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01 · Two paid advertising services

Capture demand.
Then create more of it.

Choose the channel that matches how patients discover your service. Run Google Ads or Meta Ads independently, or combine both as part of a wider paid acquisition strategy.

G
Google Ads
01

Capture existing demand.

Put your pharmacy in front of people actively searching for the treatments and services you provide.

The outcomeConvert active searches into patients and measurable revenue.

Reach people at the point of intent, then remove friction between their search and a completed action.

Search intent→Relevant landing page→Book · consult · buy
  • More qualified enquiries
  • More completed bookings
  • Clearer acquisition costs
  • Revenue visibility
What we manageCampaign, conversion and growth
Campaign foundations
  • Google Search campaign management
  • Keyword and search intent strategy
  • Negative keyword management
  • Location targeting
Message and conversion
  • Ad copy creation and testing
  • Conversion tracking
  • Landing page recommendations
  • Booking and consultation tracking
Performance and growth
  • Budget and bid optimisation
  • Ongoing performance optimisation
Explore Google Ads →
∞
Meta Ads
02

Create and convert demand.

Reach relevant audiences through Facebook and Instagram using targeted campaigns, compelling creative and ongoing optimisation.

The outcomeTurn attention into interest, enquiries and booked services.

Create demand with the right audiences and messages, then keep moving interested people towards action.

Relevant audience→Creative and message→Enquire · book · buy
  • New local demand
  • Qualified enquiries
  • Remarketing conversions
  • Scalable winning creative
What we manageAudience, creative and growth
Audience and strategy
  • Facebook and Instagram advertising
  • Audience strategy and targeting
  • Campaign strategy
  • Remarketing
Creative and testing
  • Ad copy and creative
  • Creative testing
  • Audience testing
Conversion and growth
  • Conversion tracking
  • Landing page recommendations
  • Booking and consultation tracking
  • Budget optimisation
  • Ongoing performance optimisation
Explore Meta Ads →
Pharmacy Mentor connects the complete paid acquisition journey.Campaign management · specialist analysis · conversion tracking · website optimisation
Pharmacy PPC Revenue Calculator

Turn advertising spend into patient economics.

Estimate how many patients, bookings and how much revenue your pharmacy could generate using Google Ads and Meta Ads. Change any input and your projection updates instantly.

What do you know?
Budget splitGoogle captures active demand; Meta can create additional demand.

i Uses illustrative service benchmarks. Your location is captured for context but does not yet alter advertising costs.

Your commercial projection

Travel Clinic · Google + Meta Ads

Live estimate
Estimated patients0 new patientsMonthly bookings / patients
Cost per patient £0Estimated acquisition cost
Revenue projection£0£0 estimated lifetime revenue
Return on ad spend 0.0x0.0x lifetime ROAS

From spend to patients

See the supporting metrics ＋
Channel comparison

Google and Meta, calculated independently.

The comparison follows the service assumptions and selected split. It does not assume one platform is always better.

Recommended marketing mix

Capture demand. Then create more of it.

Google Ads helps capture active search demand, while Meta Ads can help create awareness and generate additional demand.

Google Ads
£0
Meta Ads
£0
Total budget
£0
Build the real plan

Want Pharmacy Mentor to build this growth plan for you?

Speak to our pharmacy marketing team and we'll help you build a data-driven Google and Meta Ads strategy around your services, location and growth targets.

Build My Growth Plan →

Important: Figures shown are estimates based on benchmark assumptions and do not guarantee campaign performance. Actual results will vary depending on location, competition, website performance, advertising strategy, service value and other factors.

The complete journey

Clicks are not the outcome.
Patient acquisition is.

Effective paid advertising requires the advert, landing page, conversion journey and analytics to work together. We connect the route from advertising spend to measurable patient action and revenue.

01AdvertSearch or social
→
02TrafficRelevant visitors
→
03Landing pageMatched message
→
04Patient actionBook · consult · buy
→
05ConversionMeaningful outcome
→
06RevenueCommercial result
TRACKING

Know what happened after the click.

Conversion events, calls, forms, purchases and bookings configured around the patient journey.

LANDING PAGES

Give high-intent traffic somewhere useful to land.

Focused, fast pages that match the advert and remove friction from the next action.

CREATIVE

Test the message, not just the audience.

Copy and visual concepts built for the channel, service and stage of consideration.

REPORTING

Read performance in the language of business.

Clear visibility of spend, bookings, conversion cost and the actions we are taking next.

How our paid advertising service works

Managed with intent.
Improved continuously.

We establish the commercial model and meaningful tracking first, then actively improve campaigns and the wider conversion journey against real business outcomes.

01

Understand

We start with the service, location, audience, margins, capacity and commercial objectives. We establish what a new patient is worth and what an acceptable acquisition cost looks like.

  • Service economics
  • Audience and location
  • Capacity and objectives
02

Build

We create the appropriate structure across Google or Meta, including targeting, keywords or audiences, messaging, creative and destination pages.

  • Campaign architecture
  • Keywords or audiences
  • Copy, creative and landing pages
03

Track

We configure meaningful conversion tracking wherever technically possible, so reporting follows patient actions rather than platform clicks alone.

  • Calls and enquiries
  • Booking and consultation journeys
  • Purchases and revenue
04

Analyse and optimise

Our PPC specialists actively review cost per conversion, conversion rates, search terms, keywords, audiences, creative, budget allocation, landing-page performance, revenue and return on advertising spend.

  • Identify what is converting
  • Reduce wasted budget
  • Improve acquisition efficiency
05

Improve and scale

We move budget towards stronger campaigns and look beyond the advertising platform when traffic is not converting effectively.

  • Landing pages, speed and calls to action
  • Booking and consultation usability
  • Scale what performs sustainably
Specialist oversight

Managed campaigns. Specialist oversight. Continuous improvement.

Campaigns are not simply launched and left running. Our PPC specialists continually review advertising data and the complete conversion journey, working with our wider marketing and development team where website improvements can unlock better performance.

  • What is generating conversions
  • What is wasting budget
  • Where acquisition costs can be reduced
  • Where budgets could be increased
  • Which audiences, keywords or creative are performing
  • Where landing-page issues may restrict conversion
✓Policy-aware
campaign design
Healthcare advertising needs judgement

Growth without careless claims.

Medicine and healthcare advertising is subject to platform restrictions and regulatory responsibilities. We help shape campaigns around what can be promoted, the language used and the evidence available, while keeping clinical sign-off with the appropriate person in your organisation.

Paid advertising FAQs

Before we launch.

Practical answers about budget, platforms, tracking and pharmacy advertising restrictions.

Google is often strongest when people already search for the service. Meta can be useful when patients need to discover or understand an offer first. We recommend the channel mix after looking at demand, audience, location, margins and capacity.
There is no responsible one-size-fits-all figure. We model a starting range against likely search volume, competition, geography and the value of a conversion, then scale only when the data supports it.
Where your website and booking systems allow it, we configure meaningful conversion events and reporting. The goal is to connect spend to enquiries, bookings or sales, not stop at impressions and clicks.
Advertising medicines and healthcare services carries restrictions that vary by platform, product and audience. We review the proposed campaign route and flag limitations, but your organisation remains responsible for clinical, legal and regulatory approval.
Campaigns can begin generating data and enquiries quickly, but reliable performance needs a proper build, enough volume to learn from and ongoing optimisation. We set expectations around the actual market and service rather than promising instant results.