We can build anything at Pharmacy Mentor. We were very excited about the prospect of launching an aesthetics pharmacy clinic, which we knew would be a market-leading contender
About This Pharmacy
Skin On You is a B2B aesthetics pharmacy specialising in dermal filler products and delivering top-notch quality aesthetics products to practitioners at very competitive market prices. Envisioning to be among the leading market performers in the aesthetics space, Skin On You wanted an all-in-one digital solution to make their operations smoother and deliver a better market presence.The Challenge
The following were the critical challenges Skin On You faced in building a brand and business that would compete against the big players already established in the market:- Aesthetics Practitioner Account Creation: It needs to have a system through which the aesthetics practitioners could log in and create an account. It is subject to approval of their documentation.
- Prescriber Signup and Approval: The robust prescriber signup and approval process was needed.
- Advanced Electronic Signature and E-prescription Generation: An advanced electronic signature and e-prescription generation mechanism to drive compliance and smoothen operations.
- Complete E-commerce System: It required an advanced e-commerce system, related only to aesthetic products, that handles sales.
- GPhC Compliance: They needed to ensure the website adhered to all the latest GPhC guidelines when operating at a distance
The Solution
To ensure we hit the client's objectives, we needed to go down the route of a tailor-made website, which involved a thorough discovery phase at the outset, involving key stakeholders. Some of the key steps and strategies are detailed as follows:- Deep Discovery Phase: We had sessions with our CEO and Senior Project Manager to plan out the entire website architecture with respect to branding, design, development, content, and user types.
- Brand Development: A catchy brand for Skin On You was created, focusing mainly on making a statement in the market.
- Bespoke Website Design: The website design was done in Figma, focusing on having a user-friendly and engaging user interface.
- Comprehensive User Flows: Elaboration of integrated user flows of practitioners, prescribers, and pharmacists enabled them to have an uninterrupted experience.
- Advanced Prescribing System: Safe, end-to-end online prescribing system with an advanced electronic signature system
- Tailored Dashboards: Building custom dashboards for all user types to add to functionality and user experience
- E-commerce System: Reshaped and integrated a powerful, popular e-commerce system specifically set up for Vatable POM products and P-lines to efficiently manage and supply these types of medicines
- Search Engine Optimisation: Setting up everything regarding SEO to make sure of maximum exposure at first launch.
- 3rd Party Software Integration: Mailchimp, Free Agent, Royal Mail, DPD, and various payment gateways to help automate processes while reducing the administrative burdens.
- Rigorous Testing: Extensive testing from all user types was conducted to make sure that the system was robust and user-friendly.
- User Training: Providing thorough training to users so they could use the new systems effectively.
The Results
The bespoke solution we developed for Skin On You delivered impressive results:
- Market-Leading Website: The new website is already making a significant impact in the market, positioning Skin On You as a leader in the aesthetics pharmacy space.
- Seamless Sign-up Processes: The practitioner and prescriber sign-up processes are seamless, enhancing user experience and operational efficiency.
- Extensive Product Catalogue: Hundreds of top-end products have been built into the site with technical SEO, ensuring high visibility and accessibility.
- Fully Scalable System: The comprehensive end-to-end aesthetics practitioner prescribing system is fully scalable, providing a robust platform for future growth.
To Conclude
This case study shows how a specially developed digital solution can transform this B2B aesthetics pharmacy business, solve essential challenges, and provide far-reaching growth. We have created for Skin On You a market-leading website with new advanced functionalities that will help them run their business in a more structured, user-friendly, and effective way, and support them in building a strong market presence. The sky is the limit for this company.Ready to take your pharmacy to the next level?
Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We're a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you: