how to increase pharmacy revenue

How to Increase Pharmacy Revenue

The Pharmacy Show 2023 marked a pivotal moment for the Pharmacy Mentor team as our CEO, Saam Ali, took the stage to share a wealth of knowledge on navigating the intricate landscape of digital marketing for pharmacies and how to generate revenue as an independent prescriber. Saam’s extensive experience as a Pharmacist and digital parcticioner formed the cornerstone of a comprehensive presenation, primarily aimeed at prescribers.  It not only provided tips to elevate profitability but also underscored the significance of digital marketing practices in the dynamic world of pharmacy business and online prescribing – which is booming right now.

 

Pharmacy Show Presentation Transcript

The following is a transcript of the presentation given. To download the slides, be sure to sign up to The PM Academy!

Who else is growing a bit tired of seeing the doom of the NHS and pharmacy on the news right now?  Headlines like “Record numbers of pharmacies closing”, or “Call to save struggling pharmacies on ‘precipice of collapse”.

I think I’ve just grown numb to it now, and even though I know it’s great clickbait, and I’m inclined to read it, I scroll past. It’s bloody depressing! I think the important thing to note from all this propaganda is that with the likes of AIM and the PSNC trying to change things at a government level, which I absolutely back and needs to happen, pharmacies have to take things in their own hands.

Because I don’t believe it will get any better on that side of pharmacy. Even if we get a cash injection, it still won’t be enough.

So, we’ve got to innovate.

We’ve got to find new ways of making it work. That’s what business is all about.

My names Saam, and I’m the CEO at Pharmacy Mentor. It’s our mission to improve access to healthcare through pharmacies, and we’re working with a growing number of pharmacy owners and independent prescribers to help them harness the power of their IP qualification and the internet.  Over the next 20-minutes, I’m going to talk to you about the massive opportunities that exist for you in the digital space right now.  I’m also going to take you through exactly how a click on the internet turns into a patient for you, and what tools you need to make that happen.

Let’s get stuck in.

Let’s take a moment to talk about where we are today as pharmacist IP’s in the UK. Years ago, we were essentially dispensers. Today, however, our role has become increasingly clinical.

We’re now diagnosing and treating conditions from hypertension to diabetes, and much more. It’s reported that 26% of all Pharmacists are now IP’s. I remember when I was practising…I could name only a couple of IP’s I knew personally.

But today, every 2nd person we speak to at Pharmacy Mentor is an IP.

Not only has our scope expanded, but so have our settings.  You can find IP’s in community pharmacies, hospitals, GP surgeries, and deeply integrated within the NHS framework. But it’s not all smooth sailing.  While the clinical role expansion and revenue streams offer great opportunities, we are also wrestling with regulatory complexity and the need for continual skill development.

Looking forward, what’s exciting is the promise of even greater autonomy.

Picture this: more digitalisation, more telemedicine, AI integration, and potentially, a broader range of medicines we can prescribe.

The next five years are set to transform the way we practise and the opportunities available to us.

Now some IP’s are already capitalising on this.  And they’re capitalising big. You’ll have seen a growing number of online pharmacies out there, selling POMs for a variety of conditions. They’ve amalgamated their skill set with a digital ecosystem that allows them to prescribe online, dispense and generate revenue. It’s a great model and a model that millions of people across the UK much prefer to use instead of going to see their NHS GP.  Why? Because it’s massively more convenient and it’s inline with how patients behave today.  As an IP,  the biggest opportunity lies in the digital ecosystem you create, not only to generate wealth, but to provide better access to medicines. In this next segment, I’m going to show you how it should be done. And the way I’m going to show you is by going through each of the steps a patient takes from the point of problem identification, to them receiving their medication, supported by the tools and techniques needed to enable a successful journey.

The successful patient journey for this type of website is as follows.  It starts off with The Search. And then they go through a series of events before they end paying for a treatment, and engaging with your company some days after.  Let me take you through each of these steps individually which will help depict exactly how you should be setting up a strategy that will drive revenue.

The first and most important stage is the ‘The Search,’ or as I like to call it, ‘Existential Crisis 101.’  In the infinity of the digital realm, if you’re not searchable, you’re as invisible as a chameleon on a rainbow.

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So how do we overcome this crisis?

Targeting keywords

Now I’m not going to get into the thick of what these are, but, think of these as your “breadcrumbs”. The better you are at dropping them, the easier it is for customers to find their way to you.

And there are 1000’s of them.  Some big, popular ones, like “viagra for men”, and some smaller ones like “does viagra make you last longer”. The more keywords you can target, the better.

But how do you know what keywords to target?

Using online tools like SemRush. That’s what we use at PM. This beautiful software helps us understand how big and popular these breadcrumbs are.

Ok cool. So I know what kind of breadcrumbs I need to target. But where should I be dropping them? 

Everywhere is the simple answer. On as many digital channels as you can. But you should be dropping 90% of them on Google. That’s where most of your patients initiate the search and find them.

Ok – so HOW. How do we get these keywords on Google?

First up, and my absolute joy in the world, SEO – your North Star.

If you’re not investing in Search Engine Optimisation, you’re not just playing hide-and-seek; you’re hiding while everyone else is seeking…elsewhere.  Please understand that this is THE most important marketing tactic for online pharmacies, and every other pharmacy business out there. It is THE tactic that will help build sustainable and consistent website traffic and it THE tactic you should be giving precedence over all other marketing strategies. And for SEO to work, you need a website, naturally, and you need to develop optimised content on your website. So all of your product and condition pages need to be technically optimised, and you should be creating new optimised content in the form of blogging, very regularly and consistently – at least once a week.

I’m not going to go deeper into the realm of SEO right now. But take note, SEO is business critical.

 

 

Another powerful way to help people find your breadcrumbs is via Paid Advertising, again, on Google.  Think of Paid Ads as ‘boosters,’ like a SpaceX rocket, propelling you quickly but at a cost.

Effective? Absolutely.  Sustainable as your only strategy? Unless you’ve got Musk’s wallet, probably not.

Furthermore, the Google Ads Police don’t really like pharmacies, because your drug dealers.

Navigating Google Ads for online pharmacies is like walking through a minefield blindfolded while juggling flaming torches. One small change on an advert or your website can see a well-performing campaign get blocked, halting any conversions from happening.  So, let’s say you’re spending £10,000 per month on that campaign and you’re generating £25,000 a month.

Gone in space of milliseconds.

That’s why I’m so heavily against businesses relying purely on this form of advertising. Luckily, we at PM have been through these painful experiences and know best how to navigate them.  Therefore, if you need guidance in this area of the business, we can certainly help.

So, to wrap this up—’The Search’ – it’s about spreading those breadcrumbs and showing up in search results when the patient needs you.
But, in this vast digital sea, it’s also about showing up like a VIP.

Q: As a user, if you’re looking to “buy propecia online”, which one of those search results are you more inclined to click on? 

We’d probably click the top one there right?

In fact, this exact result outranks the other by about 7 pages on Google, in reality. The bottom result is pretty much invisible, and the top one is driving tonnes of traffic and revenue.

This is pure SEO.

SEO is what makes that top result look so desirable to click, and comes up on page 1 when you search for that term.

Following the click, the patient moves into the next stage: Consideration and Engagement.

Picture this as the ‘first date’ after you’ve caught someone’s eye. They’re interested but not sold yet.

How do you turn that tentative curiosity into real engagement? Let’s stick with the example from before, where someone is looking to “buy propecia” online. If your SEO is good, they’ll more than likely land on your product page. As always, content is king. So this has to be the main focus. Help people learn about the product and condition with the most up to date information.

Include videos where you can, and help readers understand that a medical professional, for example, you, has curated the content.

Product reviews and social proofing play a big role too.  It’s like asking a friend about a restaurant before booking a table — you want to know it’s worth your time and money. Testimonials, user-generated content and badges of authority help assure the patient that “Yes, you’re in good hands”.

Price naturally influences people so ensure you’re remaining competitive. And one feature that I absolutely love on a website is Live Chat – and I think it’s essential for sites like these.

I’m a patient and I want to know I’m being looked after.

If I have any burning questions about the medication I’m about to buy, I want to chat to someone from the team.  And finally, is the overall experience I’m having good? Is the site slow or fast? Is it easy to navigate and find what I need? Are you sure it’s mobile friendly?

To sum up, Consideration and Engagement is all about convincing your customer that they’re not just making a choice, but the right choice.  It’s about moving from ‘maybe’ to ‘let’s do this’.

And when the patient has now committed to you, they’ll begin a consultation process before they go ahead and select their preferred treatment.

Again, note the words “User Experience”. With a site like this of course, you’ll need to ensure that compliance is adhered to at all times.

But when it comes to conversions, you’ve got to think of it from a user’s perspective.

They want the quickest, most streamlined sale possible.

So keep the consultations clear and concise, and as short as you possibly can.

Obviously, we can’t cut corners on patient safety – I’m not saying that.

However, I’m talking with my marketing head on right now and UX is such an important factor for conversions.

 

 

So, how do you make sure you’ve got the smoothest UX?

Ideally, you need to work with a development agency who understands UX design.

But, it’s also a continuous development to perfect it – it requires taking on relentless patient feedback.

Now, at this stage of the patient journey, we at PM believe that once the patient has completed the form, it’s at this point when they should sign up to the site too. They won’t want to fill out the form again and they’ve already committed to you in their heads, so they’re more likely to sign up.

Again, it’s all about UX.

And this is also when the email automations kick in too – an incredibly important stage. When a system like this is built, an email marketing solution should be developed alongside it.

It’s one of the ways you’re going to keep your future patients engaged and drive more revenue.  So, your sign up process should include a marketing opt-in feature – this will give you permission to send promotional materials to them down the line.

Following the treatment selection, we enter the checkout and payment confirmation stage.

Offer multiple ways of paying, and if you can, offer Apple – Google Pay. Hugely popular and it’s the preferred way of paying these days.  And we need to make sure the patient is able to track their order through the stages, and contact you if they have any concerns.

Once we’ve processed the prescription from our side, we’re either going to send it by Royal Mail, DPD or the likes.

Or, they’re gonna pick it up in your pharmacy, maybe from your 24/7 collection machine if you have one, or an amazon locker.

Make it as convenient for them as possible.

But the journey doesn’t stop there. Far from it. What most businesses fail to do is infuse marketing at every single touch point of the patient journey. But those that do take their business to the next level.

In the packaging of the medicine, include a marketing leaflet where the patient can scan a QR code to leave a review for you online. And, why not offer them a 10% discount on their next order?  It’s all about continuous, tactical engagement. A day later, send them a follow up email too.

In that email, provide them with a link to review you online. So you’re attacking the patient from both sides to leave you a review! We underestimate the power of reviews – they’re a major influencer in patient purchasing, but they also act as a powerful tool to help you build a better business.

Getting a bad review is just as good as getting a 5-star review, because your customer is telling you what you need to do to be better next time.

And, if you’ve got email marketing set up, you can send out automated emails to your new patients, by setting up an automation flow. Email is still a super powerful tool to keep your patients engaged in the long run, and keep them coming back for more.

So there you have it.

We’ve just gone through the typical steps in the patient journey, and the enablers for those.

And ultimately, if you can get those right and your patients are happy with the service you provide, you’re gonna experience growth.

That’s the law of business.

And let’s not forget the ‘spice rack’ of our marketing kitchen – those other ingredients that can add depth and flavour to your whole strategy.  I’m gonna rapid-fire through these.

Firstly, PR. If you can develop a relationship with a big online healthcare organisation, and get a backlink in a publication, that’s gonna be super powerful.

Social Media – you’ve got to at least have a presence on the major channels, but if you have the budget, then I’d spend it on TikTok.

Affiliate Marketing – This is the ‘you scratch my back, I scratch yours’ of the digital world. A robust affiliate network can act as an extra set of hands, pulling customers into your ecosystem.

Influencer Marketing – They’re not just selfie experts; they’re niche opinion leaders who can give your product the royal seal of approval.

And last but not least, Local Marketing. If you’re brand new to the online world, and particularly if you’re a Community Pharmacy, then you can start off with marketing locally, and spread further from there.  Or, you may not want to go National and target locally anyway, for example, your city. We can hone in on that.
I mean, if you’re a business in Sheffield, that’s 500,000 people you can target – it’s pretty big.And it’s definitely worth mentioning some detours and potholes that can derail your journey.  Think of this as your GPS warning you about traffic jams and road closures.
First up, the ‘Quick Win Mindset.’ This isn’t a sprint; it’s more of a marathon – a very hilly and unpredictable one. If you’re looking for instant gratification, you’re in the wrong game. Quick fixes often lead to quick failures.
Persistence and consistency is key.
Secondly, adopting a No-Marketing or Single Marketing Channel approach. That’s like trying to row a boat with one oar – you’ll just go in circles.  Your marketing strategy needs to be multi-faceted, just like your audience.

Also, please work with a developer or agency who know pharmacy. Imagine going to a dentist for a foot injury; they’re both doctors, but the expertise doesn’t translate.  This will end up costing you more than it’s worth.Make sure you choose the right payment gateway, otherwise, you could see your payments system drop at any given point.

Another common blocker is the content of your website. Who’s going to be uploading the products to the site? Do you have time to do this? Do you have the images?  Make sure you have a plan for this, otherwise, it could drag on forever.

And lastly, Not Adapting. The digital landscape is as stable as a leaf in the wind. If you don’t evolve, you’re obsolete. It’s that simple.

 

 

So how can we help at PM?

Well, we’ve been in the pharmacy marketing and website space for around 7 years now, and specifically the online prescribing space for around 4 years.

This has been a big focus of ours due to the increasing demand of systems like these. But we also know where pharmacy is going and how important this is for its future. It’s why we built the Ultimate Pharmacy Website, or the UPW.

You can learn more about the system on our website but it essentially allows IP’s to begin trading online, and has been built around the ideal patient user journey we’ve been through today.

It’s a product that we’ve already built, to help you get set up in the quickest way possible. However, we know that one size does not fit all.  And that’s why we build bespoke online prescribing systems too, which are developed to your exact requirements.

In terms of marketing, we’re highly experienced in driving growth through system like these, in particular with SEO, Paid Ads and Email.

And we’ve been through the marketing pitfalls that you can easily come across, especially with Paid ads – so we’ve developed protocols on how to avoid these.

We’re also partnered with Rushport Advisory – so we’re always at the forefront of compliance.

And if you already have a website of this type, then you can check if it’s compliant or not, completely free, using an online tool that we’ve co-developed.

Please do check it out.

 


Once again, be sure to download the slides in The PM Academy.

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Pharmacy Websites - Good vs Poor - Know the Difference

Understanding Pharmacy Websites

A pharmacy website has the potential to generate as much business for you as your physical premises. In today’s digital age, a well-designed and functional website is crucial for any business, including pharmacies. A pharmacy website is often the first point of contact between patients and the pharmacy, serving as a valuable tool for delivering information, offering online services, and establishing a strong online presence. At Pharmacy Mentor, we understand the significance of pharmacy websites and take pride in building and selling websites that are tailored to the specific needs of pharmacists. In this blog, we’ll explore the key differences between good and poor pharmacy websites, shedding light on why a well-crafted online presence can make all the difference for your pharmacy.

 

Pharmacy Websites - Good vs Poor - Know the Difference

 

Why a Pharmacy Website Matters

Before delving into the distinctions between good and poor pharmacy websites, it’s important to understand why having an effective online presence is so essential for pharmacies. A well-designed pharmacy website offers several benefits:

Accessibility: A pharmacy website allows patients to access essential information 24/7. This means they can check opening hours, prescription services, and even order refills at their convenience.

Information Hub: A good pharmacy website serves as an information hub where patients can learn about the services, staff, and any updates relevant to the pharmacy. This enhances transparency and builds trust.

Online Services: Patients appreciate the convenience of online services, such as prescription refills, appointment booking, and health-related information. A well-crafted website can provide these services seamlessly.

Marketing and Branding: Your pharmacy website is a powerful marketing tool. It enables you to showcase your expertise, promote special offers, and build your brand identity.

Competitive Edge: In today’s competitive landscape, having a professional and user-friendly website can set your pharmacy apart from others, attracting new customers and retaining existing ones.

 

The Differences Between Good and Poor Pharmacy Websites

Now, let’s dive into the key differences between good and poor pharmacy websites, highlighting how a well-crafted website can benefit both your pharmacy and your patients.

 

>> Design and User Experience

Good: A well-designed pharmacy website is visually appealing and easy to navigate. It features a clean layout, clear typography, and high-quality images. Navigation is intuitive, allowing patients to find what they need quickly. It’s also mobile-responsive, ensuring a seamless experience across all devices.

Poor: On the other hand, a poor pharmacy website may look outdated, cluttered, and disorganised. Navigation is confusing, and patients might struggle to find basic information. It may not adapt to mobile devices, making it frustrating to use on smartphones and tablets.

At Pharmacy Mentor, we specialise in creating modern, user-friendly pharmacy websites. Our team understands the importance of a clean and intuitive design, ensuring that your patients have a positive online experience.

 

>> Information and Transparency

Good: A high-quality pharmacy website provides comprehensive information about the pharmacy’s services, staff, location, and contact details. It’s a valuable resource for patients, offering clarity on prescription services, insurance, and more. Transparency is a key factor, as it builds trust with patients.

Poor: A poor pharmacy website may lack essential information, leaving patients with unanswered questions. This can result in frustration and mistrust. Patients might even turn to competitors with more informative websites.

Our team at Pharmacy Mentor emphasises the importance of providing detailed and transparent information on your website. We work closely with you to ensure that your website is a valuable resource for your patients.

 

>> Online Services and Features

Good: A well-crafted pharmacy website offers a range of online services, such as prescription refills, appointment scheduling, and health-related resources. It makes it easy for patients to access these services and enhances their overall experience.

Poor: A poor pharmacy website may lack essential online services, missing out on opportunities to provide convenience to patients. This can result in decreased patient satisfaction and engagement.

At Pharmacy Mentor, we understand the significance of online services for pharmacies. We can help you integrate features like prescription refills and appointment scheduling, making your website a valuable tool for both patients and your pharmacy staff.

 

>> Search Engine Optimisation (SEO)

Good: A good pharmacy website is optimised for search engines, making it easier for potential patients to find you online. This involves using relevant keywords, creating high-quality content, and optimising page load times.

Poor: A poorly optimised website may not appear in search engine results, causing a loss of potential patients. It misses out on the opportunity to attract new customers.

Pharmacy Mentor specialises in SEO for pharmacy websites. We can help your website rank higher in search engine results, increasing its visibility and attracting more potential patients to your pharmacy.

 

>> Security and Privacy

Good: A high-quality pharmacy website prioritises the security and privacy of patient information. It uses secure and encrypted connections to protect patient data and complies with data protection regulations.

Poor: A poor website may neglect security measures, putting patient data at risk. This can lead to privacy breaches and erode patient trust.

At Pharmacy Mentor, we take security and privacy seriously. Our pharmacy websites are designed with the highest level of security to safeguard patient information and maintain trust.

 

>> Mobile Responsiveness

Good: A well-crafted pharmacy website is mobile-responsive, meaning it functions seamlessly on various devices, including smartphones and tablets. This is crucial in today’s mobile-centric world.

Poor: A poorly designed website may not be optimised for mobile devices, leading to a frustrating experience for patients trying to access it on their phones.

At Pharmacy Mentor, we ensure that your pharmacy website is fully responsive, allowing patients to access essential information and services from any device.

 

>> Regular Updates and Maintenance

Good: A good pharmacy website is regularly updated with fresh content and relevant information. It is well-maintained to ensure smooth functionality.

Poor: A poorly maintained website may have outdated information and broken links, leaving patients frustrated and uninformed.

Our team at Pharmacy Mentor provides ongoing maintenance and updates for your website, ensuring that it remains a valuable resource for your patients.

Question – Is your pharmacy website compliant? If it isn’t, it can have serious detrimental effects on your pharmacy business. Check out the free tool we’ve developed that helps you understand if you are compliant or not.

 

Book a Consultation Today

A pharmacy website can make a significant difference in the success of your pharmacy. The key differences between good and poor pharmacy websites encompass design, user experience, information transparency, online services, SEO, security, mobile responsiveness, and regular updates. At Pharmacy Mentor, we are dedicated to building and selling pharmacy websites that excel in all these areas. By choosing our services, you can provide your patients with a valuable online experience, enhance your pharmacy’s reputation, and ultimately attract more customers. Contact us today to learn how we can help you create a top-notch pharmacy website that stands out in the digital landscape.

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Private online pharmacy website development
This online pharmacy that operates in the private space clearly needed to work with an agency who knows how they operate to get them out of a sticky situation. Now, they have a new system and a dedicated pharmacy-led agency to supercharge their growth.

About This Pharmacy

A private online pharmacy that extends its services not just across the UK, but globally. Distinguished by its unique variety of products and commitment to customer service, the pharmacy faced significant challenges due to a non-GPhC compliant website and a GPhC inspection that required them to adapt. Positioned for growth, they required urgent and comprehensive solutions.

The Challenge

The pharmacy approached us in the face of distressing circumstances. They have used several agencies in the past but none of them could help them navigate through the evolving GPhC landscape of selling POM’s and P-lines online. Some of the things they were challenged with:

  • Non-GPhC Compliance: An impending GPhC inspection had signalled a multitude of compliance issues on their previous website.
  • Broken Website: Several functionalities of the website were non-operational, creating a less-than-ideal user experience and jeopardising trust and sales.
  • Website Presentation: Poor quality medicinal images, formatting of critical pages and blogs. The website was in need of a huge face-lift.
  • Database Transfer: A massive database consisting of 100’s of products needed to be transferred seamlessly to a new platform, as well as a database of 1000’s of patents.
  • Digital Marketing Bottlenecks: Poor SEO strategies and challenges in paid advertising were shunting online visibility and sales potential.

The pharmacy team desperately needed to work with an agency who could guide them from a pharmacy, marketing and development perspective.

Pharmacy Mentor was the ideal solution.

The Solution

Since this business was already operating, a more detailed discovery session needed to take place, where we covered everything from website technical architecture, website transfer, GPhC compliance, content and marketing. Our discovery sessions with websites of this nature are always led by our CEO, who is a pharmacist, developer and marketeer. He’s usually accompanied by the Web Project Manager and Head of Development/Marketing.

The discovery session is a critical phase, and we developed a plan that consisted of a bespoke website designed around the online prescribing solution we had built i.e. the UPW.

  • Web Design & Development: Designed and built a GPhC-compliant website with a professional aesthetic. The website was constructed on the UPW platform, providing a robust foundation for growth and seamless user experience. We developed bespoke features for this pharmacy in accordance with their unique needs.
  • Database Management: Successfully transferred a large product database to the new system without disrupting sales or user experience
  • SEO and Paid Advertising: Rolled out a new and improved SEO strategy and tactfully circumvented ad blockers, thereby driving targeted traffic to the website
  • Social Proofing: Implemented a new review and testimonial strategy that had traditionally been neglected and forgotten about

The Results

Only nine months down the line, and this online pharmacy is reaping the rewards of working with an award-winning agency, dedicated purely to pharmacy:

  • GPhC Compliance: The pharmacy is now ticking the boxes when it comes to GPhC compliance, reinstating operational viability.

Not all standards were being met by this pharmacy, and their previous website was letting them down. We changed that.

  • Professional, Premium Website: The pharmacy is no longer stuck in the dark age. Their clean, professional website contends amongst the big players out there.
  • Enhanced User Experience: The newly designed website has an improved user experience, enhancing the overall patient experience.

A professional, clean and well-designed pharmacy website is crucial for growth

  • Sales: Almost £250,000 in online sales in the first 8 months of being with Pharmacy Mentor, with an ambitious goal to double this revenue in the next nine.
  • Paid Advertising: We’re continuing to drive revenue successfully from expert advertising, circumventing policy issues, testing new Ad variants and improving overall ad performance
  • SEO Success: We’ve seen a sharp rise in SEO from the consistent, quality content generation and technical improvements. The website is regularly receiving over 250 targeted organic website clicks per day

Going from strength to strength for this pharmacy business. More visibility = more sales

  • Elevated Social Proofing: Generating over 200 5-star reviews bolstering the pharmacy’s credibility and customer trust.

Social proofing is critical in helping a pharmacy website of this type grow

 

What’s next for this pharmacy?

There is a lot of potential for this pharmacy, and we have plans to help them grow. We envisage doubling their revenue in the next year and implementing more advanced marketing tactics to encourage higher user engagement. The sky really is the limit…

Ready to take your pharmacy to the next level?

Whether you have an existing prescribing business online, or you are just starting out, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


The Pharmacy Show 2023

The Pharmacy Show 2023, is the most important show of its kind. The show presents an unparalleled opportunity for professionals in the pharmaceutical and healthcare sectors to connect, learn and share advances in both technology and pharmacy practice. As the countdown begins for this groundbreaking annual event, let’s delve into why you should be a part of The Pharmacy Show 2023, how our team at Pharmacy Mentor can help you experience the show to the fullest and the multitude of benefits the show can offer you.

Why Should You Be Going to The Pharmacy Show 2023?

Cutting-edge Insights

The Pharmacy Show is renowned for its ability to curate a platform that brings together the brightest minds, industry leaders, and innovators. Attending the show means gaining access to the most up-to-date information on pharmaceuticals, healthcare technology, patient care, and more. Whether you’re a pharmacist, a healthcare professional, or a researcher, these insights are invaluable in enhancing your knowledge base and decision-making.

Networking Opportunities

The Pharmacy Show acts as a magnet for professionals from diverse sectors of the healthcare industry. This is a unique chance to expand your professional network and foster connections that can lead to collaborations, partnerships, and opportunities that extend far beyond the show itself.

Exposure to Innovation

Innovation is the driving force behind our industry. The Pharmacy Show 2023 promises to showcase the latest technological advancements, groundbreaking research, and innovative solutions that are transforming patient care, medicine management and pharmacy marketing. By attending, you’ll be at the forefront of these innovations, gaining insights that can help your organisation remain competitive and agile in our ever-changing industry.

Talks by Industry Leaders

The show offers a myriad of educational sessions, workshops, and seminars conducted by experts who are trailblazers in their respective fields. These sessions can contribute to your professional development, equipping you with the skills and knowledge needed to navigate the challenges of the modern healthcare landscape. This year, our CEO and Founder, Saam Ali, is going to be presenting at the show and will be showing you how to make £10,000’s per month from your pharmacy services.

Pharmacy Mentor at the Pharmacy Show 2023

As the highly anticipated event draws near, we are pleased to announce that our team of experts will be there to speak to and advise you on your pharmacy marketing needs. With a distinguished track record of nurturing numerous pharmacy businesses and teams, our team at Pharmacy Mentor brings forth its extensive wealth of experience, insights, and individualised guidance to this occasion. Covering an array of vital domains, from strategic marketing to business development plans and technological advancements, our team of experts will be readily available to engage with you throughout the event. Our aim is to provide tailored advice to empower community pharmacies throughout the United Kingdom. 

See you at The Pharmacy Show 2023

The Pharmacy Show 2023 is not just a routine industry event; it’s a gateway to a wide variety of opportunities and insights that can shape the trajectory of your career and your pharmacy’s success. From staying updated with the latest innovations to forging meaningful connections, the benefits of attending this show are multifold. As the healthcare industry continues to evolve, being a part of this pivotal event can position you at the forefront of change and advancement. Mark your calendar and make sure not to miss out on this transformative experience. Your journey towards a brighter, more informed future in healthcare begins at The Pharmacy Show 2023. Find us here.

The PM Academy

The PM Academy – The Exclusive Support Network

In the ever-challenging and evolving world of pharmacy, staying ahead of the curve is not just an option; it’s a necessity for success. As the funding continues to be cut and the landscape of community pharmacy continues to change, it’s only fitting that the industry embraces digital marketing and the transformational potential that it can provide. The PM Academy is a community built specifically for Pharmacy Owners and their teams, designed to unlock the true potential of their businesses through the power of digital marketing channels, development and technology.

JOIN NOW

Our Vision

At the heart of The PM Academy lies a vision that our entire team believes in — to “improve access to healthcare through pharmacies.” And we’re on a mission to help 1000’s of pharmacies to improve their digital ecosystems, which can allow that to happen. The PM Academy network represents a bold step towards harnessing digital tools to drive progress in the healthcare industry.

 

The Power of Community

“Together, we achieve more.” The PM Academy offers pharmacy owners and their teams a unique opportunity to connect with like-minded individuals from the United Kingdom, USA, Australia and Canada. Imagine being part of a thriving network of pharmacy owners, all striving towards common goals, sharing ideas, and supporting each other’s growth journey. Our community makes the path to success smoother and more fulfilling.

 

 

Expertise Unleashed

Digital marketing can be complex, especially with the rapid development of the digital industry. Without the right guidance, even the most promising businesses can get lost in the chaos. But fear not, for The PM Academy is fuelled by a powerhouse of digital marketing experts, each a master of their field. Our team is armed with a wealth of knowledge and experience, ready to impart invaluable insights and strategies to elevate your pharmacy’s digital presence.

 

Resources that Empower

Access to the right resources can make or break a business. Our Academy team understands this well and offers a wide range of resources. From step-by-step guides on optimising social media marketing to in-depth tutorials on creating engaging content, the resources available in The PM Academy cater to all your digital marketing needs. We’re continuously adding in new resources to the Academy for you to benefit from.

 

The PM Academy Support

Having a support system to lean on can make all the difference, especially when you are learning about new ways to enhance your business. Our team prides itself on providing on-demand support, ensuring you never feel alone in your pursuit of success. Whether you need advice during a marketing campaign or want to discuss ideas with experts, the support team at Pharmacy Mentor has got your back.

 

the pm academy

 

The Heart of Healthcare

Behind The PM Academy lies a powerful purpose—to increase access to healthcare through pharmacies. As trusted pillars of their communities, we know that our pharmacies play a vital role in providing essential healthcare services to people both in their communities and those visiting too. By helping pharmacy owners thrive and reach their communities digitally, The PM Academy indirectly contributes to the overall well-being and health of millions of individuals. It’s a mission that goes beyond just business growth; it’s a mission that impacts lives.

 

The Future is Here

It’s time for pharmacy owners and their teams to embrace the future. The digital age offers unprecedented opportunities for growth, and our Academy stands tall as the bridge that connects ambition to achievement. In this exclusive community, concerns are addressed, businesses flourish, and the vision of a healthier communities takes shape.

 

Join The PM Academy

So, are you ready to embark on a journey of transformation? Step into The PM Academy and unlock the true potential of your pharmacy business. Embrace the power of digital marketing, harness the strength of a national and global community, and become a part of a movement that shapes the future of healthcare—one thriving pharmacy at a time. The time for growth is now, and the stage is set for you to shine.

JOIN NOW

Top 10 Local Partners for Pharmacies
Community pharmacies play a vital role in providing healthcare services to local communities. By enhancing your offerings and providing a holistic healthcare experience, partnering with local businesses and organisations can be game-changing.

Partnerships not only help you as a pharmacy expand your services and products, but creates a lot of goodwill within the business community. In this article, we explore the top 10 Community Pharmacy Partners. These partnerships can boost patient engagement, increase clinic bookings, and strengthen commercial relationships.

Can you do all these overnight? No.

Will they be applicable to every Community Pharmacy? No.

Should you start building relationships today? Absolutely.

To reiterate, it’s super important to build long-lasting, credible relationships with the businesses and institutions around you. Schedule one day a month out of the pharmacy to go out and meet some of them face-to-face. Take them some leaflets or chocolates, and charm them while you explain what services you can offer them.

Don’t have time? Send them your dispenser or ACT. Don’t ignore it and push it to the back of the agenda. Because building relationships is part of building a strong, long-lasting business.

Not a client of our but need some more advice? Join The PM Academy and ask in there!

1. Fitness Centres and Gyms

Partnering with fitness centres and gyms can promote a holistic approach to health and wellness. Community pharmacies can offer health screenings, nutritional consultations, and even exercise classes to encourage healthy lifestyles amongst their customers.

2. Care Homes and Retirement Communities

Pharmacies can build strong relationships with care homes and retirement communities to cater to the unique needs of older adults. Services such as medication management, health education workshops, and home delivery options can enhance the well-being of this population.

3. Schools and Colleges

I can think of multiple successful examples of pharmacies partnering with multiple educational facilities, whether that’s schools, colleges or universities. Specialised event days for students conducting health screenings, providing immunisations, and offering educational sessions on topics such as safe sex, mental health awareness and basic first aid are great ways to build a relationship and awareness of you as a healthcare institution.

4. Third Sector Organisations

Partnering with local charities and foundations creates opportunities for community outreach programs. Pharmacies can provide medication counselling to underserved populations, and contribute to community wellness initiatives.

5. Local Businesses and Employers

I don’t know who’s on your individual high streets. But you do. There’ll undoubtedly be some that make more sense than others. But these lead to opportunities you wouldn’t ordinarily see in a day-to-day pharmacy. Pharmacies can offer on-site health screenings, flu vaccination drives, and educational workshops to promote a healthy workforce.

Looking to boost your reputation online and drive more business? Get in touch with us.

6. Voluntary Support Groups

Joining forces with voluntary support groups that focus on specific health conditions or patient communities improves patient support and engagement. Pharmacies offer specialised services, educational resources, and tailored support to individuals and families affected by those conditions.

7. Mental Health Clinics and Counsellors

Addressing mental health needs is crucial in community healthcare. Partnering with mental health clinics and counsellors enables pharmacies to outsource counselling services, mental health screenings, and referrals to specialised care. When referring to them, it’s more than likely you’ll receive referrals back the other way.

8. Local Support Groups

Collaborating with local support groups, such as those for chronic illnesses or specific conditions, enhances patient support and engagement. As a pharmacy you can even organise support group meetings and offer educational resources.

9. Dentists, GP’s and other Local Health Institutions

Collaborating with dentists allows you to expand your healthcare offerings. Referring people to the dentist for oral hygiene issues might be something you already do, and so picking up the phone to your local dental surgery and organising a more formal arrangement is a logical next step. Perhaps the partnership only extends to having a more streamlined referral process, but if that improves the patient experience, it’s you who’ll get the reputational benefit and word of mouth will spread about how a visit to the pharmacy was a great first port of call.

The same goes with your local GP surgeries, chiropractors, herbalist and the like.

10. Local Sports Clubs

Sport usually comes hand in hand with community. Be it the village cricket team, a youth football team, or a local tennis club, there’s usually an opportunity for a partnership with some sporting association in every community. Either through sponsorship, first aid kit donations, or a dedicated service and/or products for sports injuries, there’s an opportunity to explore how a partnership could work for you.

Even in a minimum returns scenario, supporting the local sports initiatives is good press for your local reputation.

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flu vaccine advertising

Expert Flu Vaccine Advertising

As flu season approaches, pharmacies play a crucial role in promoting public health by offering flu vaccines to their communities. However, simply providing the vaccines is not enough. Effective advertising and marketing strategies are essential to ensure that people are aware of the availability, benefits, and convenience of getting their flu shots at local pharmacies. In this blog post, we will explore various strategies and tips for successful flu vaccine advertising that can help pharmacies maximise their reach and impact during flu season.

 

Your Guide to Flu Vaccine Advertising

 

Know Your Target Audience

Before diving into advertising, it’s important to understand the target audience for flu vaccines. Identify key demographics, such as age groups, families, seniors, and individuals with chronic illnesses. By knowing your audience, you can tailor your messaging and select appropriate advertising channels to effectively reach and engage them.

 

Create Compelling Messaging

Crafting compelling messaging is crucial to grab attention and motivate people to get their flu shots at your pharmacy. Highlight the importance of flu vaccination, emphasising its role in preventing illness, protecting loved ones, and maintaining overall well-being. Use persuasive language that appeals to emotions and emphasises the convenience, accessibility, and reliability of your pharmacy’s flu vaccine services.

 

Utilise Multiple Advertising Channels

To maximise your reach, employ a mix of advertising channels. Consider both traditional and digital platforms to target a wide audience.

Here are a few effective channels:

  • Utilise Local Print Media: Place flyers and brochures in your pharmacy & throughout your community. As well as this, place ads in local community newspapers.
  • Get Found on Google: Make sure your website gets found on Google. Our SEO team can help you do this by creating highly optimised content that can generate organic traffic and drive direct flu jab bookings for your pharmacy.
  • S is for Social Media: Leverage the power of social media platforms like Facebook, Instagram, Threads and Twitter to reach a broader audience. Create engaging posts, share informative articles, and run targeted ads to generate awareness.
  • Email Marketing: Utilise your pharmacy’s existing customer database to send targeted email campaigns. Highlight the benefits of getting vaccinated, share educational content, and offer incentives like exclusive discounts or loyalty rewards.

 

Collaborate with Local Partners

Forge partnerships with local community organisations, schools, businesses, and healthcare providers to expand your reach. Offer to conduct flu vaccine clinics at community centres, schools, or workplaces. If you can’t do this then simply leave flyers or posters in these organisations. By working together, you can create a network of support and generate more visibility for your flu vaccine advertising efforts.

 

Provide Educational Materials

Alongside your advertising efforts, provide educational materials that inform people about the flu virus, the benefits of vaccination, and dispel common myths. Create brochures, flyers, and posters that can be displayed in your pharmacy and distributed within the community. These materials can serve as a valuable resource for individuals seeking more information about flu vaccination.

 

Ensure Easy Online Bookings

People want to book online. So you’ve got to allow them to do so. Add both NHS and Private Flu Jabs as services. Set appointment times to 5 minutes. Consider allowing patients to pay online for the private jab upfront and don’t forget the automated feedback mechanism, this will help you get testimonials that you can further market with.

 

Start Your Flu Vaccine Advertising Today

By implementing effective advertising strategies, your pharmacy can play a significant role in promoting flu vaccinations and protecting your community during the flu season.

Through targeted messaging, collaboration with local partners, and leveraging various advertising channels, pharmacies can raise awareness, encourage vaccination, and contribute to overall public health. By taking proactive steps to market flu vaccine services, pharmacies can make a substantial impact in ensuring a record-breaking flu jab season.

Remember, the key is to be informative, persuasive, and empathetic in your advertising efforts, emphasising the value of flu vaccines and the role pharmacies play in safeguarding community health. If you would like to find out more about what you can do to enhance your flu vaccine advertising please get in touch with our team – we can give your pharmacy the boost it needs.

Book a free consultation now

Setting Up a New Pharmacy - Digital Checklist
Whether you’re an aspiring pharmacist entrepreneur or an established pharmacy owner expanding your network, setting up a new pharmacy is no small feat. It involves more than securing a prime location and stocking up on medications. From modern tech integrations to maintaining a strong online presence, several digital elements need careful planning and execution. So, let’s delve into these key considerations that play an essential role in successfully setting up a new pharmacy in the digital age.
New Pharmacy Digital Setup Checklist

Leverage Technological Tools for Efficiency

Patient Medication Record (PMR) System

A PMR system is the heart of your pharmacy’s operation. It manages patient records, dispensing, and inventory control, streamlining workflow and enhancing patient care. In essence, a well-implemented PMR system is a catalyst for reducing errors and increasing efficiency.

Read this popular article to compare PMR Systems in the UK.

Pharmacy App and Website

In today’s digital and clinical age, a pharmacy’s online presence is nothing but paramount. An intuitive website acts as your business online, offering vital information about your location, services, and products. Your website is so much more than just information, however. It can be an incredible tool for growth, with a  plenty of interactive features like eCommerce, booking systems, virtual consultations and more.

If you’re an IP or you’re going to be offering PGDs, check out The UPW.

Moreover, a mobile app enhances customer convenience, enabling them to reorder/refill prescriptions, set medication reminders, and access health information on-the-go.

Automated Phone System and EPOS System

An automated phone system, like Google Voice, can manage multiple customer calls simultaneously, improving customer service. Moreover, an Electronic Point of Sale (EPOS) system streamlines sales, inventory management, and financial reporting. These tools help your pharmacy team focus more on patient care and less on administrative tasks.

Drug Purchasing Solutions

In the busy world of pharmacy, drug purchasing software is a lifeline. It ensures timely inventory replenishment, prevents drug shortages, and identifies cost-saving opportunities. Essentially, it’s your secret weapon for efficient supply chain management.

Download the guide above and click on the links that our CEO has pointed out.

Harnessing Data for Performance Enhancement

PharmData

Performance tracking is key when setting up a new pharmacy. PharmData is like a household name in pharmacy now. It offers critical data insights, helping you analyse your pharmacy’s performance and guiding your strategy. Whether it’s dispensing volume or patient safety incidents, keeping track of these metrics helps to improve performance and maximise profitability.

Be sure to check the guide above for more analytics solutions.

Building out a Strong Online Presence

NHS Profile

Your NHS profile is vital for interacting with NHS services and patients. It’s essential to keep it updated with your pharmacy’s accurate details, including services provided, opening hours, and contact details. It ensures visibility to patients seeking services and helps maintain a positive relationship with the NHS.

It’s mandatory for you to set this up, and you can do so via this link.

Social Media and Online Listings

Social media and online listings, like Google Business, Yell.com and Facebook provide a platform to engage with customers, advertise services, and share health advice. Regular updates can boost visibility, customer engagement, and drive traffic to your website or physical pharmacy. These should not be overlooked as they are designed to generate business as you start up.

As always, we’re here to help you build out and optimise your profiles online. We work with 100’s of pharmacies across the UK and have advised 1000’s in all digital capacities. Be sure to get in touch with us when you’re setting up your new pharmacy, so we can help you create your perfect digital ecosystem.

 

 

The Travel Clinic. It’s an entity on it’s own and it’s truly an incredible opportunity for pharmacy. Not only for generating a new stream of revenue, but for helping their city access travel healthcare easier than ever before. Take a look at the blueprint we’ve created that explicitly tells you how to maximise this great service
Generate 100's of bookings per month for your Travel Clinic

In today’s digital age, attracting and retaining patients requires a robust digital ecosystem. For your Travel Clinic, it is by no means any different. This guide will steer your pharmacy business towards generating hundreds of bookings per month.

Implementing the strategies above can be a game-changer for your pharmacy, since the margins developed through this service are excellent. Even embedding only a few of the strategies that our CEO describes in the Blueprint should help increase bookings. You can find more insightful tips and tricks on his LinkedIn profile.

If you’re keen on implementing this ecosystem and taking your pharmacy to the next level, be sure to get in touch with us and book in for a consultation.

 

 

6 ChatGPT Pharmacy Hacks
The rapid advancement of artificial intelligence is revolutionising industries across the board, and the pharmacy sector is no exception. As AI technology continues to develop, tools like ChatGPT are emerging as catalysts for change in how pharmacies operate.
a list of pharmacist and chat GPT related jokes told on the ChatGPT platform: Why did the pharmacy owner hire ChatGPT instead of a new pharmacist? Because it doesn't require coffee breaks or vacations! How do you know when ChatGPT is working in a pharmacy? The shelves are always stocked, and there's never a line at the counter. Why did ChatGPT make the perfect pharmacy assistant? It had a "prescription" for success. What did the pharmacist say when ChatGPT correctly identified a drug interaction? "I guess we'll call it a 'pharmACEutical.'" Why was the pharmacist impressed with ChatGPT's knowledge of medications? Because it had access to the entire "data-scription" list! What do you call ChatGPT when it's integrated into a pharmacy's software? "The Digital Druggist." What did the pharmacist say when ChatGPT predicted the exact number of pill bottles needed for the month? "That's a tough pill to swallow!" Why did the pharmacist never have to worry about ChatGPT running late? It's always on "cloud nine" and ready to work! How do you know when ChatGPT is working at the pharmacy? The staff meetings are unusually quiet! Why did ChatGPT become the pharmacy's most popular employee? It always had the right "dose" of information! Please note that these jokes are intended for entertainment purposes only and should not be taken as an indication that ChatGPT will replace pharmacists. The primary goal of AI tools like ChatGPT is to assist and augment human professionals, not to replace them.

Probably the worst application of ChatGPT I’ve ever done, asking it for jokes for this image. Comedians can sleep easy.

In this article, we explore 6 ways ChatGPT can integrate into pharmacy practice, streamlining processes, enhancing customer service, and optimising operations.

Can you start doing all these overnight? No.

Should you start a journey for integrating them today? Absolutely. Unless you’ve got plans with your kids. In which case, do that first. Then, and only then, should you start your pharmacy journey with GPT.

1. Automated Customer Support and “Virtual” ChatGPT Pharmacist Consultations

One of the key applications of ChatGPT in pharmacy practice is automating patient interactions – at least, the ones that happen all day every day. By integrating ChatGPT into pharmacy systems, pharmacies provide instant and accurate answers to customer queries, saving time and resources while maintaining a consistently high level of customer service.

Moreover, ChatGPT can also facilitate virtual pharmacist consultations, giving patients convenient access to professional advice without requiring a physical visit to the pharmacy.

We’re now exploring how we can use ChatGPT in your pharmacy website.

How would this work?

ChatGPT operates by processing and understanding data it’s given. By using Open AI‘s API, then coding a bespoke model/application for ChatGPT, it could understand your pharmacy’s data, such as the data held in your PMR system. Using this would enable it to respond to patient queries about their medication, including anything from asking when their prescription will be ready, to reporting side effects they’re experiencing and asking for advice.

The code could then tell ChatGPT to tell the patient to either seek the advice of a pharmacist or, potentially, raise a red flag in the PMR system based on the Patient’s interaction.

I think an initial issue is patients accepting that they were talking to AI – there are lots of trust issues there (You would absolutely have to be up front about it being an automated response). But this is a barrier to all new tech, and the more people used it, the more used to it they’d get.

2. Drug Interaction Checks and Prescription Validation

Patient safety is paramount in any healthcare setting, and pharmacies play a critical role in ensuring the safe dispensing of medications. ChatGPT can be employed to analyse drug interactions, alerting pharmacists to potential risks and helping to minimise the likelihood of adverse drug reactions. Additionally, ChatGPT can assist in automatically validating prescriptions, identifying potential errors, and ensuring compliance with legal and regulatory requirements.

Could Pharmacy PMR Systems then harness ChatGPT? We think so.

3. Inventory Management and Predictive Analytics for Demand Forecasting

Effective inventory management is essential to the smooth operation of a pharmacy. By leveraging ChatGPT, pharmacies can track and manage their inventory more efficiently, optimising stock levels and preventing running out of meds. Furthermore, integrating ChatGPT with external pharmacy data (such as the RPS, GPhC, PharmData) enables better demand forecasting, allowing adjusting inventory and staffing in anticipation of future needs.

4. Staff Training and Education

Pharmacies utilising ChatGPT as an educational resource to train staff on new medications, procedures, and regulations, ensuring a highly skilled and knowledgeable workforce would be possible right now, with the right development.

This AI-assisted training can help employees stay current with industry developments and provide the best possible care to patients.

How can pharmacy owners trust ChatGPT enough to use it for training their staff?

Pharmacy owners concerns about relying on an AI system like ChatGPT for staff training are understandable.

Establishing trust in the technology requires:

  1. Validating the information provided by ChatGPT: Pharmacy owners can cross-check the information generated by ChatGPT with reliable sources, such as regulatory guidelines, drug databases, or educational materials.
  2. Combining AI assistance with human expertise: ChatGPT can be used as a supplementary resource alongside traditional training methods, providing staff with a comprehensive learning experience.
  3. Monitoring and adjusting: Pharmacy owners can regularly review and assess the quality of the training materials generated by ChatGPT and adjust their approach accordingly.

Regarding the validation of the information provided by ChatGPT, it should be possible to code ChatGPT’s API to integrate with the resources you yourself as a pharmacist would trust…meaning it has access to all the right information.

So far, my partner, who is a tax advisor who hates ChatGPT conceptually, has begrudgingly conceded that it knows the tax legislation pretty well. It’s answered things it took her 20 minutes to look up, instantly. Of course, it’s human nature to want to double-check this, but overall, AI is only as good as the data it’s trained on.

Giving it access to the same data you have means it’s probably going to be fine.

5. Personalised Medication Reminders and Patient Engagement

Improving patient adherence to medication regimens is crucial in achieving better health outcomes.

Pharmacies can use ChatGPT to send personalised medication reminders via text or email, making it easier for patients to remember when to take their medications. Additionally, ChatGPT can help pharmacies engage with their patients through tailored content and targeted marketing campaigns, promoting specific products or services and fostering long-term relationships.

Sending personalised medication reminders via text or email using ChatGPT requires integration with the pharmacy’s software systems. Here’s how this can be achieved:

  1. Establish a secure connection between the pharmacy’s software and ChatGPT API, allowing the AI to access relevant patient data, such as medication schedules and contact information.
  2. Develop custom scripts or applications that utilise ChatGPT to generate personalised reminder messages based on the patient’s medication regimen.
  3. Integrate the ChatGPT-generated messages with the pharmacy’s existing communication systems, such as email or SMS platforms, to automatically send reminders to patients.

6. Continuous Process Improvement

Pharmacies can harness the analytical capabilities of ChatGPT to evaluate operational data and identify areas for improvement. By continuously refining workflows and customer service, pharmacies can ensure they remain competitive and provide optimal care to their patients. Again, this would require investing into custom development, but the investment would be a fraction of the value generated, especially since the investment is ad-hoc and the benefits are ongoing.

Conclusion

The integration of ChatGPT into pharmacy practice holds immense potential to revolutionise the industry and change pharmacists’ lives by automating key processes, improving customer service, and optimising overall operations. As AI technology continues to advance, the applications of ChatGPT in pharmacy practice will only expand, paving the way for a more efficient and patient-centric healthcare experience.

Much of these require additional development on the pharmacy’s own site. Using ChatGPT’s API as a foundation, however, this is possible.

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