Fill Your Clinic with Travel Vaccine Bookings

The Ultimate Guide

Welcome to the ultimate guide for transforming your travel clinic into a bustling hub of activity. In an era where travel is more than just a luxury, it’s a lifestyle, ensuring your clinic stands out in this competitive market is crucial. Whether you’re starting fresh or looking to revitalise your existing clinic, this guide, developed by our CEO, will provide you with essential strategies to skyrocket your bookings and establish your clinic as a top choice for travellers.

Key Channels:

Generate_100_s_of_bookings_per_month_for_your_Travel_Clinic

Generate £1000’s in revenue per week

Embarking on the journey to increase your travel clinic’s bookings requires a blend of innovative strategies, patient-focused services, and smart marketing. By implementing the tips and techniques outlined in this guide, you’re not just aiming for incremental improvements; you’re setting the stage for a remarkable transformation.

Remember, success in this domain isn’t just about numbers; it’s about becoming a trusted, go-to destination for travel health needs. So, start today, embrace these strategies, and watch as your travel clinic becomes the preferred choice for hundreds of adventurers and travellers.

Keen on discussing this? Get yourself booked in!

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December 31, 2023/0 Comments/by Saam Ali

Business and Innovation, CPD Learning Modules, Saam's Linkedin, Web Development

P.R.E.S.C.R.I.B.E.S – The Marketing Methodology for Clinical Service Growth

The Omnichannel Approach

In an age where pharmacies are rapidly evolving beyond traditional roles, embracing innovative strategies to stand out and succeed is crucial. With the advent of Pharmacy First and the growing trend of private clinics, pharmacies are at a pivotal point.

Enter P.R.E.S.C.R.I.B.E.S, a marketing methodology designed to catapult your pharmacy into the forefront of healthcare services.

P.R.E.S.C.R.I.B.E.S

The Need for a New Approach

As pharmacies expand their scope to include clinics, both under the NHS and Privately, the competition intensifies. It’s no longer just about dispensing medication; it’s about becoming a comprehensive healthcare provider. This shift demands a robust, dynamic approach to marketing and patient engagement. That’s why we developed the P.R.E.S.C.R.I.B.E.S Method – to help you strategise and implement what’s needed for growth in the new era.

Presence Online: Your digital storefront. A user-friendly, informative website is your first step in attracting and retaining modern healthcare consumers.
Regular Blogging: Become a trusted source of health information. Regular, SEO-friendly blogging drives organic traffic and establishes your authority.
Email Marketing: Forge stronger connections. Regular updates, health tips, and personalised content keep your patients engaged and loyal.
SEO: Be the top choice. Optimise your online content to ensure your pharmacy is easily found by those seeking healthcare solutions.
Campaigns on Google Ads: Expand your reach. Targeted ads place your services in front of the right audience, increasing visibility and patient influx.
Reviews: Build trust through transparency. Showcase patient feedback to enhance your pharmacy’s credibility and attract new patients.
Integrated Payments: Simplify the patient experience. Offer convenient, secure online payment options.
Booking System Online: Maximise accessibility. An efficient online booking system ensures patient convenience and streamlines your operations.
Effective Design: Reflect your quality. A well-designed website speaks volumes about the professionalism and care you offer.
Social Media Engagement: Build a community. Engage with patients on social media platforms to strengthen relationships and foster a sense of community.

Setting you up for success

As Pharmacy First heralds a new chapter for pharmacies, adopting the P.R.E.S.C.R.I.B.E.S methodology is not just an option; it’s a necessity for those looking to lead in this new era. It’s a comprehensive blueprint that aligns your digital presence with your in-clinic excellence, ensuring your pharmacy is not just a choice, but the choice for healthcare consumers.

Keen on discussing this? Get yourself booked in!

Contact Us

December 28, 2023/0 Comments/by Saam Ali

Business and Innovation, Case Studies, CPD Learning Modules

Fully Booked! An Oxfordshire Pharmacy’s Digital Transformation

This pharmacy, located in the Oxfordshire area, has seen tremendous growth recently, and is looking to reinvest profits back into marketing, to drive further sales and bookings. Read on to find out more.

About This Pharmacy

Located in the heart of Oxfordshire, this pharmacy has been a cornerstone of the local community, providing essential healthcare services. Despite its strong offline presence, its digital footprint was limited to a Google Business listing, resulting in missed opportunities in the rapidly evolving digital healthcare landscape.

The pharmacy is a true health hub in their community, offering an array NHS and Private Clinical services, which is the way a pharmacy should be.

The Challenge

The pharmacy’s challenges were multi-faceted:

Limited Digital Presence: The pharmacy’s only online representation was a Google Business listing and their NHS listing (previously, NHS choices) hindering its ability to attract and engage with a broader customer base. They were relying on people coming in via word of mouth mostly.
Limited Online Bookings: Without an online booking system, the pharmacy struggled to efficiently manage appointments, especially for high-demand services like travel consultations and ear wax removal. Furthermore, the pharmacy wanted to generate more bookings for their clinics.
Lack of Digital Marketing: The pharmacy had not tapped into digital advertising, an essential tool for modern businesses to increase visibility and drive conversions.

The Solution

Following the initial diagnosis and understanding where the main objectives of the pharmacy business, we recommended the following digital strategy:

Website Development & SEO: We built an optimised website, tailored to the needs of the pharmacy. This included an online booking calendar, providing patients with the convenience of scheduling appointments for services like travel health, ear wax removal, flu vaccines and aesthetics appointments. The website is fully flexible with no limitations on how it can be developed, should the business end up growing in new directions. The website launched with technically optimised content for the services they are providing.
Targetted Advertising: We initiated targeted advertising campaigns for their travel and ear wax removal services, tapping into unmet demand in the area. This was coupled with robust conversion tracking to measure and optimise the effectiveness of our ad campaigns.

The Results

The outcomes of our collaboration have been remarkable:

Fully Booked Clinics: The online booking calendar has been instrumental in managing the increased influx of appointments, resulting in fully booked clinics.
Increased Digital Footprint: The new website and targeted ads have significantly raised the pharmacy’s online visibility, attracting a larger and more diverse customer base.
Measurable Success: Through conversion tracking, we have tangible data demonstrating the effectiveness of our marketing strategies, paving the way for further optimisation and growth.

The following screenshots are taken from the pharmacy’s website, along with an understanding of the digital campaign’s effectiveness. From a spend of only £357.03 in promoting the Travel Clinic alone, in the last 30 days, it has resulted in:

257 ad clicks
23 phone calls
77 tracked online bookings

Since this pharmacy is not taking payments online right now (which we have advised they should), we’ve attributed each booking to represent a £75 Travel Clinic sale, which is smaller than the general travel clinic spend. This means that £357.03 has generated £5775 in Travel Clinic sales. This doesn’t account for the calls to the pharmacy.

Note: this is a small travel clinic spend. Due to the popularity and demand of this service, we’re seeing higher CPC’s and recommend budgets of no less than £500 per month (and up to £2000+ per month), to maximise conversions and yield the best results.

Performance over the last 30 days across Paid Advertising

The pharmacy is completely booked up, not just for travel, but for flu vaccines and ear wax removal too.

This pharmacy’s clinic booking calendar is full

What’s next for this pharmacy?

We’re not touching the sides for this pharmacy in terms of marketing. There is much more potential in paid adverting, and we’re yet to go aggressive with SEO. It just depends on how much the pharmacy can manage in terms of workload and the space they need to free up in terms of consultations. The sky really is the limit for these guys.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:

December 18, 2023/0 Comments/by Saam Ali

Business and Innovation, Pharmacy Practice

Pharmacy First – A Guide for Growth in 2024

Pharmacy First – An Opportunity

The NHS Pharmacy First service is an initiative in the United Kingdom that is aimed at providing convenient and timely access to healthcare services through community pharmacies. The service allows patients to seek advice and treatment for common, minor ailments directly from their local pharmacy, without the need for a visit to a general practitioner (GP) or another healthcare professional.

The Pharmacy First Goal

The primary goal of the NHS Pharmacy First service is to relieve pressure on GP practices and other healthcare services by empowering community pharmacies to handle a range of minor ailments. This not only enhances patient convenience but also ensures that individuals receive prompt care for conditions that can be effectively managed within the scope of community pharmacy services.

This is huge for Community Pharmacy, and we believe that this going to help change the patient mindset from “prescriptions”s to “health clinic”, which is what a pharmacy is today.

Patients can access the NHS Pharmacy First service for the following conditions, currently:

Sinusitis
Sore throat
Acute otitis media
Infected insect bite
Impetigo
Shingles
Uncomplicated urinary tract infections in women.

Under each of these conditions, the pharmacy will be able to prescribe certain prescription-only medicines under a Patient Group Directive (PGD). For example, they’ll be able to prescribe Clarithromycin for a sore throat.

This represents a big opportunity for Community Pharmacy.

The Opportunity

As Pharmacy First begins to become more mainstream throughout the United Kingdom, we’re going to see increasing trends for related search terms on Google. We’re already seeing more searches for the term “Pharmacy First”, naturally, and we’ll be seeing an increase in searches for treatment and condition-specific terms like “clarithromycin sore throat”.

The search term “Pharmacy First” is naturally gaining popularity on search engines.

So where’s the opportunity?

Well, we want the patient to find you first for those search terms. We want them to land on your website, learn about what conditions you can treat, and then book in to see you.

While the funding model is relatively fixed right now, this needs to be seen as a long term strategy for success. Not only are you going to be generating revenue from the model, you’re going to be gaining a new patient (customer or user) where, if you give great service, will be loyal to you. You will have got their details (email and phone number) and if you’re GDPR complaint, can market your other services to them.

This is where the biggest opportunity lies. Repeat business acquisition.

How to Market Pharmacy First

To ensure the success of Pharmacy First and capitalise on the opportunities above, pharmacies must adopt effective marketing strategies. Yes, the NHS will market Nationally for us. However, nothing beats more targeted, local marketing. Here are three key approaches:

SEO (Search Engine Optimisation)

Pharmacies should optimise their websites with the relevant keywords, create informative content about the common ailments and available treatments, and ensure their online platforms are user-friendly. If you do not have a website for your pharmacy or if your website has a poor user experience, it’s a good idea to get a new one. You can find out about our website development packages here.

Paid Advertising

Investing not too heavily in paid advertising can significantly boost the visibility of your pharmacy and its Pharmacy First services. Platforms like Google Ads allow pharmacies to target specific demographics and geographical locations, ensuring that their services reach the right audience. Crafting compelling ad copy that highlights the convenience, expertise, and benefits of Pharmacy First can drive increased traffic and conversions.

Social Media

Harnessing the power of social media is essential for connecting with your community and promoting Pharmacy First services. Pharmacies should maintain active profiles on popular platforms such as Facebook, Instagram and TikTok. Sharing informative content, success stories, and engaging with followers can build trust and awareness. Additionally, targeted social media advertising can further amplify the reach of Pharmacy First initiatives.

The Pharmacy First Development Module

If you’ve been following us for a while now, you know that we at PM are always pushing boundaries and developing new initiatives to help pharmacy excel. The Pharmacy First scheme is a prime example of how we’ve adapted to create something unique in the pharmacy marketing area.

We’ve built what we call a “Pharmacy First Development Module” designed to help promote your Pharmacy First service locally and help people find you easier. The module consists of (but is not limited to):

A specific Pharmacy First website bolt-on, built into your menu
Technically optimised condition pages
Booking calendar integration

If you’re keen to understand more about how this might work with your website, be sure to get in touch with our team today.

Contact Our Team

December 13, 2023/0 Comments/by Courtney

Business and Innovation, Company Updates

Pharmacy Mentor and Tympa Health: Revolutionising Your Earwax Removal Services

Pharmacy Mentor and Tympa Health: Revolutionising Your Ear Health Services

We are delighted to share exciting news about our recent collaboration with Tympa Health, a partnership that is set to reshape the landscape of earwax removal services in pharmacies.

At Pharmacy Mentor, our commitment to advancing pharmacy services aligns seamlessly with Tympa Health’s cutting-edge approach to ear healthcare. This partnership represents a strategic fusion of expertise, with Pharmacy Mentor bringing forth targeted marketing strategies and Tympa Health introducing revolutionary ear microsuction devices and solutions.

It’s the perfect partnership to help improve access to this wonderful service, and improve the healthcare of our Nation.

Elevating Earwax Removal Services through Marketing

Pharmacy Mentor is empowering pharmacies to effectively market their earwax removal services. Through tailored digital campaigns, Search Engine Optimisation (SEO), beautiful ear clinic websites, and strategic branding efforts, we aim to position pharmacies as go-to destinations for professional ear health services, in particular, ear wax removal. Our goal is to not only boost service visibility, but also to underscore the importance of seeking expert care for ear health.

The Tympa Health Advantage: Cutting-Edge Microsuction Devices

At the heart of our collaboration is Tympa Health’s state-of-the-art microsuction technology. Unlike traditional methods that may be uncomfortable for patients, Tympa Health’s devices offer a more efficient, gentle, and patient-friendly solution. Pharmacies that partner with Tympa Health gain access to these pioneering devices, placing them at the forefront of earwax removal services. This advancement not only enhances the patient experience but also sets a new standard for professionalism in the field.

Key Benefits of Partnership for Pharmacies

Technology Leadership: Partnering with Tympa Health allows pharmacies to develop a comprehensive ear clinic with access to advanced microsuction devices, showcasing their commitment to embracing the latest technologies in healthcare.
Enhanced Patient Care: Tympa Health’s devices prioritise patient comfort, resulting in a more pleasant and efficient earwax removal experience. This patient-centric approach contributes to positive feedback and increased trust in pharmacy services.
Strategic Marketing Support: Pharmacy Mentor provides pharmacies with valuable resources, critical marketing strategies, and insights to supercharge their clinic. From powerful online campaigns to community engagement strategies, we ensure that pharmacies effectively communicate their earwax removal services, and help patients find them when they need the service.
Discounts on Services: To help pharmacies invest in marketing support around this service, we’ve agreed to provide discounts to those using Tympa Health Technologies for the first time. *
Empowering Education: As part of our partnership, we are going to provide more valuable, unique and free education in the form of blogs, webinars, videos, articles, and more. Our companies are big on education, and this is a core element of our partnership. Check out the Tympa Academy and The PM Academy. Watch this space.
Community Integration: Through joint efforts, our partnership encourages pharmacies to actively engage with their local communities. This not only promotes earwax removal services but also raises awareness about the importance of overall ear health.

Growing Number of Case Studies

Our marketing activities mean that our clients are reaching, engaging and converting patients on a whole new level. It excites us greatly when we plant one of our pharmacies high on the first page of Google for very popular keywords. Or when we can see how many patients we’ve booked in via the paid adverting we do. It’s what we do, and we’re learning how to do it better every single day.

We’re promoting the ear wax removal service for pharmacies across the UK and Ireland with plenty of success. Here’s just one of those case studies that showcases how we’ve helped completely transform a pharmacy via this clinic. Their (continued) growth has been phenomenal:

A New Level of Business

The collaboration between Pharmacy Mentor and Tympa Health signifies a pivotal moment in the evolution of both pharmacy services and digital marketing for pharmacies.

By seamlessly integrating marketing excellence with advanced earwax removal technology, we are not only enhancing the quality of care provided by pharmacies, but also setting new standards for patient-centric services.

As we continue to embrace innovation and prioritise patient well-being, the future of earwax removal services certainly looks promising. Contact our Growth Team to find out more and book a free marketing strategy consultation.