About

A large pharmacy group needed a new website & wanted to improve the efficiency of their internal communications. They really wanted a partner for all things online rather than just a web agency. After developing a front-end (public-facing) website for them, they then commissioned us to build an intranet in the back-end of the website.

Challenges

The challenges faced with the public-facing website were mainly down to taking their existing bold, brave, and green branding and creating a design that looked great and modern but also didn’t alienate older customers. The issue with the current website was that newer customers weren’t getting a contemporary experience and that meant potential revenue loss.

The challenges with building the intranet were creating an intuitive intranet and getting the buy-in from the staff members who’d need to use it as a result. Up until that point, they’d been using third-party software like Dropbox and GoogleDrive, which wasn’t efficient across multiple pharmacies, nor was it as secure. There were issues of keeping important company documents and assets across multiple different platforms, i.e. Google Drive, Sharepoint. It’s hard at that point for team members to understand which the most recent document was without inefficient searching across multiple software platforms.

They also wanted to centralise end of month processes, make sure pharmacies had up to date medicine prices without sending bulk emails, and places where the staff could accessing training easily, amongst other things.

Solutions

Pharmacy Mentor first re-designed the older public-facing website. We delivered a modern website design that still retained the “feel” of the brand. This built a lot of trust with the pharmacy group as a result of the work we did here. So much so that they asked us to create the back-end of the website for them.

  • The CRM we created in the intranet has forums, allowing for quick company-wide messaging and feedback.
  • It also has a cloud-storage solution, meaning no more third-party software for important company assets and documents.
  • The whole system was created with ease-of-use as a priority, to get maximum buy-in from the staff.
  • It allows for all staff to access training easily.
  • It allows dispensed to upload month-end via intuitive forms.
  • All communication is now centralised rather than sending emails and WhatsApp’s, where things get lost.
  • They have “group forums” for all types of situations, for example, “Out of Stock Medicines” and “Pre-reg students”.
  • The solution is flexible to allow for any 3rd party integrations like Mailchimp Newsletters or Hubspot.
  • The solution is mobile friendly so that staff can access it on the go.
  • The solution has in-built HR mechanisms to support holidays/sick leave and other requests

Results

The pharmacy group can now share information company-wide, and get feedback from every single member of staff. This allows the headquarters to coordinate far easier, with much simpler management of multiple branches. It also means a more holistic experience for employees, with a system that doesn’t require much training.

This second project was a lot more involved but has been a huge success since its launch a few months ago and all company members are active on the platform. Feedback has been that team members find it far easier to get the important info they need.

Pharmacy Management System

We’ve balanked out any confidential information

Want to create a cutting-edge pharmacy website with us? Simply get in touch with us and we’ll be glad to help.

About

A pharmacy based in Wales with no digital presence at all, no website, no social media, no email marketing.  The pharmacy is in Wales which means they don’t have EPS either.  They’ve also recently started an Ear & Hearing Health Clinic, as well as signed up for a prescription-reordering app.

Challenges

The challenges of having no digital presence whatsoever were primarily:

  • Customer acquisition for private clinics, prescriptions, and sign-ups for their new Prescription Collection Point & prescription reordering app.
  • Their phone was constantly ringing and they wanted to move away from dealing with phone calls.
  • They were restricted to offline advertising.
  • Being in Wales, they also don’t have EPS, so another solution to automate needed to be considered.
  • They have no way of cross-promoting their services to their existing community.

Solutions

Website & SEO

Pharmacy Mentor began by developing their website with a booking calendar, we created Search-engine-optimised (SEO) blog posts (what is SEO?) for their private clinics (e.g., ear wax removal and both NHS & Private flu jab clinics.) We then implemented the following:

  • We created optimised blog posts, written clearly and informatively. The blogs give prospective patients all the information they need to make an informed appointment booking.
  • At the end of their SEO blogs for their clinics are calls-to-action with a conveniently integrated booking calendar.
  • We promote the prescription re-ordering app through organic Facebook channels, as well as the website.

Prescription Automation

  • We created a unique EPS-style form for them. Patients fill in the form, select their local GP and nominate them as a pharmacy. This is then sent to the GP’s for admin/approval.
  • We designed a poster with a QR code to attach to the Prescription Collection Point. This QR Code is linked to the sign-up form for the service.
  • Anyone who signs up to the PCP service gets automatically sent a custom-designed branded welcome email explaining the service and what they need to do. The email has a picture of the pharmacy team which instills a sense of connection early on. It lets the patient know that despite signing up for an automated system, there are real people working behind the scenes.

Social Media & Advertising

  • We created an optimised Facebook & Google profile for their pharmacy. Managing these with branded content is growing awareness in their community of what the pharmacy offers.
  • We create and run ad campaigns both on Google, promoting their Flu Jab clinics, as well as Facebook Ads promoting their Ear Wax Removal service. The Facebook ads in particular drive multiple bookings per week.

The primary function of the ecosystem is to attract new patients digitally (ie with no input from the pharmacists) and retain them within a digital system, be that the Facebook page, an email list, the Prescription re-ordering app, or the PCP sign-up system.

Results

There are a lot of good results here, because starting from zero leaves a lot of ground to cover.

The revenue isn’t being tracked through the website, hence displaying as zero.

Website & SEO

  • We installed analytics into their site two weeks ago, 567 sessions and 1000 page views since that time. (Previous performance is, unfortunately, untracked, but these are good stats for a pharmacy that 6 months ago had no digital presence.)
  • 44% of their website traffic comes from Social Media & Google, directly through the ongoing Social Media & Blogging work we do for them.
  • The booking calendar on their website means all clinic appointments are now booked online. Meaning fewer phone calls.
  • In the past month, they’ve seen 166 appointments booked for either Ear Wax Removals, Ear Health Checks, or Flu Jabs.

Additional Results

  • Their email marketing list is currently at 177 subscribers since its creation 2 months ago. This is currently used to inform patients of services available at the pharmacy, but there’s more potential for promoting products and special offers.
  • We are driving signups to their Prescription Collection Point through both organic Facebook posting, and Facebook Ads.
  • The Prescription Collection Point also generates sign-ups through its QR code, meaning patients who see it and like the idea can sign-up immediately without having to contact the pharmacy. Meaning fewer phone calls.

Overall, the digital ecosystem is up and running successfully. The pharmacists are enjoying the time they get to spend on patient care instead of admin. The digital marketing we’re doing is driving patients to the pharmacy and all the pharmacists have to worry about is patient care. The results aren’t out of this world compared to pharmacies who’ve been operating digitally for years. But this is the very start of this pharmacy’s digital journey and they’re already seeing the benefits.

Now we have analytics installed for them, we can review and optimise our tactics further, which will mean increased success rates further down the line.

Want to start your digital journey with us? Simply get in touch with us and we’ll be glad to help.

81k visitors in 6 months - seo for websites

About

A pharmacy focused on private clinical services. They wanted to fill their calendar with clinical appointment bookings, as the profit margins on these services are substantial. They also wanted to reduce the typical level of administration that would come with managing clinical appointments.

Challenges

The clinic needed to be marketed specifically to patients with needs for clinical services, in order to keep the marketing budget efficient.

For most of the clinics, the patients would need a pre-consultation assessment, in order to assess their suitability for treatment(s).

Patients were largely unaware that a pharmacy would offer the services they sought.

Solutions

Pharmacy Mentor recommended a Search Engine Optimised blogging strategy.

Because of the size of the budget, we wanted to better track and analyse what was happening, which meant using our Advanced Google Ads management.

  • We created a series of blog posts (1 every 2 weeks) with a focus around the keywords that best represented each clinic, e.g., “Vitamin B12 injections+location.”
  • The blog posts were written clearly and informatively. Walking prospective patients through recognising their symptoms, to what to expect from the treatment.
  • At the end of the blog is a call-to-action with a conveniently integrated booking calendar.

The idea is to create a funnel for each individual clinic, giving every patient an informed, intuitive journey from Google Search to appointment booking.

Results

Each blog post for each clinic ranks #1 on Google for (name of service)+(location). e.g. Blood Tests + Location.

As a result, this pharmacy has generated 81k clicks between the end of March 2021 and the beginning of October 2021.

The margins aren’t exact, as we’re talking about a collection of different services but let’s say for ease of maths, that the average clinical appointment only generates a profit of £10.

If less than half (40k) of those clicks booked an appointment, that would be £400k of revenue generated over 6 months.

Naturally, this is a case study, so it isn’t typical of results. But it shows what can be done.

pcr x seo - graphs showing 36600 pauser sessions and over sixty thousand page views

This image above shows a recent spike in activity due to a recent re-introduction of Day 2 PCR testing. This pharmacy was already #1 on Google for PCR test+location. As a result, when the demand for this service spiked, they were the ones who benefited from 7,000+ page views a day. And that’s the secret to SEO. It is a proactive tactic to capture the business of tomorrow. If you want results today, you need to have started work six months ago (or 2 years ago, as was the case with this pharmacy.)

Want to start your SEO journey with us? Simply get in touch with us and we’ll be glad to help.

About

A pharmacy with a travel clinic providing PCR testing. They were managing their own Google Ads, and spending a lot of budget without seeing much return.

Challenges

The market was competitive, in a big city, especially after the local airport started doing same-day testing. They were spending between £82-£156 a day on their Google Ads, and their conversion rate was 1.5%.

Conversion rate with an ad is the number of people who saw the ad who also then went on to take action (e.g. by calling the pharmacy). This was set by default to anyone who called the pharmacy counting as a lead. Often calls would be a waste of time, and so the conversion rate wasn’t really meaningful.

That means they spent on average £1 for every lead, and only 1 lead out of 100 was converting into a customer. Unless that one lead was buying multiple PCR tests, they weren’t making their money back on that ad spend. We spoke to them about improving their return on investment.

Solutions

Pharmacy Mentor took over the management of the pharmacy’s Google Ads, to link with the Search Engine Optimised (SEO) landing page for PCR testing we had done earlier.

Because of the size of the budget, we wanted to better track and analyse what was happening, which meant using our Advanced Google Ads management.

  • Utilised Google Tag Manager to monitor activity on the landing page.
  • Tailored every aspect of the ad to suit the business.
  • Analysed the budget to control the cost of each lead, including staying competitive with competitor budgets.
  • We set a parameter of a call lasting over 45 seconds with the pharmacy to count as a qualified lead. Calls under that time were usually a waste of time and of no value.

Results

The conversion rate after we took over the ad exploded from 1% to 21%. (not forgetting that we’d actually made it harder for someone to qualify as a conversion.)

We estimated conversions conservatively at £95 (the cost of a single PCR test) which brings you to the £257k figure shown below in the red box.

That’s the estimated revenue generated.

£257k.

With a spend of £19k.

In reality, people often bought more than one PCR test when booking, so the actual revenue generated may well be higher.

Whether it could’ve been higher or not, £257k return from £19k investment is a result I don’t think anyone could argue with.

 

 

If you’re looking for help in marketing your services better and building on your online presence, then please get in touch with us and we’ll be glad to help.

Aesthetics websites

About

A UK-leading cosmetics company in Manchester that also operates a pharmacy. They approached us to rebuild their websites across a few different entities within their business.

Challenges

The company operates three entities. Two cosmetic training provider brands and a pharmacy that interlinks the two. They wanted to give each of their brands the most modern look and feel but also build them in a way to attract more bookings for the courses they sell. They also wanted to provide a solution for healthcare professionals to be able to reorder aesthetics treatments, medicines and consumables online, and take payments for these online. They needed to reduce the administrative tasks involved in taking and processing these orders.

Solutions

Pharmacy Mentor creates and executes a development strategy consisting of:

  • Mapping out the user journey and design of each of the websites
  • Developing websites on custom-built, modern and flexible WordPress stages.
  • Integration of 3rd-party online booking systems and payment gateways
  • Building in a WooCommerce online shop to host aesthetics treatments and consumables
  • Providing user accounts for healthcare professionals and non-healthcare professionals, where they can upload required certifications and documents

Results

We have totally redeveloped and developed beautiful new websites across all entities. The biggest impact seen has been on the ability for healthcare professionals to sign up and order aesthetics treatments and consumables much easier than previously. This has had a direct impact on the time spent on processing orders, the convenience for their customers and the revenue generated online.

For confidentiality reasons, we are unable to disclose the links to the sites nor their names, as they operate all over the UK.

Beautiful, bespoke aesthetics websites

We can import as many treatments as you want

 

Optimised treatment pages designed to get found online.

 

We can go as bespoke as you wish

 

If you’re looking for help in marketing your services better and building on your online presence, then please get in touch with us and we’ll be glad to help.

About

A pharmacy approached us to build their website from the ground up and manage their social media profiles. They wanted to incorporate their aesthetics clinic, travel clinic and other major services that they offer, as well as market them via social media.

Challenges

The pharmacy had no website or social media profiles before we got to work. We needed to build everything from scratch in line with the vague branding given to us by the client.

Solutions

Pharmacy Mentor creates and executes a marketing and development strategy consisting of:

  • The build of a brand new website
  • Organic social media advertising
  • Paid social advertising and analysis

Results

We developed a beautiful looking site with a great user experience. The site is being used by their patients to contact them, re-order their prescriptions and book for their services. Their services are being found on Google organically, and this traction has been strengthened by the work on social media, driving traffic towards the site, thus delivering conversions. The website is completely flexible to allow for growth i.e. full e-commerce integration, online doctor systems and more. We’re looking forward to the growth of this business online.

If you’re looking for help in marketing your services better and building on your online presence, then please get in touch with us and we’ll be glad to help.

Increasing EPS Nominations

About

A small chain pharmacy located in Scotland that we have been working with since October 2020. They are a long-standing brand within their communities.

Challenges

The pharmacies operate a free delivery and collection service. However, they have failed to attract new patients to the pharmacy and have come to us for help. The pharmacies had just gone through a refit and installed robotics systems to streamline and automate prescription dispensing and collection. They wanted to attract new customers. They adopted an earlier version of our Multidose Marketing Pack.

Solutions

Pharmacy Mentor creates and executes a targeted marketing and development strategy consisting of:

  • The build of an optimised landing page for EPS conversions
  • Organic social media advertising
  • Paid social advertising and analysis

Results

The pharmacy owner budgeted £500 per month on paid social and we’ve been generating between 50 and 100 patient signups per month for the last 6 months. Let’s say your average patient has three items on their monthly prescription and you make £20 per month from that patient in profit. With 100 new patients, you’re looking at £2000 per month in extra profit, equating to £24,000 per year. And the more patients you sign up, and the bigger following you have on social, the more valuable your business becomes.

If you’re looking for help in marketing your services better and building on your online presence, then please get in touch with us and we’ll be glad to help.

About

A small chain pharmacy located in the Midlands that we have been working with since January 2020.

Challenges

The pharmacy operates a travel clinic, accompanied with PCR Testing and wanted a solution to bring their entire operations online to cater for our digital behaviour and make things more convenient for them and the patient. The pharmacy owners needed a way of reducing their operational overhead and saving them time.

Solutions

Pharmacy Mentor creates and executes a bespoke development and marketing plan encompassing the following:

  • Fully optimised Travel Clinic Website
  • Highly-targeted service content via pages and blogs
  • Built an online booking calendar and connected a payment system
  • Housed the best selling travel items on a fully comprehensive online shop (built into the travel website)
  • Automated the delivery of specific items from the warehouse via a custom-built API
  • Delivery of Google Ads
  • Link-building

Results

In the month of April 2021, we recorded the highest month of sales through the website, totalling over £220,000. Although this is the highest recorded, on average, the pharmacy is now making around £70,000 a month from their Travel Clinic alone. The total spend on this project thus far has equated to less than £10,000.

Pharmacy e-commerce websites

If you’re looking for help in marketing your services better and building on your online presence, then please get in touch with us and we’ll be glad to help.

PCR Test Pharmacy
The COVID-19 pandemic has been a massive period of uncertainty for pretty much everyone. But where there is chaos, there is also opportunity. In this particular case, for pharmacies, the opportunity was marketing PCR Tests.

The Opportunity

The demand for PCR tests quickly picked up when lockdown was lifted and people were allowed to travel again. 

pcr test google trends

This graph shows the popularity of the search on Google over the past 12 months.

The Results

Pharmacy Mentor harnessed this demand for our clients who offered PCR testing. We also recommended that other pharmacies begin to offer PCR testing through their pharmacy as a result of the trend analysis. 

Here are the stats for one of them:

website statistics marketing pcr tests showing 89 thousand page views and 28 thousand new users

Off the wall statistics for an independent pharmacy website.

 

This reads like a marketing symphony. Imagine for a second that this was a physical pharmacy…

  • New users: – 28,702 people have walked into your pharmacy off the street. 28,702 people.
  • Sessions: – Those people came into the pharmacy on average 1.54 times.
  • Page Views: – Of the 90k page views, the consultation form page had 18.5k views. So, of those 28,000 people who walked into your pharmacy to ask about PCR tests, 18,500 signed up for a consultation.

Good Problems

It’s really been a bit of a problem. Because it’s not easy to cope with such demand.

Fortunately, the fact we have Telegram & WhatsApp support for our clients means they get instant support whenever they need it. And this did need quite a bit of support!

A separate phone-line and email had to be created for PCR requests and all other requests on their website. Fortunately, having created their website too, so we could do this immediately.

On-site consultations needed to become online consultations to make room for flu jab appointments. I’ll say that again. To make room for flu jab appointments. The pharmacy was wall-to-wall booked with PCR consultations.

Then online consultations booked up. We had to turn the form off temporarily because there was too much demand and people couldn’t book appointments.

We’ve had to evolve the website to be able to accept online payments to streamline the money coming into the business. Not a bad problem to have.

“Please help, I have so many calls and requests per day, I can’t process it all.” At its peak, marketing PCR tests was making this pharmacy £5k/day.

How we did it

You’ll likely want to understand how this happens, to get similar results for your pharmacy.

Two words. Keyword Optimisation.

Understanding how Google works, we created and optimised two articles for their website (yes, you need a website for this to work). Our keyword research found the terms that people mostly used to search. We published each article – making it both user-friendly (easy to read, easy to use) and Google-friendly (clearly optimised for keywords and formatted well).

A couple of weeks later, due to the lack of competition, the articles topped Google for the relevant keywords, beating the Government websites.  

We created a digital form on the site for people to fill in so they could book everything online, as well as a payment mechanism.  Two reasons for this:

  1. It’s easier for you as a pharmacist to manage.
  2. It’s better for the customer/patient – because when people are searching the internet:
  • they aren’t always in a position to pick up the phone
  • Phone lines might be busy
  • your pharmacy might be closed when they’re searching for the service (in the evening!)

You lose customers by not allowing them to do everything online.

Able to act with our finger on the pulse

There was obviously the matter of timing, too. That’s why we’re the perfect healthcare partner. We know the heartbeat of healthcare when it comes to marketing throughout the year.

Overall, the investment on this project from the pharmacy was around £500. This resulted in making £1,000’s/day.

When the opportunity knocked, we answered.

Our monthly marketing packs give you access to what is essentially a remote marketing department. With constant dialogues from our team, you’ve got instant access to the trends and the tactics that maximise impact – from those trends, for your pharmacy.

PCR testing is an exceptional bubble, for sure. If you do offer PCR tests, get in touch now because we can maximise your impact.

But this strategy works for all the PGDs and on-site services you offer, as well as eCommerce. There’s a massive vacuum on Google in the world of healthcare. Waiting for pharmacies like yours to fill it – and fulfil the demand of all the thousands of searches happening every day.

Looking for help in marketing your services better and building an online presence? Please get in touch with us. We’ll be glad to help.

 

Prescription Marketing
“When you provide your audience with a unique innovative solution that will help make a difference to their lives, such as the ability to collect prescriptions conveniently 24/7, 365 days a year,  it’s a beautiful recipe for marketing.”
Saam Ali – Founder and CEO, Pharmacy Mentor

About

Pharmacy Mentor worked with Hub and Spoke Innovations to understand how to drive more people to sign up and use the Pharmself24 machine in the pharmacies that they are installed in.

Challenges

  • A Pharmaself24 machine is installed into a pharmacy but the only way pharmacy owners are signing people up is when the person comes into the pharmacy.
  • Although the machine provides the most convenient way to collect prescriptions, 1000’s of people in the community still don’t know about it.
  • The pharmacy has no or a poor digital avenue to allow for patients to sign up easily.
  • The pharmacy owner does not know what is the best way to sign people up or have the time to implement.

Solutions

Pharmacy Mentor works with the pharmacy to employ an affordable and effective digital marketing strategy that will:

  • Provide several digital avenues (website, social media, online forms etc) to understand which works best.
  • Create and execute highly engaging, localised and targeted sponsored Ads.
  • Analyse the results of the Ad and reform to make even more effective.

Results

We’re helping an increasing number of Pharmself24 customers Nationally reach their target audience more effectivly, increase awareness of the machine and drive signups.

Example No.1

Pharmacy in Central Scotland

  • Purchased a Standard Ad pack from us
  • Developed 804 clicks
  • Reached 11,256 people in a 3km radius around the pharmacy
  • Converted 199 patients

 

Phenomenal ROI achieved with this Ad

 

Example No.2

Pharmacy in Northwest England

  • Purchased a Standard Ad pack from us
  • Developed 415 clicks
  • Reached 10,208 people in a 2km radius around the pharmacy
  • Converted 127 patients

 

Conclusion

Digital marketing plays a key role in helping more people know about the unique services you offer. It can very effectively engage the audience around your pharmacy and get them to take action, such as signing up to use your Pharmaself24 machine. It is by far the most affordable marketing and should be an integral part of a pharmacy’s business model.

 


Saam Ali - The Pharmacy Mentor

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’ll be glad to help.