This pharmacy has had one of the best digital starts we've seen in the history of launching websites at Pharmacy Mentor. They opted for a UPW system and after 3-months, it has truly changed the way they do business. Let's explore.
P.s. We created this video using A.I. - what do you think?
About This Pharmacy
This pharmacy is a leading healthcare provider located in the heart of their community offering a range of NHS and private services. The pharmacist himself is an Independent Prescriber. Despite having a strong offline presence, the pharmacy faced significant challenges when it came to digital accessibility and e-commerce capabilities. The pharmacy owner is forward-thinking and knows the importance of digitising his service offering. However, he needed the right partners to help him get to where he wanted to go.The Challenge
Prior to engaging with our agency, the pharmacy had an outdated website that failed to meet the modern needs of their business and patients. The key challenges included:- Lack of Online Booking System: Patients could not book clinical services online, forcing them to rely on inconvenient phone bookings or walk-ins.
- Inefficient POM Sales Channel: The absence of an online sales channel for prescription-only medicines meant a loss of potential revenue and increased operational and administrational burden. As the pharmacist himself is an Independent Prescriber, this was a key focus of theirs.
- User Experience: The previous website was poorly optimised for mobile, lacked intuitive navigation, and had no clear focus on the private services and products the pharmacy wanted to emphasise.
The Solution
Following a discovery consultation with our Growth Team and our CEO, we immediately recognised what solution would be the best fit for the pharmacy owner. As a pharmacist-led organisation, we deeply understand the complexities within pharmacy operations, and the regulations that surround them. Understanding the need for a complete overhaul, our agency employed the UPW solution - a purpose-built website designed to revolutionise pharmacy operations and patient accessibility. The new website features:- Online Booking for Clinical Services: A seamless, user-friendly interface allows patients to book their appointments for clinical services online, streamlining the patient intake process. The booking system is fully customisable with the ability to add risk assessment questions and take payment online.
- Online POM Sales: The UPW solution integrated a secure, compliant, and effective online ordering system for prescription-only medicines, ensuring the Independent Prescriber could review orders online and have them dispensed by the pharmacist in their store.
- Optimized for Conversions: Through a meticulous process of A/B testing and analytics assessment, we optimised the website for the private services and products that this pharmacy wanted to promote from the get-go.
The Results
Within just three months of the website's launch, the impact has been nothing short of transformative:- 300 Bookings: The pharmacy generated over 300 bookings for their private services, highlighting the effectiveness of the online booking system.
- Over £18,000 in Revenue per month: In the last 30 days alone, the pharmacy has generated over £18,293 in revenue from the sale of only two high-demand POM products, through the website alone. This doesn't account for people walking into the pharmacy because of finding them online.
- Enhanced User Experience: Though not quantified, the streamlined and intuitive interface has undoubtedly contributed to increased patient satisfaction and engagement.
Close to 300 bookings generated in three months
In the last 30 days, this pharmacy has generated revenues close to £20,000 from two POM products aloneReturn on Spend with Pharmacy Mentor
We came back to this pharmacy website a year later to analyse the results. The website was launched in June 2023 and the company has spent the following with us:- Website Build = £10,000
- Hosting and Maintenance = £99 per month
- Selling POM's online = £77,292
- In-clinic online bookings = 1175 @ circa £75 revenue per booking (primarily travel) = £88,125
- Expert pharmacy consultancy fees (usually £150 per hour)
- Hours and hours saved from explaining how their business works (worth £1000's)
Revenue data from the reporting system of the UPW showing £77k in sales for the year
Data from the online booking calendar showing 1175 bookings and upfront deposits taken for two of their services @ £12kReady to take your pharmacy to the next level?
Book for a demo of our UPW with one of our Growth Specialists and let's start driving revenue from all angles: