The Travel Clinic. It’s an entity on it’s own and it’s truly an incredible opportunity for pharmacy. Not only for generating a new stream of revenue, but for helping their city access travel healthcare easier than ever before. Take a look at the blueprint we’ve created that explicitly tells you how to maximise this great service
In today’s digital age, attracting and retaining patients requires a robust digital ecosystem. For your Travel Clinic, it is by no means any different. This guide will steer your pharmacy business towards generating hundreds of bookings per month.
Implementing the strategies above can be a game-changer for your pharmacy, since the margins developed through this service are excellent. Even embedding only a few of the strategies that our CEO describes in the Blueprint should help increase bookings. You can find more insightful tips and tricks on his LinkedIn profile.
If you’re keen on implementing this ecosystem and taking your pharmacy to the next level, be sure to get in touch with us and book in for a consultation.
In this presentation delivered at The Pharmacy Show in 2021, Saam talks about how Search Engine Optimisation (SEO) can help plant your private services on the first page of Google and drive significant revenue from them
That graph represents the most remarkable story for a particular independent pharmacy up in Scotland.
Can you see that red arrow there…that’s when I still classed the business as a pharmacy back in May 2020.
Its private service offering was doing well but like most other pharmacies, its bread and butter were prescriptions.
But fast forward to today, I can no longer call this business a pharmacy. A more accurate description would be along the lines of:
Slide 3
“Hollistic Primary Healthcare Hub”
Let that slide sink in for a second.
Look at how the private service offering today now dwarves its NHS services, and look at the variety there. Not only can you get your prescription, but this “pharmacy” can also help you:
Get your yellow fever vaccine before you travel
Remove that excess build-up of wax in your ears
Feel more energetic with a Vitamin B12 injection
Clear up your chest infection with antibiotics through its private GP offering
Access a dentist immediately to help with your persistent toothache
Help you lose weight via the most powerful POM treatment on the market
And much, much more…
It truly is a one-stop-shop for many of your healthcare needs.
Slide 4
Furthermore, this business is absolutely thriving financially. The private service side is generating more revenue than its NHS side, and much more profit. Prescriptions have become their secondary source of income. They are now working on automating more of their prescription journey so that profits can improve on that side too.
Slide 5
For me, that’s the future of Community Pharmacy. Automating the prescription journey as much as possible and focussing on the provision and growth of clinical services.
Not only will you be building more avenues of revenue, but you’re stepping away from the mundane tasks of checking prescriptions towards a more fulfilled holistic service approach, and improving access to healthcare in your area.
This kind of opportunity exists for all pharmacies around the Nation. It’s how your gonna survive and massively thrive.
Slide 6
Now, getting to this position requires that you innovate and think about your business in a different way.
There are many factors that you have to consider, such as:
Getting trained to provide these services in the first place
Making sure you have the right resource levels to deliver
You’ve developed strong SOP’s , and so on.
Essentially, you need to be in a position to be able to deliver these services well to your patients.
But aside from delivery, you will not get towards the success levels of this pharmacy without the right digital infrastructure around your services, and investing in marketing. And in terms of marketing, one of the secret weapons to driving 100’s of clinic bookings every month is Search Engine Optimisation, or SEO.
SEO is what I’m gonna talk about primarily in this session. It is the most underutilised marketing tactic in pharmacy but one that offers the biggest opportunity, and I firmly believe it can change the landscape of Clinical Community Pharmacy.
Slide 7
So just before we get into the juicy world of SEO….the rest of this content is available in The PM Academy!Sign up for free hereto download all the slides and the transcript 🙂
In this presentation, delivered at The Pharmacy Show 2022, Saam will show you how you can turn your PGD or Independent Prescribing status into £10,000’s per month. He shows you what digital tools, mechanisms and formulas you need to adopt to make it work.
The presentation has been transcribed below:
Slide 2
After she said those words and shot me down in front of a room full of people, I did something that would change the course of my life forever.
I got up, adjusted my tie, and said “I won’t do this anymore”. And walked out.
That was the last meeting I ever had with them, back in 2012.
I was working for one of the big corps and I had a very well-paid job. But towards the end of my time there, it felt like I was wearing a straight jacket to work instead of a suit jacket.
I had so many ideas for growth, but they just didn’t get listened to. I understood, of course. It’s tough to get anything through the big corporate red tape.
But I needed to grow.
And the only way I could do that was to break free and personally innovate.
Slide 3
As much as I love the NHS, I see it as a bit of a straight jacket for Community Pharmacy.
It’s very restrictive.
The market for prescriptions is heavily saturated, you’re getting paid less, and you don’t set the prices.
I’m not saying that you shouldn’t focus on driving item numbers – it’s always gonna be part of your business model.
But, I’m sure you’ll agree, things a getting tighter.
But because you’re an Independent Pharmacy where no red tape exists and where you make the decisions about where your business goes, there are no boundaries like I had all those years ago.
You’ve got room to innovate.
And that tightening NHS grip can loosen if you put more time and energy into offering private clinical services.
It’s incredible what pharmacies can offer today.
And, with the help of the brilliant companies in this expo, you can become, I believe, the most powerful, diverse health hub in your city.
There’s so much potential for growth down this route.
Slide 4
Yet, like my store manager all those years back, I’m still hearing these sentences from time to time.
The way of the NHS has been a habit.
But these comments don’t stand any more, and here’s why…
Slide 5
I’ve broken it down into chunks:
Your sphere of Influence
The Boom in Private and Digital Healthcare
How our behaviour has now altered
Your ease of access to training
Revenue Potential
And Digital Marketing
Slide 6
When you go down the clinical route, your sphere of influence….the rest of this content is available in The PM Academy!Sign up for free hereto download all the slides and the transcript 🙂
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