“A good pharmacy website will attract far more visitors than the pharmacy itself”
A Pharmacy Website from Pharmacy Mentor makes your life easier
Unless you’re planning on becoming the Starbucks of Pharmacy, you won’t always be the closest pharmacy geographically to people.
But if your pharmacy website is built right, you’ll be the first place people see when they start searching for anything you offer. Having a website and digital presence that is optimised correctly is one of the most important things to do for your business but it is totally neglected.
Built right, they’ll find it easy to navigate. They’ll be clearly directed to relevant actions to take. Whether that’s:
- Booking appointments through a booking calendar
- Filling out risk assessment forms for your PGD’s
- Paying for medicines or services online
- Re-ordering their repeat prescriptions
- Leaving their details for you to contact them
- Contacting the pharmacy team over the phone
- Or visiting the pharmacy
There are, of course, websites that don’t do these things. There are old cars that break down all the time and cars which race for 24 hours in Le Mans. Not all websites are created equal. Pharmacy Mentor websites work because they’re purpose-built. Making your life, and your customers’ lives, easier.
Get customers you’d never get without a website
A busy mum decides to find immediate help for that migraine they’ve been getting for the last two years. She can’t wait for a 2-week appointment at the GP. She turns to Google for help.
If you don’t have a website or have a poorly-optimised website, they either don’t find you for help, use your online competitor, or they’re forced to use the GP – which burdens the NHS and is detrimental to her health for waiting so long.
We flip that script for you.
They search “migraine relief South Manchester ” on Google. With a properly-optimised website, your pharmacy website shows up with your page on Migraine Relief. You recommend OTC medicines and prescribe a prescription-only medicine that can be paid for online or in-store. However, you advise that if the migraines continue to get more frequent, they’ll need to book an appointment to see their GP.
Now they feel cared for. People remember that. If you call them when they asked, they’ll remember you’re reliable and trust you.
An open conversation about someone’s health is a great opportunity to build a relationship with them. Tell them about your other services, or just that they should come to you first if they aren’t feeling well again. They could even follow your social media for health tips and updates on your services.
You got yourself a new customer for life.
All because they found you online first. All because your pharmacy website was built with their experience in mind.
Looking for help in marketing your services better and building an online presence? Please get in touch with us. We’ll be glad to help.