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Totley Pharmacy Case Study: Stale Facebook Page to Engaging Hub of Activity

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“Saam has been very helpful in explaining how to use the information in the course. Material is explained in a simple yet informative manner. Thanks for your help.”
Taj – Director and Superintendent Pharmacist

In this short blog post, I’m going to show you how one of my students who enrolled onto The Pharmacy and Social Media Mastery Course has completely transformed their Facebook Page into a very powerful and engaging marketing tool.

Taking it into your own hands

Taj from Totley Pharmacy already had a Facebook page for his business but it was severely lacking in creativity and activity. In fact, it was being managed by a 3rd party who was doing him no favours, posting generic content once every two weeks or so and utilising none of its features. It was stale, un-engaging and didn’t really serve a purpose.

Fast forward to today and the story is totally different. Their Facebook page is a thriving hub of activity. When Taj and his team took control of their Facebook page and began the course a few months back, I remember them having 57 page likes. They have managed to increase that by 2400% up to 1,400 likes and it keeps rising. Although this isn’t the most important metric of a Facebook Page, they have expanded their direct audience dramatically meaning they have the opportunity to influence 1000’s of people every week.

Connecting with the Community

They’re now posting on a daily basis and it’s relevant content for their audience, which is keeping them engaged. They’re beginning to use their Facebook page as a standard communication tool with their customers and responding within minutes. This is great customer service and really helps with retention and loyalty. And they’re also beginning to drive customer reviews, building trust into their brand which is so important in the digital world of today.

Although Totley pharmacy are still not using all of the tools their Facebook page has to offer, they are dominating the core function of it and engaging with their community with great success. They are fighting against the funding cuts by marketing in new and innovative ways and I wish them all the best.

Are you ready to engage your Community in new ways?

If you’d like to create a powerful Facebook marketing strategy for your pharmacy, then The Pharmacy and Social Media Mastery Course is for you. It empowers you and your team with the tools to drive your business on Social and embed it into your current business model. And at £99, there are no monthly fees and with that, you get lifetime access and support.

If you’d like more information about the course, or to simply talk about your Social Media strategy, I’m all ears. Together, we can take your pharmacy business to newer levels.

Thanks for visiting and I wish you the best for your business.

Saam

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Why every Community Pharmacy should be Blogging

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Changing the Landscape of Google and Healthcare

I firmly believe that if Community Pharmacies become more proactive online, we’d cause a shift in healthcare. We could change the behaviour of potential consumers which would then lead to the use of more pharmacy services. We live in a digital world where more and more people look for information online before conducting their activities. Imagine if a person searched for a term on Google and the first thing that popped up was linked to your Pharmacy…we may just be able to influence that person’s decision to use our services. I believe one way in which we could achieve this is through blogging.

A powerful form of Content Marketing

Blogging is a powerful form of content marketing that anybody can do, but there seems to be a huge deficiency in its application in Community Pharmacy. Time and time again have I come across a pharmacy website that has a blog or news section on there that looks like the image below.

 

An empty blog on a pharmacy website

 

It’s a real shame because 1) It looks unprofessional, and 2) It’s a place where you may be able to impact the people in your catchment area, improving their access to healthcare, while winning more business in the process. Let me explain how.

Independents currently don’t exist on Google

Let’s say you’re an Independent Community Pharmacy in Southampton that offers a flu vaccination service. If a consumer would like to get a flu vaccine, they may well log onto Google and type in the search term “flu vaccination Southampton” or “flu jab Southampton”. As it stands, both of these search terms result in a variety of options for the consumer, but I don’t see a single Independent Contractor for at least the first 4 pages. And we all know that it’s extremely rare that anyone visits even the 2nd page of Google. Even though most Independent Pharmacies now offer a flu vaccination service, to that consumer, we simply do not exist.

 

Currently, Independents don’t exist for search terms specific to their pharmacy business

 

The story could be different through Blogging

However, if you created a solid blog post that was optimised specifically for those keywords and which led to your services, the story could be different. Having a look at the content that currently exists out there, I believe it to be highly probable that an Independent could position themselves somewhere close to the top of the rankings, increasing the likeliness of consumers using their flu jab service.

This is exactly what I’ve started doing with one of the chemist’s I’m working with. Like most pharmacies, they offer an emergency contraceptive service and so a few weeks ago I began experimenting with some keywords on Google to see what kind of landscape I was dealing with. I found that a search term that people are looking for on Google is “morning after pill Sheffield”. At that time, as I expected, there was not a single service or article that directly led the consumer to an Independent Community Pharmacy for at least the first 3 pages. All I could see on there were surgeries, hospitals and of course some paid google ads from the big corps, Boots and Lloyds.

So, what did I do? I created a simple blog post on the topic of Emergency contraception, focusing on the keywords “morning after pill Sheffield”. Right now, only three weeks down the line, this blog post sits on the first page of Google at position 3 and as I continue to promote the post across their social platforms every now and then, it’s quite likely that it will top Google for that search term. Hopefully, this blog post may just influence more consumers to go and see a pharmacist to get the morning after pill.

 

In less than 3 weeks, this simple yet optimised blog post has reached position 3 on Google

One blog post a month, per pharmacy

Can you imagine if every single independent contractor started blogging for search terms associated with their business in their locality? We’d end up dominating the Google rankings and that really is no exaggeration. I’ve just shown you how easy it can be done. All it would take is one optimised blog post a month, per pharmacy, and we might be able to direct 100’s, if not 1000’s more people towards pharmacy services.

More examples of blog articles I’ve created for Independents that have reached Page 1 on Google, significantly improved the visibility of their service and are generating leads are:

If you want to start blogging or you’d like me to take a look at the blog post you’ve already created to see how it might be improved, then please get in touch and I’ll help you. Together, we can make Community Pharmacy stronger.

Thanks for visiting and see you in the next learning module!

Saam

 

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Buffer your Pharmacy Social Media Strategy

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Action

In this video, we’re going to learn about how you can use an application called Buffer to help you manage the Social Media marketing strategy for your pharmacy business.

What is Buffer?

Buffer is a Social Media Management Tool which helps you schedule posts, track the performance of your content and manage all of your Social Media accounts from one place. It’s designed to save you time, which is something that pharmacy businesses don’t have much of these days, and it’s free to use. I use on a daily basis and it’s something that you can easily use too.

How does Buffer work?

To demonstrate this, I’m going to show you how I’m using it for the pharmacy business I’m currently managing (see video above). To create an account on Buffer, on the homepage, click “signup for free” and either create your account using the social links or an email address below. 

You’ll then land on your dashboard. The first thing you’ll need to do is connect buffer to the social media accounts you have for your pharmacy over on the left. Now, as a free member, I believe you have the ability to connect up to 5 different social media platforms. As you can see, I’ve connected our Facebook, LinkedIn and Instagram Business profiles, and we also have a twitter account, which I’m going to connect right now.

 

 

All you need to do is select the channel, click the connect button and Buffer will ask you to authorise the connection by inputting your Twitter credentials.

It’s all about scheduling

Now let me show you how I schedule some of my posts. Scheduling is really ideal for me since our pharmacy business is connected to four Social Platform and I’m really busy doing other cool pharmacy stuff. Let’s say I’ve found this video on Youtube by NHS Choices that I’d like to engage my audience with. Buffer will allow me to schedule the publishing of this post across as many of the connected social platforms I wish at either the same or differing times. To do this, copy the URL of the video and over on Buffer, from these icons here, select which platforms you wish to publish across. Since this is a video link, I’m going to post it on Facebook, Twitter and the company LinkedIn page. Then paste the link into the content box. You’ll see that buffer instantly shortens the URL to make it look nicer and a thumbnail will be created, which you’re able to play around with if you wish.

 

 

You can check to see what it’s going to look like over the other platforms by selecting them in the lefthand column here. Ok, so I’m going to add a bit more text in the content here, hashtagging the keywords, and this post is ready to go. Now, to schedule this post, click on this little arrow next to the “add to queue” button here and from these options, select “schedule post”. You’ll see a calendar pop up where you can select the time and date you wish to publish. I’m going to publish this tomorrow at 2.15pm. Then click schedule. That’s it, you’re done. If you click the queue button under the content tab of each social profile you’ll see that the post is there waiting in queue to be automatically published.

 

Image Campaigns for Instagram

Let me show you one more example involving Instagram this time. Instagram is good for image campaigns and here’s an image I created earlier using the application, Canva. I’ll make a video about the use of Canva soon because it’s so good for creating professional image campaigns – I highly recommend its use.

 

 

So I can simply drag the image into the content box and once it’s uploaded, I just going to double check it’s been loaded up on the other platforms.

Let’s write something like “We don’t just dispense pills you know #pharmacyisawesome. Let’s schedule it for the day after and when I click the button “schedule”, I can see that my post will be placed in the queue under the last entry I created.

With a free account on Buffer, you also have access to some basic analytics which is good but to get more advanced features, you have to pay a subscription fee. If you’re at the beginning stage of your social media marketing journey, then this isn’t necessary right now and you can always check your analytics on the individual platforms themselves.

Evaluation

Buffer is a great tool for Independent Community Pharmacy who are active on Social Media because it saves time which is really key in business today. They also have an app which is very handy if you’re on the move and works just as seamlessly as the desktop application. If you need any help with Buffer or have any questions about what kind of Social Media strategy you wish to employ, then please don’t hesitate to contact me at support@pharmacymentor.com.

Buffer App – iTunes

Buffer App – Google Play

Thanks for visiting and see you in the next learning module!

Saam

 

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6 Extremely Useful Apps in Community Pharmacy 2017

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Are you using any Apps in practice?

Something that I believe to be just as important as having the BNF, MEP and Drug Tariff in the Community Pharmacy setting is the Smartphone. Let’s face it, the iPhone 6 is probably the most advanced piece of equipment you’ll have in your pharmacy and it’s packed full of extremely useful apps. I’m gonna mention 6 of those which I use on a very regular basis which are helping me with my business and practice.

1) Google Chrome

Number 1 is without a doubt, Google Chrome. You have literally the world at your fingertips with this app, so if you’re posed with a question you’re not sure about, just Google it! Let me give you a quick example of how I used it the other day.

A woman came into the pharmacy with a script for Zoff Adhesive remover for her diabetic son, which we didn’t have in stock. In fact, it was a manufacturing problem. So she asked us to see if we could get an alternative for her. While the dispenser I was working with scrolled slowly through the pages of the Drug Tariff and C&D, I simply flipped open Chrome and spoke to it, saying “zoff adhesive remover alternative for diabetics”. It brought me to a forum where there were loads of alternatives and actually, she ended up buying a Boots plaster remover spray which worked even better than the Zoff. Google just saved the patient loads of time and the NHS a prescription item every month. Just Google it!

Download for Apple

Download for Android

2) Google Translate

Keeping on the Google train, Google Translate is an absolute gem of an app that all pharmacist must have. If posed with a patient who struggles with the same language as you, Google translate will help you. Simply select the language of the patient and speak into the app. Extremely useful and important in making sure the patient understands what you’re advising.

Download for Apple

Download for Android

3) Medscape

While the BNF remains the number one reference for clinical dosages in the UK, Medscape, in my opinion, is the best Clinical App for pharmacists out there. It’s the user interface that does it for me – very easy to navigate and the knowledge base is outstanding. It’s what I use to check clinical conditions, drug interactions, symptoms and treatment options.

Download for Apple

Download for Android

4) Facebook

Since I run a Social Media strategy for the pharmacy I’m contracted to, the Facebook app is imperative. But not only can I drive the business through the Facebook app, it’s extremely handy in helping me with specific pharmacy queries because of the groups I’m part of. If I have a query with a prescription I’m not sure about, for example, I can post it to the group where 5000 other pharmacists will see it and advise me of the best course of action.

Download for Apple

Download for Android

5) Pro Delivery Manager

Now, I lied at the start of this blog when I said I’ve used all of these apps because I haven’t used Pro Delivery Driver. I’m sorry about that. Having said that, I have full confidence that this app is going to be extremely useful for Independents and I’m trying to get the chain I work with to trial it. They claim to improve efficiencies and communication with customers and the Social Proofing seems to back this up. Are you using Pro Delivery Driver? If so, let me know what you think about it in the comments below.

Download for Apple

Download for Android

6) Trello

And finally, I can’t not mention Trello – the best productivity app in the world. I use it every day to schedule my tasks in the pharmacy and share objectives with the team across the company. It just makes communication so much better.

Download for Apple

Download for Android

Apps make your business and practice easier

 

So there you have it, the smartphone and some apps that go with it making life so much easier for me in the pharmacy. Of course, there are so many other apps that pharmacists and pharmacies are using to benefit their business and practice, and I’d love to hear about them. If you’d like to share how you might be using an app, comment below so our fellow colleagues can check them out.

Thanks for visiting and see you in the next learning module!

Saam

 

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PharmData – Drive your Pharmacy Business through Data Analysis

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What is PharmData?

PharmData is a platform that uses the data for Community Pharmacy provided by the NHS Business Services Authority and produces statistics for 5 Key Performance Indicators, which are:

  • Prescription Items
  • Prescription forms
  • Medicine Use Reviews
  • New Medicines Service
  • And EPS uptake

Not only does it produce great visual statistics for your pharmacy so you can track your performance over a period of time, you’re able to track your performance against your competitors and view the GP prescribing statistics in your area.

Data analysis is a crucial part of any pharmacy business because it can help you understand where your strengths and weaknesses lie, thus helping you make better business decisions. The great thing about PharmData as a comparative tool is that it highlights the threats and opportunities for your business which can help you adjust your overall strategy.

As pharmacy manager myself, as well as being the owner of an online business, I understand the importance of analytics. For the pharmacy I work in, PharmData is helping us understand our competition better and what the current market is like in our catchment area. I believe this to be an essential tool for Community Pharmacy.

Subscription to PharmData costs a very cool £2.99 per month and you can access the platform here.

For more business and innovation learning modules like this, click here.

Best,

Saam

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Organise your Pharmacy
Workload and Life with Trello

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Action

In this CPD Action module, I’m going to show you how you can use an application called Trello to help you organise the workload in your pharmacy, but also to help you organise most things in your life.

It’s something that I use every day and has significantly boosted my productivity as well as those I collaborate with on there.

What is Trello and how does it work?

Trello is an online productivity tool, free to use, and is essentially a dashboard where you’re able to create Boards and Lists for anything you like. Within each list, you can create cards, and within these cards, you can do all sorts of things, such as attach notes, links, pictures, and deadlines. Your boards, lists and cards can also be shared with others.

Trello is great for overseeing everything that you need to do visually. It’s simple yet powerful and diverse, can help structure your tasks very effectively and can be accessed pretty much everywhere.

How can it help you in the Pharmacy?

You can use Trello to organise all facets of work in the pharmacy, all under one roof – that’s why I love it so much. For example:

Use it to organise your staff

You can set up a board named “Staff” and within this, you can have a list for each employee you manage, and assign them various cards, such as keeping a record of holidays.

Create boards for specific pharmacy topics

You could name a board “Clinical Governance” and begin building lists in there to structure exactly how you’re going to get it done. Or you could name a board “Quality Payments” and then begin to list the criteria on cards with direct links their relevant instructions on the PSNC website.

Create a board for potential business and prospects

Let’s say you’ve created a Board for GP surgeries and in there you have a list specific for the Manchester Road surgery. A while back you made a card to arrange a meeting with the Practice Manager for a specific day. You can move this card to a list of things that need to be done today or tomorrow and it will show up in there.

Create a board centred around your CPD

You might have a board specific for your CPD learning. Create lists around certain topics and if you find a learning module that you’d like to complete, create a card with a direct link attached to it and set a date and time that you’d like to get it done by. The options really are endless with this tool.

Trello can be used to organise other aspects of your life

I don’t just use Trello for the work I do in the Pharmacy. I have various lists for personal and admin tasks that I need to get done, and I use it extensively for the business I run online. I’m continuously updating new tasks and archiving them once complete, and not only do I know I’m getting things done, I feel a sense of achievement as I do so.

Evaluation

I’ve used plenty of productivity tools in my time and this one tops all of them. The ease of its use and functionality make my work and personal life much more seamless and stress-free, and I’m only using the basic, free option. It might not be for everyone, but if you like to be organised like me, it can make a big difference to your overall productivity and getting things done quicker.

Question time…

  • What other productivity tools do you use?
  • Do you have any other tips about using Trello?

I’d love to hear your thoughts in the comments below and if you found this module useful, it would be great if you could share it with your colleagues.

Thanks for visiting and see you in the next learning module!

Saam

 

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How to Delegate Effectively – The R.I.D. System

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Reflection

What are we going to learn?

In this module, we’re going to learn about how to delegate effectively as a pharmacist in a team.

How and why is this learning relevant?

The ability to delegate well is such an important asset for a pharmacist and leader of a team because it can significantly improve productivity in all facets of work. However, mastering delegation isn’t easy. It’s a skill that requires practice, experience and time and is something that many pharmacists struggle with, particularly in the early stages of their career and when starting in a new working environment.

Delegation is an essential part of our work. If we can delegate most of the tasks that do not require our input, our work life will improve remarkably. In this module, I’m going to show you a system I have developed called the R.I.D system, R.I.D meaning getting RID of tasks, which when implemented, will always help you delegate more successfully.

Planning and Action

Why is this learning important?

Let’s break down why this learning is important for you, your colleagues, your patients and the organisation you work for.

Pharmacist – There are so many benefits for you as a pharmacist if you know how to delegate effectively. Delegating more of your tasks to others will free up your time in the pharmacy, reduce your workload and allow you to get things done quicker. It’s a leadership skill that can take you further personally and professionally.

Colleagues – By delegating tasks to your staff, it shows that you trust them to do the job and gives them more sense of responsibility. You’ll be upskilling your team and improving overall performance.

Patients – In a well-delegated team, workplace productivity is improved and this ultimately leads to better patient satisfaction. The happier, more organised we are at work, the better a patient is served.

Organisation – And finally, your organisation is gonna love you. You’ll be seen as a solid leader amongst your team which might open up other doors for you within the company.

What can we do to delegate more effectively?

Know your staff

Before I get into the details of the RID system, it’s worth mentioning this first. If you’re going into a new place of work and want to begin delegating quickly and effectively, the best way to do so is by getting to know your staff on a personal level first. It’s so much easier to delegate a task to a dispenser when you already have a relationship with them because a level of trust has already been established. This is a fantastic reference from CarnegieCoach.com which gives you guidance on how you can build bonds with your staff quickly.

Explain the “REASONS” why the task needs doing

The first part of the RID system is to explain the “reasons” why the task your delegating is important. Too often, a task is given to a dispenser with no background to it and therefore it is:

  • Less likely to be adhered to, and
  • Seen more as an “order” rather than a meaningful task

For example, let’s say you want to delegate the job of completing an annual complaints report for your pharmacy to Jen, one of your dispensers.

Instead of saying, “Hi Jen. I need you to create this report for me, please. This needs doing then that needs doing…”

You could say “Hi Jen. I have this task that needs doing. Now, the reason behind it is that as part of our Clinical Governance requirements for pharmacy, we need to submit all of our complaints to the NHS…”

Jen might turn around and ask more about what Clinical Governance is which is great! She’s clearly interested in the job, happy to learn more and purpose is being built around it.

Outline the “INSTRUCTIONS” involved

Once you’ve explained why the reasons behind the task, you need to give them specific instruction on how to complete it. So, going back to the previous example, once you’ve explained to Jen the reasons the report needs doing, you can say something like:

“To get this done, you need to go onto this site and collate all of the information on a word document as such”.

Write the steps down on a piece of paper if Jen finds it easier and make sure each action has been understood.

Give them a “DEADLINE”

And finally, you need to give them a deadline to get the task done. By giving them a time-frame, it gives the person more responsibility for the task. So once you’ve checked their understanding of the actions involved, you could say something like:

“Great. So, I was thinking this could be done for 3pm on Thursday which gives us time to look over it. How does that sound?”

By making the deadline a question, again, you’re giving them more responsibility and ownership of the task and you can both come to an agreement together.

Trust and Support

One more thing to add here is the importance of trusting them to do the work and making sure they know you’re there for support only. Don’t keep checking up or peering over them to make sure they’re doing it right. Let them get on with it and just be there on hand if they have any questions.

Evaluation

Delegation mastery is no easy feat. It requires practice, dedication and a commitment to make it a successful habit, but applying the principles above can help you achieve this. When you know how to delegate more effectively, your work becomes more enjoyable, your team will be more productive as a whole, and you’ll be developing such an important personal skill that can be transferred into all areas of your life.

If you’re new to delegation, then begin by delegating small tasks such as admin work for MUR’s or some other paperwork you may have, but always remember the principles in this module.

Question time…

  • What problems do you have when delegating to others?
  • Do you have any tips about how to delegate better?

I’d love to hear your thoughts in the comments below and if you found this module useful, it would be great if you could share it with your colleagues.

Thanks for visiting and see you in the next learning module!

Saam

 

Dispensing errors
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5 Practical Ways to Reduce Dispensing Errors

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Reflection

What are we going to learn?

In this module, we’re going to learn about 5 practical methods of reducing the rate of dispensing errors in the pharmacy.

How and why is this learning relevant?

This is always a hot topic in the pharmacy world and has recently come to light with a couple of significant dispensing errors we’ve seen on the news. We as pharmacists are under mounting pressures and it’s always in our best interest to revise ways in which we practice to reduce the incidence of errors.

Planning and Action

Why is this learning important?

Dispensing errors represent risks in all areas of our profession. First and foremost, for the patient, it’s a health risk, for us as pharmacists, it’s classed as poor professional performance and could lead to criminalisation in some circumstances, for our colleagues, it could pose working relationship issues, and for the organisation we work for, it could damage their brand. Reducing the incidents of errors is absolutely in everyone’s best interest.

What can we do to reduce dispensing error rate?

1) REDUCE STRESS

One of the biggest underlying causes of dispensing errors is stress and being over-worked. The pharmacy can be a very stressful environment and we may be bringing personal stress into the workplace too. This combination will inevitably affect our judgment and dispensing errors are likely to happen.

Use the Pomodoro Technique.

Particularly in a very busy dispensing pharmacy, after every 25 minutes of checking items solidly, simply take a five-minute break from doing so – whatever the circumstance. There is evidence to suggest that this method improves focus by breaking down tasks, and therefore, if used when checking items, could help to reduce errors. It has been particularly effective for me in high volume dispensing, as well as other tasks I perform.

Click here for more info on the Pomodoro Technique

Exercise and Meditation.

Exercise and meditation are both proven methods of reducing stress levels and improving focus. The more we can reduce the levels of stress in our lives, the less error we’ll make at work. I highly recommend using an app called Headspace. This is helping to transform the lives of so many people and requires that you practice meditation for only 10 minutes a day.

 

This app can help to reduce your levels of stress and improve your focus

 

Talk to your colleagues/superiors.

I know that getting help in the pharmacy is difficult, especially if you work for a big corp where the budget is capped and rules can’t be bent, but simply talking to a colleague about your stress or feeling of being overworked can help to alleviate your levels of stress quite dramatically.

2) KEEP YOUR PHARMACY ORGANISED, CLEAN AND TIDY

Clutter and lack of organisation prevent optimum workflow and can cloud your thoughts, which can ultimately lead to dispensing errors. This needs to be nipped in the bud as soon as possible.

Minimalise your pharmacy

Get rid of anything you do not need in your pharmacy. Paperwork, excess books, folders, the items you have stored behind your computer – get rid of it. A clear pharmacy is a clear mind. Rota this in once a week to clear the clutter.

3) IDENTIFY SIMILAR SOUNDING / LOOKING DRUGS

This accounts for one-third of all dispensing errors. By making sure we take full caution when dispensing these, we will reduce the rate or error.

Place “alerts” in the right places

On the shelves of your pharmacy, stick “Red” stickers on the boxes of all of the medicines that could be confusing – you will know which ones.

And on your computer system, create alerts that will fire every time you dispense these items. Make sure all dispensers are trained and up to speed with this initiative.

4) COUNSEL THE PATIENT UPON GIVING OUT THE MEDICINE

As a locum, I’ve seen such a variety of procedures, but one that I think should be mandatory is intervening upon handing out medication.

Talk to the patient 

Can be done by dispenser or pharmacist and it’s a simple case of asking the patient to look in their bag to see if they have the correct medication before they leave the pharmacy. Likewise, if time permits, you could do this for them – the patient will be happy that you’re taking extra care.

5) COMMUNICATE WITH DISPENSERS WHO ARE MAKING TOO MANY NEAR-MISSES

Although It is mandatory that a pharmacy has a near miss procedure in store, the biggest problem I see in pharmacies is the lack of communication between pharmacist and dispenser about the near misses.

Communicate privately and with compassion 

Take the dispenser into the consultation room and talk to them about why they might be making errors, and work together to find a solution to reduce the rate of occurrence. Communicating with your team effectively is everything.

Evaluation

Applying some of the principles and techniques described in this module can no doubt help reduce the rate of dispensing error and prevent the risks associated with them. Most importantly, try to get into a better habit of procedure by applying what you’ve learned every single day, and communicate with your team around this on a regular basis.

Thanks for visiting and see you in the next learning module!

Saam

 

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5 Reasons why
Independent Pharmacies should use Facebook

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I want to give you some statistics from the Social Media giant, Facebook, that I’m sure you will agree, are completely absurd.

  • 1.9 billion people use Facebook every month, which is an increase of 17% from the year before, and is more than Twitter, Whatsapp and Instagram combined.
  • 1.2 billion people log onto Facebook every day.
  • And every 60 seconds, 510,000 comments are posted, 293,000 statuses are updated, and 126,000 photos are uploaded.
Ref: Zephoria Digital Marketing

Facebook cannot be ignored. In fact, we can’t get away from the damn thing, and in this video, I’m gonna give you 5 reasons why you, as an Independent Pharmacy, should start using Facebook for your business.

Popularity

Firstly, Facebook is the most popular Social Media platform by a long, long way. More and more people continue to use Facebook and if you think the elderly don’t use it, think again. According to a report by SproutSocial, 56% of adults aged 65 and over, use Facebook. If your patients and customers are on their, it’s ideal for you to be there too.

Free and Powerful Marketing Tool

Secondly, it’s a free and very powerful marketing tool that will improve your sales and strengthen your brand. Organising in-store events, creating promotional offers and targeting a specific demographic of your local area are just a fraction of the tools Facebook offer which can really help boost your revenue.

Deliver Better Healthcare

Healthcare isn’t bound by the walls of your pharmacy any longer. Facebook is an extremely effective channel for delivering health advice and can be used to help more and more people stay healthy.

Build Stronger Relationships in the Community

Building relationships has never been faster and more effective. Through Facebook, we can communicate with local businesses and the community with ease, and as every business knows, better relationships mean better business.

Push Forward the Profession

And finally, by harnessing the power of Facebook, you’ll be pushing forward our profession. The more we use Social Media in general, the more we will establish ourselves as primary care in the community.

We can use Facebook to help the NHS Crisis

Facebook is undeniably important, and not just for your business and our profession, for the healthcare system as a whole. I fully believe that if every pharmacy in the UK learns to implement a solid Social Media strategy, it will help with the NHS crisis. Medicines wastage, unnecessary A&E referrals and GP waiting times could all be indirectly improved.

If you’d like to implement a Social Media Strategy within your Pharmacy, check out the Pharmacy and Social Media Mastery Course where you and your team can learn how to drive sales, improve your brand and build a stronger community.

Saam