This Case Study is another one that blows our minds. Back in the day, we undervalued our services because we didn’t realise the ceiling for our marketing was quite so high. This Pharmacy reaped the benefits of that with their Ear Wax Removal Clinic.
About this Pharmacy
Located near London, this pharmacy was seeking to expand its service offerings and tap into the potential of Ear Wax Removal. With no digital presence prior to our collaboration, the pharmacy aimed to increase awareness and bookings for their Ear Wax Removal Clinic.
The pharmacy faced the following challenges:
- Lack of a digital presence and online booking system.
- Difficulty in promoting their Ear Wax Removal service
- The need to stand out in local search results for “ear wax removal services.” and similar search terms
To overcome these challenges, we provided the following solutions:
- Designed and developed a professional website with an integrated booking calendar
- Curated optimised content on the website and performed technical SEO to improve the search visibility of this particular service
Our efforts led to the following impressive results:
- A significant increase in organic page views, now reaching 4,000 per month.
- Dominating search engine results pages (SERPs) for multiple ear wax removal keywords.
- A total of 2,578 ear wax removal bookings generated online, with additional bookings likely from phone calls and walk-ins.
With an average revenue of £60 per Ear Wax Removal service, the pharmacy has generated £154,680 in revenue from online bookings alone.
This represents a remarkable ROI of 15,468%, showcasing the power of a well-executed digital marketing strategy for pharmacy owners. You can work out how much the pharmacy invested with us.
It also showcases just how much we’ve historically undervalued our services. We are continuing to target keywords for this pharmacy owner on a monthly basis, and they are no doubt the most popular ear wax removal provider in their city.
Want to Market your Ear Health Clinic like this? Book in a consultation call with our Diagnose and Prescribe team.