Your brand
Your pharmacy stays at the centre.
- Own domain
- Own brand
- Branded patient accounts
- Own ecommerce experience
- Direct patient relationships
The WooPW · Pharmacy ecommerce & prescribing
Grow your pharmacy in more ways than ever before.
Newly Released Bulk Prescription GenerationThe WooPW gives independent pharmacies the digital infrastructure to sell medicines, run private clinics, manage prescribing, take bookings, build patient relationships and launch new healthcare services from one connected platform.
95 clinics now launched
Online Initiative of the Year
Prescriber review
Finasteride 1mg · 84 tabs
ConsultationComplete
Patient history2 previous
ID verificationPassed
ID verified by LexisNexis
ApproveMessage
Patient account
Welcome back, Adam
ReorderDue Fri
Travel clinic14 Oct
Messages1 new
£Payment captured
£54.00 · inside the patient journey
£54.00 · inside the patient journey
VISA
Klarna.
Klarna.
Reorder reminders sent412 patients · automated
95
Clinics now launched
£11.6M+
Patient revenue processed
240k
Orders & bookings handled
8 wks
Average time to launch
Built with The WooPW
One platform. Completely different pharmacy businesses.
The WooPW provides the infrastructure underneath the experience. Your brand, services and patient journey can be completely different.
Also built on The WooPW: YourDose, Novavie and PrimeLife Clinic.
The Care Pharmacy · Online pharmacy · Ecommerce
Same infrastructure. Different business.
SpecificRX · Compounding · Men's health
Same infrastructure. Different business.
Livewell Dispensary · Private healthcare · Online clinic
Same infrastructure. Different business.
HealthHubUK · Weight management · Travel clinic
Same infrastructure. Different business.
Want to see how your pharmacy could look on The WooPW?
Design freedom
Your platform doesn't have to look like everyone else's.
The WooPW can sit underneath a completely bespoke website and patient experience designed around your pharmacy, your services and your commercial strategy. Custom product pages, treatment journeys, landing pages and ecommerce flows, designed mobile first and built to convert.
Bespoke design available as an optional service.
The WooPW infrastructure
Ecommerce · Consultations · Prescribing · Bookings · Payments · Patient accounts · Automations
How it helps you grow
Built to create more ways for your pharmacy to grow.
Grow your patient database
Every order, booking and account captures a patient you can market to, building direct relationships that compound month on month.
Fill your clinical diary
Turn private healthcare services into bookable online patient journeys, open 24/7, with automated reminders that reduce no-shows.
Generate online revenue
Sell POMs, P-meds, GSLs and private treatments from your own branded online pharmacy, with clinical triage and prescriber sign-off built in.
Reduce administration
Repeat orders, prescription tracking and patient messaging are automated.
Increase repeat business
Reorder journeys, reminders and subscriptions where appropriate.
Improve patient experience
A modern, mobile-first journey from consultation through fulfilment.
Build loyalty
Loyalty credit, referrals and automated review requests keep patients with you.
Understand performance
Reporting across sales, services, patients and stock in one dashboard.
See which of these levers matter most for your pharmacy.
The future of pharmacy
Community pharmacy is changing. Build for what comes next.
Funding is tighter, footfall is shifting online, and patients now expect the same convenience from their pharmacy that they get from every other service in their pocket.
The WooPW gives independent pharmacies the digital infrastructure the multiples spent millions building: ecommerce, online prescribing, clinic bookings and patient marketing in one platform, set up for you and live in weeks, not years.
"Online prescribing is the single biggest growth opportunity in community pharmacy right now, and the WooPW is how independents get there."
Saam Ali · CEO, Pharmacy Mentor · Pharmacy Show 2024
Industry recognition
Online Initiative of the Year.
The WooPW is the online prescribing clinic platform behind the initiative recognised by the pharmacy industry. Watch the story behind the technology, clinical workflow and patient journey.
Excellent on Trustpilot
95
Clinics launched
Winner
Pharmacy Innovation Award
Features & functionality
The infrastructure behind the entire patient journey.
Clinical, commercial and operational capability, organised into the systems your pharmacy runs on.
Commerce
Sell medicines, treatments and services online.
A fully branded shop for POM, P-medicine and OTC ranges, private treatments and health & beauty, with payment taken inside the patient journey.
- 1 Online pharmacy shopBranded ecommerce for OTC, P-meds, GSLs and health & beauty.
- 2 POM sales with triageClinical questionnaires and prescriber sign-off built in.
- 3 Online & in-store paymentsCard, online, subscription or on collection.
- 4 Subscriptions & repeatsRecurring billing and auto-reorder for long-term treatments.
- 5 Delivery rulesLocal delivery, click-and-collect, courier and Royal Mail. Your zones.
Commerce view
Clinical
Consultation to prescription, with the full picture.
Guided consultations feed a prescriber dashboard that brings triage answers, patient history and messages into one clinical review.
- 1 Guided consultationsStep-by-step questionnaires with eligibility logic.
- 2 Prescriber dashboardReview, approve or decline with a full audit trail.
- 3 Clinical triageConfigurable rules around consultation answers.
- 4 Electronic prescriptionsPrivate prescription handling end to end.
- 5 Patient historyTraceable medical history alongside PMR data.
Clinical view
Patients
A branded account patients come back to.
Accounts, messaging, bookings and reorders give patients a modern experience under your pharmacy brand.
- 1 Patient accountsOrders, consultations and bookings in one place.
- 2 Secure messagingTwo-way conversations with prescribers and pharmacy staff.
- 3 Clinic bookingsTravel, weight-loss, vaccinations and consultations, 24/7.
- 4 ReordersRepeat medication in a few taps, delivery or collection.
- 5 Notifications & remindersSMS and email that reduce inbound calls and no-shows.
Patient view
Patient account
Welcome back, Adam
Reorder medicationDue Friday
Travel vaccine14 Oct · 10:30
Loyalty credit£12.00
Messages
Hi Adam, could you upload a photo of your current medication label so we can complete the review?
Uploaded – thanks.
Email notification sent · Awaiting approval
Operations
Keep every branch and workflow connected.
Order management, integrated PMR capability, batch tracking and reporting across all your branches.
- 1 Integrated PMRRecords, history and notes connected to every order and booking.
- 2 Order managementEvery order, booking and script across all branches, live.
- 3 Multi-branchOne platform, one patient database, every site.
- 4 Stock & fulfilment workflowsDispense, dispatch, batch tracking and recalls.
- 5 Complete reportingSales, services, patients and stock in one dashboard.
Operations view
New add-on · For prescribers
Bulk Prescription Generation
Bring up to 50 patients into one batch, choose a single medication and authorise with one PIN signature. Each patient receives their own prescription and order.
Explore the new add-on- Build the batchAdd existing patients or create new patient records.
- Reuse medication templatesLoad personal or shared templates to reduce repeat entry.
- Keep the next steps connectedPatient emails, individual online payment and a pharmacy batch summary.
Built around the people using it
One platform. Three experiences.
A simpler journey for patients. More context for prescribers. Connected tools for the pharmacy team.
For patients
A pharmacy in their pocket.
A guided journey from the first consultation to ongoing care, with their account, orders and conversations close at hand.
- Order & reorder medication in a few taps, with delivery or collection.
- Book clinics online 24/7 and get automated reminders.
- Track every order in real time, from request to doorstep.
- Earn loyalty credit and refer friends for rewards.
Guided consultations
Step-by-step questions with progress indicators on desktop and estimated completion time on mobile.
Connected consultation history
Consultations completed as a guest can link to the patient's account when they register at checkout.
Secure conversations
Message prescribers and pharmacy staff, with email notifications when a new message arrives.
Supporting image uploads
Provide requested images while an order is awaiting approval, helping the team complete its review.
The patient journey
Consultation · Weight management
About you · Medical history · Review~3 min
Are you currently taking any prescribed medication?
No
Yes
Continue
For prescribers
The full clinical picture. One clear workflow.
Bring the consultation, medical record and patient conversation together to support each prescribing decision.
- Review triage answers and patient history in one screen.
- Approve or decline prescriptions with a full audit trail.
- Message patients securely for clarification before prescribing.
- Stay compliant with GPhC-aware workflows built in.
Clinical summaries
Access the Clinical Summary section alongside the patient's PMR medical data.
Traceable medical history
See when history entries were saved or struck through, and which team member made the change.
Condition-specific GP letters
Use customisable letter content for different conditions, with a default template available.
Batch prescribing, where enabled
A guided flow for up to 50 patients, reusable medication and instruction templates, and PIN and e-signature verification.
Re-review for testosterone orders
Return an order for another prescribing decision, with the previous decision visible and a new notification to the prescriber.
The prescriber workflow
Clinical review · Order #8821
Awaiting decisionConsultation answers18 responses · no flags
Medical historyEntry struck through by R. Shah · 3 Sep
Patient messages1 clarification · resolved
Clinical summaryAlongside PMR data
Approve · PIN & e-signatureDeclineMessage patient
Every decision recorded to the audit trail.
For pharmacists & pharmacy teams
Keep every part of the operation connected.
Manage the work behind each patient journey, from consultation rules and patient records to orders, batches and follow-up.
- See every order, booking & script across all branches live.
- Automate the admin: repeats, reminders and feedback.
- Market to your database with built-in patient segments.
- Report on everything: revenue, services and growth.
Duplicate-patient review
Flag potential matches for pharmacy review and approve or reject the account before it can place orders.
Configurable product rules
Build recommendation and alternative-product rules around consultation answers, with flexible condition groups and fallback products.
Batch tracking and recalls
Find orders linked to a product batch, export affected orders, mark recalls and optionally notify patients.
Consultation and appointment oversight
Manage eligibility outcomes, quantity warnings and appointment dates alongside the patient's consultation information.
Shared patient conversations
Access authorised conversation threads from the PMR, with unread indicators and message-access audit records.
The pharmacy workflow
Orders · All branches
Filter · Batch · ExportOrderStageFulfilment
#8821 · L. OseiApprovedDispense · Sheffield
#8819 · A. KhanDispensedDPD · Label printed
#8815 · S. PatelDispatchedPatient notified
#8802 · J. MorganDuplicate checkPharmacy review
Batch LN4471 · 12 ordersSegment · Weight mgmt · 412 patients
Newly ReleasedThe WooPW add-on · For prescribers
Bulk Prescription
Generation.
Less repetition.
More connected prescribing.
Create prescriptions for up to 50 patients in a single batch. Choose one medication for the group, review the details and authorise with one PIN signature. The WooPW creates a separate prescription and order for each patient.
50patients per batch, max.
1medication per batch
1PIN signature
One batch. Three steps.
How it worksBuild your patient list
Search existing patients or add new ones manually. Review everyone in the batch before moving on.
PatientsSet the medication details
Choose one medication, the months supply and patient directions. Reuse a saved template or add internal pharmacy notes.
MedicationReview, sign and submit
Check the batch preview, verify your 6-digit PIN and submit. View the results and each patient's order number.
Review & Sign
Individual prescriptions. Connected orders.Each patient receives an email, then logs in to complete their order and payment.
Templates that save repeat entry
Use personal templates or administrator-managed global templates shared with all prescribers.
A clear handover to the pharmacy
A batch summary email lists totals, issued and failed prescriptions, and each patient's order number.
Built to keep moving forward
Our latest add-on shows how Pharmacy Mentor develops The WooPW around the work your team does every day.
Available to approved prescriber accounts with the add-on. Each batch uses the same single medication; different medications require separate batches.
Built differently
More than an online pharmacy platform.
Choosing a platform is about more than comparing features. Build around your pharmacy, connect your chosen systems and evolve as your business grows.
Talk to us about how the platform would be configured around your pharmacy.
Your technology stack
Built to integrate. Not built to lock you in.
Connect the specialist systems your business needs across identity verification, payments, marketing, logistics, analytics and pharmacy operations.
Payments
Stripe · Mollie · Ryft · Klarna · Visa · Mastercard · Apple Pay · Google Pay
Identity
LexisNexis · other ID verification providers
Marketing & CRM
Mailchimp · AWeber · CRM and automation platforms
The WooPW
Your stack. Your choice.
Stripe
Mollie
Ryft
LexisNexisMailchimp
SendCloud
Royal Mail
DPD
FedEx
TrustpilotVISAVisa
MastercardApple PayGoogle PayKlarna.Klarna
Logistics
Sendcloud · Royal Mail · DPD · FedEx · other delivery services
Reviews & analytics
Trustpilot · analytics platforms
Pharmacy & other systems
Healthcare systems · other specialist technology
If a service offers a suitable API or supported integration method, The WooPW can usually be connected to it. Where an off the shelf integration does not exist, bespoke integration work can be scoped.
Discuss your integrations ↗Built for scale
Your business on top. The WooPW underneath.
The technology you launch with should not become the technology you need to replace when the business succeeds. Add branches, prescribers, clinical services, product ranges, fulfilment options and integrations as you grow, on the same foundation.
Start with the pharmacy you have today. Build for the pharmacy business you want tomorrow.
- Multiple branches
- More prescribers
- Additional clinical services
- Growing patient databases
- New brands or specialist propositions
- Marketing automation & analytics
Your pharmacy
BrandDesignServicesPatient experience
The WooPW experience
WebsiteEcommerceConsultationsPrescribingBookingsPatient accountsPaymentsAutomations
The WooPW infrastructure
Foundation
Connected around it
Payments · ID verification · CRM · Email · Marketing · Analytics · Logistics · Other systems
Your patient relationship
First-party relationships with the patients you serve.
Patient accounts, order history and reorder journeys sit with your pharmacy. Message, remind, segment and market to your database, with referral and loyalty functionality to keep patients coming back.
- Patient accounts
- Order history
- Reorder journeys
- Messaging
- Reminders
- Segmentation
- Email marketing
- Referrals
- Loyalty
Available through Pharmacy Mentor
We can build the infrastructure and help you grow what sits on top of it.
Growth services sit alongside the platform, not inside it. Pharmacy Mentor's team can run the acquisition and commercial strategy that brings patients to your pharmacy.
- SEO & content
- Google Ads & paid acquisition
- Conversion optimisation
- Email marketing
- Affiliate systems
- Comparison site integrations
- Analytics
- Commercial strategy
Online clinic case studies
Built around real pharmacy businesses.
Explore how The Care Pharmacy and SpecificRX bring online consultations, prescribing and ecommerce together. Read the full story behind each platform.
Your pharmacy could be the next case study.
Client voices
Real clients. In their own words.
Laura · mesoestetic
Watch Laura’s testimonial on YouTube ↗Rahul · Butt Lane Pharmacy
Watch Rahul’s testimonial on YouTube ↗Jaya · Westhill Pharmacy & Livewell Dispensary
Watch Jaya’s testimonial on YouTube ↗Before you choose a platform
Ask better questions.
Whether you're launching your first online clinic or replacing an existing platform, these are the questions that determine how much flexibility you'll have later.
Use these as a framework for your own decision, whichever platform you're considering.
Questions, answered
Everything you need to know.
Anything else? Book a demo and we'll answer it live.
How long does it take to get the WooPW live?
Our average time to launch is eight weeks. We handle the build, branding, product setup and integrations for you. Your job is to tell us what services you want to offer and we'll configure the platform around them.
Is the WooPW compliant for selling POMs and private prescriptions?
Yes. The WooPW is built with GPhC-aware clinical triage and prescriber sign-off workflows, full audit trails, and the controls you need to sell prescription medicines and run private prescribing safely. The platform already powers dozens of compliant UK online clinics.
Do I need technical skills to run it?
No. The WooPW is designed for pharmacy teams, not developers. The dashboard is intuitive, and every account comes with onboarding, training and ongoing support so your whole team is confident from day one.
Will it work with my existing website and systems?
The WooPW can power your whole site or sit alongside it, and integrates with the tools you already use: Mollie for payments, Sendcloud and Royal Mail for delivery, plus accounting and marketing platforms. If it has an API, we can usually connect it.
Can I use the WooPW across multiple branches?
Absolutely. The WooPW is multi-branch from the ground up. Manage every site's orders, bookings and prescriptions from one place, while marketing to a single unified patient database across the whole group.
What does it cost, and how do I get started?
Pricing depends on the services and branches you need. We'll scope it on a quick demo call. Book a demo and we'll walk you through the platform live, answer your questions, and set up a GrowthHub account so you can get started.
Onboarding new pharmacies now
Ready to build what's next for your pharmacy?
See how The WooPW could be configured around your pharmacy, services and growth plans.
30-minute demo · No obligation · Tailored to your pharmacy
Online Initiative of the Year
Excellent on Trustpilot
Excellent on Trustpilot