Marketing your Flu Jab Service digitally will help you deliver more vaccinationsAbout
Reach Pharmacy are a small chain pharmacy in and around the city of Glasgow in Scotland.Challenges
The director has a good understanding of digital marketing and knows how important it is when promoting services locally. He wanted to create more visibility of the Flu Jab service they are offering on Google but didn't want to go down the route of paid advertising.Solutions
Pharmacy Mentor creates an optimised blog post that focuses on the most common keywords associated with the flu jab service in Glasgow.Results
Two months after publishing, the blog post has topped Google for the keywords "flu jab Glasgow", beating the likes of Boots and Lloyds. Analytics confirmed the posts' popularity during the 2017 flu season and is expected to be better engaged for 2018 and beyond. The combination of this blog post and their Pharmacy Flu Jabs entry means they are dominating the Google rankings in this niche.Looking for help in marketing your services better and building an online presence? Please get in touch with us. We'll be glad to help.