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Case Study: Reach Pharmacy’s Flu Jab Service Google Domination

Marketing your Flu Jab Service Digitally will help you deliver more vaccinations

Marketing your Flu Jab Service digitally will help you deliver more vaccinations

About

Reach Pharmacy are a small chain pharmacy in and around the city of Glasgow in Scotland.

Challenges

The director has a good understanding of digital marketing and knows how important it is when promoting services locally. He wanted to create more visibility of the Flu Jab service they are offering on Google but didn’t want to go down the route of paid advertising.

Solutions

Pharmacy Mentor creates an optimised blog post that focusses on the most common keywords associated with the flu jab service in Glasgow.

Results

After two months of publishing, the blog post has topped Google for the keywords “flu jab Glasgow”, beating the likes of Boots and Lloyds. Analytics confirmed the posts’ popularity during the 2017 flu season and is expected to be better engaged for 2018 and beyond. The combination of this blog post and their Pharmacy Flu Jabs entry means they are dominating the Google rankings in this niche.


If you’re looking for help in marketing your services better and building on online presence, then please get in touch with us and we’ll be glad to help.