pharmacy first checklist

The Ultimate Pharmacy First Digital Checklist

The Pharmacy First Scheme is a pivotal and proactive approach to managing common ailments and promoting public health within our communities. It is vital to align your pharmacy’s marketing strategies to this proactive approach for patients to find and utilise the services you now offer. This may seem daunting and time-consuming, but our team at Pharmacy Mentor are here to help you. We have composed the ultimate Pharmacy First Digital Checklist to help you deliver the service faster and reach more patients.

 

Pharmacy First Digital Checklist

 

In the evolving land of healthcare, digital optimisation has become essential for pharmacies to effectively market and manage schemes like Pharmacy First in England. This guide provides pharmacy owners with actionable strategies to enhance their online presence and streamline operations through various digital tools and platforms.

Website Optimisation

The first thing pharmacy owners need to look at is their own website, their digital pharmacy home, as this where everything will stem from.

  • Develop a New Website Banner: Create an eye-catching banner that prominently features the Pharmacy First scheme to grab visitors’ attention and communicate the pharmacy’s participation in the program.
  • Develop a Pharmacy First Landing Page: Design a dedicated landing page for Pharmacy First, integrating a booking calendar embed for easy appointment scheduling by patients.
  • Develop Condition-Specific Pages: Create individual pages for each Pharmacy First condition, embedding booking calendars to facilitate appointment bookings directly from the respective condition pages.
  • Website Pop-up: Implement a website pop-up to highlight Pharmacy First benefits, services offered, and encourage visitors to book appointments or explore the scheme further.
  • Add Live Chat Feature: Incorporate a live chat feature to provide real-time assistance to website visitors, answering queries related to Pharmacy First eligibility, services, and appointment bookings.

Online Booking Calendar

The next item to look at is your booking calendar (embedded within your website). This is going to be essential in streamlining your operations and saving time for you along this scheme.

  • Categorise Pharmacy First: Integrate Pharmacy First as a distinct category in the online booking calendar, allowing patients to easily identify and schedule appointments under the scheme.
  • Service Pages for Conditions: Create separate service pages for each Pharmacy First condition, providing detailed information and embedding the booking calendar for seamless appointment booking.
  • PGD Questions for Data Capture: Utilise Pre-Registration Questionnaires within the booking system to capture patient data efficiently, saving time during appointments and ensuring compliance with Pharmacy First requirements.
  • Integration with Video Conferencing: Integrate video conferencing platforms like Zoom or Google Hangouts within the booking system for remote consultations, enhancing accessibility and convenience for patients.
  • Delivery and Payment Options: Provide options for home delivery of medications and flexible payment methods through the online booking system to accommodate patient preferences.
  • Automatic Feedback Mechanism: Integrate an automatic feedback mechanism within the booking system to collect patient feedback post-appointment, enabling continuous improvement of services and maximising social proofing.

Bookmarking Essential Sites

Bookmark essential websites such as PharmaOutcomes, NHS Profile Editor, CPPE, and others mentioned in the above guide, ensuring quick access to valuable resources related to the implementation and management of the Pharmacy First Scheme. Create a folder in chrome now and bookmark those important websites and tools:

Social Media Activity

Establish, maintain and optimise active profiles on platforms like:

  • Google Business – This channel is particularly important as people will begin to use Google Maps as a Search Tool
  • Facebook
  • Instagram
  • Nextdoor
  • TikTok

This will help you to engage with the local community, share updates about Pharmacy First, and attract potential patients.

Other Useful Apps

Utilise apps like Google Hangouts/Zoom for virtual consultations, BNF for medication information, MD Calc for medical calculations, Drugs.com for drug information, and others to enhance pharmacy services and support Pharmacy First implementation.

Download the Pharmacy First Digital Checklist

By implementing the strategies outlined in this Pharmacy First Digital Checklist, pharmacy owners can effectively market their participation in the scheme, streamline appointment bookings, and enhance patient engagement and satisfaction. Embracing digital optimisation not only strengthens the pharmacy’s online presence but also facilitates efficient management of Pharmacy First services, ultimately benefiting both the pharmacy and their patients.

Download Checklist    Contact Us

 

 

Please note we can also provide support and guidance for marketing the Common Ailments Scheme in Wales. Contact us to find out more. 

This is a very clear example of how we’ve helped change the business model for this pharmacy and activate a whole new stream of business income, primarily from their Travel Clinic. Read on!

About This Pharmacy

This Midlands-based pharmacy, with a long history of providing exceptional healthcare services, has been our client for four years. They sought to expand their digital reach to grow their travel clinic, amongst other NHS and Private services. Our collaboration encompassed a full suite of digital marketing and development services, including building a new, optimised pharmacy website with integrated booking calendar, social media management, SEO, and paid advertising.

The Challenge

The pharmacy’s primary goal was to grow its travel clinic. Despite offering a quality service, they were not reaching their potential market. They needed a strategy that could effectively target and attract customers to their specialised travel clinic services.

The Solution

Following a strategy call and understanding what the main objectives were overt the next 12-months, we pursued with the following:

  • Google Ads Campaign: We launched targeted Google Ads campaigns focusing on components of their travel clinic services, leveraging well-researched keywords and compelling ad copy. Their campaigns were well looked after, optimised and nurtured over the duration of the year.
  • Conversion Tracking: To better measure the ROI of our ad campaigns, we implemented conversion tracking on the pharmacy’s website and booking calendar. This allowed us to track actions showing intent to visit and actual online bookings.
  • Integrated Digital Approach: Alongside the Google Ads, we continued to bolster the pharmacy’s digital presence through ongoing SEO efforts, social media engagement, and website optimisation.

The Results

The campaign delivered outstanding results:

  • Impressive ROI: With an ad spend of just £3,929 across the 12-month period, the campaign generated 4,870 website clicks, 1,680 actions showing intent to visit, and 628 digital bookings made through their booking calendar. If we’re assuming an average revenue of £100 per consultation, this equates to £62,800 in revenue, yielding a staggering 15.9X ROI. This is from paid advertising and online booking conversions alone. If we had spent more, we would have generated more bookings. However, we were constraint to clinic space availability.

 

The pharmacy has seen great returns from Paid Advertising on Google, from only a small monthly spend

 

  • Booking Surge: The pharmacy saw a total of 1,100 bookings across services, averaging 92 clinic bookings per month. The travel clinic emerged as the top service, followed by ear wax removal and NHS flu vaccines.

The pharmacy has recorded a total of 1100 bookings across 12-months

What’s next for this pharmacy?

With the travel clinic’s success, the pharmacy is now focusing on expanding its Pharmacy First services and existing clinics. Our agency is poised to continue our support with:

  • Enhanced Digital Marketing: Tailoring our digital marketing strategies to promote the expanded services.
  • Website Evolution: Further developing the website to highlight new services and streamline the user experience.
  • Data-Driven Insights: Utilising the data gathered from current campaigns to refine our approach and target new market segments.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


The Ultimate Guide

Welcome to the ultimate guide for transforming your travel clinic into a bustling hub of activity. In an era where travel is more than just a luxury, it’s a lifestyle, ensuring your clinic stands out in this competitive market is crucial. Whether you’re starting fresh or looking to revitalise your existing clinic, this guide, developed by our CEO, will provide you with essential strategies to skyrocket your bookings and establish your clinic as a top choice for travellers.

Key Channels:

 

Generate_100_s_of_bookings_per_month_for_your_Travel_Clinic

 

Generate £1000’s in revenue per week

Embarking on the journey to increase your travel clinic’s bookings requires a blend of innovative strategies, patient-focused services, and smart marketing. By implementing the tips and techniques outlined in this guide, you’re not just aiming for incremental improvements; you’re setting the stage for a remarkable transformation.

Remember, success in this domain isn’t just about numbers; it’s about becoming a trusted, go-to destination for travel health needs. So, start today, embrace these strategies, and watch as your travel clinic becomes the preferred choice for hundreds of adventurers and travellers.

Keen on discussing this? Get yourself booked in!

Contact Us

 

Did you see this on LinkedIn? Check it out!

 

The Omnichannel Approach

In an age where pharmacies are rapidly evolving beyond traditional roles, embracing innovative strategies to stand out and succeed is crucial. With the advent of Pharmacy First and the growing trend of private clinics, pharmacies are at a pivotal point.

Enter P.R.E.S.C.R.I.B.E.S, a marketing methodology designed to catapult your pharmacy into the forefront of healthcare services.

 

P.R.E.S.C.R.I.B.E.S

 

The Need for a New Approach

As pharmacies expand their scope to include clinics, both under the NHS and Privately, the competition intensifies. It’s no longer just about dispensing medication; it’s about becoming a comprehensive healthcare provider. This shift demands a robust, dynamic approach to marketing and patient engagement. That’s why we developed the P.R.E.S.C.R.I.B.E.S Method – to help you strategise and implement what’s needed for growth in the new era.

  1. Presence Online: Your digital storefront. A user-friendly, informative website is your first step in attracting and retaining modern healthcare consumers.
  2. Regular Blogging: Become a trusted source of health information. Regular, SEO-friendly blogging drives organic traffic and establishes your authority.
  3. Email Marketing: Forge stronger connections. Regular updates, health tips, and personalised content keep your patients engaged and loyal.
  4. SEO: Be the top choice. Optimise your online content to ensure your pharmacy is easily found by those seeking healthcare solutions.
  5. Campaigns on Google Ads: Expand your reach. Targeted ads place your services in front of the right audience, increasing visibility and patient influx.
  6. Reviews: Build trust through transparency. Showcase patient feedback to enhance your pharmacy’s credibility and attract new patients.
  7. Integrated Payments: Simplify the patient experience. Offer convenient, secure online payment options.
  8. Booking System Online: Maximise accessibility. An efficient online booking system ensures patient convenience and streamlines your operations.
  9. Effective Design: Reflect your quality. A well-designed website speaks volumes about the professionalism and care you offer.
  10. Social Media Engagement: Build a community. Engage with patients on social media platforms to strengthen relationships and foster a sense of community.

 

Setting you up for success

As Pharmacy First heralds a new chapter for pharmacies, adopting the P.R.E.S.C.R.I.B.E.S methodology is not just an option; it’s a necessity for those looking to lead in this new era. It’s a comprehensive blueprint that aligns your digital presence with your in-clinic excellence, ensuring your pharmacy is not just a choice, but the choice for healthcare consumers.

Keen on discussing this? Get yourself booked in!

Contact Us

 

This pharmacy, located in the Oxfordshire area, has seen tremendous growth recently, and is looking to reinvest profits back into marketing, to drive further sales and bookings. Read on to find out more.

About This Pharmacy

Located in the heart of Oxfordshire, this pharmacy has been a cornerstone of the local community, providing essential healthcare services. Despite its strong offline presence, its digital footprint was limited to a Google Business listing, resulting in missed opportunities in the rapidly evolving digital healthcare landscape.

The pharmacy is a true health hub in their community, offering an array NHS and Private Clinical services, which is the way a pharmacy should be.

The Challenge

The pharmacy’s challenges were multi-faceted:

  • Limited Digital Presence: The pharmacy’s only online representation was a Google Business listing and their NHS listing (previously, NHS choices) hindering its ability to attract and engage with a broader customer base. They were relying on people coming in via word of mouth mostly.
  • Limited Online Bookings: Without an online booking system, the pharmacy struggled to efficiently manage appointments, especially for high-demand services like travel consultations and ear wax removal. Furthermore, the pharmacy wanted to generate more bookings for their clinics.
  • Lack of Digital Marketing: The pharmacy had not tapped into digital advertising, an essential tool for modern businesses to increase visibility and drive conversions.

The Solution

Following the initial diagnosis and understanding where the main objectives of the pharmacy business, we recommended the following digital strategy:

  • Website Development & SEO: We built an optimised website, tailored to the needs of the pharmacy. This included an online booking calendar, providing patients with the convenience of scheduling appointments for services like travel health, ear wax removal, flu vaccines and aesthetics appointments. The website is fully flexible with no limitations on how it can be developed, should the business end up growing in new directions. The website launched with technically optimised content for the services they are providing.
  • Targetted Advertising: We initiated targeted advertising campaigns for their travel and ear wax removal services, tapping into unmet demand in the area. This was coupled with robust conversion tracking to measure and optimise the effectiveness of our ad campaigns.

The Results

The outcomes of our collaboration have been remarkable:

  • Fully Booked Clinics: The online booking calendar has been instrumental in managing the increased influx of appointments, resulting in fully booked clinics.
  • Increased Digital Footprint: The new website and targeted ads have significantly raised the pharmacy’s online visibility, attracting a larger and more diverse customer base.
  • Measurable Success: Through conversion tracking, we have tangible data demonstrating the effectiveness of our marketing strategies, paving the way for further optimisation and growth.

The following screenshots are taken from the pharmacy’s website, along with an understanding of the digital campaign’s effectiveness. From a spend of only £357.03 in promoting the Travel Clinic alone, in the last 30 days, it has resulted in:

  • 257 ad clicks
  • 23 phone calls
  • 77 tracked online bookings

Since this pharmacy is not taking payments online right now (which we have advised they should), we’ve attributed each booking to represent a £75 Travel Clinic sale, which is smaller than the general travel clinic spend. This means that £357.03 has generated £5775 in Travel Clinic sales. This doesn’t account for the calls to the pharmacy.

Note: this is a small travel clinic spend. Due to the popularity and demand of this service, we’re seeing higher CPC’s and recommend budgets of no less than £500 per month (and up to £2000+ per month), to maximise conversions and yield the best results.

Performance over the last 30 days across Paid Advertising

The pharmacy is completely booked up, not just for travel, but for flu vaccines and ear wax removal too.

This pharmacy’s clinic booking calendar is full

What’s next for this pharmacy?

We’re not touching the sides for this pharmacy in terms of marketing. There is much more potential in paid adverting, and we’re yet to go aggressive with SEO. It just depends on how much the pharmacy can manage in terms of workload and the space they need to free up in terms of consultations. The sky really is the limit for these guys.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


how to market earwax removal

How To Market Your Ear Wax Removal Service

You’ve just set up an ear wax removal clinic in your pharmacy. The staff are trained, your consultation room is primed, and you’re ready to go!

But nobody is coming into the pharmacy. The odd person is signing up because they’ve seen it when they’ve come in for their prescription.

So, how do we get loads of people coming in?

One word. Marketing.

Marketing is the means that will help people find you online, generate engagement in the community and get people knowing you now offer this wonderful service.

If you don’t have a marketing plan around your ear health clinic, you’re gonna struggle with uptake. In a nutshell, that is.

And that’s why Pharmacy Mentor exists. To help you unlock the true potential of this incredible service offering. Ear wax removal is in great demand in your area, but the people around you just don’t know it exists. So we need to get in front of them.

Our team at Pharmacy Mentor have come up with an expert guide on how to market your ear wax removal service in the UK. We will be diving into the fascinating world of audiology and sharing valuable insights on how to effectively market your service.

Partnering closely with TympaHealth, the world’s first all-in-one ear and hearing healthcare assessment platform, we aim to empower healthcare professionals with the tools and strategies to promote their services efficiently.

 

 

Understanding the Market

Before delving into marketing strategies, it’s crucial to understand your target market.

Who are the potential clients seeking ear wax removal services? Where are they likely to begin searching for the service?

Identifying your audience helps tailor your marketing approach to their specific needs. Consider demographics, such as age groups, professions, and lifestyles, to refine your messaging and outreach.

Hint: Google (Search and Maps) is the biggie to dominate here. Get yourself plastered all over here for ear wax removal search terms. Speak to us to find out how exactly to do this.

Develop a Strong Online Presence

In the digital age, a robust online presence is non-negotiable. Start by creating a user-friendly website that showcases your ear wax removal services, staff expertise, and the advanced tools provided by Tympa Health.

Optimise your website for search engines to ensure it ranks high in relevant searches. We also recommend harnessing social media platforms, in particular, Meta (all channels), Google Business and TikTok, to engage with your audience, share informative content, and build a community around ear care.

Hint: The revenue you can make from this service is significant enough to treat as a whole new business. Consider creating a website designed specifically for this service alone.

Educational Content

Value is everything. Free, helpful content is KING.

Educate your audience about the importance of ear health and the benefits of professional ear wax removal. Develop blog posts, infographics, and videos that explain the procedure, highlight the risks of DIY methods, and emphasise the safety and efficiency of your services. Position your clinic/pharmacy as a trusted source of information, fostering credibility and building trust with potential clients.

Hint: Social media is a great channel for this. If you can do 1 x 30 sec video every month on this topic, it will go very far.

Collaborate with Local Healthcare Providers

Forge partnerships with local healthcare providers, such as general practitioners, audiologists, and paediatricians. Establishing a referral network can significantly boost your clientele. Provide these professionals with informational materials about your services and offer to reciprocate by referring patients in need of further care.

Drive ROI Quickly with Paid Advertising

One of the most effective and quickest ways to generate revenue from your ear health service, and in particular, microsuction ear wax removal, is via Google Ads. This is where we are paying to be seen right at the top of Google for relevant search terms associated with the clinic. For example, very popular keywords like “ear wax removal” or “ear syringing near me”.

Ideally, you want to be pointing people to more information about your clinic on your website, and get them to take action, like book an appointment or fill in a lead form, so we can track the conversion accurately.

We’re doing this for pharmacies across the UK with great success. Looking for help? Get in touch today.

Utilise Tympa Health’s Technology

Leverage the cutting-edge technology offered by Tympa Health to differentiate your services. Highlight the convenience and precision of the all-in-one ear and hearing healthcare assessment platform.

Use before-and-after visuals to demonstrate the effectiveness of your ear wax removal services, emphasising the advanced diagnostics and treatment capabilities at your disposal.

Tympa Health have their own marketing assets that they will provide for you when you sign up to the service, to help you along your marketing journey.

Hint: Embed one of these videos into your blog post

Implement an Expert SEO Strategy

Optimise your online presence for local searches to ensure your ear wax removal/ear health service is easily discoverable by individuals in your vicinity. Build out a keyword map so that you can create highly targetted content.

Optimise your Google My Business listing, include relevant keywords in your website service page content, and encourage satisfied clients to leave positive reviews. Local SEO practices enhance visibility and attract clients in your geographical area.

Hint: This is possibly THE most important tactic amongst the many here. Investing in this now will reap long-term rewards. Our CEO talks about SEO in more depth in this blog post.

 

 

Offer Promotions and Discounts

Entice potential clients with special promotions and discounts. Consider offering a discounted first visit or a package deal for multiple appointments. After all, ear wax comes back, right?

Limited-time promotions create a sense of urgency, encouraging individuals to take action and schedule an appointment for your ear wax removal services.

Host Community Events

Engage with your local community by hosting events that focus on ear health. Conduct informational sessions, workshops, or free ear check-ups at community centres, schools, or local businesses. These events not only educate the public but also provide an opportunity for face-to-face interactions, fostering a personal connection with potential clients.

Hint: The Facebook/Instagram Events platform is excellent and will allow you to conduct LIVE broadcasts to your audience.

Develop a Referral Program

Encourage satisfied clients to refer their friends and family by implementing a referral program. Offer incentives, such as discounted services or complimentary ear care products, for each successful referral. Word-of-mouth marketing remains a powerful tool in the healthcare industry, and a referral program can amplify your reach.

Hint: Looking for an effective referral software? Check out this helpful list.

Embed Testimonials and Success Stories

Feature testimonials and success stories on your website and promotional materials. Real-life experiences from satisfied clients add a human touch to your marketing efforts, instilling confidence in potential clients. Encourage clients to share their before-and-after experiences, showcasing the positive outcomes of your ear wax removal services. This can be super powerful.

Stay Informed and Adapt

The healthcare industry is dynamic, with new technologies and trends emerging regularly. Stay informed about advancements in ear care and hearing health. Adapt your marketing strategies accordingly, ensuring your services remain aligned with the latest developments. Regularly update your website and social media channels to reflect your commitment to providing state-of-the-art ear wax removal services.

Speak to Our Team

In conclusion, marketing your ear wax removal service requires a strategic and multi-faceted approach. By understanding your target audience, harnessing digital platforms, educating the community, and utilising Tympa Health’s innovative technology, you can create a compelling marketing strategy that sets your ear care clinic apart.

Remember, success in marketing is an ongoing process of adaptation and refinement, so stay committed to delivering exceptional ear care and promoting the well-being of your community. The Pharmacy Mentor team are here to support you on your journey to marketing success! Contact our team today to find out more or to get help with your marketing strategy.

Contact Us

P.s. Have you joined The PM Academy yet?

Pharmacy Websites - Good vs Poor - Know the Difference

Understanding Pharmacy Websites

A pharmacy website has the potential to generate as much business for you as your physical premises. In today’s digital age, a well-designed and functional website is crucial for any business, including pharmacies. A pharmacy website is often the first point of contact between patients and the pharmacy, serving as a valuable tool for delivering information, offering online services, and establishing a strong online presence. At Pharmacy Mentor, we understand the significance of pharmacy websites and take pride in building and selling websites that are tailored to the specific needs of pharmacists. In this blog, we’ll explore the key differences between good and poor pharmacy websites, shedding light on why a well-crafted online presence can make all the difference for your pharmacy.

 

Pharmacy Websites - Good vs Poor - Know the Difference

 

Why a Pharmacy Website Matters

Before delving into the distinctions between good and poor pharmacy websites, it’s important to understand why having an effective online presence is so essential for pharmacies. A well-designed pharmacy website offers several benefits:

Accessibility: A pharmacy website allows patients to access essential information 24/7. This means they can check opening hours, prescription services, and even order refills at their convenience.

Information Hub: A good pharmacy website serves as an information hub where patients can learn about the services, staff, and any updates relevant to the pharmacy. This enhances transparency and builds trust.

Online Services: Patients appreciate the convenience of online services, such as prescription refills, appointment booking, and health-related information. A well-crafted website can provide these services seamlessly.

Marketing and Branding: Your pharmacy website is a powerful marketing tool. It enables you to showcase your expertise, promote special offers, and build your brand identity.

Competitive Edge: In today’s competitive landscape, having a professional and user-friendly website can set your pharmacy apart from others, attracting new customers and retaining existing ones.

 

The Differences Between Good and Poor Pharmacy Websites

Now, let’s dive into the key differences between good and poor pharmacy websites, highlighting how a well-crafted website can benefit both your pharmacy and your patients.

 

>> Design and User Experience

Good: A well-designed pharmacy website is visually appealing and easy to navigate. It features a clean layout, clear typography, and high-quality images. Navigation is intuitive, allowing patients to find what they need quickly. It’s also mobile-responsive, ensuring a seamless experience across all devices.

Poor: On the other hand, a poor pharmacy website may look outdated, cluttered, and disorganised. Navigation is confusing, and patients might struggle to find basic information. It may not adapt to mobile devices, making it frustrating to use on smartphones and tablets.

At Pharmacy Mentor, we specialise in creating modern, user-friendly pharmacy websites. Our team understands the importance of a clean and intuitive design, ensuring that your patients have a positive online experience.

 

>> Information and Transparency

Good: A high-quality pharmacy website provides comprehensive information about the pharmacy’s services, staff, location, and contact details. It’s a valuable resource for patients, offering clarity on prescription services, insurance, and more. Transparency is a key factor, as it builds trust with patients.

Poor: A poor pharmacy website may lack essential information, leaving patients with unanswered questions. This can result in frustration and mistrust. Patients might even turn to competitors with more informative websites.

Our team at Pharmacy Mentor emphasises the importance of providing detailed and transparent information on your website. We work closely with you to ensure that your website is a valuable resource for your patients.

 

>> Online Services and Features

Good: A well-crafted pharmacy website offers a range of online services, such as prescription refills, appointment scheduling, and health-related resources. It makes it easy for patients to access these services and enhances their overall experience.

Poor: A poor pharmacy website may lack essential online services, missing out on opportunities to provide convenience to patients. This can result in decreased patient satisfaction and engagement.

At Pharmacy Mentor, we understand the significance of online services for pharmacies. We can help you integrate features like prescription refills and appointment scheduling, making your website a valuable tool for both patients and your pharmacy staff.

 

>> Search Engine Optimisation (SEO)

Good: A good pharmacy website is optimised for search engines, making it easier for potential patients to find you online. This involves using relevant keywords, creating high-quality content, and optimising page load times.

Poor: A poorly optimised website may not appear in search engine results, causing a loss of potential patients. It misses out on the opportunity to attract new customers.

Pharmacy Mentor specialises in SEO for pharmacy websites. We can help your website rank higher in search engine results, increasing its visibility and attracting more potential patients to your pharmacy.

 

>> Security and Privacy

Good: A high-quality pharmacy website prioritises the security and privacy of patient information. It uses secure and encrypted connections to protect patient data and complies with data protection regulations.

Poor: A poor website may neglect security measures, putting patient data at risk. This can lead to privacy breaches and erode patient trust.

At Pharmacy Mentor, we take security and privacy seriously. Our pharmacy websites are designed with the highest level of security to safeguard patient information and maintain trust.

 

>> Mobile Responsiveness

Good: A well-crafted pharmacy website is mobile-responsive, meaning it functions seamlessly on various devices, including smartphones and tablets. This is crucial in today’s mobile-centric world.

Poor: A poorly designed website may not be optimised for mobile devices, leading to a frustrating experience for patients trying to access it on their phones.

At Pharmacy Mentor, we ensure that your pharmacy website is fully responsive, allowing patients to access essential information and services from any device.

 

>> Regular Updates and Maintenance

Good: A good pharmacy website is regularly updated with fresh content and relevant information. It is well-maintained to ensure smooth functionality.

Poor: A poorly maintained website may have outdated information and broken links, leaving patients frustrated and uninformed.

Our team at Pharmacy Mentor provides ongoing maintenance and updates for your website, ensuring that it remains a valuable resource for your patients.

Question – Is your pharmacy website compliant? If it isn’t, it can have serious detrimental effects on your pharmacy business. Check out the free tool we’ve developed that helps you understand if you are compliant or not.

 

Book a Consultation Today

A pharmacy website can make a significant difference in the success of your pharmacy. The key differences between good and poor pharmacy websites encompass design, user experience, information transparency, online services, SEO, security, mobile responsiveness, and regular updates. At Pharmacy Mentor, we are dedicated to building and selling pharmacy websites that excel in all these areas. By choosing our services, you can provide your patients with a valuable online experience, enhance your pharmacy’s reputation, and ultimately attract more customers. Contact us today to learn how we can help you create a top-notch pharmacy website that stands out in the digital landscape.

Contact Us
Private online pharmacy website development
This online pharmacy that operates in the private space clearly needed to work with an agency who knows how they operate to get them out of a sticky situation. Now, they have a new system and a dedicated pharmacy-led agency to supercharge their growth.

About This Pharmacy

A private online pharmacy that extends its services not just across the UK, but globally. Distinguished by its unique variety of products and commitment to customer service, the pharmacy faced significant challenges due to a non-GPhC compliant website and a GPhC inspection that required them to adapt. Positioned for growth, they required urgent and comprehensive solutions.

The Challenge

The pharmacy approached us in the face of distressing circumstances. They have used several agencies in the past but none of them could help them navigate through the evolving GPhC landscape of selling POM’s and P-lines online. Some of the things they were challenged with:

  • Non-GPhC Compliance: An impending GPhC inspection had signalled a multitude of compliance issues on their previous website.
  • Broken Website: Several functionalities of the website were non-operational, creating a less-than-ideal user experience and jeopardising trust and sales.
  • Website Presentation: Poor quality medicinal images, formatting of critical pages and blogs. The website was in need of a huge face-lift.
  • Database Transfer: A massive database consisting of 100’s of products needed to be transferred seamlessly to a new platform, as well as a database of 1000’s of patents.
  • Digital Marketing Bottlenecks: Poor SEO strategies and challenges in paid advertising were shunting online visibility and sales potential.

The pharmacy team desperately needed to work with an agency who could guide them from a pharmacy, marketing and development perspective.

Pharmacy Mentor was the ideal solution.

The Solution

Since this business was already operating, a more detailed discovery session needed to take place, where we covered everything from website technical architecture, website transfer, GPhC compliance, content and marketing. Our discovery sessions with websites of this nature are always led by our CEO, who is a pharmacist, developer and marketeer. He’s usually accompanied by the Web Project Manager and Head of Development/Marketing.

The discovery session is a critical phase, and we developed a plan that consisted of a bespoke website designed around the online prescribing solution we had built i.e. the UPW.

  • Web Design & Development: Designed and built a GPhC-compliant website with a professional aesthetic. The website was constructed on the UPW platform, providing a robust foundation for growth and seamless user experience. We developed bespoke features for this pharmacy in accordance with their unique needs.
  • Database Management: Successfully transferred a large product database to the new system without disrupting sales or user experience
  • SEO and Paid Advertising: Rolled out a new and improved SEO strategy and tactfully circumvented ad blockers, thereby driving targeted traffic to the website
  • Social Proofing: Implemented a new review and testimonial strategy that had traditionally been neglected and forgotten about

The Results

Only nine months down the line, and this online pharmacy is reaping the rewards of working with an award-winning agency, dedicated purely to pharmacy:

  • GPhC Compliance: The pharmacy is now ticking the boxes when it comes to GPhC compliance, reinstating operational viability.

Not all standards were being met by this pharmacy, and their previous website was letting them down. We changed that.

  • Professional, Premium Website: The pharmacy is no longer stuck in the dark age. Their clean, professional website contends amongst the big players out there.
  • Enhanced User Experience: The newly designed website has an improved user experience, enhancing the overall patient experience.

A professional, clean and well-designed pharmacy website is crucial for growth

  • Sales: Almost £250,000 in online sales in the first 8 months of being with Pharmacy Mentor, with an ambitious goal to double this revenue in the next nine.
  • Paid Advertising: We’re continuing to drive revenue successfully from expert advertising, circumventing policy issues, testing new Ad variants and improving overall ad performance
  • SEO Success: We’ve seen a sharp rise in SEO from the consistent, quality content generation and technical improvements. The website is regularly receiving over 250 targeted organic website clicks per day

Going from strength to strength for this pharmacy business. More visibility = more sales

  • Elevated Social Proofing: Generating over 200 5-star reviews bolstering the pharmacy’s credibility and customer trust.

Social proofing is critical in helping a pharmacy website of this type grow

 

What’s next for this pharmacy?

There is a lot of potential for this pharmacy, and we have plans to help them grow. We envisage doubling their revenue in the next year and implementing more advanced marketing tactics to encourage higher user engagement. The sky really is the limit…

Ready to take your pharmacy to the next level?

Whether you have an existing prescribing business online, or you are just starting out, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


This pharmacy has had one of the best digital starts we’ve seen in the history of launching websites at Pharmacy Mentor. They opted for a UPW system and after 3-months, it has truly changed the way they do business. Let’s explore.

P.s. We created this video using A.I. – what do you think?

About This Pharmacy

This pharmacy is a leading healthcare provider located in the heart of their community offering a range of NHS and private services. The pharmacist himself is an Independent Prescriber. Despite having a strong offline presence, the pharmacy faced significant challenges when it came to digital accessibility and e-commerce capabilities.

The pharmacy owner is forward-thinking and knows the importance of digitising his service offering. However, he needed the right partners to help him get to where he wanted to go.

The Challenge

Prior to engaging with our agency, the pharmacy had an outdated website that failed to meet the modern needs of their business and patients. The key challenges included:

  • Lack of Online Booking System: Patients could not book clinical services online, forcing them to rely on inconvenient phone bookings or walk-ins.
  • Inefficient POM Sales Channel: The absence of an online sales channel for prescription-only medicines meant a loss of potential revenue and increased operational and administrational burden. As the pharmacist himself is an Independent Prescriber, this was a key focus of theirs.
  • User Experience: The previous website was poorly optimised for mobile, lacked intuitive navigation, and had no clear focus on the private services and products the pharmacy wanted to emphasise.

The Solution

Following a discovery consultation with our Growth Team and our CEO, we immediately recognised what solution would be the best fit for the pharmacy owner. As a pharmacist-led organisation, we deeply understand the complexities within pharmacy operations, and the regulations that surround them.

Understanding the need for a complete overhaul, our agency employed the UPW solution – a purpose-built website designed to revolutionise pharmacy operations and patient accessibility. The new website features:

  • Online Booking for Clinical Services: A seamless, user-friendly interface allows patients to book their appointments for clinical services online, streamlining the patient intake process. The booking system is fully customisable with the ability to add risk assessment questions and take payment online.
  • Online POM Sales: The UPW solution integrated a secure, compliant, and effective online ordering system for prescription-only medicines, ensuring the Independent Prescriber could review orders online and have them dispensed by the pharmacist in their store.
  • Optimized for Conversions: Through a meticulous process of A/B testing and analytics assessment, we optimised the website for the private services and products that this pharmacy wanted to promote from the get-go.

The ultimate pharmacy website (UPW) has many, many more features that have not been explained in this case, but you can review them here. The pharmacy owner has a keen digital eye already and therefore the training and setup process was smooth. Before launch, we optimised a few particular products highly in terms of SEO to ensure they got off to the best performing start.

The Results

Within just three months of the website’s launch, the impact has been nothing short of transformative:

  • 300 Bookings: The pharmacy generated over 300 bookings for their private services, highlighting the effectiveness of the online booking system.
  • Over £18,000 in Revenue per month: In the last 30 days alone, the pharmacy has generated over £18,293 in revenue from the sale of only two high-demand POM products, through the website alone. This doesn’t account for people walking into the pharmacy because of finding them online.
  • Enhanced User Experience: Though not quantified, the streamlined and intuitive interface has undoubtedly contributed to increased patient satisfaction and engagement.

The products that we paid particular attention to have driven a significant number of clicks and impressions organically, appearing on page 1 of Google for particular in-demand searches.

Close to 300 bookings generated in three months

 

In the last 30 days, this pharmacy has generated revenues close to £20,000 from two POM products alone

This is only just the beginning of our journey with this innovative pharmacy. They have so much potential to grow with this solution, and we’re not even close to maximising the marketing. The online route is a journey, but a journey worth taking with the right dedication. Your “online” community pharmacy is just as powerful as your physical pharmacy.

Ready to take your pharmacy to the next level?

Book for a demo of our UPW with one of our Growth Specialists and let’s start driving revenue from all angles:


The Pharmacy Show 2023

The Pharmacy Show 2023, is the most important show of its kind. The show presents an unparalleled opportunity for professionals in the pharmaceutical and healthcare sectors to connect, learn and share advances in both technology and pharmacy practice. As the countdown begins for this groundbreaking annual event, let’s delve into why you should be a part of The Pharmacy Show 2023, how our team at Pharmacy Mentor can help you experience the show to the fullest and the multitude of benefits the show can offer you.

Why Should You Be Going to The Pharmacy Show 2023?

Cutting-edge Insights

The Pharmacy Show is renowned for its ability to curate a platform that brings together the brightest minds, industry leaders, and innovators. Attending the show means gaining access to the most up-to-date information on pharmaceuticals, healthcare technology, patient care, and more. Whether you’re a pharmacist, a healthcare professional, or a researcher, these insights are invaluable in enhancing your knowledge base and decision-making.

Networking Opportunities

The Pharmacy Show acts as a magnet for professionals from diverse sectors of the healthcare industry. This is a unique chance to expand your professional network and foster connections that can lead to collaborations, partnerships, and opportunities that extend far beyond the show itself.

Exposure to Innovation

Innovation is the driving force behind our industry. The Pharmacy Show 2023 promises to showcase the latest technological advancements, groundbreaking research, and innovative solutions that are transforming patient care, medicine management and pharmacy marketing. By attending, you’ll be at the forefront of these innovations, gaining insights that can help your organisation remain competitive and agile in our ever-changing industry.

Talks by Industry Leaders

The show offers a myriad of educational sessions, workshops, and seminars conducted by experts who are trailblazers in their respective fields. These sessions can contribute to your professional development, equipping you with the skills and knowledge needed to navigate the challenges of the modern healthcare landscape. This year, our CEO and Founder, Saam Ali, is going to be presenting at the show and will be showing you how to make £10,000’s per month from your pharmacy services.

Pharmacy Mentor at the Pharmacy Show 2023

As the highly anticipated event draws near, we are pleased to announce that our team of experts will be there to speak to and advise you on your pharmacy marketing needs. With a distinguished track record of nurturing numerous pharmacy businesses and teams, our team at Pharmacy Mentor brings forth its extensive wealth of experience, insights, and individualised guidance to this occasion. Covering an array of vital domains, from strategic marketing to business development plans and technological advancements, our team of experts will be readily available to engage with you throughout the event. Our aim is to provide tailored advice to empower community pharmacies throughout the United Kingdom. 

See you at The Pharmacy Show 2023

The Pharmacy Show 2023 is not just a routine industry event; it’s a gateway to a wide variety of opportunities and insights that can shape the trajectory of your career and your pharmacy’s success. From staying updated with the latest innovations to forging meaningful connections, the benefits of attending this show are multifold. As the healthcare industry continues to evolve, being a part of this pivotal event can position you at the forefront of change and advancement. Mark your calendar and make sure not to miss out on this transformative experience. Your journey towards a brighter, more informed future in healthcare begins at The Pharmacy Show 2023. Find us here.