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15.9% ROI Delivered in Travel Clinic Revenue over 12-Months

This is a very clear example of how we’ve helped change the business model for this pharmacy and activate a whole new stream of business income, primarily from their Travel Clinic. Read on!

About This Pharmacy

This Midlands-based pharmacy, with a long history of providing exceptional healthcare services, has been our client for four years. They sought to expand their digital reach to grow their travel clinic, amongst other NHS and Private services. Our collaboration encompassed a full suite of digital marketing and development services, including building a new, optimised pharmacy website with integrated booking calendar, social media management, SEO, and paid advertising.

The Challenge

The pharmacy’s primary goal was to grow its travel clinic. Despite offering a quality service, they were not reaching their potential market. They needed a strategy that could effectively target and attract customers to their specialised travel clinic services.

The Solution

Following a strategy call and understanding what the main objectives were overt the next 12-months, we pursued with the following:

  • Google Ads Campaign: We launched targeted Google Ads campaigns focusing on components of their travel clinic services, leveraging well-researched keywords and compelling ad copy. Their campaigns were well looked after, optimised and nurtured over the duration of the year.
  • Conversion Tracking: To better measure the ROI of our ad campaigns, we implemented conversion tracking on the pharmacy’s website and booking calendar. This allowed us to track actions showing intent to visit and actual online bookings.
  • Integrated Digital Approach: Alongside the Google Ads, we continued to bolster the pharmacy’s digital presence through ongoing SEO efforts, social media engagement, and website optimisation.

The Results

The campaign delivered outstanding results:

  • Impressive ROI: With an ad spend of just £3,929 across the 12-month period, the campaign generated 4,870 website clicks, 1,680 actions showing intent to visit, and 628 digital bookings made through their booking calendar. If we’re assuming an average revenue of £100 per consultation, this equates to £62,800 in revenue, yielding a staggering 15.9X ROI. This is from paid advertising and online booking conversions alone. If we had spent more, we would have generated more bookings. However, we were constraint to clinic space availability.

 

The pharmacy has seen great returns from Paid Advertising on Google, from only a small monthly spend

 

  • Booking Surge: The pharmacy saw a total of 1,100 bookings across services, averaging 92 clinic bookings per month. The travel clinic emerged as the top service, followed by ear wax removal and NHS flu vaccines.

The pharmacy has recorded a total of 1100 bookings across 12-months

What’s next for this pharmacy?

With the travel clinic’s success, the pharmacy is now focusing on expanding its Pharmacy First services and existing clinics. Our agency is poised to continue our support with:

  • Enhanced Digital Marketing: Tailoring our digital marketing strategies to promote the expanded services.
  • Website Evolution: Further developing the website to highlight new services and streamline the user experience.
  • Data-Driven Insights: Utilising the data gathered from current campaigns to refine our approach and target new market segments.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


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Fully Booked! An Oxfordshire Pharmacy’s Digital Transformation

This pharmacy, located in the Oxfordshire area, has seen tremendous growth recently, and is looking to reinvest profits back into marketing, to drive further sales and bookings. Read on to find out more.

About This Pharmacy

Located in the heart of Oxfordshire, this pharmacy has been a cornerstone of the local community, providing essential healthcare services. Despite its strong offline presence, its digital footprint was limited to a Google Business listing, resulting in missed opportunities in the rapidly evolving digital healthcare landscape.

The pharmacy is a true health hub in their community, offering an array NHS and Private Clinical services, which is the way a pharmacy should be.

The Challenge

The pharmacy’s challenges were multi-faceted:

  • Limited Digital Presence: The pharmacy’s only online representation was a Google Business listing and their NHS listing (previously, NHS choices) hindering its ability to attract and engage with a broader customer base. They were relying on people coming in via word of mouth mostly.
  • Limited Online Bookings: Without an online booking system, the pharmacy struggled to efficiently manage appointments, especially for high-demand services like travel consultations and ear wax removal. Furthermore, the pharmacy wanted to generate more bookings for their clinics.
  • Lack of Digital Marketing: The pharmacy had not tapped into digital advertising, an essential tool for modern businesses to increase visibility and drive conversions.

The Solution

Following the initial diagnosis and understanding where the main objectives of the pharmacy business, we recommended the following digital strategy:

  • Website Development & SEO: We built an optimised website, tailored to the needs of the pharmacy. This included an online booking calendar, providing patients with the convenience of scheduling appointments for services like travel health, ear wax removal, flu vaccines and aesthetics appointments. The website is fully flexible with no limitations on how it can be developed, should the business end up growing in new directions. The website launched with technically optimised content for the services they are providing.
  • Targetted Advertising: We initiated targeted advertising campaigns for their travel and ear wax removal services, tapping into unmet demand in the area. This was coupled with robust conversion tracking to measure and optimise the effectiveness of our ad campaigns.

The Results

The outcomes of our collaboration have been remarkable:

  • Fully Booked Clinics: The online booking calendar has been instrumental in managing the increased influx of appointments, resulting in fully booked clinics.
  • Increased Digital Footprint: The new website and targeted ads have significantly raised the pharmacy’s online visibility, attracting a larger and more diverse customer base.
  • Measurable Success: Through conversion tracking, we have tangible data demonstrating the effectiveness of our marketing strategies, paving the way for further optimisation and growth.

The following screenshots are taken from the pharmacy’s website, along with an understanding of the digital campaign’s effectiveness. From a spend of only £357.03 in promoting the Travel Clinic alone, in the last 30 days, it has resulted in:

  • 257 ad clicks
  • 23 phone calls
  • 77 tracked online bookings

Since this pharmacy is not taking payments online right now (which we have advised they should), we’ve attributed each booking to represent a £75 Travel Clinic sale, which is smaller than the general travel clinic spend. This means that £357.03 has generated £5775 in Travel Clinic sales. This doesn’t account for the calls to the pharmacy.

Note: this is a small travel clinic spend. Due to the popularity and demand of this service, we’re seeing higher CPC’s and recommend budgets of no less than £500 per month (and up to £2000+ per month), to maximise conversions and yield the best results.

Performance over the last 30 days across Paid Advertising

The pharmacy is completely booked up, not just for travel, but for flu vaccines and ear wax removal too.

This pharmacy’s clinic booking calendar is full

What’s next for this pharmacy?

We’re not touching the sides for this pharmacy in terms of marketing. There is much more potential in paid adverting, and we’re yet to go aggressive with SEO. It just depends on how much the pharmacy can manage in terms of workload and the space they need to free up in terms of consultations. The sky really is the limit for these guys.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


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Private online pharmacy website development
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UPW Case: A Triumph in Compliance and Conversions for Private Online Pharmacy

This online pharmacy that operates in the private space clearly needed to work with an agency who knows how they operate to get them out of a sticky situation. Now, they have a new system and a dedicated pharmacy-led agency to supercharge their growth.

About This Pharmacy

A private online pharmacy that extends its services not just across the UK, but globally. Distinguished by its unique variety of products and commitment to customer service, the pharmacy faced significant challenges due to a non-GPhC compliant website and a GPhC inspection that required them to adapt. Positioned for growth, they required urgent and comprehensive solutions.

The Challenge

The pharmacy approached us in the face of distressing circumstances. They have used several agencies in the past but none of them could help them navigate through the evolving GPhC landscape of selling POM’s and P-lines online. Some of the things they were challenged with:

  • Non-GPhC Compliance: An impending GPhC inspection had signalled a multitude of compliance issues on their previous website.
  • Broken Website: Several functionalities of the website were non-operational, creating a less-than-ideal user experience and jeopardising trust and sales.
  • Website Presentation: Poor quality medicinal images, formatting of critical pages and blogs. The website was in need of a huge face-lift.
  • Database Transfer: A massive database consisting of 100’s of products needed to be transferred seamlessly to a new platform, as well as a database of 1000’s of patents.
  • Digital Marketing Bottlenecks: Poor SEO strategies and challenges in paid advertising were shunting online visibility and sales potential.

The pharmacy team desperately needed to work with an agency who could guide them from a pharmacy, marketing and development perspective.

Pharmacy Mentor was the ideal solution.

The Solution

Since this business was already operating, a more detailed discovery session needed to take place, where we covered everything from website technical architecture, website transfer, GPhC compliance, content and marketing. Our discovery sessions with websites of this nature are always led by our CEO, who is a pharmacist, developer and marketeer. He’s usually accompanied by the Web Project Manager and Head of Development/Marketing.

The discovery session is a critical phase, and we developed a plan that consisted of a bespoke website designed around the online prescribing solution we had built i.e. the UPW.

  • Web Design & Development: Designed and built a GPhC-compliant website with a professional aesthetic. The website was constructed on the UPW platform, providing a robust foundation for growth and seamless user experience. We developed bespoke features for this pharmacy in accordance with their unique needs.
  • Database Management: Successfully transferred a large product database to the new system without disrupting sales or user experience
  • SEO and Paid Advertising: Rolled out a new and improved SEO strategy and tactfully circumvented ad blockers, thereby driving targeted traffic to the website
  • Social Proofing: Implemented a new review and testimonial strategy that had traditionally been neglected and forgotten about

The Results

Only nine months down the line, and this online pharmacy is reaping the rewards of working with an award-winning agency, dedicated purely to pharmacy:

  • GPhC Compliance: The pharmacy is now ticking the boxes when it comes to GPhC compliance, reinstating operational viability.

Not all standards were being met by this pharmacy, and their previous website was letting them down. We changed that.

  • Professional, Premium Website: The pharmacy is no longer stuck in the dark age. Their clean, professional website contends amongst the big players out there.
  • Enhanced User Experience: The newly designed website has an improved user experience, enhancing the overall patient experience.

A professional, clean and well-designed pharmacy website is crucial for growth

  • Sales: Almost £250,000 in online sales in the first 8 months of being with Pharmacy Mentor, with an ambitious goal to double this revenue in the next nine.
  • Paid Advertising: We’re continuing to drive revenue successfully from expert advertising, circumventing policy issues, testing new Ad variants and improving overall ad performance
  • SEO Success: We’ve seen a sharp rise in SEO from the consistent, quality content generation and technical improvements. The website is regularly receiving over 250 targeted organic website clicks per day

Going from strength to strength for this pharmacy business. More visibility = more sales

  • Elevated Social Proofing: Generating over 200 5-star reviews bolstering the pharmacy’s credibility and customer trust.

Social proofing is critical in helping a pharmacy website of this type grow

 

What’s next for this pharmacy?

There is a lot of potential for this pharmacy, and we have plans to help them grow. We envisage doubling their revenue in the next year and implementing more advanced marketing tactics to encourage higher user engagement. The sky really is the limit…

Ready to take your pharmacy to the next level?

Whether you have an existing prescribing business online, or you are just starting out, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


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UPW Case: A New Era of Growth for Independent Pharmacy in the Midlands

This pharmacy has had one of the best digital starts we’ve seen in the history of launching websites at Pharmacy Mentor. They opted for a UPW system and after 3-months, it has truly changed the way they do business. Let’s explore.

P.s. We created this video using A.I. – what do you think?

About This Pharmacy

This pharmacy is a leading healthcare provider located in the heart of their community offering a range of NHS and private services. The pharmacist himself is an Independent Prescriber. Despite having a strong offline presence, the pharmacy faced significant challenges when it came to digital accessibility and e-commerce capabilities.

The pharmacy owner is forward-thinking and knows the importance of digitising his service offering. However, he needed the right partners to help him get to where he wanted to go.

The Challenge

Prior to engaging with our agency, the pharmacy had an outdated website that failed to meet the modern needs of their business and patients. The key challenges included:

  • Lack of Online Booking System: Patients could not book clinical services online, forcing them to rely on inconvenient phone bookings or walk-ins.
  • Inefficient POM Sales Channel: The absence of an online sales channel for prescription-only medicines meant a loss of potential revenue and increased operational and administrational burden. As the pharmacist himself is an Independent Prescriber, this was a key focus of theirs.
  • User Experience: The previous website was poorly optimised for mobile, lacked intuitive navigation, and had no clear focus on the private services and products the pharmacy wanted to emphasise.

The Solution

Following a discovery consultation with our Growth Team and our CEO, we immediately recognised what solution would be the best fit for the pharmacy owner. As a pharmacist-led organisation, we deeply understand the complexities within pharmacy operations, and the regulations that surround them.

Understanding the need for a complete overhaul, our agency employed the UPW solution – a purpose-built website designed to revolutionise pharmacy operations and patient accessibility. The new website features:

  • Online Booking for Clinical Services: A seamless, user-friendly interface allows patients to book their appointments for clinical services online, streamlining the patient intake process. The booking system is fully customisable with the ability to add risk assessment questions and take payment online.
  • Online POM Sales: The UPW solution integrated a secure, compliant, and effective online ordering system for prescription-only medicines, ensuring the Independent Prescriber could review orders online and have them dispensed by the pharmacist in their store.
  • Optimized for Conversions: Through a meticulous process of A/B testing and analytics assessment, we optimised the website for the private services and products that this pharmacy wanted to promote from the get-go.

The ultimate pharmacy website (UPW) has many, many more features that have not been explained in this case, but you can review them here. The pharmacy owner has a keen digital eye already and therefore the training and setup process was smooth. Before launch, we optimised a few particular products highly in terms of SEO to ensure they got off to the best performing start.

The Results

Within just three months of the website’s launch, the impact has been nothing short of transformative:

  • 300 Bookings: The pharmacy generated over 300 bookings for their private services, highlighting the effectiveness of the online booking system.
  • Over £18,000 in Revenue per month: In the last 30 days alone, the pharmacy has generated over £18,293 in revenue from the sale of only two high-demand POM products, through the website alone. This doesn’t account for people walking into the pharmacy because of finding them online.
  • Enhanced User Experience: Though not quantified, the streamlined and intuitive interface has undoubtedly contributed to increased patient satisfaction and engagement.

The products that we paid particular attention to have driven a significant number of clicks and impressions organically, appearing on page 1 of Google for particular in-demand searches.

Close to 300 bookings generated in three months

 

In the last 30 days, this pharmacy has generated revenues close to £20,000 from two POM products alone

This is only just the beginning of our journey with this innovative pharmacy. They have so much potential to grow with this solution, and we’re not even close to maximising the marketing. The online route is a journey, but a journey worth taking with the right dedication. Your “online” community pharmacy is just as powerful as your physical pharmacy.

Ready to take your pharmacy to the next level?

Book for a demo of our UPW with one of our Growth Specialists and let’s start driving revenue from all angles:


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