private services Archives - Pharmacy Mentor

This is a very clear example of how we’ve helped change the business model for this pharmacy and activate a whole new stream of business income, primarily from their Travel Clinic. Read on!

About This Pharmacy

This Midlands-based pharmacy, with a long history of providing exceptional healthcare services, has been our client for four years. They sought to expand their digital reach to grow their travel clinic, amongst other NHS and Private services. Our collaboration encompassed a full suite of digital marketing and development services, including building a new, optimised pharmacy website with integrated booking calendar, social media management, SEO, and paid advertising.

The Challenge

The pharmacy’s primary goal was to grow its travel clinic. Despite offering a quality service, they were not reaching their potential market. They needed a strategy that could effectively target and attract customers to their specialised travel clinic services.

The Solution

Following a strategy call and understanding what the main objectives were overt the next 12-months, we pursued with the following:

Google Ads Campaign: We launched targeted Google Ads campaigns focusing on components of their travel clinic services, leveraging well-researched keywords and compelling ad copy. Their campaigns were well looked after, optimised and nurtured over the duration of the year.
Conversion Tracking: To better measure the ROI of our ad campaigns, we implemented conversion tracking on the pharmacy’s website and booking calendar. This allowed us to track actions showing intent to visit and actual online bookings.
Integrated Digital Approach: Alongside the Google Ads, we continued to bolster the pharmacy’s digital presence through ongoing SEO efforts, social media engagement, and website optimisation.

The Results

The campaign delivered outstanding results:

Impressive ROI: With an ad spend of just £3,929 across the 12-month period, the campaign generated 4,870 website clicks, 1,680 actions showing intent to visit, and 628 digital bookings made through their booking calendar. If we’re assuming an average revenue of £100 per consultation, this equates to £62,800 in revenue, yielding a staggering 15.9X ROI. This is from paid advertising and online booking conversions alone. If we had spent more, we would have generated more bookings. However, we were constraint to clinic space availability.

The pharmacy has seen great returns from Paid Advertising on Google, from only a small monthly spend

Booking Surge: The pharmacy saw a total of 1,100 bookings across services, averaging 92 clinic bookings per month. The travel clinic emerged as the top service, followed by ear wax removal and NHS flu vaccines.

The pharmacy has recorded a total of 1100 bookings across 12-months

What’s next for this pharmacy?

With the travel clinic’s success, the pharmacy is now focusing on expanding its Pharmacy First services and existing clinics. Our agency is poised to continue our support with:

Enhanced Digital Marketing: Tailoring our digital marketing strategies to promote the expanded services.
Website Evolution: Further developing the website to highlight new services and streamline the user experience.
Data-Driven Insights: Utilising the data gathered from current campaigns to refine our approach and target new market segments.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:

In this presentation delivered at The Pharmacy Show in 2021, Saam talks about how Search Engine Optimisation (SEO) can help plant your private services on the first page of Google and drive significant revenue from them

SEO_ Pharmacy’s Missing Secret Weapon - Sign up to download the full version

The presentation has been transcribed below:

Slide 2

That graph represents the most remarkable story for a particular independent pharmacy up in Scotland.

Can you see that red arrow there…that’s when I still classed the business as a pharmacy back in May 2020.

Its private service offering was doing well but like most other pharmacies, its bread and butter were prescriptions.
But fast forward to today, I can no longer call this business a pharmacy. A more accurate description would be along the lines of:

Slide 3

“Hollistic Primary Healthcare Hub”

Let that slide sink in for a second.

Look at how the private service offering today now dwarves its NHS services, and look at the variety there. Not only can you get your prescription, but this “pharmacy” can also help you:

Get your yellow fever vaccine before you travel
Remove that excess build-up of wax in your ears
Feel more energetic with a Vitamin B12 injection
Clear up your chest infection with antibiotics through its private GP offering
Access a dentist immediately to help with your persistent toothache
Help you lose weight via the most powerful POM treatment on the market

And much, much more…

It truly is a one-stop-shop for many of your healthcare needs.

Slide 4

Furthermore, this business is absolutely thriving financially. The private service side is generating more revenue than its NHS side, and much more profit. Prescriptions have become their secondary source of income. They are now working on automating more of their prescription journey so that profits can improve on that side too.

Slide 5

For me, that’s the future of Community Pharmacy. Automating the prescription journey as much as possible and focussing on the provision and growth of clinical services.

Not only will you be building more avenues of revenue, but you’re stepping away from the mundane tasks of checking prescriptions towards a more fulfilled holistic service approach, and improving access to healthcare in your area.

This kind of opportunity exists for all pharmacies around the Nation. It’s how your gonna survive and massively thrive.

Slide 6

Now, getting to this position requires that you innovate and think about your business in a different way.

There are many factors that you have to consider, such as:

Getting trained to provide these services in the first place
Making sure you have the right resource levels to deliver
You’ve developed strong SOP’s , and so on.

Essentially, you need to be in a position to be able to deliver these services well to your patients.

But aside from delivery, you will not get towards the success levels of this pharmacy without the right digital infrastructure around your services, and investing in marketing. And in terms of marketing, one of the secret weapons to driving 100’s of clinic bookings every month is Search Engine Optimisation, or SEO.

SEO is what I’m gonna talk about primarily in this session. It is the most underutilised marketing tactic in pharmacy but one that offers the biggest opportunity, and I firmly believe it can change the landscape of Clinical Community Pharmacy.

Slide 7

So just before we get into the juicy world of SEO….the rest of this content is available in The PM Academy! Sign up for free here to download all the slides and the transcript 🙂

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15.9% ROI Delivered in Travel Clinic Revenue over 12-Months