About
Pharmacy Mentor launched a new website for a community pharmacy in October 2021. Understanding that websites aren’t much use without visitors, we recommended that the pharmacy employed a blogging strategy, driving traffic from Google to their website.
Challenges
- The top of Google is a profitable place, making it competitive.
- Lots of competing clinics in the local area.
- Producing professional, ethical advice in the blog.
How we did it
We talked with the pharmacy owners about what services were most profitable for the pharmacy. Once we knew that, we mapped out a 6-month content strategy, covering a range of profitable services the pharmacy wanted patients to find.
Our blogging team then created optimised blog posts on the chosen subjects. These blogs posts answered FAQ’s, highlighted symptoms, causes and treatments for the relevant query and had relevant high-quality imagery supplementing the text.
We started creating the blogs before the website launched, attracting visitors from the moment it went live.
Tracking
Using Google Analytics, we tracked the traffic generated by these actions for each specific blog post, as well as for the overall website visitors.
Results
From launch, the site averaged around 30 visitors per day, which meant hundreds per week. But the important thing is that these aren’t just people stumbling across the website.
- 3.6k targeted visitors to the site since launch
- The pharmacy is the top result on Google for every query we created a blog post for
- Ear Wax page delivering exceptional results, with over 300 visits in the June 2022.
These visitors are searching for pharmacy services, and they’re finding this community pharmacy online.
The important thing isn’t really how many visitors the website got in the first three months. The important thing is this strategy continually delivers visitors all year round. Especially when Flu season kicks in.
Want to get more visitors to your website? Simply get in touch with us and we’ll be glad to help.
