alphega

Pharmacies serve as crucial touchpoints for people in Communities seeking medical guidance, products and services, often acting as the first line of defence in healthcare provision. In today’s digital age, the healthcare industry is evolving rapidly, with a growing emphasis on accessibility and convenience through digital platforms.

Alphega, a leading pharmacy network in the United Kingdom, recognise the need to enhance the online presence of their members to better serve their customers, and reached out to our team at Pharmacy Mentor. Alphega wanted to develop a cost-effective yet impactful website solution, aligning with its mission to improve access to healthcare through pharmacies.

The Challenge

Alphega approached our team to understand what was possible. They sought a website solution that could be developed swiftly, integrating seamlessly with their existing app and booking calendar. While our team at Pharmacy Mentor are renowned for crafting bespoke, high-end websites, Alphega were keen on a more economical option to cater to businesses hesitant about digital transformation.

Our Approach

At Pharmacy Mentor, we understand the importance of providing value to our clients, regardless of the project scope. While we excel in creating top-tier websites, we completely understand the need for getting online quickly and developing a presence. We devised a unique solution – a beautifully designed landing page-style website that offers a powerful identity while remaining incredibly cost-effective. We aim to turn this type of website around in 2 weeks.

This website solution, though streamlined compared to our standard offerings, is fully optimised, flexible, and, importantly, owned entirely by the pharmacy. Unlike other providers, we ensure that our clients retain full control and ownership of their digital assets. While the functionality may be scaled down, the website still provides a robust online presence, enhancing the pharmacies visibility and accessibility to its customers. The website remains completely scalable and allows patients to book in for vital services. Take a look at the full website here.

The unique Alphega – Pharmacy Mentor website starter offering

Case Study

An exemplary illustration of our collaboration with Alphega is the development of this website, showcased at Broomwood Pharmacy in Timperly. By leveraging our expertise, we transformed their online presence into a user-friendly and visually stunning platform. The quick turnaround time and seamless integration of a blogging platform enables us to develop technically optimised content to promote more of their offering. With Pharmacy Mentor’s deep understanding of the pharmacy landscape, Broomwood Pharmacy simply had to fill out a form, and we took care of the rest.

Improving access to healthcare through pharmacy

Pharmacy Mentor is dedicated to supporting Alphega Pharmacy Members with their websites and digital marketing needs to enhance their online presence and drive tangible results. Both organisations are superbly aligned in improving access to healthcare through pharmacies.

Saam Ali, CEO and Founder of Pharmacy Mentor, gives us the following statement about working with Alphega on this initiative:

“Our partnership with Alphega Pharmacy, led by Rob and his team, has been a pivotal step in helping pharmacy owners get digital. By co-creating a unique website offering for Alphega Members, we’ve merged a top-class website with affordability, while ensuring minimal turn-around times, great impact, and importantly scalability and flexibility. This is a great starting point for Alphega Members, and the site can naturally evolve with their ever-evolving business. This collaboration is a testament to what innovative thinking and strategic partnerships can achieve.”

Rob Spooner of Alphega Pharmacy also had this to say:

“Collaborating with the Team at Pharmacy Mentor has elevated our digital offering for Alphega Members, blending innovation with our core values. Saam and his Team at Pharmacy Mentor brought our vision to life, offering a standout online platform that will help the pharmacy extend their healthcare offering. This partnership not only highlights our commitment to digital excellence but also marks a significant leap forward for our members.”

Order Your Website Now

If you’re keen on ordering this new website solution, simply book in for a quick consultation using the form below, where we can talk to you about it. If you’re happy to proceed, we’ll get you on your digital way!

pharmacy first checklist

The Ultimate Pharmacy First Digital Checklist

The Pharmacy First Scheme is a pivotal and proactive approach to managing common ailments and promoting public health within our communities. It is vital to align your pharmacy’s marketing strategies to this proactive approach for patients to find and utilise the services you now offer. This may seem daunting and time-consuming, but our team at Pharmacy Mentor are here to help you. We have composed the ultimate Pharmacy First Digital Checklist to help you deliver the service faster and reach more patients.

 

Pharmacy First Digital Checklist

 

In the evolving land of healthcare, digital optimisation has become essential for pharmacies to effectively market and manage schemes like Pharmacy First in England. This guide provides pharmacy owners with actionable strategies to enhance their online presence and streamline operations through various digital tools and platforms.

Website Optimisation

The first thing pharmacy owners need to look at is their own website, their digital pharmacy home, as this where everything will stem from.

  • Develop a New Website Banner: Create an eye-catching banner that prominently features the Pharmacy First scheme to grab visitors’ attention and communicate the pharmacy’s participation in the program.
  • Develop a Pharmacy First Landing Page: Design a dedicated landing page for Pharmacy First, integrating a booking calendar embed for easy appointment scheduling by patients.
  • Develop Condition-Specific Pages: Create individual pages for each Pharmacy First condition, embedding booking calendars to facilitate appointment bookings directly from the respective condition pages.
  • Website Pop-up: Implement a website pop-up to highlight Pharmacy First benefits, services offered, and encourage visitors to book appointments or explore the scheme further.
  • Add Live Chat Feature: Incorporate a live chat feature to provide real-time assistance to website visitors, answering queries related to Pharmacy First eligibility, services, and appointment bookings.

Online Booking Calendar

The next item to look at is your booking calendar (embedded within your website). This is going to be essential in streamlining your operations and saving time for you along this scheme.

  • Categorise Pharmacy First: Integrate Pharmacy First as a distinct category in the online booking calendar, allowing patients to easily identify and schedule appointments under the scheme.
  • Service Pages for Conditions: Create separate service pages for each Pharmacy First condition, providing detailed information and embedding the booking calendar for seamless appointment booking.
  • PGD Questions for Data Capture: Utilise Pre-Registration Questionnaires within the booking system to capture patient data efficiently, saving time during appointments and ensuring compliance with Pharmacy First requirements.
  • Integration with Video Conferencing: Integrate video conferencing platforms like Zoom or Google Hangouts within the booking system for remote consultations, enhancing accessibility and convenience for patients.
  • Delivery and Payment Options: Provide options for home delivery of medications and flexible payment methods through the online booking system to accommodate patient preferences.
  • Automatic Feedback Mechanism: Integrate an automatic feedback mechanism within the booking system to collect patient feedback post-appointment, enabling continuous improvement of services and maximising social proofing.

Bookmarking Essential Sites

Bookmark essential websites such as PharmaOutcomes, NHS Profile Editor, CPPE, and others mentioned in the above guide, ensuring quick access to valuable resources related to the implementation and management of the Pharmacy First Scheme. Create a folder in chrome now and bookmark those important websites and tools:

Social Media Activity

Establish, maintain and optimise active profiles on platforms like:

  • Google Business – This channel is particularly important as people will begin to use Google Maps as a Search Tool
  • Facebook
  • Instagram
  • Nextdoor
  • TikTok

This will help you to engage with the local community, share updates about Pharmacy First, and attract potential patients.

Other Useful Apps

Utilise apps like Google Hangouts/Zoom for virtual consultations, BNF for medication information, MD Calc for medical calculations, Drugs.com for drug information, and others to enhance pharmacy services and support Pharmacy First implementation.

Download the Pharmacy First Digital Checklist

By implementing the strategies outlined in this Pharmacy First Digital Checklist, pharmacy owners can effectively market their participation in the scheme, streamline appointment bookings, and enhance patient engagement and satisfaction. Embracing digital optimisation not only strengthens the pharmacy’s online presence but also facilitates efficient management of Pharmacy First services, ultimately benefiting both the pharmacy and their patients.

Download Checklist    Contact Us

 

 

Please note we can also provide support and guidance for marketing the Common Ailments Scheme in Wales. Contact us to find out more.