The COVID-19 pandemic has been a massive period of uncertainty for pretty much everyone. But where there is chaos, there is also opportunity. In this particular case, for pharmacies, the opportunity was marketing PCR Tests.

The Opportunity

The demand for PCR tests quickly picked up when lockdown was lifted and people were allowed to travel again. 

pcr test google trends

This graph shows the popularity of the search on Google over the past 12 months.

The Results

Pharmacy Mentor harnessed this demand for our clients who offered PCR testing. We also recommended that other pharmacies begin to offer PCR testing through their pharmacy as a result of the trend analysis. 

Here are the stats for one of them:

website statistics marketing pcr tests showing 89 thousand page views and 28 thousand new users

Off the wall statistics for an independent pharmacy website.

 

This reads like a marketing symphony. Imagine for a second that this was a physical pharmacy…

  • New users: – 28,702 people have walked into your pharmacy off the street. 28,702 people.
  • Sessions: – Those people came into the pharmacy on average 1.54 times.
  • Page Views: – Of the 90k page views, the consultation form page had 18.5k views. So, of those 28,000 people who walked into your pharmacy to ask about PCR tests, 18,500 signed up for a consultation.

Good Problems

It’s really been a bit of a problem. Because it’s not easy to cope with such demand.

Fortunately, the fact we have Telegram & WhatsApp support for our clients means they get instant support whenever they need it. And this did need quite a bit of support!

A separate phone-line and email had to be created for PCR requests and all other requests on their website. Fortunately, having created their website too, so we could do this immediately.

On-site consultations needed to become online consultations to make room for flu jab appointments. I’ll say that again. To make room for flu jab appointments. The pharmacy was wall-to-wall booked with PCR consultations.

Then online consultations booked up. We had to turn the form off temporarily because there was too much demand and people couldn’t book appointments.

We’ve had to evolve the website to be able to accept online payments to streamline the money coming into the business. Not a bad problem to have.

“Please help, I have so many calls and requests per day, I can’t process it all.” At its peak, marketing PCR tests was making this pharmacy £5k/day.

How we did it

You’ll likely want to understand how this happens, to get similar results for your pharmacy.

Two words. Keyword Optimisation.

Understanding how Google works, we created and optimised two articles for their website (yes, you need a website for this to work). Our keyword research found the terms that people mostly used to search. We published each article – making it both user-friendly (easy to read, easy to use) and Google-friendly (clearly optimised for keywords and formatted well).

A couple of weeks later, due to the lack of competition, the articles topped Google for the relevant keywords, beating the Government websites.  

We created a digital form on the site for people to fill in so they could book everything online, as well as a payment mechanism.  Two reasons for this:

  1. It’s easier for you as a pharmacist to manage.
  2. It’s better for the customer/patient – because when people are searching the internet:
  • they aren’t always in a position to pick up the phone
  • Phone lines might be busy
  • your pharmacy might be closed when they’re searching for the service (in the evening!)

You lose customers by not allowing them to do everything online.

Able to act with our finger on the pulse

There was obviously the matter of timing, too. That’s why we’re the perfect healthcare partner. We know the heartbeat of healthcare when it comes to marketing throughout the year.

Overall, the investment on this project from the pharmacy was around £500. This resulted in making £1,000’s/day.

When the opportunity knocked, we answered.

Our monthly marketing packs give you access to what is essentially a remote marketing department. With constant dialogues from our team, you’ve got instant access to the trends and the tactics that maximise impact – from those trends, for your pharmacy.

PCR testing is an exceptional bubble, for sure. If you do offer PCR tests, get in touch now because we can maximise your impact.

But this strategy works for all the PGDs and on-site services you offer, as well as eCommerce. There’s a massive vacuum on Google in the world of healthcare. Waiting for pharmacies like yours to fill it – and fulfil the demand of all the thousands of searches happening every day.

Looking for help in marketing your services better and building an online presence? Please get in touch with us. We’ll be glad to help.

 

“When you provide your audience with a unique innovative solution that will help make a difference to their lives, such as the ability to collect prescriptions conveniently 24/7, 365 days a year,  it’s a beautiful recipe for marketing.”
Saam Ali – Founder and CEO, Pharmacy Mentor

About

Pharmacy Mentor worked with Hub and Spoke Innovations to understand how to drive more people to sign up and use the Pharmself24 machine in the pharmacies that they are installed in.

Challenges

  • A Pharmaself24 machine is installed into a pharmacy but the only way pharmacy owners are signing people up is when the person comes into the pharmacy.
  • Although the machine provides the most convenient way to collect prescriptions, 1000’s of people in the community still don’t know about it.
  • The pharmacy has no or a poor digital avenue to allow for patients to sign up easily.
  • The pharmacy owner does not know what is the best way to sign people up or have the time to implement.

Solutions

Pharmacy Mentor works with the pharmacy to employ an affordable and effective digital marketing strategy that will:

  • Provide several digital avenues (website, social media, online forms etc) to understand which works best.
  • Create and execute highly engaging, localised and targeted sponsored Ads.
  • Analyse the results of the Ad and reform to make even more effective.

Results

We’re helping an increasing number of Pharmself24 customers Nationally reach their target audience more effectivly, increase awareness of the machine and drive signups.

Example No.1

Pharmacy in Central Scotland

  • Purchased a £99 Ad pack from us
  • Developed 804 clicks
  • Reached 11,256 people in a 3km radius around the pharmacy
  • Converted 199 patients

 

Phenomenal ROI achieved with this Ad

 

Example No.2

Pharmacy in Northwest England

  • Purchased a £99 Ad pack from us
  • Developed 415 clicks
  • Reached 10,208 people in a 2km radius around the pharmacy
  • Converted 127 patients

 

Conclusion

Digital marketing plays a key role in helping more people know about the unique services you offer. It can very effectively engage the audience around your pharmacy and get them to take action, such as signing up to use your Pharmaself24 machine. It is by far the most affordable marketing and should be an integral part of a pharmacy’s business model.

 


Saam Ali - The Pharmacy Mentor

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’ll be glad to help.

“We had no digital presence before we used the services provided by Pharmacy Mentor and our profits were being eaten up by ridiculous fees. Now, we’re generating over 100 bookings per month through our own slick and seamless, money-generating automated system.”
Pharmacy Owner – Edinburgh, Scotland

About

This pharmacy is a local independent community pharmacy serving the populations in Edinburgh. They are a popular, long-established chemist who understands that innovation is the only way forward in this tough, competitive climate.

Challenges

The challenges that they faced were:

  • He knew the pharmacy had the potential to deliver many more pharmacy service consultations but he didn’t know how to achieve that.
  • He wanted to avoid giving half of his profits away to the company that provided the PGDs for him.
  • He had no marketing strategy of his own. The pharmacy had no digital presence.

Solutions

Pharmacy Mentor works with them to develop a bespoke digital marketing strategy with the goals of:

  • Building their own online booking system with integrated Pharmadoctor PGD consultations
  • Integrating the online booking system into their pharmacy website
  • Building a dedicated Travel Clinic website to dominate keywords associated with their Travel Clinic
  • Develop and execute an organic social media strategy through Facebook, Instagram, and Google My Business
  • Drive higher numbers of bookings through paid Google Adwords

Results

With the entire scope of marketing conducted, we have transformed the business in terms of the pharmacy services they offer, their Travel Clinic in particular. We have significantly increased monthly revenue and profits for them.

Notable outcomes of marketing efforts:

  • Positioned on page 1 of Google for most search terms associated with their pharmacy services in the locality, organically. This was achieved 3 months after the build and optimisation of their new website. The website is generating over 300 new users and >1000 page views per month, organically.
  • Our marketing efforts have now begun to generate well over 100 bookings of various pharmacy services every month. The Travel Clinic and Medicspot being up there with the most popular:

 

Total bookings generated in September 2019

 

  • Google Ads have been performing very well over the last two months with click-through rates (CTR’s) averaging 16% and average conversions at 22%, which is much higher than the industry average.

 


Saam Ali - The Pharmacy Mentor

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’ll be glad to help.

The staff at Cloyne Careplus Pharmacy in Ireland

“Can’t recommend Saam enough, the course on promoting your business through Facebook was fantastic, we learned so much from it but not only that, Saam has continued to help with any queries or questions we have and is so patient no matter what the question is or how often we ring. Definitely worth investing in the course, big thumbs up from everyone at Cloyne Careplus Pharmacy”

Dispensing Supervisor, Aileen McCarthy

About

Cloyne Careplus Pharmacy is an Independent Community Pharmacy based in Ireland. They were the first pharmacy in the country to set up a Warfarin Anticoagulation Clinic.

Challenges

They’ve had a Facebook page for some time and had been managed on and off by one staff member who left the company. Nobody else in the company had the confidence, technical skills or knowledge to effectively handle the company Facebook Page.

Solutions

Three staff members are enrolled onto The Pharmacy and Social Media Mastery Course.

Results

Staff members who enrolled onto the course gained confidence quickly and activity on the Facebook Page has increased 10X. The Facebook Page is now an integral part of their business where they use it to regularly host Community Events and create paid marketing campaigns to reach 1000’s of people in the vicinity.

Saam Ali - The Pharmacy Mentor

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with me and I’ll be glad to help.

Marketing your Flu Jab Service Digitally will help you deliver more vaccinations

Marketing your Flu Jab Service digitally will help you deliver more vaccinations

About

Reach Pharmacy are a small chain pharmacy in and around the city of Glasgow in Scotland.

Challenges

The director has a good understanding of digital marketing and knows how important it is when promoting services locally. He wanted to create more visibility of the Flu Jab service they are offering on Google but didn’t want to go down the route of paid advertising.

Solutions

Pharmacy Mentor creates an optimised blog post that focusses on the most common keywords associated with the flu jab service in Glasgow.

Results

After two months of publishing, the blog post has topped Google for the keywords “flu jab Glasgow”, beating the likes of Boots and Lloyds. Analytics confirmed the posts’ popularity during the 2017 flu season and is expected to be better engaged for 2018 and beyond. The combination of this blog post and their Pharmacy Flu Jabs entry means they are dominating the Google rankings in this niche.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’ll be glad to help.

MediaPharm is an All-in-One Online Pharmacy Training provider
Helping MediaPharm market digitally

Paul and Fawz, Co-founders of the all-in-one pharmacy training provider, MediaPharm

“Before we took on Saam and Pharmacy Mentor, we didn’t have a digital strategy and we knew we needed one. It was the best choice we could have made. Not only is he helping us drive a solid digital strategy and create professional content, his knowledge in online business and marketing is invaluable. Thanks, Saam.”
Paul Lowndes – Co-founder and Director

About

MediaPharm is a GPhC-accredited pharmacy training provider designed to alleviate the problems associated with pharmacy training. They provide a unique software-based training platform that automates training.

Challenges

The challenges that Paul and the other team faced were that they didn’t have a digital marketing strategy in place, even though they knew this to be critical. They didn’t know where to begin nor understand what channels they should be using to return the most investment.

Solutions

Pharmacy Mentor works with them to develop a bespoke digital marketing strategy and to execute, focussing efforts on content creation and LinkedIn.

Results

Developed and is driving an entirely new strategy that is fresh, professional and engaging. Building up a highly targeted audience on LinkedIn and is now creating optimised blog content to improve visibility on Google. The increase in digital activity has led to an increase in website traffic and ultimately demo leads.

Saam Ali - The Pharmacy Mentor

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with me and I’ll be glad to help.

DRIVING ACQUISITION, VISIBILITY AND RECOGNITION FOR MY LOCUM CHOICEDRIVING ACQUISITION, VISIBILITY AND RECOGNITION FOR MY LOCUM CHOICE
My Locum Choice - A UK-leading locum platform for pharmacists and other healthcare professionals

The boys from My Locum Choice, finalists at the C&D award ceremony 2017

“Excellent help and support. Bringing pharmacy forward. Has developed and is driving a digital strategy for our company that is growing and engaging our audience, but is also helping us acquire new clients.”
Mitesh Shah – Chief Executive Officer

About

My Locum Choice is one of the UK’s leading agency for locum pharmacists and other healthcare professionals. Their innovative online platform provides an all-round solution for their clients.

Challenges

Although the directors were relatively active on Social Media, there wasn’t a clear and defined strategy that was leading to growth and acquisition. Furthermore, their social activity ate up vital time that was required for other business activity.

Solutions

Pharmacy Mentor works closely with the team to develop a solid strategy and then executes The Social Media and Search Engine BOOSTER Pack, with more a focus on Facebook, LinkedIn and SEO.

Results

Completely revamped their blog and developed The Ultimate Guide to Locum Pharmacy as their cornerstone article. User experience is greatly improved. Creating highly targeted blog content on a monthly basis to position their company higher on Google for a number of important keywords.

A significant increase in engagement and audience numbers across Facebook and LinkedIn. Social activity is leading to an increase in client acquisition, but the time freed up is allowing the directors to focus on other aspects of the business, including client retention.

Saam Ali - The Pharmacy Mentor

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with me and I’ll be glad to help.

Promoting Dementia Awareness as part of a HLP Campaign we launched

Promoting Dementia Awareness as part of a Healthy Living Pharmacy Campaign we launched

“Pharmacy Mentor are currently managing our Social Media strategy (Facebook, Instagram, Twitter, LinkedIn and Google My Business) and we’re very happy with the quality of posts being published. Since we went digital, we have noticed an increase in footfall to our pharmacy and by tagging local businesses in our posts, we’re creating better relationships in the area.”
Huma – Director and Superintendent Pharmacist

About

Dr Pharmacy is an Independent Contractor situated in Luton and is the only pharmacy that is open from 9am until Midnight, 365 days a year in the whole of North London.

Challenges

The Director and Superintendent Pharmacist of this business further educated herself on the importance of Social Media for Community Pharmacy and understood that going digital provided an opportunity to engage the local community better. However, due to a lack of time and expertise, she needed help in implementing and managing this part of her business.

Solutions

Pharmacy Mentor executes The Social Media Driver Pack and then upgrades and continues to implement The targeted Social Media GROWTH and Search Engine BOOSTER Pack.

Results

TARGETED audience growth across all social channels has been growing steadily with growth spikes occurring when doing paid Facebook Ads. These targeted Ads typically reach between 10,000 and 20,000 people in the local and surrounding areas. Huma, the director, believes there has been a noticeable change in footfall since implementing a social media strategy. Tagging local businesses and important local authorities, such as the NHS Luton CCG, is provoking shares and comments across their pages to help build brand awareness and improve relationships

Recently created a blog attached to their website and now producing highly targeted content to promote their pharmacy services in the area (local SEO). Already gaining traction with comments from the public but will update with results as this matures.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’d be glad to help.

 

Helping one of their branches promote themselves and their Christmas stock across Facebook

“Pharmacy Mentor have transformed our digital capacity with a brand new website, a Facebook page and regular postings, online videos and a growing digital community of patients and customers. And this is just the start! “
Andrew – Director and Superintendent Pharmacist

About

Green Cross Chemists Ltd are the largest chain of Independent Pharmacies in Sheffield and have been providing healthcare in the city since 1992.

Challenges

Although the company director understood the importance of being online, he didn’t know where to start and was unable to find the time to dedicate to it. This led to long delays in getting a website created, let alone introduce Social Media into the company strategy.

Solutions

Pharmacy Mentor creates and executes a bespoke digital marketing strategy that includes:

  • Creating a custom-built, modern website designed for the experience we expect from users today
  • A tailor-made Social Media Marketing pack covering Facebook and Instagram
  • Blogging for target keywords around their pharmacy services

Results

The company is now proudly and prominently positioned online. Their professional website mirrors their company on the ground and is receiving queries via email to help reduce the number of calls in the pharmacy.

Pharmacy Mentor is driving a strategy on Facebook (organic and paid) and Instagram. This is helping grow and engage with a loyal audience in their catchment areas and build brand awareness. This is now an integral part of their overall business strategy.

By creating highly-targeted blog posts, we’re positioning their pharmacy services on page one of Google for the keywords people are searching for. As a result, website traffic has increased and their services are now competing better with those offered by the large chains.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’d be glad to help.