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Case Study: Helping a pharmacy sign up 100’s of patients a month to the collection service

Increasing EPS Nominations

About

A small chain pharmacy located in Scotland that we have been working with since October 2020. They are a long-standing brand within their communities.

Challenges

The pharmacies operate a free delivery and collection service. However, they have failed to attract new patients to the pharmacy and have come to us for help. The pharmacies had just gone through a refit and installed robotics systems to streamline and automate prescription dispensing and collection. They wanted to attract new customers. They adopted an earlier version of our Multidose Marketing Pack.

Solutions

Pharmacy Mentor creates and executes a targeted marketing and development strategy consisting of:

  • The build of an optimised landing page for EPS conversions
  • Organic social media advertising
  • Paid social advertising and analysis

Results

The pharmacy owner budgeted £500 per month on paid social and we’ve been generating between 50 and 100 patient signups per month for the last 6 months. Let’s say your average patient has three items on their monthly prescription and you make £20 per month from that patient in profit. With 100 new patients, you’re looking at £2000 per month in extra profit, equating to £24,000 per year. And the more patients you sign up, and the bigger following you have on social, the more valuable your business becomes.

If you’re looking for help in marketing your services better and building on your online presence, then please get in touch with us and we’ll be glad to help.

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