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As a team deeply committed to the growth and success of pharmacy businesses, we’re thrilled to share the invaluable insights and actionable strategies that our CEO, Saam Ali, presented at The Pharmacy Business Conference. With a mission to empower pharmacy owners and professionals with the knowledge and tools needed to navigate the intricacies of the digital landscape and drive sustainable business growth, we put together this presentation to help professionals boost their marketing strategies. Take a look at our presentation below:

The Presentation

Clicks to Conversions

A Summary

Digital marketing is imperative for any business, that includes your pharmacy or clinic. Now more than ever, establishing a robust online presence is not just advantageous, it’s essential for business growth and sustainability. With a staggering 82.8% of patients turning to search engines to find healthcare providers, the significance of digital visibility cannot be overstated. Our presentation delved deep into the nuances of digital transformation, offering practical insights and strategies to harness the immense potential of digital marketing.

Huge Demand for Clinical Services

Through extensive research and analysis, using premium tools like SEMrush, we can uncover untapped demand for pharmacy services online. From ear wax removal to weight management and travel clinics, there exists a wealth of opportunities waiting to be seized by pharmacies just like yours. By exploring specific search volumes for various services, we discovered the potential that exists within the UK’s healthcare market.

Every search query represents a potential customer seeking solutions, and it’s imperative that pharmacies position themselves strategically to meet this demand head-on. For example, every month the key phrase “pharmacy near me” gets 550,000 searches in the United Kingdom. Those could be potential new patients. Take a look at some of the other stats that we found.

clicks to conversions

Harnessing the Power of SEO

So, how can you tap into the demand within your local community? It’s simple, yet relatively complex still – Search Engine Optimisation (SEO). By optimising content across your website and other digital platforms with targeted keywords and technical enhancements, pharmacies can improve the ranks of search engine results, capturing valuable organic traffic and converting leads into loyal customers. Our presentation provides actionable insights into effective SEO strategies, equipping you with the tools needed to elevate your digital presence and outshine the competition. And, if you are still unsure, our team is here to help, simply reach out to us.

Real-World Success Stories

Our presentation is not just theoretical; it is grounded in real-world success stories that underscore the tangible benefits of digital transformation. Through a compelling case study of Mark’s Pharmacy, we demonstrated how an integrated online ecosystem can drive remarkable growth across various clinic offerings – especially his weight management, pain and CAS clinics. From increased revenue to enhanced customer satisfaction, the results speak for themselves. We share insights into specific successes, such as spikes in hay fever injection bookings and fully booked clinics, painting a vivid picture of the transformative impact of digital strategies on business outcomes.

Looking Ahead

We’re excited about the endless possibilities that emerging technologies hold for pharmacy businesses. From AI-powered chatbots to personalised customer experiences, innovation thrives in the digital space. By embracing these technologies and staying ahead of the curve, pharmacies can not only survive but thrive in an ever-evolving landscape.

pharmacy business conference

You Need Help

Turning clicks to conversions is not just a concept but a tangible pathway to pharmacy business growth in the digital age. By embracing digital transformation, harnessing the power of SEO (and Paid Ads), and staying ahead of emerging trends, pharmacies can position themselves for long-term success in an increasingly competitive marketplace and our team can help. Take a look at the services that we offer:

Branding

“Branding gives your organisation an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.” (Hubspot)

Your brand becomes even more important as you transition your business online and reach a wider audience. When a person has had great service from you, the first thing that they will remember when you pop onto their social media feed is the brand of your company. Our team at Pharmacy Mentor understands that branding is the centre point of the strategies we deliver for you online, and thus have developed several different pharmacy branding packs to help you stand out from the rest.

Website Design and Development

You should be investing as much in your digital ecosystem as you are in your physical premises. Why? Because that’s what your patients want. Make it as convenient as possible for them, and help them find you, rather than you finding them. Our expert project management and development teams ensure that every website is optimised for search engines from the outset. This means better visibility, more traffic, and higher conversions.

Unlike some providers who keep control over your site and data, we believe the power should remain in your hands. When you build with us, you own your website and all the patient data that comes with it. This independence is crucial for building long-term customer trust and for making business decisions that are best for you and your patients, without compromise.

Search Engine Optimisation (SEO)

What’s the first thing you do when you want to access a service, whether that is an online or offline service? You guessed it. You pull out your smartphone, log onto Google Search or Maps, and type in a key phrase. From there, you’ll take action either in the form of booking online, calling, subscribing or hopping into your car and navigating to a destination. That’s why it is incredibly important that your pharmacy and the service you provide are positioned well online, in particular, on Google Maps and Search. Search Engine Optimisation helps you get found online for the services that you offer.

If your website’s content isn’t ranking on search engines, you won’t be getting the business that you want. Let us help you optimise your website and drive pharmacy footfall. Request a free SEO Audit today.

seo

Social Media Management

Social Media is a must-have pharmacy business tool. If you’re not using it, you’re doing a disservice to your community. That’s because they’re all on there, looking for health information and content, every single day. Facebook, Instagram, WhatsApp, Telegram, NextDoor, Google Business and the rest means that it is quicker and easier than ever before to reach your target audience. You can reach 10,000 people in the space of a day with one great video you publish.

Social Media can be a life-saving medium for your patients. Our team have supported 1000’s of pharmacy businesses with social media services since 2017, and we’re getting stronger by the day. Whether you’re a single pharmacy, a multiple or another healthcare provider, we’ve got the right social treatments for you.

Paid Advertising

We’re big on PPC and Meta Ads? Why? Because they work. But which type of ads depends on the service you’re offering. For example, we see much better results by doing PPC for Travel and Ear Wax Removal than using Meta. We’ve got the insight from doing this 100’s of times.

To begin reaching your audience quickly and generating conversions, simply get in touch with us, tell us your objectives, and we’ll build the campaign for you, professionally, ethically, and promptly. We’ll send you an analysis of the results from your Paid Ads, including how many people we reached around your pharmacy, how many clicks it received, what kind of engagement we produced, and how many leads we generated.

Service Specific Marketing

Whether you are boosting seasonal Flu Jabs, opening a new Travel Clinic or looking to promote your Weight Management services, our Service Specific Marketing is here to help you. Get in touch with our team today to find out more.

Video Production

With a shortened human attention span and a world saturated with content, companies are looking for ways to engage their audience more, and for longer. Pharmacies and other healthcare providers need to differentiate themselves from the competition to stay ahead of the game. And that’s what video is here to do. Video marketing not only drives conversions (by upto 80% in some cases), it strengthens the trust and credibility of your pharmacy. They are the most engaging piece of content and are socially shared more.

Embedding video marketing into your strategy is highly beneficial and will certainly have a positive impact on your business.

Turn Clicks to Conversions

To get help with your pharmacy marketing or to find out more about how our services can benefit your pharmacy, please get in touch with us, our team are here to help you.

Contact Us

Pharmacy First

Pharmacy First – An Opportunity

The NHS Pharmacy First service is an initiative in the United Kingdom that is aimed at providing convenient and timely access to healthcare services through community pharmacies. The service allows patients to seek advice and treatment for common, minor ailments directly from their local pharmacy, without the need for a visit to a general practitioner (GP) or another healthcare professional.

Read more about the Pharmacy First Scheme here for Community Pharmacy.

The Pharmacy First Goal

The primary goal of the NHS Pharmacy First service is to relieve pressure on GP practices and other healthcare services by empowering community pharmacies to handle a range of minor ailments. This not only enhances patient convenience but also ensures that individuals receive prompt care for conditions that can be effectively managed within the scope of community pharmacy services.

This is huge for Community Pharmacy, and we believe that this going to help change the patient mindset from “prescriptions”s to “health clinic”, which is what a pharmacy is today.

Patients can access the NHS Pharmacy First service for the following conditions, currently:

  • Sinusitis
  • Sore throat
  • Acute otitis media
  • Infected insect bite
  • Impetigo
  • Shingles
  • Uncomplicated urinary tract infections in women.

Under each of these conditions, the pharmacy will be able to prescribe certain prescription-only medicines under a Patient Group Directive (PGD). For example, they’ll be able to prescribe Clarithromycin for a sore throat.

This represents a big opportunity for Community Pharmacy.

pharmacy first

The Opportunity

As Pharmacy First begins to become more mainstream throughout the United Kingdom, we’re going to see increasing trends for related search terms on Google. We’re already seeing more searches for the term “Pharmacy First”, naturally, and we’ll be seeing an increase in searches for treatment and condition-specific terms like “clarithromycin sore throat”.

The search term “Pharmacy First” is naturally gaining popularity on search engines.

So where’s the opportunity?

Well, we want the patient to find you first for those search terms. We want them to land on your website, learn about what conditions you can treat, and then book in to see you.

While the funding model is relatively fixed right now, this needs to be seen as a long term strategy for success. Not only are you going to be generating revenue from the model, you’re going to be gaining a new patient (customer or user) where, if you give great service, will be loyal to you. You will have got their details (email and phone number) and if you’re GDPR complaint, can market your other services to them.

This is where the biggest opportunity lies. Repeat business acquisition.

How to Market Pharmacy First

To ensure the success of Pharmacy First and capitalise on the opportunities above, pharmacies must adopt effective marketing strategies. Yes, the NHS will market Nationally for us. However, nothing beats more targeted, local marketing. Here are three key approaches:

SEO (Search Engine Optimisation)

Pharmacies should optimise their websites with the relevant keywords, create informative content about the common ailments and available treatments, and ensure their online platforms are user-friendly. If you do not have a website for your pharmacy or if your website has a poor user experience, it’s a good idea to get a new one. You can find out about our website development packages here.

Paid Advertising

Investing not too heavily in paid advertising can significantly boost the visibility of your pharmacy and its Pharmacy First services. Platforms like Google Ads allow pharmacies to target specific demographics and geographical locations, ensuring that their services reach the right audience. Crafting compelling ad copy that highlights the convenience, expertise, and benefits of Pharmacy First can drive increased traffic and conversions.

pharmacy first marketing

Social Media

Harnessing the power of social media is essential for connecting with your community and promoting Pharmacy First services. Pharmacies should maintain active profiles on popular platforms such as Facebook, Instagram and TikTok. Sharing informative content, success stories, and engaging with followers can build trust and awareness. Additionally, targeted social media advertising can further amplify the reach of Pharmacy First initiatives.

The Pharmacy First Development Module

If you’ve been following us for a while now, you know that we at PM are always pushing boundaries and developing new initiatives to help pharmacy excel. The Pharmacy First scheme is a prime example of how we’ve adapted to create something unique in the pharmacy marketing area.

We’ve built what we call a “Pharmacy First Development Module” designed to help promote your Pharmacy First service locally and help people find you easier. The module consists of (but is not limited to):

  • A specific Pharmacy First website bolt-on, built into your menu
  • Technically optimised condition pages
  • Booking calendar integration

If you’re keen to understand more about how this might work with your website, be sure to get in touch with our team today.

Contact Our Team

 

SEO: Pharmacy’s Missing Secret Weapon

In this presentation delivered at The Pharmacy Show in 2021, Saam talks about how Search Engine Optimisation (SEO) can help plant your private services on the first page of Google and drive significant revenue from them

 

SEO_ Pharmacy’s Missing Secret Weapon - Sign up to download the full version

The presentation has been transcribed below:

 

Slide 2

That graph represents the most remarkable story for a particular independent pharmacy up in Scotland.

Can you see that red arrow there…that’s when I still classed the business as a pharmacy back in May 2020.

Its private service offering was doing well but like most other pharmacies, its bread and butter were prescriptions.
But fast forward to today, I can no longer call this business a pharmacy. A more accurate description would be along the lines of:

Slide 3

“Hollistic Primary Healthcare Hub”

Let that slide sink in for a second.

Look at how the private service offering today now dwarves its NHS services, and look at the variety there. Not only can you get your prescription, but this “pharmacy” can also help you:

  • Get your yellow fever vaccine before you travel
  • Remove that excess build-up of wax in your ears
  • Feel more energetic with a Vitamin B12 injection
  • Clear up your chest infection with antibiotics through its private GP offering
  • Access a dentist immediately to help with your persistent toothache
  • Help you lose weight via the most powerful POM treatment on the market

And much, much more…

It truly is a one-stop-shop for many of your healthcare needs.

Slide 4

Furthermore, this business is absolutely thriving financially. The private service side is generating more revenue than its NHS side, and much more profit. Prescriptions have become their secondary source of income. They are now working on automating more of their prescription journey so that profits can improve on that side too.

Slide 5

For me, that’s the future of Community Pharmacy. Automating the prescription journey as much as possible and focussing on the provision and growth of clinical services.

Not only will you be building more avenues of revenue, but you’re stepping away from the mundane tasks of checking prescriptions towards a more fulfilled holistic service approach, and improving access to healthcare in your area.

This kind of opportunity exists for all pharmacies around the Nation. It’s how your gonna survive and massively thrive.

Slide 6

Now, getting to this position requires that you innovate and think about your business in a different way.

There are many factors that you have to consider, such as:

  • Getting trained to provide these services in the first place
  • Making sure you have the right resource levels to deliver
  • You’ve developed strong SOP’s , and so on.

Essentially, you need to be in a position to be able to deliver these services well to your patients.

But aside from delivery, you will not get towards the success levels of this pharmacy without the right digital infrastructure around your services, and investing in marketing. And in terms of marketing, one of the secret weapons to driving 100’s of clinic bookings every month is Search Engine Optimisation, or SEO.

SEO is what I’m gonna talk about primarily in this session. It is the most underutilised marketing tactic in pharmacy but one that offers the biggest opportunity, and I firmly believe it can change the landscape of Clinical Community Pharmacy.

Slide 7

So just before we get into the juicy world of SEO….the rest of this content is available in The PM Academy! Sign up for free here to download all the slides and the transcript 🙂