As a team deeply committed to the growth and success of pharmacy businesses, we’re thrilled to share the invaluable insights and actionable strategies that our CEO, Saam Ali, presented at The Pharmacy Business Conference. With a mission to empower pharmacy owners and professionals with the knowledge and tools needed to navigate the intricacies of the digital landscape and drive sustainable business growth, we put together this presentation to help professionals boost their marketing strategies. Take a look at our presentation below:

The Presentation

Clicks to Conversions

A Summary

Digital marketing is imperative for any business, that includes your pharmacy or clinic. Now more than ever, establishing a robust online presence is not just advantageous, it’s essential for business growth and sustainability. With a staggering 82.8% of patients turning to search engines to find healthcare providers, the significance of digital visibility cannot be overstated. Our presentation delved deep into the nuances of digital transformation, offering practical insights and strategies to harness the immense potential of digital marketing.

Huge Demand for Clinical Services

Through extensive research and analysis, using premium tools like SEMrush, we can uncover untapped demand for pharmacy services online. From ear wax removal to weight management and travel clinics, there exists a wealth of opportunities waiting to be seized by pharmacies just like yours. By exploring specific search volumes for various services, we discovered the potential that exists within the UK’s healthcare market.

Every search query represents a potential customer seeking solutions, and it’s imperative that pharmacies position themselves strategically to meet this demand head-on. For example, every month the key phrase “pharmacy near me” gets 550,000 searches in the United Kingdom. Those could be potential new patients. Take a look at some of the other stats that we found.

clicks to conversions

Harnessing the Power of SEO

So, how can you tap into the demand within your local community? It’s simple, yet relatively complex still – Search Engine Optimisation (SEO). By optimising content across your website and other digital platforms with targeted keywords and technical enhancements, pharmacies can improve the ranks of search engine results, capturing valuable organic traffic and converting leads into loyal customers. Our presentation provides actionable insights into effective SEO strategies, equipping you with the tools needed to elevate your digital presence and outshine the competition. And, if you are still unsure, our team is here to help, simply reach out to us.

Real-World Success Stories

Our presentation is not just theoretical; it is grounded in real-world success stories that underscore the tangible benefits of digital transformation. Through a compelling case study of Mark’s Pharmacy, we demonstrated how an integrated online ecosystem can drive remarkable growth across various clinic offerings – especially his weight management, pain and CAS clinics. From increased revenue to enhanced customer satisfaction, the results speak for themselves. We share insights into specific successes, such as spikes in hay fever injection bookings and fully booked clinics, painting a vivid picture of the transformative impact of digital strategies on business outcomes.

Looking Ahead

We’re excited about the endless possibilities that emerging technologies hold for pharmacy businesses. From AI-powered chatbots to personalised customer experiences, innovation thrives in the digital space. By embracing these technologies and staying ahead of the curve, pharmacies can not only survive but thrive in an ever-evolving landscape.

pharmacy business conference

You Need Help

Turning clicks to conversions is not just a concept but a tangible pathway to pharmacy business growth in the digital age. By embracing digital transformation, harnessing the power of SEO (and Paid Ads), and staying ahead of emerging trends, pharmacies can position themselves for long-term success in an increasingly competitive marketplace and our team can help. Take a look at the services that we offer:

Branding

“Branding gives your organisation an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.” (Hubspot)

Your brand becomes even more important as you transition your business online and reach a wider audience. When a person has had great service from you, the first thing that they will remember when you pop onto their social media feed is the brand of your company. Our team at Pharmacy Mentor understands that branding is the centre point of the strategies we deliver for you online, and thus have developed several different pharmacy branding packs to help you stand out from the rest.

Website Design and Development

You should be investing as much in your digital ecosystem as you are in your physical premises. Why? Because that’s what your patients want. Make it as convenient as possible for them, and help them find you, rather than you finding them. Our expert project management and development teams ensure that every website is optimised for search engines from the outset. This means better visibility, more traffic, and higher conversions.

Unlike some providers who keep control over your site and data, we believe the power should remain in your hands. When you build with us, you own your website and all the patient data that comes with it. This independence is crucial for building long-term customer trust and for making business decisions that are best for you and your patients, without compromise.

Search Engine Optimisation (SEO)

What’s the first thing you do when you want to access a service, whether that is an online or offline service? You guessed it. You pull out your smartphone, log onto Google Search or Maps, and type in a key phrase. From there, you’ll take action either in the form of booking online, calling, subscribing or hopping into your car and navigating to a destination. That’s why it is incredibly important that your pharmacy and the service you provide are positioned well online, in particular, on Google Maps and Search. Search Engine Optimisation helps you get found online for the services that you offer.

If your website’s content isn’t ranking on search engines, you won’t be getting the business that you want. Let us help you optimise your website and drive pharmacy footfall. Request a free SEO Audit today.

seo

Social Media Management

Social Media is a must-have pharmacy business tool. If you’re not using it, you’re doing a disservice to your community. That’s because they’re all on there, looking for health information and content, every single day. Facebook, Instagram, WhatsApp, Telegram, NextDoor, Google Business and the rest means that it is quicker and easier than ever before to reach your target audience. You can reach 10,000 people in the space of a day with one great video you publish.

Social Media can be a life-saving medium for your patients. Our team have supported 1000’s of pharmacy businesses with social media services since 2017, and we’re getting stronger by the day. Whether you’re a single pharmacy, a multiple or another healthcare provider, we’ve got the right social treatments for you.

Paid Advertising

We’re big on PPC and Meta Ads? Why? Because they work. But which type of ads depends on the service you’re offering. For example, we see much better results by doing PPC for Travel and Ear Wax Removal than using Meta. We’ve got the insight from doing this 100’s of times.

To begin reaching your audience quickly and generating conversions, simply get in touch with us, tell us your objectives, and we’ll build the campaign for you, professionally, ethically, and promptly. We’ll send you an analysis of the results from your Paid Ads, including how many people we reached around your pharmacy, how many clicks it received, what kind of engagement we produced, and how many leads we generated.

Service Specific Marketing

Whether you are boosting seasonal Flu Jabs, opening a new Travel Clinic or looking to promote your Weight Management services, our Service Specific Marketing is here to help you. Get in touch with our team today to find out more.

Video Production

With a shortened human attention span and a world saturated with content, companies are looking for ways to engage their audience more, and for longer. Pharmacies and other healthcare providers need to differentiate themselves from the competition to stay ahead of the game. And that’s what video is here to do. Video marketing not only drives conversions (by upto 80% in some cases), it strengthens the trust and credibility of your pharmacy. They are the most engaging piece of content and are socially shared more.

Embedding video marketing into your strategy is highly beneficial and will certainly have a positive impact on your business.

Turn Clicks to Conversions

To get help with your pharmacy marketing or to find out more about how our services can benefit your pharmacy, please get in touch with us, our team are here to help you.

Contact Us

pharmacy business conference 2024

Pharmacy Mentor are delighted to extend a warm invitation to all pharmacy owners, pharmacists, superintendents, and decision-makers across the UK to join us at the Pharmacy Business Conference 2024. Scheduled for Sunday, April 28th, 2024, at the esteemed Hilton London Wembley, this conference promises to be a transformative event for the community pharmacy landscape.

In a rapidly evolving healthcare environment, where NHS funding is increasingly directed towards service-led contractual frameworks, pharmacy professionals face unprecedented challenges. The Pharmacy Business Conference 2024 aims to confront these challenges head-on, offering valuable insights and strategies to navigate this dynamic landscape effectively.

Register Now

 

What You Can Expect

The conference boasts a comprehensive program designed to explore the future of community pharmacy from various perspectives. Here’s a glimpse of what attendees can expect:

Insights from the NHS: Gain invaluable insights into the evolving landscape of pharmacy services directly from NHS representatives. Understanding the shifting priorities and expectations from the NHS is crucial for aligning pharmacy services with broader healthcare objectives.

Innovative Strategies from Community Pharmacy Owners: Learn from successful case studies and innovative strategies implemented by community pharmacy owners who are pioneering new business models. These insights will provide actionable ideas to adapt and thrive in a changing market.

Perspectives from Pharmacy Leaders: Engage with pharmacy leaders who will offer valuable information on industry trends, providing actionable insights to drive success. Drawing from their extensive experience, these leaders will share valuable strategies for navigating challenges and capitalising on opportunities.

Interactive Workshops: Participate in interactive workshop sessions designed to address key challenges and opportunities. These workshops will facilitate practical learning and skill development, empowering attendees to implement effective strategies in their own pharmacy practices.

Networking Opportunities: Connect with industry peers, experts, and decision-makers during the conference. These networking opportunities are invaluable for fostering collaborations and connections that can propel pharmacy practices forward.

The Highlights

One of the highlights of the Pharmacy Business Conference 2024 is the participation of our Founder and CEO, Saam Ali. With over 18 years of experience and expertise in helping pharmacists enhance their marketing and online presence, Saam will be providing attendees with invaluable insights and strategies for success in this digital age.

The Agenda

The conference agenda features an array of engaging sessions, including keynote speeches, panel discussions, presentations, and interactive workshops. Attendees will have the opportunity to hear from esteemed speakers such as Duncan Rudkin, Chief Executive of the General Pharmaceutical Council, Janet Morrison, CEO of Community Pharmacy England, and other industry experts.

The agenda is carefully crafted to cover various aspects of community pharmacy, from clinical governance and OTC business growth to branding and marketing strategies. Attendees will gain practical knowledge and actionable insights that they can immediately apply to their pharmacy practices.

Here’s what you can expect:

  • 10:00 Registration / Breakfast
  • 11:00 Shailesh Solanki, Executive Editor, Pharmacy Business. Welcome speech. 
  • 10:35 Conference Chair. Why community pharmacy must create its own future.
  • 10:45 Opening Keynote. Pharmacy of Tomorrow.
  • 11:15 PANEL DISCUSSION Innovation in community pharmacy services (NHS and private)
  • 11:45 TABLE WORKSHOP Interactive table discussions utilising mobile app and action planning on the outcomes of the panel discussion.
  • 12:05 IQVIA PRESENTATION Based around data on how community pharmacists are performing, as opposed to how the multiples are performing. So what is the sweet spot in terms of where community pharmacists can operate?
  • 12:20 PRESENTATION The implications for good clinical governance when innovating community pharmacy services.
  • 12:35 Networking break (20mins)
  • 12:55 PRESENTATION Tips for growing your OTC business. 
  • 13:10 PRESENTATION More than just a logo
  • 13:30 TABLE WORKSHOP Interactive table discussions utilising mobile app and action planning on the previous two sessions
  • 14:00 Closing Keynote with questions Janet Morrison, CEO, CPE will explore the current situation and how their vision and plans will create the pharmacies of tomorrow.
  • 14:25 PANEL DEBATE Q&A with Pharmacy Leaders The panel will debate what needs to happen in the next 12-18 months to facilitate the pharmacy of tomorrow.
  • 14:55 Sum-up and close Conference Chair
  • 15:00 Lunch / networking

 

pharmacy business conference 2024

Who Should Attend

For those who are wondering whether this conference is suitable for them, the answer is simple: if you are a pharmacist, pharmacy owner, pharmacy manager, superintendent, or decision-maker, this event is tailored specifically for you. Whether you’re looking to expand your range of services, enhance your marketing efforts, or simply stay informed about the latest industry trends, the Pharmacy Business Conference 2024 has something valuable to offer.

How To Register

Registration for the Pharmacy Business Conference 2024 is free, but seats are limited. Interested individuals are encouraged to secure their place early to avoid disappointment. To register, simply visit the conference website and complete the registration form. Upon registration, attendees will receive a confirmation email with their tickets and additional information about the event.

Book Your Spot Today

The Pharmacy Business Conference 2024 presents a unique opportunity for pharmacy professionals to gain actionable insights, network with industry leaders, and equip themselves with the tools needed to thrive in the evolving landscape of community pharmacy. Don’t miss out on this chance to stay ahead of the curve and shape the future of pharmacy practice. Register now and join us for this exciting event!

Register Now
 

cheat sheet for pharmacies

Google Business Cheat Sheet for Pharmacies

Get your clinical services found online easier. With 90% of consumers turning to search engines to find healthcare providers, harnessing platforms like Google Business can significantly impact your pharmacy’s visibility and credibility. In this cheat sheet, we’ll walk you through six essential steps to optimise your pharmacy’s Google Business profile and generate business organically.

Image & Video Upload: Build Trust Through Visuals

Uploading high-quality images and videos of your pharmacy team, the interior of your pharmacy, and consultation rooms can greatly enhance trust and credibility. Visual content provides potential customers with a glimpse into your pharmacy’s environment, helping them feel more comfortable and confident in choosing your services. Showcase your friendly staff, well-organised shelves, and welcoming atmosphere to make a positive first impression.

Update Business Categories: Reflect Your Services

Ensure that your business categories accurately reflect the range of services you offer. If your pharmacy provides specialised services such as a Travel Clinic, Ear Wax Removal, or Prescribing, update your category accordingly. This makes it easier for potential customers to find you when searching for specific healthcare needs in your area.

google cheat sheet

Update Products & Services: Highlight Your Offerings

Take advantage of Google Business’s feature to showcase the products and services available at your pharmacy. From vaccinations and blood testing to Pharmacy First and free delivery, list all the services you provide. This not only informs potential customers about your offerings but also improves your chances of appearing in relevant search results.

Add Your Booking Links: Simplify Appointment Scheduling

Make it convenient for customers to book your services by adding direct links to your pharmacy’s booking calendar. Whether it’s for a consultation, vaccination appointment, or prescription refill, allowing people to schedule appointments directly from your Google Business profile streamlines the process and encourages more bookings.

Update Your Business Title: Reinforce Your Brand Identity

Don’t limit your pharmacy’s identity to just being a dispensary. Consider incorporating additional descriptors that highlight your expanded services. For example, renaming your business to “My Pharmacy & Travel Clinic” or “My Pharmacy & Pharmacy First Clinic” signals to potential customers that you offer more than traditional pharmacy services. This can attract a broader audience and drive foot traffic to your establishment.

Get More 5-star Reviews: Build Social Proof

Positive reviews play a significant role in influencing consumer decisions. Encourage satisfied customers to leave 5-star reviews on your Google Business profile by incentivising your staff to request feedback. Consider implementing strategies such as providing a Tap Reviews Card or automating feedback emails after each service. The more positive reviews you accumulate, the more trust and credibility you’ll gain, ultimately driving business growth.

google cheat sheet

Boost Your Online Presence Organically

Optimising your pharmacy’s Google Business profile is an effective way to increase your online visibility, attract new customers, and build trust within your community. By following these six simple steps, you can enhance your pharmacy’s online presence and position yourself as a trusted healthcare provider in your area. Embrace the power of digital marketing and watch your pharmacy thrive in the competitive landscape of today’s healthcare industry.

Want more advice on how to grow your pharmacy’s online presence? Get in touch and organise a call with one of our experts.

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chat gpt hacks

When it comes to pharmacy management, harnessing the power of artificial intelligence can significantly streamline operations, enhance patient care, and improve overall efficiency. Some pharmacies have already begun using AI to handle a wide variety of tasks. ChatGPT being the most popular tool right now. However, the vast majority of pharmacies (and we’re talking about 90% or so) are still in the dark about it, and are not using it. This is probably because of time constraints.

To help you take advantage of this new resource, we have compiled ten innovative ways ChatGPT can transform your pharmacy. For each one, we have also included a sample prompt to guide you in implementing these ChatGPT hacks effectively.

Did you see our original article on ChatGPT for Pharmacy?

1. Crafting Business Plans

Hack: Utilise ChatGPT to draft a comprehensive business plan that outlines your pharmacy’s vision, mission, target market, competitive analysis, and financial projections.

Example Prompt: “Create a detailed business plan for a community pharmacy focusing on personalised medicine, including an executive summary, market analysis, marketing strategies, operational plan, and financial projections.”

While ChatGPT will not be able to fill in the numbers for your finances or other bespoke metrics, It will provide you with a great business plan structure which saves you time and allows you to focus on running your business.

2. Developing Marketing Plans

Hack: Generate a strategic marketing plan tailored to your pharmacy’s needs, highlighting unique selling propositions, digital marketing strategies, and customer engagement plans.

Example Prompt: “Develop a marketing plan for a pharmacy that specialises in holistic health solutions, including online and offline marketing strategies to increase customer base and engagement.”

This is a great option because you can feed ChatGPT a huge amount of data about your business like your focus, core products, information about your customers etc. Then it will generate a marketing plan tailored to your brief. That can save hours of work, and you can even use the data from your marketing plan brief to generate other marketing materials using ChatGPT. This includes advertising text, emails to customers and social media posts.

Need help creating a plan specific for your business? Get in touch.

3. Designing Pharmacy Floor plans

Hack: Use ChatGPT to brainstorm and outline a customer-friendly and efficient floor plan that enhances the shopping experience while optimising the workflow for staff.

Example Prompt: “Suggest a layout for a small pharmacy that maximises retail space efficiency, improves patient privacy at consultation areas, and ensures a smooth workflow for staff.”

Remember, you can also include things in your prompt to ChatGPT like what products you want to push, what products your customers are most likely to buy and what services you offer. This gives you tailored advice and the ability to quickly generate updated floor plans if you add new products or services in the future.

 

chatgpt hacks

 

4. Creating Training Plans

Hack: ChatGPT can help design comprehensive training programs for pharmacy staff, covering topics like customer service, product knowledge, and compliance with health regulations.

Example Prompt: “Create a training plan for pharmacy staff that includes modules on customer service excellence, understanding pharmaceutical products, and adherence to health and safety regulations.”

You can also add things to your prompt like, “Make sure each deliverable is measurable”. This will help you create goals that you can easily track so you can stick to your plan without having to spend loads of time keeping track of nebulous objectives.

Did you see Saam’s LinkedIn post on 10 ChatGPT Pharmacy Hacks? We’ve embedded it here too:

10 ChatGPTpt Pharmacy Hacks

5. Setting Up a Chatbot

Hack: Leverage ChatGPT to set up a chatbot that can handle customer enquiries, provide information on medications, and even assist with refill requests, freeing up staff for more critical tasks.

Example Prompt: “Design a chatbot script for a pharmacy website that can answer FAQs about medications, store hours, and services offered, including handling refill requests.”

You can actually see an example of an AI chatbot by checking out Sam The Pharmacy Assistant. This type of chatbot can be used to answer basic questions, but you can also add in more complicated functionality if you wish.

6. Personalising Health Plans

Hack: Utilise ChatGPT to create personalised health and medication plans for patients, taking into account their medical history, lifestyle, and specific health goals.

Example Prompt: “Generate a personalised medication management plan for a patient with diabetes and high blood pressure, including lifestyle advice and medication reminders.”

This is a great option for streamlining what would otherwise be a long and repetitive task you would need to complete for multiple clients. You can even generate a generic prompt and then just fill in different information based on the patient’s needs. For example, you could include the recommended number of daily calories, dates and times for each medication, and recommended exercises. Plus you could ask ChatGPT to include a daily schedule for each day of the week so your patient had a bullet-pointed list they could follow.

7. Analysing Pharmacy Data

Hack: ChatGPT can assist in analysing pharmacy data to identify trends, improve inventory management, and optimise the product mix based on customer preferences and seasonal demand.

Example Prompt: “Analyse sales data from the past year to identify trends in medication purchases and suggest adjustments to inventory levels and product offerings.”

This hack will rely on your current data as well as ChatGPT. You will need to be able to feed in good sales information to ensure ChatGPT can provide proper analysis. Depending on your data and what you want to know, you may need to ask more specific questions than the above example prompt, simply because ChatGPT will need clear direction to isolate the information you are interested in.

 

 

8. Managing Dangerous Situations

Hack: Develop protocols with ChatGPT’s help for managing emergencies or dangerous situations in the pharmacy, such as handling aggressive customers or responding to medical emergencies.

Example Prompt: “Create a protocol for pharmacy staff to follow in the event of a medical emergency within the store, including steps for immediate response and when to contact emergency services.”

It can be difficult to think of all the potential situations that could arise, so you may want to start by asking ChatGPT something like “What are the most common dangerous situations that occur at a pharmacy”. This will then allow you to generate protocols for the list it provides.

9. Generating Standard Operating Procedures (SOPs)

Hack: ChatGPT can help draft clear and comprehensive SOPs for every aspect of your pharmacy’s operations, ensuring consistency and compliance with regulatory standards.

Example Prompt: “I’m a pharmacist independent prescriber. Create an SOP that ensures I can confidently and ethically prescribe Viagra for ED.”

This is a great tool because it allows you to quickly set up SOPs for a variety of medications and situations. That helps you manage your team and ensures all your employees are adhering to the same guidelines in your pharmacy.

10. Providing General Advice

Hack: Utilise ChatGPT for a wide range of general advice, from managing daily operations and customer service tips to staying updated with industry trends and regulatory changes.

Example Prompt: “Provide advice on improving customer satisfaction in a pharmacy setting, including tips on enhancing the in-store experience and effectively responding to customer feedback.”

This last hack is great because it essentially tells you to treat ChatGPT like Google. If you have a question or need something done, start by asking ChatGPT. Often times it can provide a great answer or at least give you the framework needed to solve your problem more efficiently.

Using ChatGPT Hacks For Your Pharmacy

By integrating these ChatGPT hacks into your pharmacy’s operations, you can not only streamline processes and improve efficiency, but also significantly enhance the level of care and service provided to your patients. Embracing AI tools like ChatGPT opens up a world of possibilities, allowing you to stay competitive and responsive in the fast-evolving healthcare landscape.

Want more advice on how to use ChatGPT to power your pharmacy business? Get in touch and organise a coaching call with one of our experts.

 

 

the pharmacy shows

The Pharmacy Mentor team, are thrilled to have developed an exceptional platform dedicated to enhancing the pharmacy sector’s landscape: pharmacyshows.co.uk.

Managed by SF Media Ltd, this specialised pharmacy event planning and management company is deeply ingrained in the pharmacy industry, passionately creating events that exceed expectations and drive professional growth.

The team at pharmacyshows.co.uk, understand the dynamic nature of the pharmacy world and the critical role that events play in fostering collaboration, sharing insights, and showcasing the latest trends. With a focus on conferences, exhibitions, workshops, and networking events, they curate experiences that bring together professionals, enthusiasts and thought leaders, creating a vibrant ecosystem for learning and development.

Pharmacy Shows Website

Building The Website

Our team at Pharmacy Mentor collaborated with SF media to develop a website that serves as a central hub for pharmacy professionals, event organisers, and exhibitors alike, catering to their distinct needs and objectives:

Pharmacy Professionals: pharmacyshows.co.uk offers our esteemed pharmacy colleagues a platform to explore a diverse range of pharmacy events and shows throughout the UK. Whether you’re seeking educational conferences, networking opportunities, or industry exhibitions, the website provides easy access to all relevant events under one roof.

Event Organisers: For those looking to host or list pharmacy-related events, pharmacyshows.co.uk provides a seamless platform for event promotion and management. Our listing services are fully optimised to ensure maximum visibility and engagement, helping organisers reach their target audience effectively. By leveraging the platform, event organisers can streamline the planning process and attract a diverse range of attendees, ultimately elevating the success of their events.

Exhibitors: Companies seeking to exhibit at pharmacy events can leverage pharmacyshows.co.uk to connect with the SF Media team and explore exhibition opportunities. They understand the importance of exhibitor engagement in creating a dynamic event environment, and their dedicated team works closely with exhibitors to ensure a seamless and impactful presence at the curated events. Whether you’re showcasing innovative products, services, or solutions, pharmacyshows.co.uk provides a platform to amplify your brand visibility and connect with key stakeholders in the pharmacy industry.

Are you going to The Welsh Pharmacy Show 2024?

Following the success of the Scottish Pharmacy Trade Show last year, SF Media Ltd have expanded to create the Welsh Pharmacy Trade Show which is set to take place o May 15th 2024 at The Vale Resort in Cardiff.

This event presents an efficient opportunity to engage with a wide array of leading industry providers and services within the pharmacy sector, all congregated in a single venue for one day. It features an extensive line-up of exhibitors, alongside educational sessions accessible to all attendees, focusing on pertinent topics related to the Welsh Community Pharmacy contract.

Esteemed speakers from the National Pharmacy Association (NPA), Royal Pharmaceutical Society (RPS), and Community Pharmacy Wales (CPW) will address critical aspects of pharmacy in Wales. Additionally, an exclusive social dinner on the evening of the 15th of May offers a prime networking platform, although attendance is by invitation from the exhibitors only. Sign up for free here.

The Technology Partner

As technology partners, we at Pharmacy Mentor are proud to have built the website, and will continue to develop new features to ensure we’re adapting to the needs of pharmacy professional and exhibitors. Our mission aligns perfectly with this collaboration, as we strive to improve access to healthcare and empower professionals within the pharmacy sector. We love building projects like this and collaborating with fellow industry professionals!

This initiative stands as a testament to the collective dedication and passion of both the Pharmacy Mentor and SF Media teams, who are deeply committed to delivering exceptional experiences for the pharmacy industry. Through our collaborative efforts, we aim to foster meaningful connections, help exhibitors and other event organiser develop traction, and educate, to drive the industry forwards.

Find Out More & Sign Up!

pharmacyshows.co.uk will be your go-to platform for many pharmacy events and experiences. Whether you’re a pharmacist seeking educational opportunities, an event organiser looking to promote your event, or an exhibitor aiming to showcase your offerings, pharmacyshows.co.uk offers a comprehensive solution tailored to your needs. Visit their website today and stay connected for the latest updates on upcoming events, insightful resources, and networking opportunities within the pharmacy sector.

alphega

Pharmacies serve as crucial touchpoints for people in Communities seeking medical guidance, products and services, often acting as the first line of defence in healthcare provision. In today’s digital age, the healthcare industry is evolving rapidly, with a growing emphasis on accessibility and convenience through digital platforms.

Alphega, a leading pharmacy network in the United Kingdom, recognise the need to enhance the online presence of their members to better serve their customers, and reached out to our team at Pharmacy Mentor. Alphega wanted to develop a cost-effective yet impactful website solution, aligning with its mission to improve access to healthcare through pharmacies.

The Challenge

Alphega approached our team to understand what was possible. They sought a website solution that could be developed swiftly, integrating seamlessly with their existing app and booking calendar. While our team at Pharmacy Mentor are renowned for crafting bespoke, high-end websites, Alphega were keen on a more economical option to cater to businesses hesitant about digital transformation.

Our Approach

At Pharmacy Mentor, we understand the importance of providing value to our clients, regardless of the project scope. While we excel in creating top-tier websites, we completely understand the need for getting online quickly and developing a presence. We devised a unique solution – a beautifully designed landing page-style website that offers a powerful identity while remaining incredibly cost-effective. We aim to turn this type of website around in 2 weeks.

This website solution, though streamlined compared to our standard offerings, is fully optimised, flexible, and, importantly, owned entirely by the pharmacy. Unlike other providers, we ensure that our clients retain full control and ownership of their digital assets. While the functionality may be scaled down, the website still provides a robust online presence, enhancing the pharmacies visibility and accessibility to its customers. The website remains completely scalable and allows patients to book in for vital services. Take a look at the full website here.

The unique Alphega – Pharmacy Mentor website starter offering

Case Study

An exemplary illustration of our collaboration with Alphega is the development of this website, showcased at Broomwood Pharmacy in Timperly. By leveraging our expertise, we transformed their online presence into a user-friendly and visually stunning platform. The quick turnaround time and seamless integration of a blogging platform enables us to develop technically optimised content to promote more of their offering. With Pharmacy Mentor’s deep understanding of the pharmacy landscape, Broomwood Pharmacy simply had to fill out a form, and we took care of the rest.

Improving access to healthcare through pharmacy

Pharmacy Mentor is dedicated to supporting Alphega Pharmacy Members with their websites and digital marketing needs to enhance their online presence and drive tangible results. Both organisations are superbly aligned in improving access to healthcare through pharmacies.

Saam Ali, CEO and Founder of Pharmacy Mentor, gives us the following statement about working with Alphega on this initiative:

“Our partnership with Alphega Pharmacy, led by Rob and his team, has been a pivotal step in helping pharmacy owners get digital. By co-creating a unique website offering for Alphega Members, we’ve merged a top-class website with affordability, while ensuring minimal turn-around times, great impact, and importantly scalability and flexibility. This is a great starting point for Alphega Members, and the site can naturally evolve with their ever-evolving business. This collaboration is a testament to what innovative thinking and strategic partnerships can achieve.”

Rob Spooner of Alphega Pharmacy also had this to say:

“Collaborating with the Team at Pharmacy Mentor has elevated our digital offering for Alphega Members, blending innovation with our core values. Saam and his Team at Pharmacy Mentor brought our vision to life, offering a standout online platform that will help the pharmacy extend their healthcare offering. This partnership not only highlights our commitment to digital excellence but also marks a significant leap forward for our members.”

Order Your Website Now

If you’re keen on ordering this new website solution, simply book in for a quick consultation using the form below, where we can talk to you about it. If you’re happy to proceed, we’ll get you on your digital way!

pharmacy first checklist

The Ultimate Pharmacy First Digital Checklist

The Pharmacy First Scheme is a pivotal and proactive approach to managing common ailments and promoting public health within our communities. It is vital to align your pharmacy’s marketing strategies to this proactive approach for patients to find and utilise the services you now offer. This may seem daunting and time-consuming, but our team at Pharmacy Mentor are here to help you. We have composed the ultimate Pharmacy First Digital Checklist to help you deliver the service faster and reach more patients.

 

Pharmacy First Digital Checklist

 

In the evolving land of healthcare, digital optimisation has become essential for pharmacies to effectively market and manage schemes like Pharmacy First in England. This guide provides pharmacy owners with actionable strategies to enhance their online presence and streamline operations through various digital tools and platforms.

Website Optimisation

The first thing pharmacy owners need to look at is their own website, their digital pharmacy home, as this where everything will stem from.

  • Develop a New Website Banner: Create an eye-catching banner that prominently features the Pharmacy First scheme to grab visitors’ attention and communicate the pharmacy’s participation in the program.
  • Develop a Pharmacy First Landing Page: Design a dedicated landing page for Pharmacy First, integrating a booking calendar embed for easy appointment scheduling by patients.
  • Develop Condition-Specific Pages: Create individual pages for each Pharmacy First condition, embedding booking calendars to facilitate appointment bookings directly from the respective condition pages.
  • Website Pop-up: Implement a website pop-up to highlight Pharmacy First benefits, services offered, and encourage visitors to book appointments or explore the scheme further.
  • Add Live Chat Feature: Incorporate a live chat feature to provide real-time assistance to website visitors, answering queries related to Pharmacy First eligibility, services, and appointment bookings.

Online Booking Calendar

The next item to look at is your booking calendar (embedded within your website). This is going to be essential in streamlining your operations and saving time for you along this scheme.

  • Categorise Pharmacy First: Integrate Pharmacy First as a distinct category in the online booking calendar, allowing patients to easily identify and schedule appointments under the scheme.
  • Service Pages for Conditions: Create separate service pages for each Pharmacy First condition, providing detailed information and embedding the booking calendar for seamless appointment booking.
  • PGD Questions for Data Capture: Utilise Pre-Registration Questionnaires within the booking system to capture patient data efficiently, saving time during appointments and ensuring compliance with Pharmacy First requirements.
  • Integration with Video Conferencing: Integrate video conferencing platforms like Zoom or Google Hangouts within the booking system for remote consultations, enhancing accessibility and convenience for patients.
  • Delivery and Payment Options: Provide options for home delivery of medications and flexible payment methods through the online booking system to accommodate patient preferences.
  • Automatic Feedback Mechanism: Integrate an automatic feedback mechanism within the booking system to collect patient feedback post-appointment, enabling continuous improvement of services and maximising social proofing.

Bookmarking Essential Sites

Bookmark essential websites such as PharmaOutcomes, NHS Profile Editor, CPPE, and others mentioned in the above guide, ensuring quick access to valuable resources related to the implementation and management of the Pharmacy First Scheme. Create a folder in chrome now and bookmark those important websites and tools:

Social Media Activity

Establish, maintain and optimise active profiles on platforms like:

  • Google Business – This channel is particularly important as people will begin to use Google Maps as a Search Tool
  • Facebook
  • Instagram
  • Nextdoor
  • TikTok

This will help you to engage with the local community, share updates about Pharmacy First, and attract potential patients.

Other Useful Apps

Utilise apps like Google Hangouts/Zoom for virtual consultations, BNF for medication information, MD Calc for medical calculations, Drugs.com for drug information, and others to enhance pharmacy services and support Pharmacy First implementation.

Download the Pharmacy First Digital Checklist

By implementing the strategies outlined in this Pharmacy First Digital Checklist, pharmacy owners can effectively market their participation in the scheme, streamline appointment bookings, and enhance patient engagement and satisfaction. Embracing digital optimisation not only strengthens the pharmacy’s online presence but also facilitates efficient management of Pharmacy First services, ultimately benefiting both the pharmacy and their patients.

Download Checklist    Contact Us

 

 

Please note we can also provide support and guidance for marketing the Common Ailments Scheme in Wales. Contact us to find out more. 

the new pharmacy model

The New Pharmacy Model

Pharmacies in the United Kingdom are undergoing a profound transformation. Gone are the days of simply dispensing medicine from the back of the pharmacy. The emergence of new compliance standards and regulations, alongside advancements in technology and a shift towards more patient-centric care, has paved the way for what can be aptly termed as “The New Pharmacy Model”.

This model, envisioned by our CEO, Saam Ali, encompasses a comprehensive approach to pharmacy spanning four key pillars: products and services, marketing and sales strategies, operational enhancements, and human resources development.

Take a look at the infographic below, which we’ve developed, that showcases The New Pharmacy Model in the industry. Let’s delve deeper into its intricacies.

new pharmacy model

The New Pharmacy Model, as depicted by our CEO and Founder

Products & Services

NHS Services: Pharmacies are at the forefront of providing essential NHS services, with a primary focus on prescription fulfilment. The integration of fully automated prescription fulfilment systems has streamlined the process, ensuring accuracy and efficiency. Additionally, pharmacies offer advanced services such as New Medicine Service (NMS), hypertension management, Pharmacy First consultations, flu vaccinations, and access to emergency contraception like the Morning After Pill.

Private Services: Expanding beyond NHS services, pharmacies now offer a plethora of private services under the same roof. These include travel vaccinations, ear wax removal, blood testing, aesthetics procedures, and over-the-counter (OTC) sales of various healthcare products and supplements, catering to diverse consumer needs. In the New Pharmacy Model, the pharmacy is a true health hub in the community.

Online Services: The digital era has ushered in a new era of accessibility and convenience. Pharmacies now offer online prescribing services allowing independent prescribers to sell prescription-only medication (POM), pharmacy-only medicines (P-lines), and General Sales List (GSL) items safely and securely online.

Marketing & Sales

Engagement Strategies: Utilising web-based platforms, pharmacies engage with customers through online bookings, AI-powered health assistants, live chat support, email opt-ins, and dedicated mobile applications, ensuring seamless communication and accessibility.

Marketing Channels: To amplify their reach, pharmacies employ a mix of marketing channels including search engine optimisation (SEO), social media engagement, Google and Meta advertising, digital TV signage, email and SMS marketing, and innovative strategies like QR codes to enhance customer engagement and retention.

Partnerships

Healthcare Collaborations: Pharmacies are now forging strategic partnerships with healthcare providers including general practitioners (GPs), dental clinics, chiropodists, weight loss clinics, optometrists, and medical labs to offer comprehensive and integrated healthcare solutions.

Other Collaborations: Beyond healthcare, pharmacies collaborate with travel agents, local businesses, and corporate entities to extend their services and cater to diverse consumer needs.

Operations

Enhanced Experience: Pharmacies invest in enhancing the customer experience by providing physical premises with multiple consultation rooms designed in a clinical setting. Additionally, technology infusion ensures a seamless and efficient service delivery.

Online Pharmacy: In response to evolving consumer preferences, pharmacies offer online platforms with a smooth user experience (UX), digital communications, and trackable order systems to cater to the growing demand for digital healthcare solutions.

Technology Integration: Robotics play a pivotal role in pharmacy operations with dispensing robots, pill packs, and 24/7 prescription collection systems ensuring accuracy, efficiency, and round-the-clock service. Additionally, pharmacies leverage software and hardware solutions including Pharmacy Management Systems (PMR), websites, apps, digital records, Electronic Point of Sale (EPOS) systems, and automated drug ordering systems to streamline operations.

Human Resources

Training Programs: Pharmacies invest in comprehensive training programs encompassing in-person sessions covering vaccinations, independent prescribing (IP), Patient Group Directions (PGDs), CPR training, clinical assessments, and workshops to ensure staff competency and compliance.

Continuous Learning and Support: Recognising the importance of ongoing learning, pharmacies offer self-learning modules and support mechanisms through online platforms, buying groups, and membership associations to empower their workforce with new skills and knowledge.

People-Centric Culture: Pharmacies foster a positive and inclusive work culture that emphasises recognition, diversity, and inclusion, creating an empowering environment for their employees. This is key for pharmacy growth and has been neglected in the old model.

Leadership Attributes: Leaders embody visionary, innovative, adaptable, resilient, and collaborative traits, steering their pharmacy organisations through dynamic healthcare landscapes and driving positive change.

Embrace Change

The New Pharmacy Model represents a huge shift in how pharmacies operate and interact with their patients and customers. By embracing technological advancements, expanding service offerings, forging strategic partnerships, optimising operations, and nurturing their human resources, pharmacies are not just adapting to change but leading the way towards a more integrated and patient-centric healthcare ecosystem in the United Kingdom.

At Pharmacy Mentor, we’re playing a crucial role in helping pharmacies adapt to the New Model. Our marketing and development solutions help with two of the big pillars in this model in a variety of ways. If you’re keen on understanding how we can help you, please get in touch with us. Our team of experts have helped 1000’s of pharmacies embrace new solutions and engage with their audiences better.

Contact Us

 

This is a very clear example of how we’ve helped change the business model for this pharmacy and activate a whole new stream of business income, primarily from their Travel Clinic. Read on!

About This Pharmacy

This Midlands-based pharmacy, with a long history of providing exceptional healthcare services, has been our client for four years. They sought to expand their digital reach to grow their travel clinic, amongst other NHS and Private services. Our collaboration encompassed a full suite of digital marketing and development services, including building a new, optimised pharmacy website with integrated booking calendar, social media management, SEO, and paid advertising.

The Challenge

The pharmacy’s primary goal was to grow its travel clinic. Despite offering a quality service, they were not reaching their potential market. They needed a strategy that could effectively target and attract customers to their specialised travel clinic services.

The Solution

Following a strategy call and understanding what the main objectives were overt the next 12-months, we pursued with the following:

  • Google Ads Campaign: We launched targeted Google Ads campaigns focusing on components of their travel clinic services, leveraging well-researched keywords and compelling ad copy. Their campaigns were well looked after, optimised and nurtured over the duration of the year.
  • Conversion Tracking: To better measure the ROI of our ad campaigns, we implemented conversion tracking on the pharmacy’s website and booking calendar. This allowed us to track actions showing intent to visit and actual online bookings.
  • Integrated Digital Approach: Alongside the Google Ads, we continued to bolster the pharmacy’s digital presence through ongoing SEO efforts, social media engagement, and website optimisation.

The Results

The campaign delivered outstanding results:

  • Impressive ROI: With an ad spend of just £3,929 across the 12-month period, the campaign generated 4,870 website clicks, 1,680 actions showing intent to visit, and 628 digital bookings made through their booking calendar. If we’re assuming an average revenue of £100 per consultation, this equates to £62,800 in revenue, yielding a staggering 15.9X ROI. This is from paid advertising and online booking conversions alone. If we had spent more, we would have generated more bookings. However, we were constraint to clinic space availability.

 

The pharmacy has seen great returns from Paid Advertising on Google, from only a small monthly spend

 

  • Booking Surge: The pharmacy saw a total of 1,100 bookings across services, averaging 92 clinic bookings per month. The travel clinic emerged as the top service, followed by ear wax removal and NHS flu vaccines.

The pharmacy has recorded a total of 1100 bookings across 12-months

What’s next for this pharmacy?

With the travel clinic’s success, the pharmacy is now focusing on expanding its Pharmacy First services and existing clinics. Our agency is poised to continue our support with:

  • Enhanced Digital Marketing: Tailoring our digital marketing strategies to promote the expanded services.
  • Website Evolution: Further developing the website to highlight new services and streamline the user experience.
  • Data-Driven Insights: Utilising the data gathered from current campaigns to refine our approach and target new market segments.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


old pharmacy vs new pharmacy

In the ever-evolving industry of healthcare, pharmacies stand at the forefront of a significant transformation. The traditional, manual methodologies of old pharmacies are giving way to a new era of streamlined, digital operations. This transition not only boosts operational efficiency but also expands the range of services and improves patient engagement. Here we delve into the profound differences between old and new pharmacies across various dimensions of operations.

Old Pharmacy vs. New Pharmacy

Old vs. New Pharmacy: What Are The Differences

Operations Overhaul: The Digital Revolution

  • Old Pharmacy: Manual data entry, reliance on paper folders, sticky notes cluttering desktops, and limited computer use for Patient Medication Records (PMR).
  • New Pharmacy: Embracing digital advancements with electronic record-keeping, cloud-based storage, advanced integrative PMR systems, sophisticated websites and/or apps, digital communication with patients, adoption of multiple payment methods, and the implementation of Customer Relationship Management (CRM) systems.

Service Spectrum Expansion: Beyond Medication Dispensing

  • Old Pharmacy: Primarily focused on dispensing NHS items, New Medicine Service (NMS), and NHS Flu Jabs.
  • New Pharmacy: A dynamic shift towards hybrid services, combining NHS and private offerings. This includes services such as travel clinics, ear wax removal, blood testing, weight management programs, pain clinics, Prescription Only Medicines (POM) treatments, and a commitment to providing complete holistic healthcare.

Patient Engagement Revolution: From Counter Interactions to Multi-Channel Engagement

  • Old Pharmacy: In-person interactions at the counter with minimal focus on customer loyalty programs.
  • New Pharmacy: Embracing a multi-channel approach to patient engagement, fostering full team involvement. This includes real-time communication through WhatsApp and live chat, implementation of digital loyalty schemes, strategic email marketing, maintaining a robust social media presence, and offering mobile apps and online portals for enhanced accessibility.

Convenience Redefined: 24/7 Accessibility and Delivery Services

  • Old Pharmacy: Restricted prescription collection hours, phone-based prescription ordering leading to a flood of calls, and a lack of delivery services.
  • New Pharmacy: Redefining convenience with 24/7 prescription collection, an online platform for ordering and tracking prescriptions, multi-channel communication options, offering delivery/postal services (both paid and free), and introducing automated feedback systems to enhance the overall patient experience.

Patient Care Transformation: Pharmacists at the Frontlines of Healthcare

  • Old Pharmacy: Pharmacists often situated in the background, with minimal team education, limited patient education efforts, and infrequent patient interactions.
  • New Pharmacy: Placing pharmacists at the forefront, emphasising continuous learning and development, maximising patient interactions, embracing digital healthcare initiatives, fostering connected healthcare approaches, and implementing ongoing healthcare tracking systems.

Business Model Evolution: From Brick & Mortar to Omni-channel Presence

  • Old Pharmacy: Traditional brick-and-mortar establishments confined within four walls, catering to a one-mile radius catchment area, and limited scalability.
  • New Pharmacy: A paradigm shift towards embracing both in-person and online models, adopting an omni channel presence, expanding the catchment area to 15 miles, and focusing on unlimited scalability through digital avenues.

 

The New Pharmacy Model

The New Pharmacy Mode, curated by our CEO, Saam Ali

 

Negative Implications of the Old Pharmacy System

The traditional pharmacy system, rooted in manual processes and limited technology, is laden with various drawbacks that hinder both operational efficiency and patient care. Manual data entry and reliance on paper records not only increase the likelihood of errors but also slow down the overall workflow. Storing patient information in paper folders and relying on sticky notes on desktops made information retrieval a time-consuming and sometimes chaotic process.

Basic desktop Patient Medication Records (PMR) lack the comprehensive capabilities offered by advanced systems. Additionally, the constant disruption caused by phone calls further impedes the smooth functioning of the pharmacy, leading to delays and potential errors in service delivery. These inefficiencies not only compromise the accuracy of patient records but also limit your profitability and ability to spend more time with patients.

Positive Implications of the New Pharmacy System

The adoption of modern pharmacy systems represents a paradigm shift that brings forth a multitude of positive implications for both pharmacies and patients.

The transition to digital record-keeping and cloud-based storage enhances data accuracy, streamlines operations, and enables seamless information retrieval. The implementation of advanced integrative Patient Medication Records (PMR) systems and sophisticated websites and applications empowers pharmacies to offer a broader spectrum of services, from travel clinics to weight management programs.

Moreover, digital patient communication channels, multiple payment methods, and Customer Relationship Management (CRM) systems enhance patient engagement and satisfaction. The introduction of online prescription ordering and tracking, coupled with 24/7 accessibility and delivery services, redefines convenience for patients. Pharmacies harnessing these advancements not only provide more comprehensive and efficient healthcare services but also contribute to the overall modernisation and improvement of the healthcare industry.

Are you operating Old or New?

The metamorphosis from old-school pharmacy practices to the adoption of new, technology-driven models is pivotal in ensuring that your pharmacy both survives and thrives in this economy. It is imperative for pharmacies to adapt and incorporate new and transformative practices.

If you’re keen to find out more about how you can revolutionise your pharmacy, be sure to get in touch with our team today.

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