This is a very clear example of how we've helped change the business model for this pharmacy and activate a whole new stream of business income, primarily from their Travel Clinic. Read on!
About This Pharmacy
This Midlands-based pharmacy, with a long history of providing exceptional healthcare services, has been our client for four years. They sought to expand their digital reach to grow their travel clinic, amongst other NHS and Private services. Our collaboration encompassed a full suite of digital marketing and development services, including building a new, optimised pharmacy website with integrated booking calendar, social media management, SEO, and paid advertising.The Challenge
The pharmacy’s primary goal was to grow its travel clinic. Despite offering a quality service, they were not reaching their potential market. They needed a strategy that could effectively target and attract customers to their specialised travel clinic services.The Solution
Following a strategy call and understanding what the main objectives were overt the next 12-months, we pursued with the following:- Google Ads Campaign: We launched targeted Google Ads campaigns focusing on components of their travel clinic services, leveraging well-researched keywords and compelling ad copy. Their campaigns were well looked after, optimised and nurtured over the duration of the year.
- Conversion Tracking: To better measure the ROI of our ad campaigns, we implemented conversion tracking on the pharmacy’s website and booking calendar. This allowed us to track actions showing intent to visit and actual online bookings.
- Integrated Digital Approach: Alongside the Google Ads, we continued to bolster the pharmacy’s digital presence through ongoing SEO efforts, social media engagement, and website optimisation.
The Results
The campaign delivered outstanding results:- Impressive ROI: With an ad spend of just £3,929 across the 12-month period, the campaign generated 4,870 website clicks, 1,680 actions showing intent to visit, and 628 digital bookings made through their booking calendar. If we're assuming an average revenue of £100 per consultation, this equates to £62,800 in revenue, yielding a staggering 15.9X ROI. This is from paid advertising and online booking conversions alone. If we had spent more, we would have generated more bookings. However, we were constraint to clinic space availability.
The pharmacy has seen great returns from Paid Advertising on Google, from only a small monthly spend- Booking Surge: The pharmacy saw a total of 1,100 bookings across services, averaging 92 clinic bookings per month. The travel clinic emerged as the top service, followed by ear wax removal and NHS flu vaccines.
The pharmacy has recorded a total of 1100 bookings across 12-monthsWhat's next for this pharmacy?
With the travel clinic’s success, the pharmacy is now focusing on expanding its Pharmacy First services and existing clinics. Our agency is poised to continue our support with:- Enhanced Digital Marketing: Tailoring our digital marketing strategies to promote the expanded services.
- Website Evolution: Further developing the website to highlight new services and streamline the user experience.
- Data-Driven Insights: Utilising the data gathered from current campaigns to refine our approach and target new market segments.