Case Study: Helping a pharmacy make over £220,000 in ONE month via e-commerce

A small chain pharmacy located in the Midlands that we have been working with since January 2020.

Pharmacy E-Commerce Case Study

About

A small chain pharmacy located in the Midlands that we have been working with since January 2020.

Challenges

The pharmacy operates a travel clinic, accompanied with PCR Testing and wanted a solution to bring their entire operations online to cater for our digital behaviour and make things more convenient for them and the patient. The pharmacy owners needed a way of reducing their operational overhead and saving them time.

Solutions

Pharmacy Mentor creates and executes a bespoke development and marketing plan encompassing the following:
  • Fully optimised Travel Clinic Website
  • Highly-targeted service content via pages and blogs
  • Built an online booking calendar and connected a payment system
  • Housed the best selling travel items on a fully comprehensive online shop (built into the travel website)
  • Automated the delivery of specific items from the warehouse via a custom-built API
  • Delivery of Google Ads
  • Link-building

Results

In the month of April 2021, we recorded the highest month of sales through the website, totalling over £220,000. Although this is the highest recorded, on average, the pharmacy is now making around £70,000 a month from their Travel Clinic alone. The total spend on this project thus far has equated to less than £10,000.
Pharmacy e-commerce websites
If you're looking for help in marketing your services better and building on your online presence, then please get in touch with us and we'll be glad to help.
Keep exploring

More pharmacy insight

Healthcare marketing

Healthcare Social Media Agency: A UK Buyer’s Guide

A busy healthcare social feed can still leave the organisation exposed. The buying decision is really about claims, approvals, community care, data and measurable demand.

Read article →
Pharmacy technology

Pharmacy Cybersecurity: A Practical UK Risk Guide for Owners

Email, devices, suppliers and backups all shape pharmacy risk. Learn how owners can assign responsibility, reduce exposure and prepare for incidents.

Read article →
Business and Innovation

Online Prescribing Clinic Starter Course: The Blueprint Intensive

A practical guide to the Online Clinic Blueprint Intensive: a one-day starter course for pharmacists, owners and prescribers who want to build a safe, compliant and commercially viable online prescribing clinic.

Read article →