  • The culmination of all of this is we’ve helped this pharmacy turn £75k into £1m+ in 2022 alone

Want your Travel Clinic to take off? Book in a consultation call with our Diagnose and Prescribe team.

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Prescription Reordering System
This Independent Community Pharmacy in the South West of the UK were stuck to their previous website because they had 1,000’s of patients on the re-ordering tool. But they needed to move away to grow in new directions

About the Pharmacy

This Pharmacy is a small multiple in the Southwest of the UK, with 3 pharmacies in the area. They had a basic, templated pharmacy website, which functioned as a subscription-based prescription re-ordering tool.

The Challenge

This pharmacy came to us in aid of growing their business more effectively. As part of the Growth Consultation they had with us, they knew they had to change to a more flexible website that would allow for the growth of their private side of the business. However, they felt stuck with their current website provider because they had 1,000’s of patients registered to the 3rd-party prescription re-ordering tool.

Another challenge when migrating patients onto a new system is that it isn’t only the pharmacy who is moving software. Making the patients aware of the transition is entirely necessary, as they’ll be ordering from a new system when it goes live. A smooth transition is vital, making sure they’re comfortable with the change and that it works first time.

an image showing the internal patient dashboard for an EPS system

The patient dashboard on the new site, displaying the area where new prescriptions orders, both NHS and Private, appear when patients re-order them.

The Results

The pharmacy has beautiful website with a modern interface, keeping things simple for both patient and pharmacist. What’s more, they own the website. This means the patient data is theirs and if they ever want to go anywhere else, the website goes with them and is not deleted.

The migration was rolled out carefully, with patients being sent emails with simple instructions of how to log in to the new system.

  • 1000’s of patients successfully using the system and ordering prescriptions
  • Live chat system – which is busy, showing patients’ preference for communicating that way
  • Separate Private Prescription Ordering
  • Online bookings for services now available through their website
  • Optimised service pages for the locality, resulting in greater website traffic for relevant keywords

What’s next for this pharmacy?

Possible next steps for this pharmacy:

  • Build a mailing list for retaining patients and encouraging return visits to clinics
  • Increase visibility of their new website with more SEO articles and a focus on clinic keywords
  • Continue building extra functionality into the website, such as the Independent Prescribing module

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Around 19 to 90 Travel Clinic Bookings in 30 Days
This Independent Community Pharmacy in the Midlands were managing their own Google Ads in-house. Here’s what happened to their Travel Clinic business when we suggested that we should manage it for them

Before we begin, I want to make it clear – this is in no way a critique of the pharmacy who were originally managing their own Ads.

There aren’t many digital marketing agencies around who specialise in Pharmacy, and fewer still who deliver tangible results. The initiative of this pharmacy for doing Google Ads before discovering us is laudable.

That said, this is the difficulty sometimes with the perception of Google Ads. Mismanaged, Google Ads are a black hole for advertising budget. This burns people using them, and they write off the platform entirely.

About the Pharmacy

This Pharmacy based in the Midlands is a family-run Pharmacy single, who were keen on growing the number of bookings they were getting for Clinics. They’d already got a steady flow of bookings through their own SEO efforts.

They have a website with an integrated booking Calendar, showing patients live available times for appointment bookings.

The Challenge

This pharmacy understood the opportunity of Google Ads, but hadn’t had success managing the account themselves.

As you can see below, the Cost/Conversion line was averaging around £8. I’ve highlighted the very first conversion as a demonstration of how expensive Google Ads gets without proper supervision.

This means they were only getting a low amount of Phone Calls & Bookings, and paying a high price for each one.

Ideally, you want the opposite of that.

The Results

It becomes demonstrably clearer in this image what a difference our management made. Regular optimisations and refining of the account meant both that the Ad Budget was allocated properly, and the relevant audiences were seeing the advert. The results, displayed in the graph below, were obvious.

The conversions and phone calls soared up, whilst the cost of each conversion fell significantly. This all happened within the first month of us taking over the account.

The end result?

Over a two-year average, the monthly Travel Clinic bookings went from 19 to 190, and the profitability of each booking was also increased.

That’s around £11,800 in travel clinic profit, every month, according to Pharmadoctor’s Profit Calculator.

And a nice bonus, they’ve collected 240 Google Reviews, averaging 4.9 stars, reflecting well across the whole pharmacy for any future services and prescription nominations.

a graph showing the Pharmacy's Google Ads results, with a large spike after Pharmacy Mentor took over in Q1 2022

A Snapshot from the Google Ads dashboard

What’s next for this pharmacy?

The next steps for this pharmacy would be refining their website, as the user journey is solid for Travel Clinics but less so for the other clinics. Once that’s complete, there’s no reason they can’t replicate this success for their other clinics.

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7,200 flu bookings by ranking high on google
This Case Study shows how we used Local SEO to rank a Pharmacy high on Google, and integrated a Booking Calendar into their existing website.

About this Pharmacy

This pharmacy is a chain of Community Pharmacies across a wide area in the UK. They already had a good website, but there was no integrated Booking Calendar, which meant any visitors to the site were still calling various branches for appointment bookings.

The Challenge

Because of the size of the organisation, there was a decision to be made – National SEO or Local SEO.

National SEO means less work, but it also means you compete against the real big players in the UK pharmacy industry, who almost certainly have more resources, and higher domain authority. (Essentially, you’d show up nationally for searches, but pretty much always below the big guys.)

So we opted to target the main areas the Pharmacy wanted to focus on driving Flu Bookings, and created localised blogs targeting the keywords and locations. You can see below what this meant for local flu jab searches (the location has been removed from the search to protect anonymity.)

Google rankings showing our Case Study ranking above Lloyds and Boots on Google Results Pages

This was achieved through a combination of Search Engine Optimisation work, making sure they appeared on Local Google Searches when patients searched for Flu vaccines, and optimising their website by adding an optimised Booking Calendar, making booking an appointment a breeze for patients.

The size of the Pharmacy team across many pharmacies also meant the teams needed training on the new booking system. There’s no point having software that makes your teams’ lives easier if your team don’t know how to use it!

The Results

The Return on Investment with this project was significant – between 720% and 1,008% return on the £5k investment.

  • Installation and optimisation of a popular booking calendar
  • Online recorded training provided to the entire team
  • Cost of implementation across entire organisation = £5000 one off
  • Average gross profit of flu jab = around £5 to £7. Therefore, gross profit generated = £36,000 – £50,400.
  • ROI = 7x to 10x.
  • The online booking calendar is now being used for many services. No subscription fees paid or commission taken.

We also trained their teams across the UK on using the Booking Calendar. This meant the patient experience was consistently smooth wherever they were based.

Though this is a large chain of Community Pharmacies, the approach was exactly the same we use for Pharmacy Singles and Small Multiples. It’s the same formula of targeting the local area with the relevant keywords. Which means these results (in proportion) are possible for any pharmacy.

Want your Flu Clinic ranking highly on Google? Book in a consultation call with our Diagnose and Prescribe team.

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private clinic marketing
Pharmacy Mentor has helped this Pharmacy Multiple for years with marketing, and their Digital Strategy has evolved alongside their growth. This Case Study focuses on the Private Clinic Marketing which has worked so well for them, and how their marketing needs have changed over time.

Before we begin, let’s summarise the process of this Private Clinic Marketing journey, so if you’re short of time, you can skip to the bits most important to you.

  • Step 1

    Growing a Digital Presence & Community

    Whilst this is optional, it really does help not only for encouraging new patients, but also for sustainable future retargeting and communicating with your community, meaning more return visits.

  • Step 2

    Building a Website that Converts Visitors into Bookings

    It isn’t just about having a website, it’s about having a website that people trust and find simple to use, all through the booking process.

    Step 2

  • Step 3

    Promoting Clinical Services through Paid Advertising

    Using Facebook, Instagram & Google to get patients’ eyes on the service.

  • Step 4

    SEO - Search Engine Optimisation for Clinic Keywords

    Generating continuous streams of new traffic through Google Search and other search engines.

    Step 4

 

Step 1: Growing a Digital Presence & Community

The pharmacy owner is ambitious and set out to grow this multiple, by developing a formula that worked and using that for every pharmacy.

We began running individual Facebook pages for each pharmacy, people engage more to things relating specifically to their community, this grew an audience much faster than a single group page would.

facebook page insights

Reaching 1,000 followers was faster by growing smaller pages dedicated to their communities and merging the pages.

Once this community had grown, and the group acquired even more pharmacies, it reached a stage where managing everything through a single page made more sense from a cost/benefit perspective. We consolidated all the individual community pharmacy pages and merged the audiences into one single page, branded as the pharmacy group.

Is Social Proof important for Private Clinic Marketing?

Have you ever discovered a new business, and wanted to check out they were legitimate before booking with them?

Social proof is seeing other people trust the business.  When it comes to booking an appointment for the first time, for example, having a large following on Social Media provides that trust at a glance.

Google Reviews

Google Reviews are another way of encouraging bookings from new patients. This pharmacy has focused on building Google Reviews as they know the importance of them.

There are two ways of getting reviews like this on Google. Deliver excellent service, and then ask for the reviews.

screenshot of 35 different 5 star Google reviews

This is just one of the Pharmacy Group’s pharmacies. Don’t tell me that doesn’t cast them in a great light for anyone thinking about using them.

Want a branded poster which boosts Google Reviews for your pharmacy?

Step 2: Building a Website that converts visitors into bookings

They obviously wanted as many bookings as possible in each pharmacy. But how could they centralise and manage all the bookings in one place? They needed a website.

travel clinic web page from pharmacy website

The site was one of our Advanced Pharmacy Websites, built with bookings in mind, as you can see, the highlighted buttons all represent converting the visitor into a new patient.

These buttons take the patient into a third-party booking system which they already used. We integrated the website so it works seamlessly with the third party software.

The website is also fundamental for Step 4. Poorly designed websites which don’t engage visitors won’t rank well on Google, meaning far fewer future visitors.

Step 3: Advertising through Facebook & Google

When it comes to Facebook & Google Advertising, it’s pretty much a factory. Want more output? Put more in.

Facebook Ads Report, trend graph showing Link Clicks vs Cost. The cost & link click trends follow very closely, showing you get what you pay for.

This shows the results of the campaigns driving traffic to the booking calendar of the Pharmacy’s website between October 2021 and March 2022.

The link clicks follow money spent like a boat rises and falls with the water level. It’s simple. If you want more results, you increase your budget.

screenshot of Facebook Ad analytics

Facebook Ads total spend was £1,050.91 generating 2,313 website visitors.

Just going off the average across all industries, the average landing page conversion is 2.35%.

2.35% of 2,313 visitors is 54 people. Even with a lower estimated average margin of £25 per consultation, you’d still be generating £300 profit from your £1000 investment.

The reality is, we know that these pharmacies are experiencing higher than 2.35% conversion rate, as both their Travel Clinic and Ear Health Clinics in particular are busy with multiple appointments across multiple pharmacies every day.

google ads statistics

Again, you can almost see the correlation between cost and Clicks, only with Google Ads we also have Calls as an additional objective.

What does this mean? If you have a profitable service with higher margins than your advertising spend, then any money invested is generating profit. Obviously, there’s a ceiling. Not everyone in the world needs their ears cleaning at once, but for services like PCR tests, Flu Jabs etc, that ceiling is higher.

How much did they invest for the returns?

One of the most common questions we get asked is what kind of returns are generated by different levels of investment.

Google Ads are measured by Cost Per Click, (Facebook Ads focused on link clicks are too) because you are only charged every time your advert gets clicked. It costs different amounts to advertise for different words, depending on competition, so those costs vary.

Below is an example of how much this pharmacy spent on Google Ads versus how many clicks their ad received.

Google Ads Spend for Different Searches

Here, showing less than £150, this pharmacy generated around 120 relevant website visitors for their Travel Clinic.

Step 4: SEO for Clinical Keywords

Almost exactly a year ago to this date, (I remember because it was at the Pharmacy Show 2021) I caught up with the pharmacy owner about the benefits of Search Engine Optimisation for the Pharmacy Private Clinics.

We talked about how amazingly this had worked for our clients who’d employed our SEO strategy for PCR tests (link to that Case Study), and this pharmacy owner was interested in doing Rapid Antigen Tests.

graph showing 5.5k pharmacy visitors in the last 28 days

In the last 28 days, 2.6k people visited this Pharmacy website, each visitor viewing more than 2 pages on average.

We started work a couple of months later. Developing blogs around service-specific keywords (specific topics displayed in the image below), our aim was generating local traffic to the website from people searching for things related to these services.

screenshot of blog topics created by Pharmacy Mentor

Nearly a year on from that initial conversation, and the pharmacy is experiencing continuous growth in both users and page views. You can see in the chart below how many users that is generating for free, compared to the paid campaigns.

How the Pharmacy is doing at a glance

The pharmacy recently acquired a number of new pharmacies, and is rolling out the same successful formula for those pharmacies.

The owner of this pharmacy group also just took our Perfect Pharmacy Scorecard (a self-assessment showing how well your pharmacy scores against Pharmacy Perfection.) The majority of pharmacies taking this Quiz get a Medium score, so we were delighted with one of our clients scoring so highly, especially in Digital Presence.

What’s next for this pharmacy?

The next step for this pharmacy is increased analytics on their website, as well as further work on getting found for more service keywords, bringing in an even bigger audience across multiple locations. Understanding the user behaviour on the website in greater detail means we can fine-tune the marketing for greater effectiveness.

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Boosting Travel Clinic Bookings with Google Ads Pharmacy

About

This community pharmacy wanted increased Travel Clinic bookings. On the cusp of summer, making immediate impact was high on the agenda. The pharmacy already had an optimised Travel Clinic page on their pharmacy website designed by Pharmacy Mentor. With a budget of £300, they talked with us discussing their needs and our Diagnose & Prescribe team recommended a Google Ads strategy.

Challenges

  • Appearing efficiently for target audience.
  • Tracking return on investment.
  • Ensuring effective use of budget.
  • Creating copy for the ad which encourages clicks.

How we did it

Pharmacy Mentor created and ran a smart Google Ad in the pharmacy’s area, which appeared throughout Google’s search network. We linked the advert directly to the pharmacy’s Travel Clinic page, which has a call to action button “Start a Travel Consultation.”

Tracking

We placed an analytical tracker on the “Start Travel Consultation” button on their website, measuring the amount of people who not only visited their website, but actively began the booking process.

Results

After just £277 (not even the full £300 budget):

  • 2.3k people saw the advert
  • 333 clicks
  • 82 consultations started online
  • 35 Calls direct to the pharmacy

The pharmacy took plenty of bookings and they were delighted. They couldn’t wait to reinvest those profits in additional advertising. We have continued to propel their Travel Clinic to this day with Google Advertising.

Interested in boosting your Travel Clinic with Google Ads? Simply get in touch with us and we’ll be glad to help.

About

Pharmacy Mentor launched a new website for a community pharmacy in October 2021. Understanding that websites aren’t much use without visitors, we recommended that the pharmacy employed a blogging strategy, driving traffic from Google to their website.

Challenges

  • The top of Google is a profitable place, making it competitive.
  • Lots of competing clinics in the local area.
  • Producing professional, ethical advice in the blog.

How we did it

We talked with the pharmacy owners about what services were most profitable for the pharmacy. Once we knew that, we mapped out a 6-month content strategy, covering a range of profitable services the pharmacy wanted patients to find.

Our blogging team then created optimised blog posts on the chosen subjects. These blogs posts answered FAQ’s, highlighted symptoms, causes and treatments for the relevant query and had relevant high-quality imagery supplementing the text.

We started creating the blogs before the website launched, attracting visitors from the moment it went live.

Tracking

Using Google Analytics, we tracked the traffic generated by these actions for each specific blog post, as well as for the overall website visitors.

Results

From launch, the site averaged around 30 visitors per day, which meant hundreds per week. But the important thing is that these aren’t just people stumbling across the website.

  • 3.6k targeted visitors to the site since launch
  • The pharmacy is the top result on Google for every query we created a blog post for
  • Ear Wax page delivering exceptional results, with over 300 visits in the June 2022.

These visitors are searching for pharmacy services, and they’re finding this community pharmacy online.

The important thing isn’t really how many visitors the website got in the first three months. The important thing is this strategy continually delivers visitors all year round. Especially when Flu season kicks in.

Want to get more visitors to your website? Simply get in touch with us and we’ll be glad to help.

About

A large pharmacy group needed a new website & wanted to improve the efficiency of their internal communications. They really wanted a partner for all things online rather than just a web agency. After developing a front-end (public-facing) website for them, they then commissioned us to build an intranet in the back-end of the website.

Challenges

The challenges faced with the public-facing website were mainly down to taking their existing bold, brave, and green branding and creating a design that looked great and modern but also didn’t alienate older customers. The issue with the current website was that newer customers weren’t getting a contemporary experience and that meant potential revenue loss.

The challenges with building the intranet were creating an intuitive intranet and getting the buy-in from the staff members who’d need to use it as a result. Up until that point, they’d been using third-party software like Dropbox and GoogleDrive, which wasn’t efficient across multiple pharmacies, nor was it as secure. There were issues of keeping important company documents and assets across multiple different platforms, i.e. Google Drive, Sharepoint. It’s hard at that point for team members to understand which the most recent document was without inefficient searching across multiple software platforms.

They also wanted to centralise end of month processes, make sure pharmacies had up to date medicine prices without sending bulk emails, and places where the staff could accessing training easily, amongst other things.

Solutions

Pharmacy Mentor first re-designed the older public-facing website. We delivered a modern website design that still retained the “feel” of the brand. This built a lot of trust with the pharmacy group as a result of the work we did here. So much so that they asked us to create the back-end of the website for them.

  • The CRM we created in the intranet has forums, allowing for quick company-wide messaging and feedback.
  • It also has a cloud-storage solution, meaning no more third-party software for important company assets and documents.
  • The whole system was created with ease-of-use as a priority, to get maximum buy-in from the staff.
  • It allows for all staff to access training easily.
  • It allows dispensed to upload month-end via intuitive forms.
  • All communication is now centralised rather than sending emails and WhatsApp’s, where things get lost.
  • They have “group forums” for all types of situations, for example, “Out of Stock Medicines” and “Pre-reg students”.
  • The solution is flexible to allow for any 3rd party integrations like Mailchimp Newsletters or Hubspot.
  • The solution is mobile friendly so that staff can access it on the go.
  • The solution has in-built HR mechanisms to support holidays/sick leave and other requests

Results

The pharmacy group can now share information company-wide, and get feedback from every single member of staff. This allows the headquarters to coordinate far easier, with much simpler management of multiple branches. It also means a more holistic experience for employees, with a system that doesn’t require much training.

This second project was a lot more involved but has been a huge success since its launch a few months ago and all company members are active on the platform. Feedback has been that team members find it far easier to get the important info they need.

Pharmacy Management System

We’ve balanked out any confidential information

Want to create a cutting-edge pharmacy website with us? Simply get in touch with us and we’ll be glad to help.

About

A pharmacy based in Wales with no digital presence at all, no website, no social media, no email marketing.  The pharmacy is in Wales which means they don’t have EPS either.  They’ve also recently started an Ear & Hearing Health Clinic, as well as signed up for a prescription-reordering app.

Challenges

The challenges of having no digital presence whatsoever were primarily:

  • Customer acquisition for private clinics, prescriptions, and sign-ups for their new Prescription Collection Point & prescription reordering app.
  • Their phone was constantly ringing and they wanted to move away from dealing with phone calls.
  • They were restricted to offline advertising.
  • Being in Wales, they also don’t have EPS, so another solution to automate needed to be considered.
  • They have no way of cross-promoting their services to their existing community.

Solutions

Website & SEO

Pharmacy Mentor began by developing their website with a booking calendar, we created Search-engine-optimised (SEO) blog posts (what is SEO?) for their private clinics (e.g., ear wax removal and both NHS & Private flu jab clinics.) We then implemented the following:

  • We created optimised blog posts, written clearly and informatively. The blogs give prospective patients all the information they need to make an informed appointment booking.
  • At the end of their SEO blogs for their clinics are calls-to-action with a conveniently integrated booking calendar.
  • We promote the prescription re-ordering app through organic Facebook channels, as well as the website.

Prescription Automation

  • We created a unique EPS-style form for them. Patients fill in the form, select their local GP and nominate them as a pharmacy. This is then sent to the GP’s for admin/approval.
  • We designed a poster with a QR code to attach to the Prescription Collection Point. This QR Code is linked to the sign-up form for the service.
  • Anyone who signs up to the PCP service gets automatically sent a custom-designed branded welcome email explaining the service and what they need to do. The email has a picture of the pharmacy team which instills a sense of connection early on. It lets the patient know that despite signing up for an automated system, there are real people working behind the scenes.

Social Media & Advertising

  • We created an optimised Facebook & Google profile for their pharmacy. Managing these with branded content is growing awareness in their community of what the pharmacy offers.
  • We create and run ad campaigns both on Google, promoting their Flu Jab clinics, as well as Facebook Ads promoting their Ear Wax Removal service. The Facebook ads in particular drive multiple bookings per week.

The primary function of the ecosystem is to attract new patients digitally (ie with no input from the pharmacists) and retain them within a digital system, be that the Facebook page, an email list, the Prescription re-ordering app, or the PCP sign-up system.

Results

There are a lot of good results here, because starting from zero leaves a lot of ground to cover.

The revenue isn’t being tracked through the website, hence displaying as zero.

Website & SEO

  • We installed analytics into their site two weeks ago, 567 sessions and 1000 page views since that time. (Previous performance is, unfortunately, untracked, but these are good stats for a pharmacy that 6 months ago had no digital presence.)
  • 44% of their website traffic comes from Social Media & Google, directly through the ongoing Social Media & Blogging work we do for them.
  • The booking calendar on their website means all clinic appointments are now booked online. Meaning fewer phone calls.
  • In the past month, they’ve seen 166 appointments booked for either Ear Wax Removals, Ear Health Checks, or Flu Jabs.

Additional Results

  • Their email marketing list is currently at 177 subscribers since its creation 2 months ago. This is currently used to inform patients of services available at the pharmacy, but there’s more potential for promoting products and special offers.
  • We are driving signups to their Prescription Collection Point through both organic Facebook posting, and Facebook Ads.
  • The Prescription Collection Point also generates sign-ups through its QR code, meaning patients who see it and like the idea can sign-up immediately without having to contact the pharmacy. Meaning fewer phone calls.

Overall, the digital ecosystem is up and running successfully. The pharmacists are enjoying the time they get to spend on patient care instead of admin. The digital marketing we’re doing is driving patients to the pharmacy and all the pharmacists have to worry about is patient care. The results aren’t out of this world compared to pharmacies who’ve been operating digitally for years. But this is the very start of this pharmacy’s digital journey and they’re already seeing the benefits.

Now we have analytics installed for them, we can review and optimise our tactics further, which will mean increased success rates further down the line.

Want to start your digital journey with us? Simply get in touch with us and we’ll be glad to help.