Google Maps is a common way people search for local services when they don’t know where to go. Let’s look at 7 ways to improve your pharmacy’s ranking on Google Maps for pharmacies.
1. Register & Optimise your Google Business Profile (formerly Google My Business)
The first way for pharmacies to rank higher on Google Maps is simple.
Bizarrely, Google prefers showcasing businesses who’ve registered in their directory.
So registering your pharmacy’s Google Business Profile is a pretty good first step in ranking higher on their recommendations.
You won’t rank well on Google Maps if you haven’t claimed your own business profile. If you haven’t done this already, do it immediately. If you don’t know how to, contact us now.
Once, you’ve verified the business as yours, there’s a profile completion guide which walks you through all the steps for optimising your profile. Google majorly prefers recommending fully completed profiles.
2. Regularly Update Your Profile
Whatever the primary reason for visiting your pharmacy is on any given week, there’s your weekly update. (We find once per week is plenty for this.)
Sun skincare, flu vaccines, Travel Vaccines, hayfever relief; whatever the hot topic is, publicise it on your Google Business Profile.
Including photos, videos, special offers, and links to your relevant blog posts/web pages etc., enhances the experience for Google’s users. (Google likes that!)
3. Optimise Your Website for Local SEO (Search Engine Optimisation)
Ranking well on Google Maps isn’t just about your Google Business Profile. Google wants relevance if it’s recommending websites to its users. Optimising your website’s content, and reflecting your local services in a way Google understands, let’s the search engine know that recommending your site isn’t a mistake.
Google prioritises speed, convenience and relevance.
Is your website poorly laid out, hard to navigate, and scant on information? Don’t expect glowing recommendations from Google.
Not sure if your website is properly optimised?
Get a free pharmacy SEO audit from Pharmacy Mentor and find out how Google views your website.
4. Embed Google Maps on your Contact Us Page
You won’t find this in your guidebooks, but it’s almost certainly a factor. A smooth transition with visual consistency from the Google Maps app to a Google Map embedded onto your website is another element of an intuitive user experience. Which, as discussed, Google loves.
5. I’ll take the Google Reviews, with a side of Google reviews, please
Google Reviews would be number 1 on this list if it made any chronological sense, as it’s possibly the most influential factor (you can control) in determining your rank on Google Maps.
Remember, Google is in the business of recommendations.
Hundreds of people recommending you through Google’s own reviews & recommendations section? Google recommending you highly too is a no brainer.
Remember, bad reviews come with the territory. Check out the video above for a guide on responding to negative reviews online.
The biggest way of attracting new Google reviews is to…ask! Whenever patients experience great service in your pharmacy, ask them if they’ll leave you a Google Review! Make it easy for them with a handy QR code. Check out our Get More Google Reviews section of our shop.
6. Make Directories Your Directive
The most important pieces of information on your Google Business Profile, website, and across the web are your Name, Address and Phone Number. (NAP)
It’s important that potential visitors have consistent and accurate information on you across all of these sources.
Not sure if your NAP are up-to-date across the Internet?
Simply search your business name and note all of the places your business details are. If they’re not all up-to-date, reach out to the directory owner and update them. Or get us to do it for you.
7. Engage with your community
Google also rewards your efforts to support other businesses in your community.
Build active partnerships with other small businesses around your community.
Build on existing partnerships like your GP surgery. Promoting each other’s businesses through your Google Business Profile, by linking to each other’s website and services are great ways of boosting each other’s business.
Be sure to also activate the messaging feature on your Google Business profile so that people can reach out to you directly. This is becoming more and more popular and we’re seeing an increasing number of messages come through to our pharmacies every week.
Does all of this sound like a lot of work?
We get that. Running a business is a full-time job. Marketing is another.
We love helping pharmacies rank higher on Google Maps. Hit that button below to get in touch.