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Pharmacy Blog Post Ideas
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Stuck for pharmacy blog post ideas? Here are 27

Are you stuck for pharmacy blog post ideas? You know that having a blog is central to promoting your pharmacy business online. After all, business websites that include a blog have a 434% better chance of ranking highly on search engines like Google.

But if your pharmacy blog only has one entry and it’s called “Welcome to our blog” you risk losing credibility and it may even harm your Google ranking.

Coming up with healthcare blog ideas may feel like a chore and you might not have the time to give to writing content. But consider these statistics on why you need to commit time and resource to your blog:

  • 66% of marketers also use their blog content for their social media posts
  • 81% of people consider blogs to be trusted sources of information
  • 94% of people will share a blog if they think the content is helpful.

Trusted and helpful? That sounds exactly how a community pharmacy should be described.

To help you get started or to revitalise an existing blog, Pharmacy Mentor is here to help with twenty-seven pharmacy blog post ideas:

27 Pharmacy Blog Post Ideas

1. Tips for staying healthy

Get straight down to business as offer some advice on staying healthy. This could be ideas on maintaining a healthy lifestyle but avoid getting preachy. Other topics could be how to reduce IBS symptoms or avoiding flu this winter (and don’t forget to link to your flu jab service).

2. Think seasonal

New Year is weight-loss and quitting smoking, summer is allergies and sun protection.  Winter is avoiding colds and looking after our elderly.

3. Frequently asked questions

What are those questions you get asked time and time again? Answer them in a blog post!

4. Frequently un-asked questions

What are the questions your customers may be too embarrassed to ask? Such as how do you use a suppository. Answer these in a blog post too.

5. What’s the difference between…

For example, what’s the difference between paracetamol and ibuprofen? Or what’s the difference between Type 1 and Type 2 Diabetes?

6. Post a video

Take a tour of your pharmacy including your consultation rooms; show where to find the sunscreen or painkillers or demonstrate how to properly use an inhaler.

7. What would you do if…

… you found someone’s prescription or if you lost the paper copy of your own prescription.

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8. Go behind the scenes

Talk about stock checks, what happens to the prescription charge that patients may have to pay and how you locate each prescription medicine.

9. Bust some terminology

What does a medical professional mean when they say something is topical? What is an acute condition and when does it become chronic? Bust some terms you often use to help patients with their health literacy.

10. A round-up all of your services

Create a blog post containing all the services you offer and what treatments patients can readily access from you.

11. Pharmacy vs GP

As the pharmacist’s role in the community continues to evolve, patients awareness of accessing healthcare can be left behind. So let your customers know when should a patient visit their GP and when should they come to you instead.

12. Communication and inclusivity

What languages are spoken by you and your team? Do you cater to any disabilities such as sign language or people with sensory conditions or autism?

13. A day in the life

Go through a typical shift for different roles within your pharmacy team. How does an early shift compare to an evening or weekend shift?

14. Heath awareness days or months

Our calendar is littered with awareness months and international days of something. May is skin cancer awareness month, for example.

15. Create an infographic

Feeling creative? Try creating an infographic on a topic (such as stats on oral health or reasons to stop smoking) using a free tool like www.canva.com. Infographics are great for posting on social media too and you might get a few shares from them as well.

16. Have a debate

Do you and a colleague have a difference of opinion? It could be pharmacy related or totally off-topic. A blog post on your viewpoints will bring personality to your content.

17. Celebrate staff accreditations and qualifications

Yes, celebrating the success of your staff not only shows off your skills and competencies but it also demonstrates what a caring team of people work in your pharmacy.

18. Customer success stories

Tell how you recently helped a customer solve a health problem. This could be how you were able to source an out of stock medicine, how you used your discretion or how you worked with the patient find that right solution for them.

19. Spotting the signs of…

… someone having a stroke, sepsis or if you’re experiencing a bad reaction to a new medicine.

20. Discuss something controversial

Maybe there is a new wonder drug available or what about the use of medical cannabis? Talk about it, however, remember to present a balanced view.

21. Charity work

Writing about the charity work you do is a great way to show your customers what a friendly and helpful community pharmacy you are.

22. Use your social media

Find a blog post idea from the comments or messages you’ve received through your social media channels.

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23. Staff profiles

You can keep it strictly professional and talk about training, qualifications and career motivation. Or keep it fun with favourite ice cream flavours or whether they prefer cats or dogs. Include a decent photo too as that will add to the friendliness of your pharmacy team.

24. Share some humour

Got a good pharmacy meme or a joke? So, share it.

25. “What not to do” posts

Quick advice posts that dispell mistakes people often make. For example, “What not to do if you burn yourself”, “What not to do if you forget to take your prescription” etc.

26. Disagree with popular opinion

No – we don’t need Vitamin D supplements and why people should stop using antibacterial hand gels.

27. Create a round-up post

Choose a theme and curate previous blog posts that fit that theme.

Your pharmacy blog post ideas need to offer helpful content

Remember what you are trying to achieve with your pharmacy blog post ideas. It’s more than selling services. It’s about building the reputation of being professional, helpful and friendly.

By demonstrating how knowledgable and helpful you are, you are more likely to:

  • Get social media shares
  • Gain links from other websites
  • Turn web traffic into pharmacy customers

You can contact nicola@pharmacymentor.com if you are interested in learning more about how Pharmacy Mentor can help with your digital marketing including blog posts.

Get the most from your pharmacy blog by using social media

Do you want to maximise the value of your pharmacy blog post content? Do you want to learn how to work smarter and create content that works with your social media channels? Then the Pharmacy Mentor Free Social Media Mastery Precourse is for you.

The free precourse will outline the role social media has to play in modern pharmacy including its impact on business and on patient care. You don’t need any experience and the course will give you the knowledge you need to go on to take the Socia Media Mastery Full Course.

The full course will show you how to :

  • Drive more sales and conversions
  • Improve public health
  • Drive forward the pharmacy profession
  • Build a stronger, more trusting community around you
  • And much more…

Get in contact with Pharmacy Mentor to enroll in our free online Social Media Mastery precourse today.

Social Media Pharmacy Free Online Course

Learn more about what Social Media can do for your Healthcare business with our FREE online “Social Media Mastery” precourse.

Marketing statistics source https://expresswriters.com/blogging-statistics/

The Pharmacy Digital Diagnosis
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The Pharmacy Digital Diagnosis – How digital is your pharmacy?

LEARN THROUGH VIDEO

LEARN THROUGH READING

Is your pharmacy catering for the digital behaviour of your customers and patients?

In a world where we’re online more than we actually sleep, where online retail sales are breaking records year on year and where 40 million of us in the UK are now active on Social Media…have you considered what kind of presence your pharmacy has online to cater for this behaviour?

Can people find the services you offer on Google before they leave the house? Are you maximising the use of Facebook to target those people and businesses around you? Is your website fit for purpose for the 21st century?

Having a digital presence is just as important as having a physical presence these days and there are so many tools you can use that will help market your services better, create stronger business and customer relationships, and help drive pharmacy footfall and website traffic.

So, in light of this, I wanna help you understand the current health of your pharmacy online and what kind of opportunities lie ahead of you through what I have coined as the “Pharmacy Digital Diagnosis”. Let me explain what this is in a bit more detail.

What is a Pharmacy Digital Diagnosis?

 

Pharmacy Digital Diagnosis Screen Shot Example

An example shot from the digital diagnosis of a chemist in Nottingham

 

Essentially, a Pharmacy Digital Diagnosis is where I screen your pharmacy business to help you realise:

 

  • What your current online presence is like
  • How well you’re marketing your pharmacy online, and
  • What opportunities exist for your business in terms of digital marketing

 

Through screencasting and voiceover, I will examine each of the digital marketing channels you’re using and the strategies you may be employing, and advise you on:

 

  • What’s good about them
  • What’s not so good about them
  • And what can be done to improve them, which will lead to better results

 

All of this is then packaged into a short and concise video which I will send you via email so you can watch, learn and digest in your own time.

I conduct each and every Diagnosis for free of course and what you do with your video is completely up to you. But, if you want to talk to me about how you can improve your presence online, market your pharmacy services better or would like me to implement and manage a more powerful digital marketing strategy for you, then I’m all ears! Get in touch with me by phone, Whatsapp, Email, Skype, FaceTime, LinkedIn, Facebook (you get my drift), and I’ll get back to you right away 🙂

Looking forward to helping you get digital.

All the best,

Saam

Click here to request a FREE digital diagnosis of your business now

Google My Business for Community Pharmacy
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Google My Business – A must-have Tool for Community Pharmacy

LEARN THROUGH VIDEO

LEARN THROUGH READING

Google My Business for Community Pharmacy

Are you aware of how many people find your pharmacy on Google? Are you sure the information Google has about your pharmacy is correct? Wouldn’t you like to be able to control the information that Google has for your pharmacy and begin actively promoting your products and services?

The answers to these questions come down to one application – and that’s Google My Business. You may not have even heard of it. That’s fine and (relatively) normal! But rest assured, it’s one of the most important Social Media marketing tools you’ll come across for your pharmacy. In my opinion, its use should be mandatory for every bricks and mortar business that exists.

In this lecture, we’re going to learn more about what Google My Business is and why it’s important for you as a local pharmacy business.

Help customers and patients find and connect with you

In the words of Google:

“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.”

This description alone should alert you as to why Google my Business is imperative to you as a local pharmacy. Essentially, it’s a platform that houses various different Google applications to create a powerful business marketing tool. The platform includes your Google plus social media profile, Google Maps, Google Reviews, Google Analytics, Google Insights and other applications, all designed to help you stand out in the best way possible on the most popular search engine in the world.

 

The Google My Business Homepage

Google My Business – An excellent tool for Comunity Pharmacy

 

The easiest way to understand the importance of Google my Business is to look at some real-life pharmacies that are out there.

Let’s head over to Stoke-on-Trent in the UK. This is what Lloyds Pharmacy in the Shelton area looks like on Google. If you clicked the previous link, you’ll be able to see the whole listing when you scroll down.

 

Lloyds Pharmacy in Shelton

 

As you can imagine, being a well-known brand, they are registered on Google my Business, and this is what having a good Google My Business profile looks like. They have photos so you can see exactly what the pharmacy looks like and where it is. They have 16 reviews which have produced an overall rating of 4.2 stars out of 5, and Google really nicely displays the stars. This instantly builds trust for the viewer. You can find more details underneath like the address, phone number and very importantly, their opening hours, which is what customers and patients are likely to be searching for. Underneath, you can find other reviews from around the web, and Google have nicely integrated their NHS Choices reviews too. Sometimes you’ll find Facebook reviews or reviews from another platform, like Yelp or Pharmacy Flu Jabs next to this too.

You can also see how Google My Business cleverly display how busy the pharmacy is at various times. This really helps inform the customer better about when to go, for example, if someone’s short of time, they’ll use this information to plan their day better. And how good is this…Google says people typically spend 10 minutes here. I’m not really sure how they know this, but for a pharmacy, that is really great for a customer or patient to understand. It signifies a quick turnover of prescriptions and entices people to use their services.

 

Google My Business waiting times

Could represent prescription waiting times?

 

And below this, you can see actual reviews left by real customers. We all know how important reviews and social proofing are for pharmacy because again, it instantly instils trust in the customer.

Now, compare this profile with Sh***on Pharmacy who are literally down the road from Lloyds and who have not validated their pharmacy on Google My Business.

 

Google My Business Shelton Pharmacy

A pharmacy who hasn’t validated and optimised their business on GMB

 

I know this hasn’t been owned because of the question I can see in the image “Own this business?”. Hopefully, you can see a difference between the two listings straight away. Even if you haven’t validated your pharmacy as a listing, if you’re an established local business that’s been around for some time, Google will automatically create a  profile for you – like you can see here for this pharmacy. However, it’s seriously lacking compared to the profile of Lloyds we saw just earlier. We can’t see any reviews for this pharmacy, the business hours are missing, it’s not linked to their own website or NHS Choices and no photos have been uploaded. In a world where we would like to find out information about a place and contact them as quick as possible, Sh***on pharmacy are making it unnecessarily more difficult for their consumers.

Google Maps is increasingly being used as a search engine today

And when it comes down to a consumer deciding which pharmacy to use after a search on Google Maps, those who have poor or incomplete profiles are likely to lose out. Take a look at this. People regularly use Google maps as a search engine these days to find a place where they need to go. If I type “Pharmacy in stoke”, Sh***on pharmacy doesn’t exist in the sidebar here. And if I get more specific and type “pharmacy in Shelton” although we can see Sh***on Pharmacy here, we have 4 other pharmacies in the vicinity which all have reviews and more information about the business in general. If a consumer was choosing a pharmacy based on this search, it’s unlikely they’d choose Sh***on Pharmacy.

 

Pharmacies as seen on Google Maps

Pharmacies as seen on Google Maps

 

It’s imperative that you validate your pharmacy on Google My Business

So you see, Google My Business optimises your presence on Google Search, Maps and across other platforms it’s associated with, and from the two examples we’ve covered in this module, you can clearly see the benefits of it.

However, you’ve just seen the surface of what the tool can do for you. It has many other features that can help expose you online and rank you higher in search results, and some important features are the insights and analytics you’re able to examine on there. Google My Business helps you understand how your customers find you online and what they do when they get there, and you’re able to actively market through the platform. 

If you’d like to optimise your pharmacy on Google My Business, then I’ve made it very easy for you. The course Drive Pharmacy Footfall with Google is a step-by-step video course that guides you through the setup and validation procedure and helps you optimise your listing to 100%. Furthermore, you’ll learn how to actively market your products and services through the application and implement a very time-efficient strategy that anyone can manage in your pharmacy team. Click here for more information.

Thanks for visiting and see you in the next learning module! For more modules, please click here.

Saam