Welcome to the Future of Pharmacy

The UPW isn’t just a website. It’s your pharmacy, digitised

The Ultimate Pharmacy Website, aka The UPW, is a product of rising digital patient behaviour and an understanding of the clinical future of pharmacy, fuelled by an insatiable passion for helping pharmacies grow.
The development, lead by our Founder and CEO, Saam Ali, supported by the fantastic PM team, aims to completely digitise the front end of the pharmacy at every patient touchpoint. From prescription reordering, to purchasing P-lines over the counter, conducting risk assessments for supplying POM’s, and taking bookings for clinical services.
The UPW is more than just a pharmacy website. It’s an indispensable business tool that is powering pharmacies across the UK and helping them grow in innovative new ways.

How will it help your Pharmacy Grow?

A tool that can help you drive more revenue than your physical store

Grow Patient Database

Increase Clinic Bookings

Drive Revenue Online

Reduce Admin Time

Increase Patient Satisfaction

Drive Patient Loyalty

Sell Medicines Nationally

Automate Patient Feedback

Features and Functionality

Designed by pharmacists. Built by developers

NHS Prescription Management

NHS Prescription management - The UPW

The UPW allows patients to manage NHS repeat prescriptions easily, and you to process them quickly

Private Clinic Bookings

Online Clinic Bookings

Take bookings online for all of your private services, ask them questions during the process, and take payment

Sell POM’s Online

Selling POMs online

Sell POM’s via risk assessments and approving consultations. Perfect for Independent Prescribers and PGD’s alike

Online Pharmacy Shop

Pharmacy Shop

Sell P-lines and GSL’s from your pharmacy shop. We’ve already built the WWHAM questionnaire for you

Private Prescription Handling

Private Prescription Handling

Patients can upload Private Rx’s for you and pay online before you dispense and/or deliver the medication

PMR System

PMR System

We’ve built a mini PMR system, so you can house basic patient information that is GDPR-compliant.

Patient Messaging System

Keep in touch with your patients easily via the internal messaging system to increase satisfaction and loyalty

Free Prescribing

Free Prescribing

Prescribe medicines by telephone or when patients walk into the pharmacy, so you’re not stuck to one method

Unlimited Delivery Rules

Delivery Rules

Set as many delivery rules as you wish, and set free delivery thresholds to increase customer buy-in

Create Subscription Products

Online Payments

Turn products into monthly or yearly subscriptions with our custom-built API that is connected to Stripe

Multiple Pharmacy Branches

Multiple Branches

Have more than one branch? No problem. The UPW caters for multiple branches and organises patients accordingly

Complete Reporting


Understand how much you’re selling and the bookings you’ve made, daily, monthly, yearly, and compare to previous times

Online and In-store Payments

Payment options

Take payments online for POM’s and P-lines, or set a click and collect option where patients pay in store

Tutorials and Support

Access video tutorials in the back end, contact us for a screen share and send feedback to improve the system

Search Engine Optimised

Search Engine Optimised

The UPW supports full manipulation of metadata across its pages, conditions and products, so you can get ranking on Google

A Website that Converts

Built on a beautiful customisable modern theme, with powerful features

The UPW - The Ultimate Pharmacy Website

Patients can search for any condition they want to treat, or medicine they prefer to order/purchase


Patients can sign up and access their own personalised dashboard to view orders, manage NHS prescriptions, book clinic appointments and more


Add as many service pages as you wish. It comes with 10 optimised clinic pages as standard.


Inbuilt online booking system with unlimited flexibility and payment integrations


Upload as many Prescription-Only Medicines for sale as you wish, and adapt/build your own risk assessments. The system comes with pre-made questionnaires, free of charge


Upload as many P-line and GSL medicines as you wish. We have our own bank of medicines you can purchase from us


Easily install any live chat software to increase patient engagement. Build out chatbots at your leisure. 


Integrations with Royal Mail and DPD, so you can service customers afar 


Build your own patient database and increase the value of your busienss


Book virtual consultations with your patients to increase loyalty and satisfaction

Seamless Integrations

We’ve built API’s with the biggest and best 3rd party tools to skyrocket your growth


Striving for Excellence

Take a look at what some of our clients say about us and how we’re helping them

The UPW won the Online Initiative of the Year in the C&D Awards

Take a look at feedback from patients using the system

Ready to go to the Next Level?

The UPW and our team exist to help your business thrive in the digital age, Book a demo now.