LEARN THROUGH VIDEO
LEARN THROUGH READING
What are we going to learn?
(Reflection)
In this sponsored CPD module, we’re going to learn about a new tool called PharmZap which is designed to help patients and pharmacies communicate more efficiently.
How and why is this learning relevant?
(Reflection)
The primary way of communication between a patient and a pharmacy has traditionally been and still is, by phone. However, since the evolution of digital health, there are now much better, more efficient solutions to communication.Why is this learning important?
(Planning and Action)
Effective communication between patient and pharmacy beyond its brick walls is of paramount importance today. If the current system you have in place is poor, then it poses risks to all aspects of business. For the patient, poor communication can lead to prescriptions not being ordered on time, inconvenience and overall patient dissatisfaction. We all know, as pharmacists, how incredibly frustrating it is when the phone is ringing off the hook. This is a big time-waster in the pharmacy and when the phone remains unanswered, can leave you and your team with consequences down the line. And for your business or organisation, poor communication will ultimately lead to less satisfied patients and financial loss. Most pharmacies only have one telephone line which means if someone is on the phone or on hold, another patient cannot get through. Furthermore, we are often understaffed and even just getting to the phone can be troublesome.What is PharmZap?
(Planning and Action)
PharmZap - The improved patient/pharmacy communication toolHow does it work?
(Planning and Action)
I like to think of PharmZap as the “Messenger for Community Pharmacies” with a load more cool and exciting features that benefit both patient and pharmacy alike. Now, in order for the tool to work, both pharmacy and patient must be signed up to PharmZap. Once a pharmacy is signed up, they will be given a load of marketing material to promote the App to their patients, and PharmZap will market the app to your patients in the locality from their side too. Let me take you through a typical patient - pharmacy communication journey.
PharmZap is "The Instant Messenger for Community Pharmacy""PharmZap is an excellent direct marketing tool"
But PharmZap is more than just a communication tool. It’s a marketing tool. On your profile, you’re able to provide a summary or full description of your pharmacy for patients to see, as well as the pharmacy services you offer and opening times.
Update your "subscribers" with the direct messaging featureEvaluation
Allowing patient and pharmacies to communicate digitally
If you’d like to talk to us about getting digital, or anything related, please feel free to contact us and we'd be glad to assist you. Also, don’t forget to check out The Ultimate Guide to Driving Your Pharmacy Business in the Digital Age, a free 70-page manual, that is really helping pharmacists understand the importance of new and emerging technologies.
Thanks for visiting and see you in the next learning module!