Case Study: Driving acquisition, visibility and recognition for My Locum Choice

The boys from My Locum Choice, finalists at the C&D award ceremony 2017

“Excellent help and support. Bringing pharmacy forward. Has developed and is driving a digital strategy for our company that is growing and engaging our audience, but is also helping us acquire new clients.”

Mitesh Shah – Chief Executive Officer

About

My Locum Choice is one of the UK’s leading agency for locum pharmacists and other healthcare professionals. Their innovative online platform provides an all-round solution for their clients.

Challenges

Although the directors were relatively active on Social Media, there wasn’t a clear and defined strategy that was leading to growth and acquisition. Furthermore, their social activity ate up vital time that was required for other business activity.

Solutions

Pharmacy Mentor works closely with the team to develop a solid strategy and then executes The Social Media and Search Engine BOOSTER Pack, with more a focus on Facebook, LinkedIn and SEO.

Results

Completely revamped their blog and developed The Ultimate Guide to Locum Pharmacy as their cornerstone article. User experience is greatly improved. Creating highly targeted blog content on a monthly basis to position their company higher on Google for a number of important keywords.

A significant increase in engagement and audience numbers across Facebook and LinkedIn. Social activity is leading to an increase in client acquisition, but the time freed up is allowing the directors to focus on other aspects of the business, including client retention.

If you’re looking for help in marketing your services better and building on online presence, then please get in touch with me and I’ll be glad to help.