Content
ChatGPT is great for creating content as long as you know one simple trick. Talk to it like a human! Too often, we see people trying to use this tool with prompts like “Write a post about flu” As they say in computer programming, “Garbage in, garbage out.” If you use a bad or vague prompt to create something, you are going to get a very generic and boring piece of content that looks the same as all the rest - and, unfortunately, is flooding the internet. To avoid this trap, give ChatGPT a better explanation of what you are looking for. A good example could be: "Create a social post about my flu vaccination service. I provide the free NHS one and a private one for £14.99 per vaccine. Explain why the flu jab is important, not just to stay safe, but for the community. Keep the sentences short" The second prompt was written with plenty of detail to help guide ChatGPT, and it is very similar to a prompt you might give a human writer. With these detailed prompts, you can create all sorts of content including emails, blog content, instruction manuals, training docs, guides and so much more. An important note: Although ChatGPT is great at creating content, AI will not replace good SEO. In other words, you can’t just generate lots of content rather than invest in SEO. AI can help with some aspects of SEO, but you need to understand how SEO works to make this effective. So the next time you are sitting down to create any type of content, save time and show off your mastery of ChatGPT by letting AI do the work for you.Data Analysis
You may not have spreadsheets full of data to analyse but that doesn’t mean you can’t benefit from some AI data analysis. ChatGPT can look at PDFs, sales data or even general seasonal trends to help you. For example, imagine you have a PDF of terms and conditions you need to read. AI can actually look at that document and summarise it for you. So instead of having to spend 35 minutes reading through some boring legal jargon, you can get a quick summary immediately. Maybe you have an Excel spreadsheet with all of your sales data on it. You can show that data to ChatGPT and ask it to analyse trends, create visualisations of the data, or even make calculations. It is kind of like having your own data analyst on staff that you don’t have to pay. You can even use AI to help you predict seasonal trends. ChatGPT can use open-source data to answer questions like, what vaccinations are most commonly given in summer. That can guide future marketing efforts or even help you adjust stocking levels.Customer Experience
ChatGPT masters have been using the AI tool for some time now to improve customer experience. The most common usage is a chatbot. This is a tool on a website that can answer basic questions from customers. It sounds complicated, but Pharmacy Mentor has helped implement a number of these chatbots, and they are a great resource for customers. You can also tell ChatGPT to help you analyse customer sentiment in social posts or reviews. Essentially, you can feed it all the social posts that mention your business, have it look at them and identify any common issues. That is something that used to be reserved for huge companies, but now you can do it for free with this tool.Creative
If you have the paid version of ChatGPT, you unlock a load of great new features and iterations of the AI. This can be a huge time saver, particularly when it comes to creating imagery. Our resident ChatGPT master, Saam Ali, is particularly fond of Dall-E. This AI takes your prompt and turns it into an image - any image you can think of. For example, When we gave it the prompt: “Wide aspect ratio, low polygon image of a pharmacist juggling boxes while filling a prescription using the following colours: #032940 #FEFEFE #4FF237 #35A82F.” It produced the below image. This took around 1 minute to create, whereas it would have taken trained designer hours. This opens up whole new worlds as you can use this to create images for emails or marketing material, and you can even ensure everything is using your brand colours. There are also AI’s for generating videos so you can make instructional films or images for your website and socials, and really stand out on Facebook, Instagram and TikTok.Research
If you really want to show off your ChatGPT mastery, you can use it for research. It now has web browsing built into it. Simply ask it to find you more sources for whatever you are writing about. For example: “Can you please find me 3 sources confirming that ibuprofen treats inflammation?” This simple prompt got me the following response: “Ibuprofen, a nonsteroidal anti-inflammatory drug (NSAID), is commonly used to reduce inflammation in addition to treating pain and fever. It works by blocking enzymes that contribute to inflammation and pain in the body, making it effective for conditions such as arthritis, muscle aches, and menstrual pain. This anti-inflammatory effect can be beneficial for treating injuries and other inflammatory conditions, as well as symptoms associated with autoimmune diseases.- https://www.drugs.com/ibuprofen.html
- https://www.nhs.uk/medicines/ibuprofen-for-adults/
- https://medlineplus.gov/druginfo/meds/a682159.html