About
A small chain pharmacy located in the Midlands that we have been working with since January 2020.Challenges
The pharmacy operates a travel clinic, accompanied with PCR Testing and wanted a solution to bring their entire operations online to cater for our digital behaviour and make things more convenient for them and the patient. The pharmacy owners needed a way of reducing their operational overhead and saving them time.Solutions
Pharmacy Mentor creates and executes a bespoke development and marketing plan encompassing the following:- Fully optimised Travel Clinic Website
- Highly-targeted service content via pages and blogs
- Built an online booking calendar and connected a payment system
- Housed the best selling travel items on a fully comprehensive online shop (built into the travel website)
- Automated the delivery of specific items from the warehouse via a custom-built API
- Delivery of Google Ads
- Link-building
Results
In the month of April 2021, we recorded the highest month of sales through the website, totalling over £220,000. Although this is the highest recorded, on average, the pharmacy is now making around £70,000 a month from their Travel Clinic alone. The total spend on this project thus far has equated to less than £10,000.
If you're looking for help in marketing your services better and building on your online presence, then please get in touch with us and we'll be glad to help.
About the author
Saam Ali
Founder & CEO, Pharmacy Mentor · MRPharmSSaam Ali is a pharmacist, digital strategist and the founder of Pharmacy Mentor. He has worked across community pharmacy, healthcare marketing and digital product development since 2012, helping independent pharmacies build modern online services and reach more patients.