Community pharmacies play a vital role in providing healthcare services to local communities. By enhancing your offerings and providing a holistic healthcare experience, partnering with local businesses and organisations can be game-changing.
Partnerships not only help you as a pharmacy expand your services and products, but creates a lot of goodwill within the business community. In this article, we explore the top 10 Community Pharmacy Partners. These partnerships can boost patient engagement, increase clinic bookings, and strengthen commercial relationships.
Can you do all these overnight? No.
Will they be applicable to every Community Pharmacy? No.
Should you start building relationships today? Absolutely.
To reiterate, it’s super important to build long-lasting, credible relationships with the businesses and institutions around you. Schedule one day a month out of the pharmacy to go out and meet some of them face-to-face. Take them some leaflets or chocolates, and charm them while you explain what services you can offer them.
Don’t have time? Send them your dispenser or ACT. Don’t ignore it and push it to the back of the agenda. Because building relationships is part of building a strong, long-lasting business.
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1. Fitness Centres and Gyms
Partnering with fitness centres and gyms can promote a holistic approach to health and wellness. Community pharmacies can offer health screenings, nutritional consultations, and even exercise classes to encourage healthy lifestyles amongst their customers.
2. Care Homes and Retirement Communities
Pharmacies can build strong relationships with care homes and retirement communities to cater to the unique needs of older adults. Services such as medication management, health education workshops, and home delivery options can enhance the well-being of this population.
3. Schools and Colleges
I can think of multiple successful examples of pharmacies partnering with multiple educational facilities, whether that’s schools, colleges or universities. Specialised event days for students conducting health screenings, providing immunisations, and offering educational sessions on topics such as safe sex, mental health awareness and basic first aid are great ways to build a relationship and awareness of you as a healthcare institution.
4. Third Sector Organisations
Partnering with local charities and foundations creates opportunities for community outreach programs. Pharmacies can provide medication counselling to underserved populations, and contribute to community wellness initiatives.
5. Local Businesses and Employers
I don’t know who’s on your individual high streets. But you do. There’ll undoubtedly be some that make more sense than others. But these lead to opportunities you wouldn’t ordinarily see in a day-to-day pharmacy. Pharmacies can offer on-site health screenings, flu vaccination drives, and educational workshops to promote a healthy workforce.
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6. Voluntary Support Groups
Joining forces with voluntary support groups that focus on specific health conditions or patient communities improves patient support and engagement. Pharmacies offer specialised services, educational resources, and tailored support to individuals and families affected by those conditions.
7. Mental Health Clinics and Counsellors
Addressing mental health needs is crucial in community healthcare. Partnering with mental health clinics and counsellors enables pharmacies to outsource counselling services, mental health screenings, and referrals to specialised care. When referring to them, it’s more than likely you’ll receive referrals back the other way.
8. Local Support Groups
Collaborating with local support groups, such as those for chronic illnesses or specific conditions, enhances patient support and engagement. As a pharmacy you can even organise support group meetings and offer educational resources.
9. Dentists, GP’s and other Local Health Institutions
Collaborating with dentists allows you to expand your healthcare offerings. Referring people to the dentist for oral hygiene issues might be something you already do, and so picking up the phone to your local dental surgery and organising a more formal arrangement is a logical next step. Perhaps the partnership only extends to having a more streamlined referral process, but if that improves the patient experience, it’s you who’ll get the reputational benefit and word of mouth will spread about how a visit to the pharmacy was a great first port of call.
The same goes with your local GP surgeries, chiropractors, herbalist and the like.
10. Local Sports Clubs
Sport usually comes hand in hand with community. Be it the village cricket team, a youth football team, or a local tennis club, there’s usually an opportunity for a partnership with some sporting association in every community. Either through sponsorship, first aid kit donations, or a dedicated service and/or products for sports injuries, there’s an opportunity to explore how a partnership could work for you.
Even in a minimum returns scenario, supporting the local sports initiatives is good press for your local reputation.
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