facebook advertising

Thanks to how easily accessible it is, pharmacies are increasingly turning to social media platforms like Facebook to promote their services and attract new customers. Facebook advertising stands out as a cost-effective and efficient method for driving pharmacy nominations. In this case study, we explore the successful implementation of Facebook advertising to drive nominations, highlighting key strategies and insights for maximising results.

Harnessing the Power of Facebook Ads for Pharmacy Sign-Ups

Facebook advertising offers pharmacies a fast and low-cost avenue to reach potential customers and drive pharmacy nominations. The long-term benefits of acquiring loyal customers make this channel a worthwhile investment. With Facebook’s built-in sign-up forms, collecting patient data and enrolling them with your pharmacy becomes seamless and convenient.

facebook advertising for pharmacy

Case Study: Successful Sign-Up Campaign

A real-life example of a successful sign-up campaign is one of our paid advertising clients. In the last 30 days, this client allocated a budget of approximately £250 for Facebook advertising with the primary objectives of driving pharmacy nominations and promoting their 24/7 collection point. Despite the modest budget, the campaign yielded impressive results, garnering 19 sign-ups at an average cost of £13.16 per new customer. 

Pharmacy Mentor Marketing Manager Brad Girtz said, “Facebook ads are a great way to get more nominations, especially for pharmacies with a 24/7 machine. They are also brilliant for building brand awareness and recognition for newer or lesser known pharmacies.”

While £13.16 might seem a bit steep for a nomination, considering the potential lifetime value of these customers, it proves to be a worthwhile investment in the long run.

On average, adults in England visit a pharmacy 16 times a year, and the standard price for a medicine (item) on the NHS is £9.65. That works out to just over £154 per year spent in the pharmacy by each new customer. When you take this into consideration, this makes £13.16 per new customer seem very affordable. You can further your customer value by providing private service upsells such as ear wax removal and travel vaccines to generate extra revenue.

Using Unique Selling Propositions (USPs) for Enhanced Engagement

In our experience, incorporating unique selling propositions (USPs) such as same-day delivery or a 24/7 prescription collection point can significantly enhance ad engagement and drive sign-ups. These value-added services not only differentiate the pharmacy from competitors but also resonate with potential customers seeking convenience and accessibility.

One thing to keep in mind when creating pharmacy ads is that the people scrolling on Facebook aren’t looking to sign up for a pharmacy. They are simply scrolling on social media. This also means they’re not in the mindset to analyse complicated USPs so concise, convincing points are a must.

When a potential new patient looks at your ad, they will first notice the image, then the headline, and then the text. Because of this, USPs need to be short and sweet to grab their attention. A great way of doing this is by adding the USP to the image.

We are also seeing an increase in pharmacies promoting the Pharmacy First service. This service offers great USP’s: no GP wait times, antibiotics prescribing, a range of treatments and more. If your pharmacy offers the Pharmacy First scheme, why not read our blog on Which Pharmacy First Services Have The Highest Earning Potential? 


Understanding the Two Types of Patients

When looking for pharmacy sign-ups, it’s essential to distinguish between two types of patients: single-use and multi-use patients.

Single-Use Patients: These individuals require services that are typically one-off or infrequent, such as travel vaccinations. For these services, the focus is on achieving a lower cost per conversion to attract a broader audience.

Multi-Use Patients: In contrast, multi-use patients rely on repeat services, generating recurring revenue for the pharmacy. Examples include individuals seeking treatments for conditions like erectile dysfunction. While optimising for a lower cost per conversion remains important, the potential for recurring revenue justifies a slightly higher acquisition cost.

If we are talking about signing up for a pharmacy, we have to assume that all the patients will be using the pharmacy multiple times. With that in mind, let’s look at how we can divide and target patents in a different way.

Parents and Families

Parents are a valuable target group because their pharmacy needs to extend beyond themselves to their children. Here’s how you can effectively target them:

  • Facebook Ads allow for detailed targeting options based on interests related to parenting, family activities, childcare products, etc.

New Movers

People who have recently moved to a new area are an ideal target group since they may not yet have a preferred local pharmacy. Strategies include:

  • You can target new movers similarly to parents and families by using detailed targeting to refine your audience based on their interests. For this one, you would choose interests such as first-time buyers tips, home renovation etc.
  • Another way you can target this demographic is to purchase data on new movers from real estate companies, moving services, or specialised data vendors.

Older Adults

Older adults typically have more frequent and varied healthcare needs, making them a key demographic for pharmacies.

  • Platforms like Facebook, have a significant user base among older adults. You can target this age demographic specifically by selecting your desired ages in your campaign settings.

Conclusion: Driving Sign-Ups and Fostering Long-Term Relationships

In conclusion, Facebook advertising offers pharmacies a powerful platform for driving sign-ups and expanding their customer base. By capitalising on Facebook’s targeting capabilities, crafting compelling advertisements, and leveraging unique selling propositions, pharmacies can attract a variety of patients, ultimately fostering long-term relationships and maximising lifetime customer value. While there is an initial investment, the potential for lifelong purchases and customer loyalty makes it worthwhile for any pharmacy looking to grow its business in the digital age.

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Zero to £120,000k for private DSP
This Case Study literally blew our minds, and it still does. Dive into how we helped this private DSP go from literally no online presence to making over £120,000 per month, in the space of five months (and they’re growing daily)

About This Pharmacy

This Private DSP, consisting of Independent Prescribers (IPs), began their journey with us in November 2023. Their primary goal was to establish a GDPR-compliant website to leverage their prescribing status for selling prescription-only medicines (POMs). Recognising their budget constraints and specific needs, we recommended a modified version of our UPW (Ultimate Pharmacy Website) solution, which was perfectly aligned with their objectives.

The Challenge

The key challenges faced by the DSP included:

  • Compliance: Launching a GPhC-compliant website to facilitate the online prescribing and the sale/supply of POM’s
  • Budget Constraints: Developing a cost-effective solution that meets their specific requirements
  • Establishing Authority: Building trust and authority quickly in a competitive and growing online marketplace

The Solution

We implemented a comprehensive strategy to address their needs:

  • Our Custom-built UPW Solution: Developed and launched a GPhC-compliant website in January 2024, providing a robust platform for online prescribing and the sale/supply of POM’s. The solution was tailored to meet their requirements as a private DSP business, so we had to remove the NHS parts of the solution. We changed the content and colours to meet their branding guidelines.
  • Custom Labelling System: Created a custom compliant labelling solution compatible with their Zebra printer, streamlining their operational processes, ensuring they save time during their dispensing process.
  • SEO and Content Strategy: Performed full on-page SEO for their treatment options and advised on building authority through Trustpilot reviews and keyword-targeted technical blog content.
  • Advice and Support: Throughout the process, we’ve advised on the best 3rd party engagement tools to use, such as their email marketing and live chat systems, and trending/in-demand products.

The Results

The results over the past six months have been remarkable:

  • Organic Traffic Growth: From 0 clicks, organic website traffic surged to an average of 100 clicks and 2,000 impressions per day, with a daily upward trend.
Private DSP Website Performance

Using Search Console, we can measure organic traffic over time. They have grown to 100 clicks per day in a relatively short space of time. It’s all about the keywords.

  • Revenue Generation: Due to excellent customer service and high customer retention, the pharmacy is generating over £120,000 per month, with continual growth. This has far exceeded what we had imagined in the first year of business.
Private DSP website growth

Some products have exploded in terms of sales, as you can see by the numbers. These numbers represent close to 800 orders in the month of May 2024. This screenshot has been taken from the reporting dashboard of the UPW.

What’s next for this pharmacy?

Building on this success, our focus for the next phase includes:

  • PPC Campaigns: Implementing expert Pay-Per-Click campaigns to further drive traffic and conversions. We’re planning to take their growth to the next level.
  • User Experience Optimisation: Enhancing the user journey and patient experience to improve retention and satisfaction.
  • Growth Potential: With the solid foundation in place, the potential for growth is immense, and we are committed to maximising it.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


As a team deeply committed to the growth and success of pharmacy businesses, we’re thrilled to share the invaluable insights and actionable strategies that our CEO, Saam Ali, presented at The Pharmacy Business Conference. With a mission to empower pharmacy owners and professionals with the knowledge and tools needed to navigate the intricacies of the digital landscape and drive sustainable business growth, we put together this presentation to help professionals boost their marketing strategies. Take a look at our presentation below:

The Presentation

Clicks to Conversions

A Summary

Digital marketing is imperative for any business, that includes your pharmacy or clinic. Now more than ever, establishing a robust online presence is not just advantageous, it’s essential for business growth and sustainability. With a staggering 82.8% of patients turning to search engines to find healthcare providers, the significance of digital visibility cannot be overstated. Our presentation delved deep into the nuances of digital transformation, offering practical insights and strategies to harness the immense potential of digital marketing.

Huge Demand for Clinical Services

Through extensive research and analysis, using premium tools like SEMrush, we can uncover untapped demand for pharmacy services online. From ear wax removal to weight management and travel clinics, there exists a wealth of opportunities waiting to be seized by pharmacies just like yours. By exploring specific search volumes for various services, we discovered the potential that exists within the UK’s healthcare market.

Every search query represents a potential customer seeking solutions, and it’s imperative that pharmacies position themselves strategically to meet this demand head-on. For example, every month the key phrase “pharmacy near me” gets 550,000 searches in the United Kingdom. Those could be potential new patients. Take a look at some of the other stats that we found.

clicks to conversions

Harnessing the Power of SEO

So, how can you tap into the demand within your local community? It’s simple, yet relatively complex still – Search Engine Optimisation (SEO). By optimising content across your website and other digital platforms with targeted keywords and technical enhancements, pharmacies can improve the ranks of search engine results, capturing valuable organic traffic and converting leads into loyal customers. Our presentation provides actionable insights into effective SEO strategies, equipping you with the tools needed to elevate your digital presence and outshine the competition. And, if you are still unsure, our team is here to help, simply reach out to us.

Real-World Success Stories

Our presentation is not just theoretical; it is grounded in real-world success stories that underscore the tangible benefits of digital transformation. Through a compelling case study of Mark’s Pharmacy, we demonstrated how an integrated online ecosystem can drive remarkable growth across various clinic offerings – especially his weight management, pain and CAS clinics. From increased revenue to enhanced customer satisfaction, the results speak for themselves. We share insights into specific successes, such as spikes in hay fever injection bookings and fully booked clinics, painting a vivid picture of the transformative impact of digital strategies on business outcomes.

Looking Ahead

We’re excited about the endless possibilities that emerging technologies hold for pharmacy businesses. From AI-powered chatbots to personalised customer experiences, innovation thrives in the digital space. By embracing these technologies and staying ahead of the curve, pharmacies can not only survive but thrive in an ever-evolving landscape.

pharmacy business conference

You Need Help

Turning clicks to conversions is not just a concept but a tangible pathway to pharmacy business growth in the digital age. By embracing digital transformation, harnessing the power of SEO (and Paid Ads), and staying ahead of emerging trends, pharmacies can position themselves for long-term success in an increasingly competitive marketplace and our team can help. Take a look at the services that we offer:

Branding

“Branding gives your organisation an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.” (Hubspot)

Your brand becomes even more important as you transition your business online and reach a wider audience. When a person has had great service from you, the first thing that they will remember when you pop onto their social media feed is the brand of your company. Our team at Pharmacy Mentor understands that branding is the centre point of the strategies we deliver for you online, and thus have developed several different pharmacy branding packs to help you stand out from the rest.

Website Design and Development

You should be investing as much in your digital ecosystem as you are in your physical premises. Why? Because that’s what your patients want. Make it as convenient as possible for them, and help them find you, rather than you finding them. Our expert project management and development teams ensure that every website is optimised for search engines from the outset. This means better visibility, more traffic, and higher conversions.

Unlike some providers who keep control over your site and data, we believe the power should remain in your hands. When you build with us, you own your website and all the patient data that comes with it. This independence is crucial for building long-term customer trust and for making business decisions that are best for you and your patients, without compromise.

Search Engine Optimisation (SEO)

What’s the first thing you do when you want to access a service, whether that is an online or offline service? You guessed it. You pull out your smartphone, log onto Google Search or Maps, and type in a key phrase. From there, you’ll take action either in the form of booking online, calling, subscribing or hopping into your car and navigating to a destination. That’s why it is incredibly important that your pharmacy and the service you provide are positioned well online, in particular, on Google Maps and Search. Search Engine Optimisation helps you get found online for the services that you offer.

If your website’s content isn’t ranking on search engines, you won’t be getting the business that you want. Let us help you optimise your website and drive pharmacy footfall. Request a free SEO Audit today.

seo

Social Media Management

Social Media is a must-have pharmacy business tool. If you’re not using it, you’re doing a disservice to your community. That’s because they’re all on there, looking for health information and content, every single day. Facebook, Instagram, WhatsApp, Telegram, NextDoor, Google Business and the rest means that it is quicker and easier than ever before to reach your target audience. You can reach 10,000 people in the space of a day with one great video you publish.

Social Media can be a life-saving medium for your patients. Our team have supported 1000’s of pharmacy businesses with social media services since 2017, and we’re getting stronger by the day. Whether you’re a single pharmacy, a multiple or another healthcare provider, we’ve got the right social treatments for you.

Paid Advertising

We’re big on PPC and Meta Ads? Why? Because they work. But which type of ads depends on the service you’re offering. For example, we see much better results by doing PPC for Travel and Ear Wax Removal than using Meta. We’ve got the insight from doing this 100’s of times.

To begin reaching your audience quickly and generating conversions, simply get in touch with us, tell us your objectives, and we’ll build the campaign for you, professionally, ethically, and promptly. We’ll send you an analysis of the results from your Paid Ads, including how many people we reached around your pharmacy, how many clicks it received, what kind of engagement we produced, and how many leads we generated.

Service Specific Marketing

Whether you are boosting seasonal Flu Jabs, opening a new Travel Clinic or looking to promote your Weight Management services, our Service Specific Marketing is here to help you. Get in touch with our team today to find out more.

Video Production

With a shortened human attention span and a world saturated with content, companies are looking for ways to engage their audience more, and for longer. Pharmacies and other healthcare providers need to differentiate themselves from the competition to stay ahead of the game. And that’s what video is here to do. Video marketing not only drives conversions (by upto 80% in some cases), it strengthens the trust and credibility of your pharmacy. They are the most engaging piece of content and are socially shared more.

Embedding video marketing into your strategy is highly beneficial and will certainly have a positive impact on your business.

Turn Clicks to Conversions

To get help with your pharmacy marketing or to find out more about how our services can benefit your pharmacy, please get in touch with us, our team are here to help you.

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pharmacy first

With the Pharmacy First (PF) program rolling out in the UK, pharmacists have a great new opportunity to engage with their community and offer treatments for a range of common ailments. This makes care more convenient for patients and eases the burdens on traditional healthcare facilities. Many pharmacists are also looking at Pharmacy First as an opportunity to increase revenue.

After all, each consultation is £15 and if you meet the minimum activity threshold you earn an additional £1,000 each month. The question is, which service has the potential to bring in the most traffic, and sales, to your pharmacy?

Here at Pharmacy Mentor, Brad, our Marketing Manager who has 11+ years of online marketing experience sat down and ran the numbers. He found that if you are interested in bringing in the largest number of pharmacy first appointments, UTI treatment is likely the way to go.

You may be saying to yourself, but PF only covers UTIs in women which means half my potential customers are not eligible for treatment. While that is true, there are some great reasons as to why it is still likely the most profitable of the Pharmacy First offerings.

First of all, there is the amount of search in the UK. Check out the monthly search in the below chart. You can see that UTIs get more searches (volume) each month than any other treatment-based search for a PF condition.

pharmacy first

This indicates that by sheer volume of demand, UTI treatment is more likely to earn you money.

Seasonality

Next, we can look at seasonality. Infected insect bites are most likely to happen when bugs are out and active so those searches spike in summer and drop way down in the colder months. That makes them a great service to market starting in spring but if you want consistent volume and high numbers, this is not the service to focus on.

Sinusitis is most common after a cold or the flu. These are far more likely in the colder months of the year. As such, we can see a drop in search volume as the weather improves in spring and summer. The seasonality for these conditions is less drastic than for infected insect bites. That is likely thanks to pollen and lower air quality in spring and summer.

Vaccination and Age

Shingles and impetigo have relatively stable demand across the year but they have their own issues. Shingles are very uncommon in people under 50 and people who got the chicken pox vaccine are far less likely to get shingles according to the centres for Disease Control and Prevention. That means the market is technically shrinking for shingles patients.

Impetigo can be caught at any age but it is most common in younger children. That means most of the population is unlikely to need help with this ailment.

The final two conditions are sore throat and earache. These are not directly tied to any seasonal factors, nor are they restricted to a certain age group or vaccination status. However, they have significantly less search than UTI treatment. This could be because these conditions tend to go away on their own or they may just not be something people need help with as often.

By contrast, demand for UTI treatment is high and there is not much seasonality. The below graph shows Google search data from the past 5 years on UTI searches.

pharmacy first

While there is some fluctuation, it is remarkably stable.

Finally, we look at something that is very important, repeat business. For most of the 7 conditions Pharmacy First covers, once they are treated, they may never recur. However, according to data from the US Department of Health and Human Services, 4 in 10 women who get a UTI will get at least one more within 6 months! That means if you provide a good service, you could see them again multiple times in the same year.

This means UTI treatment offers high demand across the year, a large audience and the opportunity for repeat business. As such, it may very well be the most lucrative PF service you can offer at your pharmacy.

Let Pharmacy Mentor Help You

If you are interested in advertising/marketing your pharmacy first or other services, Pharmacy Mentor is here to help. We offer a variety of solutions to help you build your business and improve your online presence. Contact us today to learn more.

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This is a very clear example of how we’ve helped change the business model for this pharmacy and activate a whole new stream of business income, primarily from their Travel Clinic. Read on!

About This Pharmacy

This Midlands-based pharmacy, with a long history of providing exceptional healthcare services, has been our client for four years. They sought to expand their digital reach to grow their travel clinic, amongst other NHS and Private services. Our collaboration encompassed a full suite of digital marketing and development services, including building a new, optimised pharmacy website with integrated booking calendar, social media management, SEO, and paid advertising.

The Challenge

The pharmacy’s primary goal was to grow its travel clinic. Despite offering a quality service, they were not reaching their potential market. They needed a strategy that could effectively target and attract customers to their specialised travel clinic services.

The Solution

Following a strategy call and understanding what the main objectives were overt the next 12-months, we pursued with the following:

  • Google Ads Campaign: We launched targeted Google Ads campaigns focusing on components of their travel clinic services, leveraging well-researched keywords and compelling ad copy. Their campaigns were well looked after, optimised and nurtured over the duration of the year.
  • Conversion Tracking: To better measure the ROI of our ad campaigns, we implemented conversion tracking on the pharmacy’s website and booking calendar. This allowed us to track actions showing intent to visit and actual online bookings.
  • Integrated Digital Approach: Alongside the Google Ads, we continued to bolster the pharmacy’s digital presence through ongoing SEO efforts, social media engagement, and website optimisation.

The Results

The campaign delivered outstanding results:

  • Impressive ROI: With an ad spend of just £3,929 across the 12-month period, the campaign generated 4,870 website clicks, 1,680 actions showing intent to visit, and 628 digital bookings made through their booking calendar. If we’re assuming an average revenue of £100 per consultation, this equates to £62,800 in revenue, yielding a staggering 15.9X ROI. This is from paid advertising and online booking conversions alone. If we had spent more, we would have generated more bookings. However, we were constraint to clinic space availability.

 

The pharmacy has seen great returns from Paid Advertising on Google, from only a small monthly spend

 

  • Booking Surge: The pharmacy saw a total of 1,100 bookings across services, averaging 92 clinic bookings per month. The travel clinic emerged as the top service, followed by ear wax removal and NHS flu vaccines.

The pharmacy has recorded a total of 1100 bookings across 12-months

What’s next for this pharmacy?

With the travel clinic’s success, the pharmacy is now focusing on expanding its Pharmacy First services and existing clinics. Our agency is poised to continue our support with:

  • Enhanced Digital Marketing: Tailoring our digital marketing strategies to promote the expanded services.
  • Website Evolution: Further developing the website to highlight new services and streamline the user experience.
  • Data-Driven Insights: Utilising the data gathered from current campaigns to refine our approach and target new market segments.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


This pharmacy, located in the Oxfordshire area, has seen tremendous growth recently, and is looking to reinvest profits back into marketing, to drive further sales and bookings. Read on to find out more.

About This Pharmacy

Located in the heart of Oxfordshire, this pharmacy has been a cornerstone of the local community, providing essential healthcare services. Despite its strong offline presence, its digital footprint was limited to a Google Business listing, resulting in missed opportunities in the rapidly evolving digital healthcare landscape.

The pharmacy is a true health hub in their community, offering an array NHS and Private Clinical services, which is the way a pharmacy should be.

The Challenge

The pharmacy’s challenges were multi-faceted:

  • Limited Digital Presence: The pharmacy’s only online representation was a Google Business listing and their NHS listing (previously, NHS choices) hindering its ability to attract and engage with a broader customer base. They were relying on people coming in via word of mouth mostly.
  • Limited Online Bookings: Without an online booking system, the pharmacy struggled to efficiently manage appointments, especially for high-demand services like travel consultations and ear wax removal. Furthermore, the pharmacy wanted to generate more bookings for their clinics.
  • Lack of Digital Marketing: The pharmacy had not tapped into digital advertising, an essential tool for modern businesses to increase visibility and drive conversions.

The Solution

Following the initial diagnosis and understanding where the main objectives of the pharmacy business, we recommended the following digital strategy:

  • Website Development & SEO: We built an optimised website, tailored to the needs of the pharmacy. This included an online booking calendar, providing patients with the convenience of scheduling appointments for services like travel health, ear wax removal, flu vaccines and aesthetics appointments. The website is fully flexible with no limitations on how it can be developed, should the business end up growing in new directions. The website launched with technically optimised content for the services they are providing.
  • Targetted Advertising: We initiated targeted advertising campaigns for their travel and ear wax removal services, tapping into unmet demand in the area. This was coupled with robust conversion tracking to measure and optimise the effectiveness of our ad campaigns.

The Results

The outcomes of our collaboration have been remarkable:

  • Fully Booked Clinics: The online booking calendar has been instrumental in managing the increased influx of appointments, resulting in fully booked clinics.
  • Increased Digital Footprint: The new website and targeted ads have significantly raised the pharmacy’s online visibility, attracting a larger and more diverse customer base.
  • Measurable Success: Through conversion tracking, we have tangible data demonstrating the effectiveness of our marketing strategies, paving the way for further optimisation and growth.

The following screenshots are taken from the pharmacy’s website, along with an understanding of the digital campaign’s effectiveness. From a spend of only £357.03 in promoting the Travel Clinic alone, in the last 30 days, it has resulted in:

  • 257 ad clicks
  • 23 phone calls
  • 77 tracked online bookings

Since this pharmacy is not taking payments online right now (which we have advised they should), we’ve attributed each booking to represent a £75 Travel Clinic sale, which is smaller than the general travel clinic spend. This means that £357.03 has generated £5775 in Travel Clinic sales. This doesn’t account for the calls to the pharmacy.

Note: this is a small travel clinic spend. Due to the popularity and demand of this service, we’re seeing higher CPC’s and recommend budgets of no less than £500 per month (and up to £2000+ per month), to maximise conversions and yield the best results.

Performance over the last 30 days across Paid Advertising

The pharmacy is completely booked up, not just for travel, but for flu vaccines and ear wax removal too.

This pharmacy’s clinic booking calendar is full

What’s next for this pharmacy?

We’re not touching the sides for this pharmacy in terms of marketing. There is much more potential in paid adverting, and we’re yet to go aggressive with SEO. It just depends on how much the pharmacy can manage in terms of workload and the space they need to free up in terms of consultations. The sky really is the limit for these guys.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


Private online pharmacy website development
This online pharmacy that operates in the private space clearly needed to work with an agency who knows how they operate to get them out of a sticky situation. Now, they have a new system and a dedicated pharmacy-led agency to supercharge their growth.

About This Pharmacy

A private online pharmacy that extends its services not just across the UK, but globally. Distinguished by its unique variety of products and commitment to customer service, the pharmacy faced significant challenges due to a non-GPhC compliant website and a GPhC inspection that required them to adapt. Positioned for growth, they required urgent and comprehensive solutions.

The Challenge

The pharmacy approached us in the face of distressing circumstances. They have used several agencies in the past but none of them could help them navigate through the evolving GPhC landscape of selling POM’s and P-lines online. Some of the things they were challenged with:

  • Non-GPhC Compliance: An impending GPhC inspection had signalled a multitude of compliance issues on their previous website.
  • Broken Website: Several functionalities of the website were non-operational, creating a less-than-ideal user experience and jeopardising trust and sales.
  • Website Presentation: Poor quality medicinal images, formatting of critical pages and blogs. The website was in need of a huge face-lift.
  • Database Transfer: A massive database consisting of 100’s of products needed to be transferred seamlessly to a new platform, as well as a database of 1000’s of patents.
  • Digital Marketing Bottlenecks: Poor SEO strategies and challenges in paid advertising were shunting online visibility and sales potential.

The pharmacy team desperately needed to work with an agency who could guide them from a pharmacy, marketing and development perspective.

Pharmacy Mentor was the ideal solution.

The Solution

Since this business was already operating, a more detailed discovery session needed to take place, where we covered everything from website technical architecture, website transfer, GPhC compliance, content and marketing. Our discovery sessions with websites of this nature are always led by our CEO, who is a pharmacist, developer and marketeer. He’s usually accompanied by the Web Project Manager and Head of Development/Marketing.

The discovery session is a critical phase, and we developed a plan that consisted of a bespoke website designed around the online prescribing solution we had built i.e. the UPW.

  • Web Design & Development: Designed and built a GPhC-compliant website with a professional aesthetic. The website was constructed on the UPW platform, providing a robust foundation for growth and seamless user experience. We developed bespoke features for this pharmacy in accordance with their unique needs.
  • Database Management: Successfully transferred a large product database to the new system without disrupting sales or user experience
  • SEO and Paid Advertising: Rolled out a new and improved SEO strategy and tactfully circumvented ad blockers, thereby driving targeted traffic to the website
  • Social Proofing: Implemented a new review and testimonial strategy that had traditionally been neglected and forgotten about

The Results

Only nine months down the line, and this online pharmacy is reaping the rewards of working with an award-winning agency, dedicated purely to pharmacy:

  • GPhC Compliance: The pharmacy is now ticking the boxes when it comes to GPhC compliance, reinstating operational viability.

Not all standards were being met by this pharmacy, and their previous website was letting them down. We changed that.

  • Professional, Premium Website: The pharmacy is no longer stuck in the dark age. Their clean, professional website contends amongst the big players out there.
  • Enhanced User Experience: The newly designed website has an improved user experience, enhancing the overall patient experience.

A professional, clean and well-designed pharmacy website is crucial for growth

  • Sales: Almost £250,000 in online sales in the first 8 months of being with Pharmacy Mentor, with an ambitious goal to double this revenue in the next nine.
  • Paid Advertising: We’re continuing to drive revenue successfully from expert advertising, circumventing policy issues, testing new Ad variants and improving overall ad performance
  • SEO Success: We’ve seen a sharp rise in SEO from the consistent, quality content generation and technical improvements. The website is regularly receiving over 250 targeted organic website clicks per day

Going from strength to strength for this pharmacy business. More visibility = more sales

  • Elevated Social Proofing: Generating over 200 5-star reviews bolstering the pharmacy’s credibility and customer trust.

Social proofing is critical in helping a pharmacy website of this type grow

 

What’s next for this pharmacy?

There is a lot of potential for this pharmacy, and we have plans to help them grow. We envisage doubling their revenue in the next year and implementing more advanced marketing tactics to encourage higher user engagement. The sky really is the limit…

Ready to take your pharmacy to the next level?

Whether you have an existing prescribing business online, or you are just starting out, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


This pharmacy has had one of the best digital starts we’ve seen in the history of launching websites at Pharmacy Mentor. They opted for a UPW system and after 3-months, it has truly changed the way they do business. Let’s explore.

P.s. We created this video using A.I. – what do you think?

About This Pharmacy

This pharmacy is a leading healthcare provider located in the heart of their community offering a range of NHS and private services. The pharmacist himself is an Independent Prescriber. Despite having a strong offline presence, the pharmacy faced significant challenges when it came to digital accessibility and e-commerce capabilities.

The pharmacy owner is forward-thinking and knows the importance of digitising his service offering. However, he needed the right partners to help him get to where he wanted to go.

The Challenge

Prior to engaging with our agency, the pharmacy had an outdated website that failed to meet the modern needs of their business and patients. The key challenges included:

  • Lack of Online Booking System: Patients could not book clinical services online, forcing them to rely on inconvenient phone bookings or walk-ins.
  • Inefficient POM Sales Channel: The absence of an online sales channel for prescription-only medicines meant a loss of potential revenue and increased operational and administrational burden. As the pharmacist himself is an Independent Prescriber, this was a key focus of theirs.
  • User Experience: The previous website was poorly optimised for mobile, lacked intuitive navigation, and had no clear focus on the private services and products the pharmacy wanted to emphasise.

The Solution

Following a discovery consultation with our Growth Team and our CEO, we immediately recognised what solution would be the best fit for the pharmacy owner. As a pharmacist-led organisation, we deeply understand the complexities within pharmacy operations, and the regulations that surround them.

Understanding the need for a complete overhaul, our agency employed the UPW solution – a purpose-built website designed to revolutionise pharmacy operations and patient accessibility. The new website features:

  • Online Booking for Clinical Services: A seamless, user-friendly interface allows patients to book their appointments for clinical services online, streamlining the patient intake process. The booking system is fully customisable with the ability to add risk assessment questions and take payment online.
  • Online POM Sales: The UPW solution integrated a secure, compliant, and effective online ordering system for prescription-only medicines, ensuring the Independent Prescriber could review orders online and have them dispensed by the pharmacist in their store.
  • Optimized for Conversions: Through a meticulous process of A/B testing and analytics assessment, we optimised the website for the private services and products that this pharmacy wanted to promote from the get-go.

The ultimate pharmacy website (UPW) has many, many more features that have not been explained in this case, but you can review them here. The pharmacy owner has a keen digital eye already and therefore the training and setup process was smooth. Before launch, we optimised a few particular products highly in terms of SEO to ensure they got off to the best performing start.

The Results

Within just three months of the website’s launch, the impact has been nothing short of transformative:

  • 300 Bookings: The pharmacy generated over 300 bookings for their private services, highlighting the effectiveness of the online booking system.
  • Over £18,000 in Revenue per month: In the last 30 days alone, the pharmacy has generated over £18,293 in revenue from the sale of only two high-demand POM products, through the website alone. This doesn’t account for people walking into the pharmacy because of finding them online.
  • Enhanced User Experience: Though not quantified, the streamlined and intuitive interface has undoubtedly contributed to increased patient satisfaction and engagement.

The products that we paid particular attention to have driven a significant number of clicks and impressions organically, appearing on page 1 of Google for particular in-demand searches.

Close to 300 bookings generated in three months

 

In the last 30 days, this pharmacy has generated revenues close to £20,000 from two POM products alone

This is only just the beginning of our journey with this innovative pharmacy. They have so much potential to grow with this solution, and we’re not even close to maximising the marketing. The online route is a journey, but a journey worth taking with the right dedication. Your “online” community pharmacy is just as powerful as your physical pharmacy.

Ready to take your pharmacy to the next level?

Book for a demo of our UPW with one of our Growth Specialists and let’s start driving revenue from all angles:


incredible roi on ear wax removal marketing
This Case Study is another one that blows our minds. Back in the day, we undervalued our services because we didn’t realise the ceiling for our marketing was quite so high. This Pharmacy reaped the benefits of that with their Ear Wax Removal Clinic.

About this Pharmacy

Located near London, this pharmacy was seeking to expand its service offerings and tap into the potential of Ear Wax Removal. With no digital presence prior to our collaboration, the pharmacy aimed to increase awareness and bookings for their Ear Wax Removal Clinic.

The Challenge

The pharmacy faced the following challenges:

  1. Lack of a digital presence and online booking system.
  2. Difficulty in promoting their Ear Wax Removal service
  3. The need to stand out in local search results for “ear wax removal services.” and similar search terms

Our Solution

To overcome these challenges, we provided the following solutions:

  1. Designed and developed a professional website with an integrated booking calendar
  2. Curated optimised content on the website and performed technical SEO to improve the search visibility of this particular service

The Results

Our efforts led to the following impressive results:

  1. A significant increase in organic page views, now reaching 4,000 per month.
  2. Dominating search engine results pages (SERPs) for multiple ear wax removal keywords.
  3. A total of 2,578 ear wax removal bookings generated online, with additional bookings likely from phone calls and walk-ins.

a screenshot of the pharmacy's booking calendar with 3,500+ appointments booked

With an average revenue of £60 per Ear Wax Removal service, the pharmacy has generated £154,680 in revenue from online bookings alone.

This represents a remarkable ROI of 15,468%, showcasing the power of a well-executed digital marketing strategy for pharmacy owners. You can work out how much the pharmacy invested with us.

It also showcases just how much we’ve historically undervalued our services. We are continuing to target keywords for this pharmacy owner on a monthly basis, and they are no doubt the most popular ear wax removal provider in their city.

Want to Market your Ear Health Clinic like this? Book in a consultation call with our Diagnose and Prescribe team.

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18,400 travel clinic bookings in 2022
This Pharmacy has a thriving clinic, because they committed to marketing it properly. Over the past three years, we’ve developed their marketing piece by piece, until now they’ve got a thriving model where any input (investment) drives significant output (returns).

About this Pharmacy

This Pharmacy in the North is a standalone Pharmacy. They run multiple clinics, one of which is their Travel Clinic, and have been marketing through us since early 2019. It’s worth noting they are a Late-Night Pharmacy, which allows for a greater number of bookings than pharmacies who open traditional hours.

The Challenge

The Challenge with this Pharmacy isn’t especially situational for 2022. They came to us in 2019, wanting, as most pharmacies do, their clinics promoting, having taken on the full suite of PGD’s from Pharmadoctor.

Whilst we marketed their pharmacy through Facebook and Google Adverts, we managed their Social Media and grew the page by hundreds of followers.

We also built them a standalone Travel Clinic website (separate from their templated Pharmacy website from another provider) with an online booking calendar that can be used across two websites – their custom-built pharmacy and travel clinic websites – they didn’t have a booking system before. The total cost was around £1500 in 2019 (legacy pricing).

Following that, and a highly successful PCR Testing campaign using SEO and Google Ads across 2020 and 2021, it was once again time for Travel Clinic bookings in 2022.

The total spend for 2022 was around £75k including improvements to their Travel Clinic website (and we completely redesigned their Pharmacy website from that pre-existing templated one.)

£68k of this went on Google Ads budget, with their SEO work from 2020/21 still working for them.

The Results

With SEO in place, they drive a significant amount of organic page views to both their Travel Clinic and Pharmacy Websites. The image below shows how many people are visiting the Travel Clinic website on any given day and the source of the visitor.

screenshot of Google Analytics showing that the website gets more organic traffic than paid

Source of traffic to their Travel Clinic website

They’ve also invested significantly into Google Ads, with our Advanced Google Ads management. Their lifetime spend with Google is around £117k over the course of around five years, but it’s been dramatically increased since we’ve set up the rest of their digital ecosystem. (£68k of this budget was spent in 2022).

That sounds like a lot.

But with a total of 18,429 bookings, each averaging around £100 spend with some spends in excess of £300, that £68k investment has yielded between £1,105,740 and £1,842,900 in revenue for 2022.

Google Adverts for Travel Clinic Case Study

17.4k conversions over the three years, averaging to 483 per month. That’s around £25k in profit/month, every month for three years.

And 2023 is off to a good start, too.

A report showing the number of travel clinic bookings on the case study site. There are nearly 2,000 visits to the booking page in January alone.

Number of visitors to the booking pages, taken from the last 30 days from the 8th Feb, 2023.

Summary

  • In 2022, they generated a total of 18,429 bookings, mostly made up of PCR Testing and Travel Vaccinations
  • This booking system also reduced walk-ins and phone calls which reduced disruption to the pharmacy workflow
  • The culmination of all of this is we’ve helped this pharmacy turn £75k into £1m+ in 2022 alone

Want your Travel Clinic to take off? Book in a consultation call with our Diagnose and Prescribe team.

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