About
This community pharmacy wanted increased Travel Clinic bookings. On the cusp of summer, making immediate impact was high on the agenda. The pharmacy already had an optimised Travel Clinic page on their pharmacy website designed by Pharmacy Mentor. With a budget of £300, they talked with us discussing their needs and our Diagnose & Prescribe team recommended a Google Ads strategy.
Challenges
- Appearing efficiently for target audience.
- Tracking return on investment.
- Ensuring effective use of budget.
- Creating copy for the ad which encourages clicks.
How we did it
Pharmacy Mentor created and ran a smart Google Ad in the pharmacy’s area, which appeared throughout Google’s search network. We linked the advert directly to the pharmacy’s Travel Clinic page, which has a call to action button “Start a Travel Consultation.”
Tracking
We placed an analytical tracker on the “Start Travel Consultation” button on their website, measuring the amount of people who not only visited their website, but actively began the booking process.
Results
After just £277 (not even the full £300 budget):
- 2.3k people saw the advert
- 333 clicks
- 82 consultations started online
- 35 Calls direct to the pharmacy
The pharmacy took plenty of bookings and they were delighted. They couldn’t wait to reinvest those profits in additional advertising. We have continued to propel their Travel Clinic to this day with Google Advertising.
Interested in boosting your Travel Clinic with Google Ads? Simply get in touch with us and we’ll be glad to help.
