This Pharmacy has a thriving clinic, because they committed to marketing it properly. Over the past three years, we’ve developed their marketing piece by piece, until now they’ve got a thriving model where any input (investment) drives significant output (returns).
About this Pharmacy
This Pharmacy in the North is a standalone Pharmacy. They run multiple clinics, one of which is their Travel Clinic, and have been marketing through us since early 2019. It’s worth noting they are a Late-Night Pharmacy, which allows for a greater number of bookings than pharmacies who open traditional hours.
The Challenge
The Challenge with this Pharmacy isn’t especially situational for 2022. They came to us in 2019, wanting, as most pharmacies do, their clinics promoting, having taken on the full suite of PGD’s from Pharmadoctor.
Whilst we marketed their pharmacy through Facebook and Google Adverts, we managed their Social Media and grew the page by hundreds of followers.
We also built them a standalone Travel Clinic website (separate from their templated Pharmacy website from another provider) with an online booking calendar that can be used across two websites – their custom-built pharmacy and travel clinic websites – they didn’t have a booking system before. The total cost was around £1500 in 2019 (legacy pricing).
Following that, and a highly successful PCR Testing campaign using SEO and Google Ads across 2020 and 2021, it was once again time for Travel Clinic bookings in 2022.
The total spend for 2022 was around £75k including improvements to their Travel Clinic website (and we completely redesigned their Pharmacy website from that pre-existing templated one.)
£68k of this went on Google Ads budget, with their SEO work from 2020/21 still working for them.
The Results
With SEO in place, they drive a significant amount of organic page views to both their Travel Clinic and Pharmacy Websites. The image below shows how many people are visiting the Travel Clinic website on any given day and the source of the visitor.
Source of traffic to their Travel Clinic website
They’ve also invested significantly into Google Ads, with our Advanced Google Ads management. Their lifetime spend with Google is around £117k over the course of around five years, but it’s been dramatically increased since we’ve set up the rest of their digital ecosystem. (£68k of this budget was spent in 2022).
That sounds like a lot.
But with a total of 18,429 bookings, each averaging around £100 spend with some spends in excess of £300, that £68k investment has yielded between £1,105,740 and £1,842,900 in revenue for 2022.
17.4k conversions over the three years, averaging to 483 per month. That’s around £25k in profit/month, every month for three years.
And 2023 is off to a good start, too.
Number of visitors to the booking pages, taken from the last 30 days from the 8th Feb, 2023.
Summary
- In 2022, they generated a total of 18,429 bookings, mostly made up of PCR Testing and Travel Vaccinations
- This booking system also reduced walk-ins and phone calls which reduced disruption to the pharmacy workflow
- The culmination of all of this is we’ve helped this pharmacy turn £75k into £1m+ in 2022 alone
Want your Travel Clinic to take off? Book in a consultation call with our Diagnose and Prescribe team.
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