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Case Study: Reach Pharmacy’s Flu Jab Service Google Domination

Marketing your Flu Jab Service Digitally will help you deliver more vaccinations

Marketing your Flu Jab Service digitally will help you deliver more vaccinations

About

Reach Pharmacy are a small chain pharmacy in and around the city of Glasgow in Scotland.

Challenges

The director has a good understanding of digital marketing and knows how important it is when promoting services locally. He wanted to create more visibility of the Flu Jab service they are offering on Google but didn’t want to go down the route of paid advertising.

Solutions

Pharmacy Mentor creates an optimised blog post that focusses on the most common keywords associated with the flu jab service in Glasgow.

Results

After two months of publishing, the blog post has topped Google for the keywords “flu jab Glasgow”, beating the likes of Boots and Lloyds. Analytics confirmed the posts’ popularity during the 2017 flu season and is expected to be better engaged for 2018 and beyond. The combination of this blog post and their Pharmacy Flu Jabs entry means they are dominating the Google rankings in this niche.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’ll be glad to help.

DRIVING ACQUISITION, VISIBILITY AND RECOGNITION FOR MY LOCUM CHOICEDRIVING ACQUISITION, VISIBILITY AND RECOGNITION FOR MY LOCUM CHOICE
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Case Study: Driving acquisition, visibility and recognition for My Locum Choice

My Locum Choice - A UK-leading locum platform for pharmacists and other healthcare professionals

The boys from My Locum Choice, finalists at the C&D award ceremony 2017

“Excellent help and support. Bringing pharmacy forward. Has developed and is driving a digital strategy for our company that is growing and engaging our audience, but is also helping us acquire new clients.”
Mitesh Shah – Chief Executive Officer

About

My Locum Choice is one of the UK’s leading agency for locum pharmacists and other healthcare professionals. Their innovative online platform provides an all-round solution for their clients.

Challenges

Although the directors were relatively active on Social Media, there wasn’t a clear and defined strategy that was leading to growth and acquisition. Furthermore, their social activity ate up vital time that was required for other business activity.

Solutions

Pharmacy Mentor works closely with the team to develop a solid strategy and then executes The Social Media and Search Engine BOOSTER Pack, with more a focus on Facebook, LinkedIn and SEO.

Results

Completely revamped their blog and developed The Ultimate Guide to Locum Pharmacy as their cornerstone article. User experience is greatly improved. Creating highly targeted blog content on a monthly basis to position their company higher on Google for a number of important keywords.

A significant increase in engagement and audience numbers across Facebook and LinkedIn. Social activity is leading to an increase in client acquisition, but the time freed up is allowing the directors to focus on other aspects of the business, including client retention.

Saam Ali - The Pharmacy Mentor

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with me and I’ll be glad to help.

The Evolution of Digital Health
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The Evolution of Digital Health

CLICK THE IMAGE BELOW TO ACCESS THE LECTURE SLIDES

Have you ever seen the film Elysium? I love it. Not just because I’m a sci-fi nerd, but also because of the future concepts of digital health displayed throughout it, such as the medical machine in this scene. Yes, I know. It seems a bit far-fetched to suggest that a machine would be able to clear up cancer.

Or is it?

The film is set in 2154, 136 years from now. Can you imagine what we could achieve in that time considering what we’ve achieved in the last 10 years alone?

I am completely fascinated by how the digital world is being integrated into pharmacy and healthcare, an idea known as Digital Health. The fact is, the digital revolution is shaping how we look after our health and therefore, we as healthcare professionals, need to be up-to-date with the new innovations causing this shift.

I was kindly invited to speak at an event held by International Investors and Founders in Barcelona to talk about “The Evolution of Digital Health”. It was a great occasion with some brilliant speakers and I’m really happy I could provide some value for the day.

Below is the transcript of the slides above so you can understand what on digital earth I was going on about.

If you like me to speak at your event, then please don’t hesitate to contact me. Because I’d love to!

 

Slide 2

 

There was a point in time when I was 16 yrs old. One day, I came back home after school to find my brother very excited.

 

“What is wrong with you?” I said.

 

“Just have a look at this….” he proudly replied, raising his shiny new phone in front of me, exactly the same one you see on the screen in front of you.

 

I was confused yet completely blown away by what I was looking at.

 

“Mate. How am I seeing through your phone…?”

 

He looked at me slightly disappointed and said: “It’s got a camera on it, you idiot”

 

A camera on a phone. I couldn’t believe my eyes. And it was that precise, mesmerising moment of my life that gave me the sudden realisation that the world was changing big time.

 

Slide 3

 

That was almost 20 years ago. Now, I know what you’re probably thinking….how is this guy ageing so well? (Crowd goes wild with laughter) I’ll tell you my secrets after the presentation for those of you who are interested….

 

Slide 4

 

But the point I want to make here is that this was 20 yrs ago and the camera phone concept did change the world! It has revolutionised pretty much every major aspect of our lives since. The way we communicate, the way we work, the way we shop and is now rapidly advancing the way we look after our health.

 

This is the part I’m interested in.

 

Slide 5

 

Camera phones, which are now smartphones, are completely disrupting the healthcare system. Let say I’ve had a rash on my arm for 2 weeks and I now want to see a Doctor.

 

Slide 6

 

Less than 10 years ago, the only way of doing this was to:

 

  • Call the doctor’s surgery and book an appointment.

 

  • Visit the doctor 2 weeks later and get a paper prescription

 

  • And then go to the pharmacy with that prescription to collect the medicine

 

But now, because of the digital revolution, this system, although still very much in motion, seems archaic and very time-consuming.

 

Slide 7

 

Because what I can do now is simply:

 

  • Take a picture of the rash using my smartphone

 

  • Upload the image via the app where my doctor is there on a live feed

 

  • And in 2 hours, I’ll have the medicine delivered to the door of my house

 

The camera phone just made my life easier and saved the NHS time and money.

 

Slide 8

 

The combination of a digital device, such as the smartphone, and the healthcare system is a tiny part of the digital health revolution that is exploding in today’s society. As a pharmacist working in the tech industry myself, I’m extremely passionate and excited about the concept of digital health, and today, I’m going to give you a brief insight into what digital health means, how parts of it have evolved in the last decade and what the future might hold.

 

Presenting "The Evolution of Digital Health" in Barcelona, Spain.

Presenting “The Evolution of Digital Health” in Barcelona, Spain.

 

Slide 9

 

Paul Sonnier, the founder of Story of Digital Health and a person who has been working in the field for over 20 years, has defined the term “Digital Health” as:

 

“the convergence of the digital and genomic revolutions with health, healthcare, living, and society.”

 

A group on Facebook dedicated to Asthma is Digital Health. An app designed to help you improve yoga is Digital Health. A wristband that measures your heart rate is Digital Health.

 

Slide 10

 

It’s where both digital and healthcare worlds collide and overlap. And by digitising healthcare, it’s empowering us to better track and manage our own health, but also to make healthcare delivery more efficient, improve access, reduce costs, increase quality, and make medicine much more personalized and precise.

 

Now, this is a very top level description of what digital health is. Its roots extend into a complex array of factors which we will have to save for another session, but for a deeper understanding, I’d highly recommend you venture over to Paul Sonnier’s site and have a look a the information he gives there.

 

Slide 11

 

In the last decade, we’ve seen huge advancements in the digital health sphere. One of the biggest movements came right at the beginning of 2007 when the iPhone was launched and “Apps” began dominating the world. Ten years on and in 2017 alone, 3.7 billion downloads of health apps were recorded and they are now paramount in our healthcare. They help us meditate better, track our sleep, build relationships with fellow cancer sufferers and order medication super quick.

 

Slide 12

 

A couple of years later, wearable technology dented the health sector. You may have heard of Fitbit. Their first device, launched in 2009, clipped onto your trousers and tracked only your movement, sleep and calorie burn.

 

Fast forward to today and the wearable has evolved into your highly advanced health and fitness companion. Wrist-worn with high definition digital displays and a plethora of functionality including 24-hour heart rate monitoring, guided breathing sessions and dynamic on-screen workouts.

 

Slide 13

 

Right at the beginning of the presentation, I gave you the example where I was speaking to a Dr via an app. That is what we call Telehealth or Telemedicine and is now becoming much more commonplace. And rightly so. It’s saving the healthcare system tonnes of money but also improving mortality rate.

 

The rise of portal technology is allowing both patients and physicians to access medical records and interact online. By giving patients more access to their records, it’s actually empowering them to become more involved and responsible with their healthcare, and look after themselves better.

 

This decade has also seen the shift in human replacement. Self-service kiosks have replaced the registration tasks in many hospitals and GP surgeries. Not only is this saving time and money by reducing staffing levels, most patients find this an easier and more confidential process.

 

Slide 14

 

Startups in the digital health scene became more popular by the launch of venture capital platforms, such as Rock HealthIn 2014, it was recorded that over 3 billion dollars had been poured into digital health startups. The Digital Health scene was officially booming.

 

Slide 15

 

And the big health regulatory bodies around the world are now evolving with the digital revolution. Personalised medicine continues to edge closer to the forefront of the healthcare industry, and is where treatment plans will be tailored to the individual instead of a “one size fits all approach”.

 

To get to this goal, technology is advancing something called pharmacogenomics, which is helping us understand how the genetic makeup of an individual affects their response to drugs.

 

Slide 16

 

And, of course, we can’t forget about Social Media either. Social media has also been a huge driver in the advancement of digital health. PatientsLikeMe, launched in 2004, is a social platform that helps connect people with medical conditions and now have a user-base of over 600,000 people worldwide with over 2,800 conditions. Not only do these people feel more connected, the data that this company has collected is being used to develop better healthcare services and devices, which is ultimately improving people’s lives.


And there’s the big word…DATA. It’s all about data. The more data we are collecting in the healthcare space, the more amazing things we can be doing with the technology we have and will build.

 

Slide 17

 

So, what does the future of digital health look like? Well, of course, I can’t and no one else in this room can be sure what it’s going to look like exactly. However, it’s the prospects of things like Artificial Intelligence, Big Data and Machine Learning that can certainly give us an indication of what the future might hold.

 

Slide 18

 

Dr Meskó Bertalan of The Medical Futurist sums up really well how Artificial Intelligence (AI) is being applied to the healthcare sector and what will come from it in the very near future.

 

  • One of the most obvious applications of AI is data management. Google, through Deep Mind, is already using AI to mine medical records in order to provide better and faster health services.

 

  • It’s also being used to develop treatment plans. IBM’s Watson has the ability to assess clinical records and actually choose a treatment plan for a cancer patient.

 

  • One of the big ways it will help the medical sector is by assisting in repetitive tasks. Medical Sieve, is an algorithm, again launched by IBM, that is currently helping cardiologists make clinical decisions quicker and easier. This technology will no doubt take over basic decision-making, leaving the clinicians with only the most complicated of cases to deal with.

 

  • AI is now being used to triage patients. Babylon is an app that allows patients to enter their symptoms, and based on the answers, your medical history and common medical knowledge, will actually tell you what you should do and where you need to go. This kind of technology will look to save the NHS millions of pounds each year through unnecessary GP and A&E referrals.

 

  • And AI is also being applied in the creation an manufacture of drugs. This is revolutionary because drug testing often takes years to complete. With the use of AI, lots of time will be saved in the process, and therefore millions of dollars too.

 

Digital is impacting healthcare on a huge scale and as we head into the future, it will become more and more integrated. It makes complete sense. It’s going to save us time, money and ultimately improve our health.

 

Slide 19

 

But where does it stop? How intelligent are they going to become? Is this the beginning of the rise of the machines?

 

I’ll let you and Arnie ponder over those questions.

 

Slide 20

 

Thank you. For more information on how I’m helping the pharmacy sector in England, please visit Pharmacy Mentor. Please feel free to connect with me on Facebook and LinkedIn too.

 

Best,

 

Saam

 

 


 

If you’d like to talk to me about getting digital, or anything related, please feel free to contact me and I’d be glad to assist you. Also, don’t forget to check out The Ultimate Guide to Driving Your Pharmacy Business in the Digital Age, a free 70-page manual, that is really helping pharmacists understand the importance of going digital and how to create a strategy going forward.

Thanks for visiting and see you in the next learning module!

 

 

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Case Study: Dr Pharmacy’s growing and engaged Community

Promoting Dementia Awareness as part of a HLP Campaign we launched

Promoting Dementia Awareness as part of a Healthy Living Pharmacy Campaign we launched

“Pharmacy Mentor are currently managing our Social Media strategy (Facebook, Instagram, Twitter, LinkedIn and Google My Business) and we’re very happy with the quality of posts being published. Since we went digital, we have noticed an increase in footfall to our pharmacy and by tagging local businesses in our posts, we’re creating better relationships in the area.”
Huma – Director and Superintendent Pharmacist

About

Dr Pharmacy is an Independent Contractor situated in Luton and is the only pharmacy that is open from 9am until Midnight, 365 days a year in the whole of North London.

Challenges

The Director and Superintendent Pharmacist of this business further educated herself on the importance of Social Media for Community Pharmacy and understood that going digital provided an opportunity to engage the local community better. However, due to a lack of time and expertise, she needed help in implementing and managing this part of her business.

Solutions

Pharmacy Mentor executes The Social Media Driver Pack and then upgrades and continues to implement The targeted Social Media GROWTH and Search Engine BOOSTER Pack.

Results

TARGETED audience growth across all social channels has been growing steadily with growth spikes occurring when doing paid Facebook Ads. These targeted Ads typically reach between 10,000 and 20,000 people in the local and surrounding areas. Huma, the director, believes there has been a noticeable change in footfall since implementing a social media strategy. Tagging local businesses and important local authorities, such as the NHS Luton CCG, is provoking shares and comments across their pages to help build brand awareness and improve relationships

Recently created a blog attached to their website and now producing highly targeted content to promote their pharmacy services in the area (local SEO). Already gaining traction with comments from the public but will update with results as this matures.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’d be glad to help.

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Case Study: The Birth of a Digital Green Cross Chemist

 

Helping one of their branches promote themselves and their Christmas stock across Facebook

“Pharmacy Mentor have transformed our digital capacity with a brand new website, a Facebook page and regular postings, online videos and a growing digital community of patients and customers. And this is just the start! “
Andrew – Director and Superintendent Pharmacist

About

Green Cross Chemists Ltd are the largest chain of Independent Pharmacies in Sheffield and have been providing healthcare in the city since 1992.

Challenges

Although the company director understood the importance of being online, he didn’t know where to start and was unable to find the time to dedicate to it. This led to long delays in getting a website created, let alone introduce Social Media into the company strategy.

Solutions

Pharmacy Mentor creates and executes a bespoke digital marketing strategy that includes:

  • Creating a custom-built, modern website designed for the experience we expect from users today
  • A tailor-made Social Media Marketing pack covering Facebook and Instagram
  • Blogging for target keywords around their pharmacy services

Results

The company is now proudly and prominently positioned online. Their professional website mirrors their company on the ground and is receiving queries via email to help reduce the number of calls in the pharmacy.

Pharmacy Mentor is driving a strategy on Facebook (organic and paid) and Instagram. This is helping grow and engage with a loyal audience in their catchment areas and build brand awareness. This is now an integral part of their overall business strategy.

By creating highly-targeted blog posts, we’re positioning their pharmacy services on page one of Google for the keywords people are searching for. As a result, website traffic has increased and their services are now competing better with those offered by the large chains.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’d be glad to help.

The Pharmacy Digital Diagnosis
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The Pharmacy Digital Diagnosis – How digital is your pharmacy?

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Is your pharmacy catering for the digital behaviour of your customers and patients?

In a world where we’re online more than we actually sleep, where online retail sales are breaking records year on year and where 40 million of us in the UK are now active on Social Media…have you considered what kind of presence your pharmacy has online to cater for this behaviour?

Can people find the services you offer on Google before they leave the house? Are you maximising the use of Facebook to target those people and businesses around you? Is your website fit for purpose for the 21st century?

Having a digital presence is just as important as having a physical presence these days and there are so many tools you can use that will help market your services better, create stronger business and customer relationships, and help drive pharmacy footfall and website traffic.

So, in light of this, I wanna help you understand the current health of your pharmacy online and what kind of opportunities lie ahead of you through what I have coined as the “Pharmacy Digital Diagnosis”. Let me explain what this is in a bit more detail.

What is a Pharmacy Digital Diagnosis?

 

Pharmacy Digital Diagnosis Screen Shot Example

An example shot from the digital diagnosis of a chemist in Nottingham

 

Essentially, a Pharmacy Digital Diagnosis is where I screen your pharmacy business to help you realise:

 

  • What your current online presence is like
  • How well you’re marketing your pharmacy online, and
  • What opportunities exist for your business in terms of digital marketing

 

Through screencasting and voiceover, I will examine each of the digital marketing channels you’re using and the strategies you may be employing, and advise you on:

 

  • What’s good about them
  • What’s not so good about them
  • And what can be done to improve them, which will lead to better results

 

All of this is then packaged into a short and concise video which I will send you via email so you can watch, learn and digest in your own time.

I conduct each and every Diagnosis for free of course and what you do with your video is completely up to you. But, if you want to talk to me about how you can improve your presence online, market your pharmacy services better or would like me to implement and manage a more powerful digital marketing strategy for you, then I’m all ears! Get in touch with me by phone, Whatsapp, Email, Skype, FaceTime, LinkedIn, Facebook (you get my drift), and I’ll get back to you right away 🙂

Looking forward to helping you get digital.

All the best,

Saam

Click here to request a FREE digital diagnosis of your business now

Google My Business for Community Pharmacy
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Google My Business – A must-have Tool for Community Pharmacy

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Google My Business for Community Pharmacy

Are you aware of how many people find your pharmacy on Google? Are you sure the information Google has about your pharmacy is correct? Wouldn’t you like to be able to control the information that Google has for your pharmacy and begin actively promoting your products and services?

The answers to these questions come down to one application – and that’s Google My Business. You may not have even heard of it. That’s fine and (relatively) normal! But rest assured, it’s one of the most important Social Media marketing tools you’ll come across for your pharmacy. In my opinion, its use should be mandatory for every bricks and mortar business that exists.

In this lecture, we’re going to learn more about what Google My Business is and why it’s important for you as a local pharmacy business.

Help customers and patients find and connect with you

In the words of Google:

“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.”

This description alone should alert you as to why Google my Business is imperative to you as a local pharmacy. Essentially, it’s a platform that houses various different Google applications to create a powerful business marketing tool. The platform includes your Google plus social media profile, Google Maps, Google Reviews, Google Analytics, Google Insights and other applications, all designed to help you stand out in the best way possible on the most popular search engine in the world.

 

The Google My Business Homepage

Google My Business – An excellent tool for Comunity Pharmacy

 

The easiest way to understand the importance of Google my Business is to look at some real-life pharmacies that are out there.

Let’s head over to Stoke-on-Trent in the UK. This is what Lloyds Pharmacy in the Shelton area looks like on Google. If you clicked the previous link, you’ll be able to see the whole listing when you scroll down.

 

Lloyds Pharmacy in Shelton

 

As you can imagine, being a well-known brand, they are registered on Google my Business, and this is what having a good Google My Business profile looks like. They have photos so you can see exactly what the pharmacy looks like and where it is. They have 16 reviews which have produced an overall rating of 4.2 stars out of 5, and Google really nicely displays the stars. This instantly builds trust for the viewer. You can find more details underneath like the address, phone number and very importantly, their opening hours, which is what customers and patients are likely to be searching for. Underneath, you can find other reviews from around the web, and Google have nicely integrated their NHS Choices reviews too. Sometimes you’ll find Facebook reviews or reviews from another platform, like Yelp or Pharmacy Flu Jabs next to this too.

You can also see how Google My Business cleverly display how busy the pharmacy is at various times. This really helps inform the customer better about when to go, for example, if someone’s short of time, they’ll use this information to plan their day better. And how good is this…Google says people typically spend 10 minutes here. I’m not really sure how they know this, but for a pharmacy, that is really great for a customer or patient to understand. It signifies a quick turnover of prescriptions and entices people to use their services.

 

Google My Business waiting times

Could represent prescription waiting times?

 

And below this, you can see actual reviews left by real customers. We all know how important reviews and social proofing are for pharmacy because again, it instantly instils trust in the customer.

Now, compare this profile with Sh***on Pharmacy who are literally down the road from Lloyds and who have not validated their pharmacy on Google My Business.

 

Google My Business Shelton Pharmacy

A pharmacy who hasn’t validated and optimised their business on GMB

 

I know this hasn’t been owned because of the question I can see in the image “Own this business?”. Hopefully, you can see a difference between the two listings straight away. Even if you haven’t validated your pharmacy as a listing, if you’re an established local business that’s been around for some time, Google will automatically create a  profile for you – like you can see here for this pharmacy. However, it’s seriously lacking compared to the profile of Lloyds we saw just earlier. We can’t see any reviews for this pharmacy, the business hours are missing, it’s not linked to their own website or NHS Choices and no photos have been uploaded. In a world where we would like to find out information about a place and contact them as quick as possible, Sh***on pharmacy are making it unnecessarily more difficult for their consumers.

Google Maps is increasingly being used as a search engine today

And when it comes down to a consumer deciding which pharmacy to use after a search on Google Maps, those who have poor or incomplete profiles are likely to lose out. Take a look at this. People regularly use Google maps as a search engine these days to find a place where they need to go. If I type “Pharmacy in stoke”, Sh***on pharmacy doesn’t exist in the sidebar here. And if I get more specific and type “pharmacy in Shelton” although we can see Sh***on Pharmacy here, we have 4 other pharmacies in the vicinity which all have reviews and more information about the business in general. If a consumer was choosing a pharmacy based on this search, it’s unlikely they’d choose Sh***on Pharmacy.

 

Pharmacies as seen on Google Maps

Pharmacies as seen on Google Maps

 

It’s imperative that you validate your pharmacy on Google My Business

So you see, Google My Business optimises your presence on Google Search, Maps and across other platforms it’s associated with, and from the two examples we’ve covered in this module, you can clearly see the benefits of it.

However, you’ve just seen the surface of what the tool can do for you. It has many other features that can help expose you online and rank you higher in search results, and some important features are the insights and analytics you’re able to examine on there. Google My Business helps you understand how your customers find you online and what they do when they get there, and you’re able to actively market through the platform. 

If you’d like to optimise your pharmacy on Google My Business, then I’ve made it very easy for you. The course Drive Pharmacy Footfall with Google is a step-by-step video course that guides you through the setup and validation procedure and helps you optimise your listing to 100%. Furthermore, you’ll learn how to actively market your products and services through the application and implement a very time-efficient strategy that anyone can manage in your pharmacy team. Click here for more information.

Thanks for visiting and see you in the next learning module! For more modules, please click here.

Saam

 

5 POWERFUL TOOLS TO HELP EXPOSE YOUR FLU JAB SERVICE
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5 Powerful Tools to Help Expose your Flu Jab Service

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What are you doing digitally to promote your Flu Jab Service?

It’s the beginning of the Flu Season and we’re all set, ready to jab away. Your pharmacists and consultation room are signed off, the staff have been briefed about procedure and you’ve plastered marketing material all over your pharmacy.

However, have you done anything on a digital level yet? Are you maximising the exposure of your service to reach those who don’t just walk past or come into your pharmacy organically?

In this tutorial, I’m collaborating with Pharmacy Talk – Uniting Pharmacy through Conversations, to talk to you about 5 online tools that will help you magnify your marketing efforts around the flu jab service you offer this year.

1) Facebook

 

 

A simply brilliant tool to help you market your Flu Jab service is Facebook. On your business page, you can promote via the services tab, building an offer, pinning your posts, creating an engaging header and much, much more.

But your page isn’t the only feature of Facebook that can help you. You can message businesses directly through their own pages, publish posts in local relevant groups and even create a group yourself that will give you influencing power over a significant number of people. As an example, what I have done for one of my clients recently is create a group purely for the shops and businesses in the local area with the goal of improving communication. Local businesses have willingly joined and I can now post updates in there about the flu jab service they offer. Powerful marketing at zero the cost.

If you’d like to begin driving your flu service and business in general on Facebook, The Pharmacy and Social Media Mastery Course is the perfect place for you to start. Click here for more info.

NOTE: Due to the nature of Facebook today (Aug 2018), the organic reach of your posts through your page has deteriorated significantly. That’s why Facebook Ads are more important than ever in order to reach your target audience effectively. Facebook Ads are very powerful and that’s why I pretty much always include them in the digital marketing strategies I create for my clients.

2) Pharmacy Flu Jabs

 

Add your pharmacy as a listing to Pharmacy Flu Jabs

 

I teamed up with PharmData to create a platform called Pharmacy Flu Jabs which helps the public find a pharmacy that provides the flu jab service quickly and easily. At this time of year, there is always a spike in the search terms associated with the flu jab, meaning people are looking for information about it online. By adding your listing on here, you’ll become much more visible as a flu jab provider online, making it much more likely for people to choose your services.

3) Update your website

 

Update your website with promotional flu jab material

 

Your website is your online shop window, so make sure you or your developer updates it to reflect that you’re providing the flu jab service. Just like I’ve done with this client. As soon as the user lands on the site, they can’t miss it. The button leads to a blog post I created about the service which is now showing up on page one of Google, or if you have an online booking calendar, it could just as easily direct to that too.

4) Create a post on Google My Business

 

Google My Business can help you promote the flu jab service

 

It’s imperative as a local business that you have a Google My Business profile owned and validated for your pharmacy. If you don’t, then you’re simply missing out on a great opportunity to improve the visibility of your pharmacy online. Within the application itself, you can create posts about your flu jab which is fantastic free advertising.

Look at the post I created for Crosspool Pharmacy a few days ago. If someone now types in “Crosspool Pharmacy” into Google, they’re going to land on their Google My Business profile, and you can see a very visual promotional post on the Flu Jab service they offer. If you click on it, it gives them more info and this button takes them to a blog post on the flu. Not only is this helping with service awareness, it’s helping position this blog post higher on the google rankings. A great little feature that all pharmacy businesses can be using.

If you’d like to set up your pharmacy on Google My Business, then you can take this course which will walk you through the whole process, step-by-step. Using instructional videos, the Drive Pharmacy Footfall with Google course will teach you how to use the tools within Google My Business to attract new customers.

5) Yell.com

 

Yell.com - The perfect tool to expose your Flu Jab Service

 

And the last thing I’m going to talk about is yell.com, the biggest business directory in the UK. Here, you have the contact details of pretty much every business in your locality who you can connect with and talk to about your flu jab service. Whether it’s through email or by phone, contact every single business and offer them the option to get them and their staff vaccinated. You could offer them a 10% discount to make your offering more attractive. Get one of your staff to take an hour out each day for a week and contact everyone within your catchment area.

Think digital. Think further than the walls of your pharmacy

By using these online tools, you’re gonna maximise the exposure of your flu jab service and capture more business than simply using the marketing material present in your pharmacy. If you need help with any of the platforms, again, I’m here to support you as always. Thanks for watching and I wish you the most successful flu season yet.

Thanks for visiting and see you in the next learning module!

Saam

 

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Totley Pharmacy Case Study: Stale Facebook Page to Engaging Hub of Activity

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“Saam has been very helpful in explaining how to use the information in the course. Material is explained in a simple yet informative manner. Thanks for your help.”
Taj – Director and Superintendent Pharmacist

In this short blog post, I’m going to show you how one of my students who enrolled onto The Pharmacy and Social Media Mastery Course has completely transformed their Facebook Page into a very powerful and engaging marketing tool.

Taking it into your own hands

Taj from Totley Pharmacy already had a Facebook page for his business but it was severely lacking in creativity and activity. In fact, it was being managed by a 3rd party who was doing him no favours, posting generic content once every two weeks or so and utilising none of its features. It was stale, un-engaging and didn’t really serve a purpose.

Fast forward to today and the story is totally different. Their Facebook page is a thriving hub of activity. When Taj and his team took control of their Facebook page and began the course a few months back, I remember them having 57 page likes. They have managed to increase that by 2400% up to 1,400 likes and it keeps rising. Although this isn’t the most important metric of a Facebook Page, they have expanded their direct audience dramatically meaning they have the opportunity to influence 1000’s of people every week.

Connecting with the Community

They’re now posting on a daily basis and it’s relevant content for their audience, which is keeping them engaged. They’re beginning to use their Facebook page as a standard communication tool with their customers and responding within minutes. This is great customer service and really helps with retention and loyalty. And they’re also beginning to drive customer reviews, building trust into their brand which is so important in the digital world of today.

Although Totley pharmacy are still not using all of the tools their Facebook page has to offer, they are dominating the core function of it and engaging with their community with great success. They are fighting against the funding cuts by marketing in new and innovative ways and I wish them all the best.

Are you ready to engage your Community in new ways?

If you’d like to create a powerful Facebook marketing strategy for your pharmacy, then The Pharmacy and Social Media Mastery Course is for you. It empowers you and your team with the tools to drive your business on Social and embed it into your current business model. And at £99, there are no monthly fees and with that, you get lifetime access and support.

If you’d like more information about the course, or to simply talk about your Social Media strategy, I’m all ears. Together, we can take your pharmacy business to newer levels.

Thanks for visiting and I wish you the best for your business.

Saam

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Why every Community Pharmacy should be Blogging

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Changing the Landscape of Google and Healthcare

I firmly believe that if Community Pharmacies become more proactive online, we’d cause a shift in healthcare. We could change the behaviour of potential consumers which would then lead to the use of more pharmacy services. We live in a digital world where more and more people look for information online before conducting their activities. Imagine if a person searched for a term on Google and the first thing that popped up was linked to your Pharmacy…we may just be able to influence that person’s decision to use our services. I believe one way in which we could achieve this is through blogging.

A powerful form of Content Marketing

Blogging is a powerful form of content marketing that anybody can do, but there seems to be a huge deficiency in its application in Community Pharmacy. Time and time again have I come across a pharmacy website that has a blog or news section on there that looks like the image below.

 

An empty blog on a pharmacy website

 

It’s a real shame because 1) It looks unprofessional, and 2) It’s a place where you may be able to impact the people in your catchment area, improving their access to healthcare, while winning more business in the process. Let me explain how.

Independents currently don’t exist on Google

Let’s say you’re an Independent Community Pharmacy in Southampton that offers a flu vaccination service. If a consumer would like to get a flu vaccine, they may well log onto Google and type in the search term “flu vaccination Southampton” or “flu jab Southampton”. As it stands, both of these search terms result in a variety of options for the consumer, but I don’t see a single Independent Contractor for at least the first 4 pages. And we all know that it’s extremely rare that anyone visits even the 2nd page of Google. Even though most Independent Pharmacies now offer a flu vaccination service, to that consumer, we simply do not exist.

 

Currently, Independents don’t exist for search terms specific to their pharmacy business

 

The story could be different through Blogging

However, if you created a solid blog post that was optimised specifically for those keywords and which led to your services, the story could be different. Having a look at the content that currently exists out there, I believe it to be highly probable that an Independent could position themselves somewhere close to the top of the rankings, increasing the likeliness of consumers using their flu jab service.

This is exactly what I’ve started doing with one of the chemist’s I’m working with. Like most pharmacies, they offer an emergency contraceptive service and so a few weeks ago I began experimenting with some keywords on Google to see what kind of landscape I was dealing with. I found that a search term that people are looking for on Google is “morning after pill Sheffield”. At that time, as I expected, there was not a single service or article that directly led the consumer to an Independent Community Pharmacy for at least the first 3 pages. All I could see on there were surgeries, hospitals and of course some paid google ads from the big corps, Boots and Lloyds.

So, what did I do? I created a simple blog post on the topic of Emergency contraception, focusing on the keywords “morning after pill Sheffield”. Right now, only three weeks down the line, this blog post sits on the first page of Google at position 3 and as I continue to promote the post across their social platforms every now and then, it’s quite likely that it will top Google for that search term. Hopefully, this blog post may just influence more consumers to go and see a pharmacist to get the morning after pill.

 

In less than 3 weeks, this simple yet optimised blog post has reached position 3 on Google

One blog post a month, per pharmacy

Can you imagine if every single independent contractor started blogging for search terms associated with their business in their locality? We’d end up dominating the Google rankings and that really is no exaggeration. I’ve just shown you how easy it can be done. All it would take is one optimised blog post a month, per pharmacy, and we might be able to direct 100’s, if not 1000’s more people towards pharmacy services.

More examples of blog articles I’ve created for Independents that have reached Page 1 on Google, significantly improved the visibility of their service and are generating leads are:

If you want to start blogging or you’d like me to take a look at the blog post you’ve already created to see how it might be improved, then please get in touch and I’ll help you. Together, we can make Community Pharmacy stronger.

Thanks for visiting and see you in the next learning module!

Saam