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Is your pharmacy catering for the digital behaviour of your customers and patients?
In a world where we’re online more than we actually sleep, where online retail sales are breaking records year on year and where 40 million of us in the UK are now active on Social Media...have you considered what kind of presence your pharmacy has online to cater for this behaviour? Can people find the services you offer on Google before they leave the house? Are you maximising the use of Facebook to target those people and businesses around you? Is your website fit for purpose for the 21st century? Having a digital presence is just as important as having a physical presence these days and there are so many tools you can use that will help market your services better, create stronger business and customer relationships, and help drive pharmacy footfall and website traffic. So, in light of this, I wanna help you understand the current health of your pharmacy online and what kind of opportunities lie ahead of you through what I have coined as the “Pharmacy Digital Diagnosis”. Let me explain what this is in a bit more detail.What is a Pharmacy Digital Diagnosis?
An example shot from the digital diagnosis of a chemist in Nottingham- What your current online presence is like
- How well you’re marketing your pharmacy online, and
- What opportunities exist for your business in terms of digital marketing
- What’s good about them
- What’s not so good about them
- And what can be done to improve them, which will lead to better results