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pharmacy website statistics showing 89 thousand page views and 28 thousand new users
“A good pharmacy website will attract far more visitors than the pharmacy itself”

A Pharmacy Website from Pharmacy Mentor makes your life easier

Unless you’re planning on becoming the Starbucks of Pharmacy, you won’t always be the closest pharmacy geographically to people.

But if your pharmacy website is built right, you’ll be the first place people see when they start searching for anything you offer. Having a website and digital presence that is optimised correctly is one of the most important things to do for your business but it is totally neglected. 

Built right, they’ll find it easy to navigate. They’ll be clearly directed to relevant actions to take. Whether that’s:

  • Booking appointments through a booking calendar
  • Filling out risk assessment forms for your PGD’s
  • Paying for medicines or services online
  • Re-ordering their repeat prescriptions
  • Leaving their details for you to contact them
  • Contacting the pharmacy team over the phone
  • Or visiting the pharmacy

There are, of course, websites that don’t do these things. There are old cars that break down all the time and cars which race for 24 hours in Le Mans. Not all websites are created equal. Pharmacy Mentor websites work because they’re purpose-built. Making your life, and your customers’ lives, easier.

Pharmacy website company

Get customers you’d never get without a website

A busy mum decides to find immediate help for that migraine they’ve been getting for the last two years. She can’t wait for a 2-week appointment at the GP. She turns to Google for help.

If you don’t have a website or have a poorly-optimised website, they either don’t find you for help, use your online competitor, or they’re forced to use the GP – which burdens the NHS and is detrimental to her health for waiting so long. 

We flip that script for you.

They search “migraine relief South Manchester ” on Google. With a properly-optimised website, your pharmacy website shows up with your page on Migraine Relief. You recommend OTC medicines and prescribe a prescription-only medicine that can be paid for online or in-store. However, you advise that if the migraines continue to get more frequent, they’ll need to book an appointment to see their GP.

Now they feel cared for. People remember that. If you call them when they asked, they’ll remember you’re reliable and trust you.

An open conversation about someone’s health is a great opportunity to build a relationship with them. Tell them about your other services, or just that they should come to you first if they aren’t feeling well again. They could even follow your social media for health tips and updates on your services.

You got yourself a new customer for life.

All because they found you online first. All because your pharmacy website was built with their experience in mind.

Looking for help in marketing your services better and building an online presence? Please get in touch with us. We’ll be glad to help.

 

 

Helping one of their branches promote themselves and their Christmas stock across Facebook

“Pharmacy Mentor have transformed our digital capacity with a brand new website, a Facebook page and regular postings, online videos and a growing digital community of patients and customers. And this is just the start! “
Andrew – Director and Superintendent Pharmacist

About

Green Cross Chemists Ltd are the largest chain of Independent Pharmacies in Sheffield and have been providing healthcare in the city since 1992.

Challenges

Although the company director understood the importance of being online, he didn’t know where to start and was unable to find the time to dedicate to it. This led to long delays in getting a website created, let alone introduce Social Media into the company strategy.

Solutions

Pharmacy Mentor creates and executes a bespoke digital marketing strategy that includes:

  • Creating a custom-built, modern website designed for the experience we expect from users today
  • A tailor-made Social Media Marketing pack covering Facebook and Instagram
  • Blogging for target keywords around their pharmacy services

Results

The company is now proudly and prominently positioned online. Their professional website mirrors their company on the ground and is receiving queries via email to help reduce the number of calls in the pharmacy.

Pharmacy Mentor is driving a strategy on Facebook (organic and paid) and Instagram. This is helping grow and engage with a loyal audience in their catchment areas and build brand awareness. This is now an integral part of their overall business strategy.

By creating highly-targeted blog posts, we’re positioning their pharmacy services on page one of Google for the keywords people are searching for. As a result, website traffic has increased and their services are now competing better with those offered by the large chains.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’d be glad to help.