Private DSP Generating £40,000+ per month through the UPW
This Private DSP has set new records for their business, turning over £40,000 per month from an array of medicines. Check it out. About This Pharmacy This case study focusses on a Private DSP with National reach that was a completely new…
This Private DSP has set new records for their business, turning over £40,000 per month from an array of medicines. Check it out.
About This Pharmacy
This case study focusses on a Private DSP with National reach that was a completely new business when they approached us. Lacking any online ecosystem or presence, they sought to establish a strong digital footprint and differentiate themselves in the competitive pharmacy market.
Again, this is a case where we were working from scratch. No online presence or digital footprint. So we also needed to create a GPhC DSP-compliant website so they could gain their licence to practice.
The Challenge
The proposed business faced several significant initial challenges:
No Online Presence: As a new business, they had no existing online presence, which was critical for reaching a national audience.
GPhC Compliance: They required a website that was compliant with the General Pharmaceutical Council (GPhC) regulations.
Market Differentiation: They aimed to stand out in a crowded market, necessitating a unique and engaging digital presence.
The Solution
To address these challenges, we provided a semi-bespoke version of our Ultimate Pharmacy Website (UPW) solution. Here are the key components of the solution:
UPW Customisation: We customised the UPW to meet their specific needs, ensuring a robust and compliant digital platform.
Unique Design: Crafted a new design around the UPW using Figma, resulting in a beautiful and modern website that effectively differentiated the pharmacy in the market.
GPhC Compliance Adaptation: Shortly after launch, the GPhC introduced new criteria for online prescribing. We swiftly adapted the website to meet these new regulations, ensuring continued compliance.
POM Medicines Optimisation: Uploaded and optimised 60+ Prescription Only Medicines (POMs), enhancing the overall SEO of the website.
A lovely-looking conditions menu. We craft unique and engaging designs, built with user experience A USP of theirs is prescribing regularly through the "free prescribe" solution where they conduct video calls outside the normal risk assessment route
The Results
The results of implementing the semi-bespoke UPW solution have been impressive:
GPhC Inspection Pass: The business could begin trading with a pass of their GPhC inspection. First hurdle complete ✅
Successful Launch with Minimal Marketing: The site was launched in 2022 with minimal marketing efforts, yet quickly gained traction.
Increased Marketing Investment: The clients reinvested their earnings to bolster their marketing efforts, focusing on SEO, Social and PPC.
Active Content Production: The clients actively produced blog posts and expert pieces, further enhancing their online presence and authority.
Revenue Growth: As of July 2024, that are now producing impressive figures:
£46,503 in revenue in the last 30 days
£101,031 in revenue in the last 90 days
High Engagement:
64,000 page views per month
12,300 sessions
5,350 clicks in the last 3 months
1.49 million impressions
Sales revenue in the last 30 days Sales revenue in the last 90 days Search Console from the last 3 months (from July 2024) showing 5.35k clicks for keywords on Google and 1.49 million impressions.
Return on Spend with Pharmacy Mentor
The clients have spent the following with us:
Website Build (Semi-bespoke UPW) = £18,000
Hosting & Maintenance = £149 per month
We're unclear of the marketing spend, since this is being taken care of elsewhere. We suspect that they'll be spending at least £1000 per month.
The clients have been with us for a couple of years, but we don't have the figures past 12-months old.
Online Prescribing revenue in 12-months = £137,558 and growing
Return on Spend with Pharmacy Mentor (ROSPM) = 6.95X or 695%Asset-building: This pharmacy has built a client base of 2,242 patients so far in their database, making it a highly valuable asset to the company.
Further savings made with Pharmacy Mentor:
Expert pharmacy consultancy fees (usually £250 per hour)
Hours and hours saved from explaining how their business works (worth £1000's)
To Conclude
This case study demonstrates how a semi-bespoke version of the Ultimate Pharmacy Website (UPW) can effectively establish a new pharmacy's online presence and drive significant business growth. By creating a unique, compliant, and engaging digital platform, we enabled the Private DSP to differentiate themselves in the market, achieve impressive revenue growth, and build a strong national presence.
Ready to take your pharmacy to the next level?
Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We're a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:
SA
About the author
Saam Ali
Founder & CEO, Pharmacy Mentor · MRPharmS
Saam Ali is a pharmacist, digital strategist and the founder of Pharmacy Mentor. He has worked across community pharmacy, healthcare marketing and digital product development since 2012, helping independent pharmacies build modern online services and reach more patients.
A lovely-looking conditions menu. We craft unique and engaging designs, built with user experience
A USP of theirs is prescribing regularly through the "free prescribe" solution where they conduct video calls outside the normal risk assessment route
Sales revenue in the last 30 days
Sales revenue in the last 90 days
Search Console from the last 3 months (from July 2024) showing 5.35k clicks for keywords on Google and 1.49 million impressions.