NEC Birmingham | 11–12 October 2026
The pharmacy landscape in the UK is changing at a pace we've never seen before. New service frameworks, evolving patient expectations, digital transformation, and an ever-tightening squeeze on resources mean that standing still is simply not an option. For community and primary care pharmacy professionals, staying informed and connected isn't a luxury, it's a survival strategy.
That's exactly why The Pharmacy Show matters. And in 2026, it's bigger and more essential than ever.
What Is The Pharmacy Show?
Held at the NEC Birmingham on 11–12 October 2026, The Pharmacy Show is the UK's largest dedicated trade show and education conference for the community and primary care pharmacy sector. With over 300 exhibitors and hundreds of hours of live education content delivered by world-class speakers, this is the event where the entire pharmacy profession comes together under one roof.
Whether you're an independent pharmacist, a pharmacy owner, a dispenser, a pharmacy technician, or a primary care network lead, The Pharmacy Show has been built with you in mind.
And best of all? It's completely free to attend for UK-registered healthcare professionals.
What Can You Expect as an Attendee?
The education programme at The Pharmacy Show 2026 is one of the most comprehensive available to pharmacy professionals in the UK. You'll hear directly from leading clinical experts, policy makers, and industry pioneers on the topics that matter most right now.
Expect sessions covering:
- Clinical services expansion — how to confidently grow your pharmacy's clinical offering
- Pharmacy technology and automation — tools that save time, reduce errors, and improve patient outcomes
- NHS contract updates and primary care integration — understanding where the sector is heading and how to position your pharmacy for success
- Prescribing, consultations, and referrals — deepening your clinical knowledge to serve patients better
- Business and operational best practice — from staffing to compliance, finance to sustainability
The content isn't theoretical. It's practical, evidence-based, and directly applicable to your day-to-day work. You'll leave with real knowledge you can implement immediately.
Hands-On Demos and Exclusive Offers
One of the greatest advantages of attending in person is the ability to actually try the tools, software, and equipment that are reshaping modern pharmacy practice. With over 300 exhibitors on the floor, you'll have direct access to suppliers and innovators offering:
- Live product demonstrations — see new dispensing systems, consultation room technology, and digital health platforms in action
- Exclusive show-only pricing and deals — many exhibitors reserve their best offers specifically for Pharmacy Show attendees
- Honest conversations with vendors — no sales calls, no brochures, just real answers to your real questions
From patient-facing technology to back-office solutions, this is where you get to evaluate your options and make informed decisions, not based on a website, but based on your own experience.
Networking That Actually Means Something
Pharmacy can be an isolating profession. Whether you're running an independent pharmacy or working within a larger group, day-to-day demands leave little time to connect with peers, share ideas, or think strategically about the future.
The Pharmacy Show creates the space to do exactly that. With thousands of pharmacy professionals attending across two days, you'll have the opportunity to:
- Connect with peers facing the same challenges you are — and learn how they're solving them
- Meet potential business partners, suppliers, and collaborators
- Build relationships with commissioners, PCN leaders, and sector influencers
- Share your own experiences and contribute to the broader professional conversation
The connections made at The Pharmacy Show have a habit of turning into long-term partnerships and friendships that extend well beyond October.
Put Your Pharmacy in the Spotlight
The Pharmacy Show 2026 isn't just a place to learn and browse. It's a powerful platform for pharmacies and suppliers looking to showcase what they do best.
With over 300 exhibitor stands drawing thousands of engaged, decision-ready professionals through the doors, the exhibition floor is where products get seen, services get tested, and deals get done. Whether you're demonstrating the latest dispensing technology, launching a new clinical service, offering live product samples, or simply getting your brand in front of the right audience, exhibiting at The Pharmacy Show puts you at the heart of the sector's most important annual gathering.
For pharmacy businesses looking to grow their reach, build credibility, and make meaningful connections with peers and partners alike, there's no better stage in the UK calendar.
Who Attends The Pharmacy Show?
The event draws a genuinely diverse cross-section of the pharmacy profession. You'll find:
- Community pharmacists and pharmacy owners looking to grow their businesses and improve patient care
- Superintendent pharmacists staying abreast of regulatory and contractual developments
- Pharmacy technicians and dispensers developing their skills and exploring career progression
- Primary care pharmacy teams working within PCNs and GP practices
- Healthcare entrepreneurs exploring new opportunities within the pharmacy space
If your work touches pharmacy in any meaningful way, this is your event.
Why We'll Be There
As a company dedicated to helping pharmacies grow, we at Pharmacy Mentor wouldn't miss The Pharmacy Show for anything.
We work exclusively with pharmacy businesses across the UK, providing specialist branding, website design, SEO, social media management, and paid digital marketing services tailored to the unique needs of the sector. We understand the regulatory landscape, the patient demographics, and the business pressures that pharmacy owners face — because it's all we do.
At the show, we'll be on hand to discuss how a strong digital presence can help your pharmacy attract more patients, communicate new services, and compete effectively in an increasingly crowded marketplace. If you'd like to find out more about what we offer before October, explore our full range of services.
We'll see you at the show, alongside a host of excellent exhibitors dedicated to supporting UK pharmacy.
Register Your Interest
The Pharmacy Show 2026 takes place on 11–12 October at the NEC Birmingham, and registration is free for all UK-registered healthcare professionals.
Whether you're planning to attend both days or just one, securing your place early means you'll receive all the latest updates on the education programme, exhibitor announcements, and special events as they're released.
Ready to be part of the UK's biggest pharmacy event of the year?
Register Your Interest for The Pharmacy Show 2026
Pharmacy is evolving fast. The Pharmacy Show is where you stay ahead.