This pharmacy, located in the Oxfordshire area, has seen tremendous growth recently, and is looking to reinvest profits back into marketing, to drive further sales and bookings. Read on to find out more.
About This Pharmacy
Located in the heart of Oxfordshire, this pharmacy has been a cornerstone of the local community, providing essential healthcare services. Despite its strong offline presence, its digital footprint was limited to a Google Business listing, resulting in missed opportunities in the rapidly evolving digital healthcare landscape. The pharmacy is a true health hub in their community, offering an array NHS and Private Clinical services, which is the way a pharmacy should be.The Challenge
The pharmacy’s challenges were multi-faceted:- Limited Digital Presence: The pharmacy's only online representation was a Google Business listing and their NHS listing (previously, NHS choices) hindering its ability to attract and engage with a broader customer base. They were relying on people coming in via word of mouth mostly.
- Limited Online Bookings: Without an online booking system, the pharmacy struggled to efficiently manage appointments, especially for high-demand services like travel consultations and ear wax removal. Furthermore, the pharmacy wanted to generate more bookings for their clinics.
- Lack of Digital Marketing: The pharmacy had not tapped into digital advertising, an essential tool for modern businesses to increase visibility and drive conversions.
The Solution
Following the initial diagnosis and understanding where the main objectives of the pharmacy business, we recommended the following digital strategy:- Website Development & SEO: We built an optimised website, tailored to the needs of the pharmacy. This included an online booking calendar, providing patients with the convenience of scheduling appointments for services like travel health, ear wax removal, flu vaccines and aesthetics appointments. The website is fully flexible with no limitations on how it can be developed, should the business end up growing in new directions. The website launched with technically optimised content for the services they are providing.
- Targetted Advertising: We initiated targeted advertising campaigns for their travel and ear wax removal services, tapping into unmet demand in the area. This was coupled with robust conversion tracking to measure and optimise the effectiveness of our ad campaigns.
The Results
The outcomes of our collaboration have been remarkable:- Fully Booked Clinics: The online booking calendar has been instrumental in managing the increased influx of appointments, resulting in fully booked clinics.
- Increased Digital Footprint: The new website and targeted ads have significantly raised the pharmacy's online visibility, attracting a larger and more diverse customer base.
- Measurable Success: Through conversion tracking, we have tangible data demonstrating the effectiveness of our marketing strategies, paving the way for further optimisation and growth.
- 257 ad clicks
- 23 phone calls
- 77 tracked online bookings
Performance over the last 30 days across Paid Advertising
This pharmacy's clinic booking calendar is full