Pharmacy Mentor are delighted to extend a warm invitation to all pharmacy owners, pharmacists, superintendents, and decision-makers across the UK to join us at the Pharmacy Business Conference 2024. Scheduled for Sunday, April 28th, 2024, at the esteemed Hilton London Wembley, this conference promises to be a transformative event for the community pharmacy landscape.

In a rapidly evolving healthcare environment, where NHS funding is increasingly directed towards service-led contractual frameworks, pharmacy professionals face unprecedented challenges. The Pharmacy Business Conference 2024 aims to confront these challenges head-on, offering valuable insights and strategies to navigate this dynamic landscape effectively.

What You Can Expect

The conference boasts a comprehensive program designed to explore the future of community pharmacy from various perspectives. Here’s a glimpse of what attendees can expect:

Insights from the NHS: Gain invaluable insights into the evolving landscape of pharmacy services directly from NHS representatives. Understanding the shifting priorities and expectations from the NHS is crucial for aligning pharmacy services with broader healthcare objectives.

Innovative Strategies from Community Pharmacy Owners: Learn from successful case studies and innovative strategies implemented by community pharmacy owners who are pioneering new business models. These insights will provide actionable ideas to adapt and thrive in a changing market.

Perspectives from Pharmacy Leaders: Engage with pharmacy leaders who will offer valuable information on industry trends, providing actionable insights to drive success. Drawing from their extensive experience, these leaders will share valuable strategies for navigating challenges and capitalising on opportunities.

Interactive Workshops: Participate in interactive workshop sessions designed to address key challenges and opportunities. These workshops will facilitate practical learning and skill development, empowering attendees to implement effective strategies in their own pharmacy practices.

Networking Opportunities: Connect with industry peers, experts, and decision-makers during the conference. These networking opportunities are invaluable for fostering collaborations and connections that can propel pharmacy practices forward.

The Highlights

One of the highlights of the Pharmacy Business Conference 2024 is the participation of our Founder and CEO, Saam Ali. With over 18 years of experience and expertise in helping pharmacists enhance their marketing and online presence, Saam will be providing attendees with invaluable insights and strategies for success in this digital age.

The Agenda

The conference agenda features an array of engaging sessions, including keynote speeches, panel discussions, presentations, and interactive workshops. Attendees will have the opportunity to hear from esteemed speakers such as Duncan Rudkin, Chief Executive of the General Pharmaceutical Council, Janet Morrison, CEO of Community Pharmacy England, and other industry experts.

The agenda is carefully crafted to cover various aspects of community pharmacy, from clinical governance and OTC business growth to branding and marketing strategies. Attendees will gain practical knowledge and actionable insights that they can immediately apply to their pharmacy practices.

Here’s what you can expect:

10:00 Registration / Breakfast
11:00 Shailesh Solanki, Executive Editor, Pharmacy Business. Welcome speech.
10:35 Conference Chair. Why community pharmacy must create its own future.
10:45 Opening Keynote. Pharmacy of Tomorrow.
11:15 PANEL DISCUSSION Innovation in community pharmacy services (NHS and private)
11:45 TABLE WORKSHOP Interactive table discussions utilising mobile app and action planning on the outcomes of the panel discussion.
12:05 IQVIA PRESENTATION Based around data on how community pharmacists are performing, as opposed to how the multiples are performing. So what is the sweet spot in terms of where community pharmacists can operate?
12:20 PRESENTATION The implications for good clinical governance when innovating community pharmacy services.
12:35 Networking break (20mins)
12:55 PRESENTATION Tips for growing your OTC business.
13:10 PRESENTATION More than just a logo
13:30 TABLE WORKSHOP Interactive table discussions utilising mobile app and action planning on the previous two sessions
14:00 Closing Keynote with questions Janet Morrison, CEO, CPE will explore the current situation and how their vision and plans will create the pharmacies of tomorrow.
14:25 PANEL DEBATE Q&A with Pharmacy Leaders The panel will debate what needs to happen in the next 12-18 months to facilitate the pharmacy of tomorrow.
14:55 Sum-up and close Conference Chair
15:00 Lunch / networking

Who Should Attend

For those who are wondering whether this conference is suitable for them, the answer is simple: if you are a pharmacist, pharmacy owner, pharmacy manager, superintendent, or decision-maker, this event is tailored specifically for you. Whether you’re looking to expand your range of services, enhance your marketing efforts, or simply stay informed about the latest industry trends, the Pharmacy Business Conference 2024 has something valuable to offer.

How To Register

Registration for the Pharmacy Business Conference 2024 is free, but seats are limited. Interested individuals are encouraged to secure their place early to avoid disappointment. To register, simply visit the conference website and complete the registration form. Upon registration, attendees will receive a confirmation email with their tickets and additional information about the event.

Book Your Spot Today

The Pharmacy Business Conference 2024 presents a unique opportunity for pharmacy professionals to gain actionable insights, network with industry leaders, and equip themselves with the tools needed to thrive in the evolving landscape of community pharmacy. Don’t miss out on this chance to stay ahead of the curve and shape the future of pharmacy practice. Register now and join us for this exciting event!

Expert Flu Vaccine Advertising

As flu season approaches, pharmacies play a crucial role in promoting public health by offering flu vaccines to their communities. However, simply providing the vaccines is not enough. Effective advertising and marketing strategies are essential to ensure that people are aware of the availability, benefits, and convenience of getting their flu shots at local pharmacies. In this blog post, we will explore various strategies and tips for successful flu vaccine advertising that can help pharmacies maximise their reach and impact during flu season.

Your Guide to Flu Vaccine Advertising

Know Your Target Audience

Before diving into advertising, it’s important to understand the target audience for flu vaccines. Identify key demographics, such as age groups, families, seniors, and individuals with chronic illnesses. By knowing your audience, you can tailor your messaging and select appropriate advertising channels to effectively reach and engage them.

Create Compelling Messaging

Crafting compelling messaging is crucial to grab attention and motivate people to get their flu shots at your pharmacy. Highlight the importance of flu vaccination, emphasising its role in preventing illness, protecting loved ones, and maintaining overall well-being. Use persuasive language that appeals to emotions and emphasises the convenience, accessibility, and reliability of your pharmacy’s flu vaccine services.

Utilise Multiple Advertising Channels

To maximise your reach, employ a mix of advertising channels. Consider both traditional and digital platforms to target a wide audience.

Here are a few effective channels:

Utilise Local Print Media: Place flyers and brochures in your pharmacy & throughout your community. As well as this, place ads in local community newspapers.
Get Found on Google: Make sure your website gets found on Google. Our SEO team can help you do this by creating highly optimised content that can generate organic traffic and drive direct flu jab bookings for your pharmacy.
S is for Social Media: Leverage the power of social media platforms like Facebook, Instagram, Threads and Twitter to reach a broader audience. Create engaging posts, share informative articles, and run targeted ads to generate awareness.
Email Marketing: Utilise your pharmacy’s existing customer database to send targeted email campaigns. Highlight the benefits of getting vaccinated, share educational content, and offer incentives like exclusive discounts or loyalty rewards.

Collaborate with Local Partners

Forge partnerships with local community organisations, schools, businesses, and healthcare providers to expand your reach. Offer to conduct flu vaccine clinics at community centres, schools, or workplaces. If you can’t do this then simply leave flyers or posters in these organisations. By working together, you can create a network of support and generate more visibility for your flu vaccine advertising efforts.

Provide Educational Materials

Alongside your advertising efforts, provide educational materials that inform people about the flu virus, the benefits of vaccination, and dispel common myths. Create brochures, flyers, and posters that can be displayed in your pharmacy and distributed within the community. These materials can serve as a valuable resource for individuals seeking more information about flu vaccination.

Ensure Easy Online Bookings

People want to book online. So you’ve got to allow them to do so. Add both NHS and Private Flu Jabs as services. Set appointment times to 5 minutes. Consider allowing patients to pay online for the private jab upfront and don’t forget the automated feedback mechanism, this will help you get testimonials that you can further market with.

Start Your Flu Vaccine Advertising Today

By implementing effective advertising strategies, your pharmacy can play a significant role in promoting flu vaccinations and protecting your community during the flu season.

Through targeted messaging, collaboration with local partners, and leveraging various advertising channels, pharmacies can raise awareness, encourage vaccination, and contribute to overall public health. By taking proactive steps to market flu vaccine services, pharmacies can make a substantial impact in ensuring a record-breaking flu jab season.

Remember, the key is to be informative, persuasive, and empathetic in your advertising efforts, emphasising the value of flu vaccines and the role pharmacies play in safeguarding community health. If you would like to find out more about what you can do to enhance your flu vaccine advertising please get in touch with our team – we can give your pharmacy the boost it needs.

Book a free consultation now

Posts

Pharmacy Business Conference 2024