About This Aesthetic Supplier
Our client is a UK-based provider of aesthetic supplies, catering primarily to practitioners and prescribers all over the country. While they offered a wide range of quality products, their previous way of "selling" was way too convoluted. It worked to an extent, but was not aligned with the expectations of their B2B customers. They needed a comprehensive e-commerce prescribing platform designed for practitioners and prescribers only, to help digitise their offering. This would help them capitalise on the growing demand in the aesthetics market. That’s when they came to us.
The Challenge
The client faced the following issues before working with us:- No website for the business. They're operating through WhatsApp only.
- No effective tracking
- No visibility of products online or what they could offer
- No way for practitioners or prescribers to sign up, create an account and track orders
Our Solution
We built the client’s new website system from the ground up with a focus on usability (for all types of users), speed, scalability, and search engine optimisation. Our approach involved: Bespoke Aesthetics Pharmacy Website Build – Comprehensive design and development, building the client’s digital shopfront into a sleek, responsive e-commerce experience optimised for conversions. But it's not just about conversions for a system like this. This is to become the foundation of the business. The operational backbone that ensures a seamless experience for the practitioner, prescriber and pharmacy. This is no small system. Technically Optimised Landing & Product Pages – We implemented keyword-rich product and category pages targeting the most searched terms in the aesthetics industry, from dermal fillers to skin boosters. Site Testing and Performance Enhancement – Rigorous QA to ensure a seamless experience for both desktop and mobile users. Integration Support – Helping the client connect the site with their wider business infrastructure and order processing tools. Our goal was to provide more than just a website. We created a digital engine designed to drive traffic, convert visitors, and simplify the sales process.The Results
Just three months after the launch of the new website, the results have been nothing short of transformative:- User numbers increased by over 1200%
- Orders surged with £394,000 of online sales. Their best day saw them earn over £22,000
- Keyword rankings began to climb quickly due to strong on-page SEO foundations
- Improved integration led to faster, more efficient order processing
- Over 300 practitioner and prescriber signups
These numbers clearly show how a well-designed e-commerce platform, combined with SEO-friendly content and business-focused systems integration, can unlock serious growth.
ROI as of July 2025
This solution has been totally transformative for their company. Since launching earlier this year (February 2025), on the 10th of July, the day that I am writing this, the clients have processed:- £1,225,225 in total sales
- 4915 orders
- 11,272 products
A screenshot taken from their analytics in the back of their website - dated 10th July 2025