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Pharmacy Blog Post Ideas

Are you stuck for pharmacy blog post ideas? Blogs are central to promoting your pharmacy business online. After all, business websites that include a blog have a 434% better chance of ranking highly on search engines like Google.

But if your pharmacy blog only has one entry – “Welcome to our blog”  – you risk losing credibility and it may even harm your Google ranking.

Coming up with healthcare blog ideas is a chore and if you’re a pharmacy owner, you probably don’t have time for writing content.

But consider these statistics on why you need to commit time and resource to your blog:

  • 66% of marketers also use their blog content for their social media posts
  • 81% of people consider blogs to be trusted sources of information
  • 94% of people will share a blog if they think the content is helpful.

Trusted and helpful? That sounds exactly how a community pharmacy should be described.

To help you get started or to revitalise an existing blog, Pharmacy Mentor is here to help with ten pharmacy blog post ideas:

The 14 Pharmacy Blog Post Ideas which last forever

 

1. Tips for staying healthy

Get straight down to business as offer some advice on staying healthy. These could be ideas on maintaining a healthy lifestyle but avoid getting preachy. Other topics could be how to reduce IBS symptoms or avoiding flu this winter (and don’t forget to link to your flu jab service).

2. Think seasonal

New Year is weight-loss and quitting smoking, summer is allergies and sun protection.  Winter is avoiding colds and looking after our elderly.

3. Frequently asked questions

What are those questions you get asked time and time again? Answer them in a blog post!

4. Frequently un-asked questions

What are the questions your customers may be too embarrassed to ask? Such as how do you use a suppository. Answer these in a blog post too.

5. Instructional Vlogs

Take a tour of your pharmacy including your consultation rooms; show where to find the sunscreen or painkillers or demonstrate how to properly use an inhaler.

 

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6. Pharmacy vs GP

As the pharmacist’s role in the community continues to evolve, patients’ awareness of accessing healthcare can be left behind. So let your customers know when they should visit their GP and when they can come to you instead.

7. A day in the life

Go through a typical shift for different roles within your pharmacy team. How does an early shift compare to an evening or weekend shift?

8. Have a debate

Do you and a colleague have a difference of opinion? It could be pharmacy-related or totally off-topic. A blog post on your viewpoints will bring personality to your content.

9. Customer success stories

Tell how you recently helped a customer solve a health problem. This could be how you were able to source an out of stock medicine, how you used your discretion or how you worked with the patient find that right solution for them.

10. Spotting the signs of…

… someone having a stroke, sepsis or if you’re experiencing a bad reaction to a new medicine.

11. Discuss something controversial

Maybe there is a new wonder drug available or what about the use of medical cannabis? Talk about it, however, remember to present a balanced view.

12. Charity work

Writing about the charity work you do is a great way to show your customers what a friendly and helpful community pharmacy you are.

 

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13. Staff profiles

You can keep it strictly professional and talk about training, qualifications and career motivation. Or keep it fun with favourite ice cream flavours or whether they prefer cats or dogs. Include a decent photo too as that will add to the friendliness of your pharmacy team.

14. Myth-busting posts

Quick advice posts that dispel mistakes people often make. For example, “What not to do if you burn yourself”, “What not to do if you forget to take your prescription” etc.

 

Your pharmacy blog post ideas need to offer helpful content

Remember what you are trying to achieve with your pharmacy blog post ideas. It’s more than selling services. It’s about building the reputation of being professional, helpful and friendly.

By demonstrating how knowledgeable and helpful you are, you are more likely to:

  • Get social media shares
  • Gain links from other websites
  • Turn web traffic into pharmacy customers

Contact us if you’re interested in learning more about how Pharmacy Mentor can help with your digital marketing including blog posts.

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Want to maximise the value of your pharmacy blog post content? To learn how to work smarter and create content that works with your social media channels? Then the Pharmacy Mentor Free Social Media Mastery Precourse is for you.

The free precourse will outline the role social media has to play in modern pharmacy including its impact on business and on patient care. You don’t need any experience and the course will give you the knowledge you need to go on to take the Social Media Mastery Full Course.

The full course will show you how to :

  • Drive more sales and conversions
  • Improve public health
  • Drive forward the pharmacy profession
  • Build a stronger, more trusting community around you
  • And much more…

Get in contact with Pharmacy Mentor to enroll in our free online Social Media Mastery precourse today.

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Marketing statistics source https://expresswriters.com/blogging-statistics/

LEARN THROUGH VIDEO

LEARN THROUGH READING

Reflection

What are we going to learn?

In this module, we’re going to learn about how to delegate effectively as a pharmacist in a team.

How and why is this learning relevant?

The ability to delegate well is such an important asset for a pharmacist and leader of a team because it can significantly improve productivity in all facets of work. However, mastering delegation isn’t easy. It’s a skill that requires practice, experience and time and is something that many pharmacists struggle with, particularly in the early stages of their career and when starting in a new working environment.

Delegation is an essential part of our work. If we can delegate most of the tasks that do not require our input, our work life will improve remarkably. In this module, I’m going to show you a system I have developed called the R.I.D system, R.I.D meaning getting RID of tasks, which when implemented, will always help you delegate more successfully.

Planning and Action

Why is this learning important?

Let’s break down why this learning is important for you, your colleagues, your patients and the organisation you work for.

Pharmacist – There are so many benefits for you as a pharmacist if you know how to delegate effectively. Delegating more of your tasks to others will free up your time in the pharmacy, reduce your workload and allow you to get things done quicker. It’s a leadership skill that can take you further personally and professionally.

Colleagues – By delegating tasks to your staff, it shows that you trust them to do the job and gives them more sense of responsibility. You’ll be upskilling your team and improving overall performance.

Patients – In a well-delegated team, workplace productivity is improved and this ultimately leads to better patient satisfaction. The happier, more organised we are at work, the better a patient is served.

Organisation – And finally, your organisation is gonna love you. You’ll be seen as a solid leader amongst your team which might open up other doors for you within the company.

What can we do to delegate more effectively?

Know your staff

Before I get into the details of the RID system, it’s worth mentioning this first. If you’re going into a new place of work and want to begin delegating quickly and effectively, the best way to do so is by getting to know your staff on a personal level first. It’s so much easier to delegate a task to a dispenser when you already have a relationship with them because a level of trust has already been established. This is a fantastic reference from CarnegieCoach.com which gives you guidance on how you can build bonds with your staff quickly.

Explain the “REASONS” why the task needs doing

The first part of the RID system is to explain the “reasons” why the task your delegating is important. Too often, a task is given to a dispenser with no background to it and therefore it is:

  • Less likely to be adhered to, and
  • Seen more as an “order” rather than a meaningful task

For example, let’s say you want to delegate the job of completing an annual complaints report for your pharmacy to Jen, one of your dispensers.

Instead of saying, “Hi Jen. I need you to create this report for me, please. This needs doing then that needs doing…”

You could say “Hi Jen. I have this task that needs doing. Now, the reason behind it is that as part of our Clinical Governance requirements for pharmacy, we need to submit all of our complaints to the NHS…”

Jen might turn around and ask more about what Clinical Governance is which is great! She’s clearly interested in the job, happy to learn more and purpose is being built around it.

Outline the “INSTRUCTIONS” involved

Once you’ve explained why the reasons behind the task, you need to give them specific instruction on how to complete it. So, going back to the previous example, once you’ve explained to Jen the reasons the report needs doing, you can say something like:

“To get this done, you need to go onto this site and collate all of the information on a word document as such”.

Write the steps down on a piece of paper if Jen finds it easier and make sure each action has been understood.

Give them a “DEADLINE”

And finally, you need to give them a deadline to get the task done. By giving them a time-frame, it gives the person more responsibility for the task. So once you’ve checked their understanding of the actions involved, you could say something like:

“Great. So, I was thinking this could be done for 3pm on Thursday which gives us time to look over it. How does that sound?”

By making the deadline a question, again, you’re giving them more responsibility and ownership of the task and you can both come to an agreement together.

Trust and Support

One more thing to add here is the importance of trusting them to do the work and making sure they know you’re there for support only. Don’t keep checking up or peering over them to make sure they’re doing it right. Let them get on with it and just be there on hand if they have any questions.

Evaluation

Delegation mastery is no easy feat. It requires practice, dedication and a commitment to make it a successful habit, but applying the principles above can help you achieve this. When you know how to delegate more effectively, your work becomes more enjoyable, your team will be more productive as a whole, and you’ll be developing such an important personal skill that can be transferred into all areas of your life.

If you’re new to delegation, then begin by delegating small tasks such as admin work for MUR’s or some other paperwork you may have, but always remember the principles in this module.

Question time…

  • What problems do you have when delegating to others?
  • Do you have any tips about how to delegate better?

I’d love to hear your thoughts in the comments below and if you found this module useful, it would be great if you could share it with your colleagues.

Thanks for visiting and see you in the next learning module!

Saam