Posts

, ,

Fully Booked! An Oxfordshire Pharmacy’s Digital Transformation

This pharmacy, located in the Oxfordshire area, has seen tremendous growth recently, and is looking to reinvest profits back into marketing, to drive further sales and bookings. Read on to find out more.

About This Pharmacy

Located in the heart of Oxfordshire, this pharmacy has been a cornerstone of the local community, providing essential healthcare services. Despite its strong offline presence, its digital footprint was limited to a Google Business listing, resulting in missed opportunities in the rapidly evolving digital healthcare landscape.

The pharmacy is a true health hub in their community, offering an array NHS and Private Clinical services, which is the way a pharmacy should be.

The Challenge

The pharmacy’s challenges were multi-faceted:

  • Limited Digital Presence: The pharmacy’s only online representation was a Google Business listing and their NHS listing (previously, NHS choices) hindering its ability to attract and engage with a broader customer base. They were relying on people coming in via word of mouth mostly.
  • Limited Online Bookings: Without an online booking system, the pharmacy struggled to efficiently manage appointments, especially for high-demand services like travel consultations and ear wax removal. Furthermore, the pharmacy wanted to generate more bookings for their clinics.
  • Lack of Digital Marketing: The pharmacy had not tapped into digital advertising, an essential tool for modern businesses to increase visibility and drive conversions.

The Solution

Following the initial diagnosis and understanding where the main objectives of the pharmacy business, we recommended the following digital strategy:

  • Website Development & SEO: We built an optimised website, tailored to the needs of the pharmacy. This included an online booking calendar, providing patients with the convenience of scheduling appointments for services like travel health, ear wax removal, flu vaccines and aesthetics appointments. The website is fully flexible with no limitations on how it can be developed, should the business end up growing in new directions. The website launched with technically optimised content for the services they are providing.
  • Targetted Advertising: We initiated targeted advertising campaigns for their travel and ear wax removal services, tapping into unmet demand in the area. This was coupled with robust conversion tracking to measure and optimise the effectiveness of our ad campaigns.

The Results

The outcomes of our collaboration have been remarkable:

  • Fully Booked Clinics: The online booking calendar has been instrumental in managing the increased influx of appointments, resulting in fully booked clinics.
  • Increased Digital Footprint: The new website and targeted ads have significantly raised the pharmacy’s online visibility, attracting a larger and more diverse customer base.
  • Measurable Success: Through conversion tracking, we have tangible data demonstrating the effectiveness of our marketing strategies, paving the way for further optimisation and growth.

The following screenshots are taken from the pharmacy’s website, along with an understanding of the digital campaign’s effectiveness. From a spend of only £357.03 in promoting the Travel Clinic alone, in the last 30 days, it has resulted in:

  • 257 ad clicks
  • 23 phone calls
  • 77 tracked online bookings

Since this pharmacy is not taking payments online right now (which we have advised they should), we’ve attributed each booking to represent a £75 Travel Clinic sale, which is smaller than the general travel clinic spend. This means that £357.03 has generated £5775 in Travel Clinic sales. This doesn’t account for the calls to the pharmacy.

Note: this is a small travel clinic spend. Due to the popularity and demand of this service, we’re seeing higher CPC’s and recommend budgets of no less than £500 per month (and up to £2000+ per month), to maximise conversions and yield the best results.

Performance over the last 30 days across Paid Advertising

The pharmacy is completely booked up, not just for travel, but for flu vaccines and ear wax removal too.

This pharmacy’s clinic booking calendar is full

What’s next for this pharmacy?

We’re not touching the sides for this pharmacy in terms of marketing. There is much more potential in paid adverting, and we’re yet to go aggressive with SEO. It just depends on how much the pharmacy can manage in terms of workload and the space they need to free up in terms of consultations. The sky really is the limit for these guys.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


/0 Comments/by
tympa health
,

Pharmacy Mentor and Tympa Health: Revolutionising Your Earwax Removal Services

Pharmacy Mentor and Tympa Health: Revolutionising Your Ear Health Services

We are delighted to share exciting news about our recent collaboration with Tympa Health, a partnership that is set to reshape the landscape of earwax removal services in pharmacies.

At Pharmacy Mentor, our commitment to advancing pharmacy services aligns seamlessly with Tympa Health’s cutting-edge approach to ear healthcare. This partnership represents a strategic fusion of expertise, with Pharmacy Mentor bringing forth targeted marketing strategies and Tympa Health introducing revolutionary ear microsuction devices and solutions.

It’s the perfect partnership to help improve access to this wonderful service, and improve the healthcare of our Nation.

Elevating Earwax Removal Services through Marketing

Pharmacy Mentor is empowering pharmacies to effectively market their earwax removal services. Through tailored digital campaigns, Search Engine Optimisation (SEO), beautiful ear clinic websites, and strategic branding efforts, we aim to position pharmacies as go-to destinations for professional ear health services, in particular, ear wax removal. Our goal is to not only boost service visibility, but also to underscore the importance of seeking expert care for ear health.

The Tympa Health Advantage: Cutting-Edge Microsuction Devices

At the heart of our collaboration is Tympa Health’s state-of-the-art microsuction technology. Unlike traditional methods that may be uncomfortable for patients, Tympa Health’s devices offer a more efficient, gentle, and patient-friendly solution. Pharmacies that partner with Tympa Health gain access to these pioneering devices, placing them at the forefront of earwax removal services. This advancement not only enhances the patient experience but also sets a new standard for professionalism in the field.

tympa health

Key Benefits of Partnership for Pharmacies

  1. Technology Leadership: Partnering with Tympa Health allows pharmacies to develop a comprehensive ear clinic with access to advanced microsuction devices, showcasing their commitment to embracing the latest technologies in healthcare.
  2. Enhanced Patient Care: Tympa Health’s devices prioritise patient comfort, resulting in a more pleasant and efficient earwax removal experience. This patient-centric approach contributes to positive feedback and increased trust in pharmacy services.
  3. Strategic Marketing Support: Pharmacy Mentor provides pharmacies with valuable resources, critical marketing strategies, and insights to supercharge their clinic. From powerful online campaigns to community engagement strategies, we ensure that pharmacies effectively communicate their earwax removal services, and help patients find them when they need the service.
  4. Discounts on Services: To help pharmacies invest in marketing support around this service, we’ve agreed to provide discounts to those using Tympa Health Technologies for the first time. *
  5. Empowering Education: As part of our partnership, we are going to provide more valuable, unique and free education in the form of blogs, webinars, videos, articles, and more. Our companies are big on education, and this is a core element of our partnership. Check out the Tympa Academy and The PM Academy. Watch this space.
  6. Community Integration: Through joint efforts, our partnership encourages pharmacies to actively engage with their local communities. This not only promotes earwax removal services but also raises awareness about the importance of overall ear health.

Growing Number of Case Studies

Our marketing activities mean that our clients are reaching, engaging and converting patients on a whole new level. It excites us greatly when we plant one of our pharmacies high on the first page of Google for very popular keywords. Or when we can see how many patients we’ve booked in via the paid adverting we do. It’s what we do, and we’re learning how to do it better every single day.

We’re promoting the ear wax removal service for pharmacies across the UK and Ireland with plenty of success. Here’s just one of those case studies that showcases how we’ve helped completely transform a pharmacy via this clinic. Their (continued) growth has been phenomenal:

A New Level of Business

Tympa Health Success

The collaboration between Pharmacy Mentor and Tympa Health signifies a pivotal moment in the evolution of both pharmacy services and digital marketing for pharmacies.

By seamlessly integrating marketing excellence with advanced earwax removal technology, we are not only enhancing the quality of care provided by pharmacies, but also setting new standards for patient-centric services.

As we continue to embrace innovation and prioritise patient well-being, the future of earwax removal services certainly looks promising. Contact our Growth Team to find out more and book a free marketing strategy consultation.

Contact Our Team

* Discounts on marketing/development packages apply to new purchases only, as per our Terms and Conditions. Please speak to our Growth Team for more information.

/0 Comments/by
incredible roi on ear wax removal marketing

Generating 2,500+ Ear Wax Removal Bookings for a Community Pharmacy

This Case Study is another one that blows our minds. Back in the day, we undervalued our services because we didn’t realise the ceiling for our marketing was quite so high. This Pharmacy reaped the benefits of that with their Ear Wax Removal Clinic.

About this Pharmacy

Located near London, this pharmacy was seeking to expand its service offerings and tap into the potential of Ear Wax Removal. With no digital presence prior to our collaboration, the pharmacy aimed to increase awareness and bookings for their Ear Wax Removal Clinic.

The Challenge

The pharmacy faced the following challenges:

  1. Lack of a digital presence and online booking system.
  2. Difficulty in promoting their Ear Wax Removal service
  3. The need to stand out in local search results for “ear wax removal services.” and similar search terms

Our Solution

To overcome these challenges, we provided the following solutions:

  1. Designed and developed a professional website with an integrated booking calendar
  2. Curated optimised content on the website and performed technical SEO to improve the search visibility of this particular service

The Results

Our efforts led to the following impressive results:

  1. A significant increase in organic page views, now reaching 4,000 per month.
  2. Dominating search engine results pages (SERPs) for multiple ear wax removal keywords.
  3. A total of 2,578 ear wax removal bookings generated online, with additional bookings likely from phone calls and walk-ins.

a screenshot of the pharmacy's booking calendar with 3,500+ appointments booked

With an average revenue of £60 per Ear Wax Removal service, the pharmacy has generated £154,680 in revenue from online bookings alone.

This represents a remarkable ROI of 15,468%, showcasing the power of a well-executed digital marketing strategy for pharmacy owners. You can work out how much the pharmacy invested with us.

It also showcases just how much we’ve historically undervalued our services. We are continuing to target keywords for this pharmacy owner on a monthly basis, and they are no doubt the most popular ear wax removal provider in their city.

Want to Market your Ear Health Clinic like this? Book in a consultation call with our Diagnose and Prescribe team.

Enjoyed this article? Sign up for our Newsletter below for more Pharmacy Growth Hacks, trends, comparison guides and get notified every time we release a new article.

/0 Comments/by