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15.9% ROI Delivered in Travel Clinic Revenue over 12-Months

This is a very clear example of how we’ve helped change the business model for this pharmacy and activate a whole new stream of business income, primarily from their Travel Clinic. Read on!

About This Pharmacy

This Midlands-based pharmacy, with a long history of providing exceptional healthcare services, has been our client for four years. They sought to expand their digital reach to grow their travel clinic, amongst other NHS and Private services. Our collaboration encompassed a full suite of digital marketing and development services, including building a new, optimised pharmacy website with integrated booking calendar, social media management, SEO, and paid advertising.

The Challenge

The pharmacy’s primary goal was to grow its travel clinic. Despite offering a quality service, they were not reaching their potential market. They needed a strategy that could effectively target and attract customers to their specialised travel clinic services.

The Solution

Following a strategy call and understanding what the main objectives were overt the next 12-months, we pursued with the following:

  • Google Ads Campaign: We launched targeted Google Ads campaigns focusing on components of their travel clinic services, leveraging well-researched keywords and compelling ad copy. Their campaigns were well looked after, optimised and nurtured over the duration of the year.
  • Conversion Tracking: To better measure the ROI of our ad campaigns, we implemented conversion tracking on the pharmacy’s website and booking calendar. This allowed us to track actions showing intent to visit and actual online bookings.
  • Integrated Digital Approach: Alongside the Google Ads, we continued to bolster the pharmacy’s digital presence through ongoing SEO efforts, social media engagement, and website optimisation.

The Results

The campaign delivered outstanding results:

  • Impressive ROI: With an ad spend of just £3,929 across the 12-month period, the campaign generated 4,870 website clicks, 1,680 actions showing intent to visit, and 628 digital bookings made through their booking calendar. If we’re assuming an average revenue of £100 per consultation, this equates to £62,800 in revenue, yielding a staggering 15.9X ROI. This is from paid advertising and online booking conversions alone. If we had spent more, we would have generated more bookings. However, we were constraint to clinic space availability.

 

The pharmacy has seen great returns from Paid Advertising on Google, from only a small monthly spend

 

  • Booking Surge: The pharmacy saw a total of 1,100 bookings across services, averaging 92 clinic bookings per month. The travel clinic emerged as the top service, followed by ear wax removal and NHS flu vaccines.

The pharmacy has recorded a total of 1100 bookings across 12-months

What’s next for this pharmacy?

With the travel clinic’s success, the pharmacy is now focusing on expanding its Pharmacy First services and existing clinics. Our agency is poised to continue our support with:

  • Enhanced Digital Marketing: Tailoring our digital marketing strategies to promote the expanded services.
  • Website Evolution: Further developing the website to highlight new services and streamline the user experience.
  • Data-Driven Insights: Utilising the data gathered from current campaigns to refine our approach and target new market segments.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


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Fill Your Clinic with Travel Vaccine Bookings

The Ultimate Guide

Welcome to the ultimate guide for transforming your travel clinic into a bustling hub of activity. In an era where travel is more than just a luxury, it’s a lifestyle, ensuring your clinic stands out in this competitive market is crucial. Whether you’re starting fresh or looking to revitalise your existing clinic, this guide, developed by our CEO, will provide you with essential strategies to skyrocket your bookings and establish your clinic as a top choice for travellers.

Key Channels:

 

Generate_100_s_of_bookings_per_month_for_your_Travel_Clinic

 

Generate £1000’s in revenue per week

Embarking on the journey to increase your travel clinic’s bookings requires a blend of innovative strategies, patient-focused services, and smart marketing. By implementing the tips and techniques outlined in this guide, you’re not just aiming for incremental improvements; you’re setting the stage for a remarkable transformation.

Remember, success in this domain isn’t just about numbers; it’s about becoming a trusted, go-to destination for travel health needs. So, start today, embrace these strategies, and watch as your travel clinic becomes the preferred choice for hundreds of adventurers and travellers.

Keen on discussing this? Get yourself booked in!

Contact Us

 

Did you see this on LinkedIn? Check it out!

 

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P.R.E.S.C.R.I.B.E.S – The Marketing Methodology for Clinical Service Growth

The Omnichannel Approach

In an age where pharmacies are rapidly evolving beyond traditional roles, embracing innovative strategies to stand out and succeed is crucial. With the advent of Pharmacy First and the growing trend of private clinics, pharmacies are at a pivotal point.

Enter P.R.E.S.C.R.I.B.E.S, a marketing methodology designed to catapult your pharmacy into the forefront of healthcare services.

 

P.R.E.S.C.R.I.B.E.S

 

The Need for a New Approach

As pharmacies expand their scope to include clinics, both under the NHS and Privately, the competition intensifies. It’s no longer just about dispensing medication; it’s about becoming a comprehensive healthcare provider. This shift demands a robust, dynamic approach to marketing and patient engagement. That’s why we developed the P.R.E.S.C.R.I.B.E.S Method – to help you strategise and implement what’s needed for growth in the new era.

  1. Presence Online: Your digital storefront. A user-friendly, informative website is your first step in attracting and retaining modern healthcare consumers.
  2. Regular Blogging: Become a trusted source of health information. Regular, SEO-friendly blogging drives organic traffic and establishes your authority.
  3. Email Marketing: Forge stronger connections. Regular updates, health tips, and personalised content keep your patients engaged and loyal.
  4. SEO: Be the top choice. Optimise your online content to ensure your pharmacy is easily found by those seeking healthcare solutions.
  5. Campaigns on Google Ads: Expand your reach. Targeted ads place your services in front of the right audience, increasing visibility and patient influx.
  6. Reviews: Build trust through transparency. Showcase patient feedback to enhance your pharmacy’s credibility and attract new patients.
  7. Integrated Payments: Simplify the patient experience. Offer convenient, secure online payment options.
  8. Booking System Online: Maximise accessibility. An efficient online booking system ensures patient convenience and streamlines your operations.
  9. Effective Design: Reflect your quality. A well-designed website speaks volumes about the professionalism and care you offer.
  10. Social Media Engagement: Build a community. Engage with patients on social media platforms to strengthen relationships and foster a sense of community.

 

Setting you up for success

As Pharmacy First heralds a new chapter for pharmacies, adopting the P.R.E.S.C.R.I.B.E.S methodology is not just an option; it’s a necessity for those looking to lead in this new era. It’s a comprehensive blueprint that aligns your digital presence with your in-clinic excellence, ensuring your pharmacy is not just a choice, but the choice for healthcare consumers.

Keen on discussing this? Get yourself booked in!

Contact Us

 

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Fully Booked! An Oxfordshire Pharmacy’s Digital Transformation

This pharmacy, located in the Oxfordshire area, has seen tremendous growth recently, and is looking to reinvest profits back into marketing, to drive further sales and bookings. Read on to find out more.

About This Pharmacy

Located in the heart of Oxfordshire, this pharmacy has been a cornerstone of the local community, providing essential healthcare services. Despite its strong offline presence, its digital footprint was limited to a Google Business listing, resulting in missed opportunities in the rapidly evolving digital healthcare landscape.

The pharmacy is a true health hub in their community, offering an array NHS and Private Clinical services, which is the way a pharmacy should be.

The Challenge

The pharmacy’s challenges were multi-faceted:

  • Limited Digital Presence: The pharmacy’s only online representation was a Google Business listing and their NHS listing (previously, NHS choices) hindering its ability to attract and engage with a broader customer base. They were relying on people coming in via word of mouth mostly.
  • Limited Online Bookings: Without an online booking system, the pharmacy struggled to efficiently manage appointments, especially for high-demand services like travel consultations and ear wax removal. Furthermore, the pharmacy wanted to generate more bookings for their clinics.
  • Lack of Digital Marketing: The pharmacy had not tapped into digital advertising, an essential tool for modern businesses to increase visibility and drive conversions.

The Solution

Following the initial diagnosis and understanding where the main objectives of the pharmacy business, we recommended the following digital strategy:

  • Website Development & SEO: We built an optimised website, tailored to the needs of the pharmacy. This included an online booking calendar, providing patients with the convenience of scheduling appointments for services like travel health, ear wax removal, flu vaccines and aesthetics appointments. The website is fully flexible with no limitations on how it can be developed, should the business end up growing in new directions. The website launched with technically optimised content for the services they are providing.
  • Targetted Advertising: We initiated targeted advertising campaigns for their travel and ear wax removal services, tapping into unmet demand in the area. This was coupled with robust conversion tracking to measure and optimise the effectiveness of our ad campaigns.

The Results

The outcomes of our collaboration have been remarkable:

  • Fully Booked Clinics: The online booking calendar has been instrumental in managing the increased influx of appointments, resulting in fully booked clinics.
  • Increased Digital Footprint: The new website and targeted ads have significantly raised the pharmacy’s online visibility, attracting a larger and more diverse customer base.
  • Measurable Success: Through conversion tracking, we have tangible data demonstrating the effectiveness of our marketing strategies, paving the way for further optimisation and growth.

The following screenshots are taken from the pharmacy’s website, along with an understanding of the digital campaign’s effectiveness. From a spend of only £357.03 in promoting the Travel Clinic alone, in the last 30 days, it has resulted in:

  • 257 ad clicks
  • 23 phone calls
  • 77 tracked online bookings

Since this pharmacy is not taking payments online right now (which we have advised they should), we’ve attributed each booking to represent a £75 Travel Clinic sale, which is smaller than the general travel clinic spend. This means that £357.03 has generated £5775 in Travel Clinic sales. This doesn’t account for the calls to the pharmacy.

Note: this is a small travel clinic spend. Due to the popularity and demand of this service, we’re seeing higher CPC’s and recommend budgets of no less than £500 per month (and up to £2000+ per month), to maximise conversions and yield the best results.

Performance over the last 30 days across Paid Advertising

The pharmacy is completely booked up, not just for travel, but for flu vaccines and ear wax removal too.

This pharmacy’s clinic booking calendar is full

What’s next for this pharmacy?

We’re not touching the sides for this pharmacy in terms of marketing. There is much more potential in paid adverting, and we’re yet to go aggressive with SEO. It just depends on how much the pharmacy can manage in terms of workload and the space they need to free up in terms of consultations. The sky really is the limit for these guys.

Ready to take your pharmacy to the next level?

Whether you are just starting out in providing clinic services, or you have been dispensing vaccines for years, Pharmacy Mentor can help you grow. We’re a team of talented individuals helping pharmacies of all shapes and sizes drive revenue in new ways. Talk to us to see how we can help you:


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tympa health
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Pharmacy Mentor and Tympa Health: Revolutionising Your Earwax Removal Services

Pharmacy Mentor and Tympa Health: Revolutionising Your Ear Health Services

We are delighted to share exciting news about our recent collaboration with Tympa Health, a partnership that is set to reshape the landscape of earwax removal services in pharmacies.

At Pharmacy Mentor, our commitment to advancing pharmacy services aligns seamlessly with Tympa Health’s cutting-edge approach to ear healthcare. This partnership represents a strategic fusion of expertise, with Pharmacy Mentor bringing forth targeted marketing strategies and Tympa Health introducing revolutionary ear microsuction devices and solutions.

It’s the perfect partnership to help improve access to this wonderful service, and improve the healthcare of our Nation.

Elevating Earwax Removal Services through Marketing

Pharmacy Mentor is empowering pharmacies to effectively market their earwax removal services. Through tailored digital campaigns, Search Engine Optimisation (SEO), beautiful ear clinic websites, and strategic branding efforts, we aim to position pharmacies as go-to destinations for professional ear health services, in particular, ear wax removal. Our goal is to not only boost service visibility, but also to underscore the importance of seeking expert care for ear health.

The Tympa Health Advantage: Cutting-Edge Microsuction Devices

At the heart of our collaboration is Tympa Health’s state-of-the-art microsuction technology. Unlike traditional methods that may be uncomfortable for patients, Tympa Health’s devices offer a more efficient, gentle, and patient-friendly solution. Pharmacies that partner with Tympa Health gain access to these pioneering devices, placing them at the forefront of earwax removal services. This advancement not only enhances the patient experience but also sets a new standard for professionalism in the field.

tympa health

Key Benefits of Partnership for Pharmacies

  1. Technology Leadership: Partnering with Tympa Health allows pharmacies to develop a comprehensive ear clinic with access to advanced microsuction devices, showcasing their commitment to embracing the latest technologies in healthcare.
  2. Enhanced Patient Care: Tympa Health’s devices prioritise patient comfort, resulting in a more pleasant and efficient earwax removal experience. This patient-centric approach contributes to positive feedback and increased trust in pharmacy services.
  3. Strategic Marketing Support: Pharmacy Mentor provides pharmacies with valuable resources, critical marketing strategies, and insights to supercharge their clinic. From powerful online campaigns to community engagement strategies, we ensure that pharmacies effectively communicate their earwax removal services, and help patients find them when they need the service.
  4. Discounts on Services: To help pharmacies invest in marketing support around this service, we’ve agreed to provide discounts to those using Tympa Health Technologies for the first time. *
  5. Empowering Education: As part of our partnership, we are going to provide more valuable, unique and free education in the form of blogs, webinars, videos, articles, and more. Our companies are big on education, and this is a core element of our partnership. Check out the Tympa Academy and The PM Academy. Watch this space.
  6. Community Integration: Through joint efforts, our partnership encourages pharmacies to actively engage with their local communities. This not only promotes earwax removal services but also raises awareness about the importance of overall ear health.

Growing Number of Case Studies

Our marketing activities mean that our clients are reaching, engaging and converting patients on a whole new level. It excites us greatly when we plant one of our pharmacies high on the first page of Google for very popular keywords. Or when we can see how many patients we’ve booked in via the paid adverting we do. It’s what we do, and we’re learning how to do it better every single day.

We’re promoting the ear wax removal service for pharmacies across the UK and Ireland with plenty of success. Here’s just one of those case studies that showcases how we’ve helped completely transform a pharmacy via this clinic. Their (continued) growth has been phenomenal:

A New Level of Business

Tympa Health Success

The collaboration between Pharmacy Mentor and Tympa Health signifies a pivotal moment in the evolution of both pharmacy services and digital marketing for pharmacies.

By seamlessly integrating marketing excellence with advanced earwax removal technology, we are not only enhancing the quality of care provided by pharmacies, but also setting new standards for patient-centric services.

As we continue to embrace innovation and prioritise patient well-being, the future of earwax removal services certainly looks promising. Contact our Growth Team to find out more and book a free marketing strategy consultation.

Contact Our Team

* Discounts on marketing/development packages apply to new purchases only, as per our Terms and Conditions. Please speak to our Growth Team for more information.

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Generate 100’s of travel clinic bookings, every month

The Travel Clinic. It’s an entity on it’s own and it’s truly an incredible opportunity for pharmacy. Not only for generating a new stream of revenue, but for helping their city access travel healthcare easier than ever before. Take a look at the blueprint we’ve created that explicitly tells you how to maximise this great service
Generate 100's of bookings per month for your Travel Clinic

In today’s digital age, attracting and retaining patients requires a robust digital ecosystem. For your Travel Clinic, it is by no means any different. This guide will steer your pharmacy business towards generating hundreds of bookings per month.

Implementing the strategies above can be a game-changer for your pharmacy, since the margins developed through this service are excellent. Even embedding only a few of the strategies that our CEO describes in the Blueprint should help increase bookings. You can find more insightful tips and tricks on his LinkedIn profile.

If you’re keen on implementing this ecosystem and taking your pharmacy to the next level, be sure to get in touch with us and book in for a consultation.

 

 

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Around 19 to 90 Travel Clinic Bookings in 30 Days
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Case Study: Around 19 to 190 Travel Clinic Bookings in 30 Days

This Independent Community Pharmacy in the Midlands were managing their own Google Ads in-house. Here’s what happened to their Travel Clinic business when we suggested that we should manage it for them

Before we begin, I want to make it clear – this is in no way a critique of the pharmacy who were originally managing their own Ads.

There aren’t many digital marketing agencies around who specialise in Pharmacy, and fewer still who deliver tangible results. The initiative of this pharmacy for doing Google Ads before discovering us is laudable.

That said, this is the difficulty sometimes with the perception of Google Ads. Mismanaged, Google Ads are a black hole for advertising budget. This burns people using them, and they write off the platform entirely.

About the Pharmacy

This Pharmacy based in the Midlands is a family-run Pharmacy single, who were keen on growing the number of bookings they were getting for Clinics. They’d already got a steady flow of bookings through their own SEO efforts.

They have a website with an integrated booking Calendar, showing patients live available times for appointment bookings.

The Challenge

This pharmacy understood the opportunity of Google Ads, but hadn’t had success managing the account themselves.

As you can see below, the Cost/Conversion line was averaging around £8. I’ve highlighted the very first conversion as a demonstration of how expensive Google Ads gets without proper supervision.

This means they were only getting a low amount of Phone Calls & Bookings, and paying a high price for each one.

Ideally, you want the opposite of that.

The Results

It becomes demonstrably clearer in this image what a difference our management made. Regular optimisations and refining of the account meant both that the Ad Budget was allocated properly, and the relevant audiences were seeing the advert. The results, displayed in the graph below, were obvious.

The conversions and phone calls soared up, whilst the cost of each conversion fell significantly. This all happened within the first month of us taking over the account.

The end result?

Over a two-year average, the monthly Travel Clinic bookings went from 19 to 190, and the profitability of each booking was also increased.

That’s around £11,800 in travel clinic profit, every month, according to Pharmadoctor’s Profit Calculator.

And a nice bonus, they’ve collected 240 Google Reviews, averaging 4.9 stars, reflecting well across the whole pharmacy for any future services and prescription nominations.

a graph showing the Pharmacy's Google Ads results, with a large spike after Pharmacy Mentor took over in Q1 2022

A Snapshot from the Google Ads dashboard

What’s next for this pharmacy?

The next steps for this pharmacy would be refining their website, as the user journey is solid for Travel Clinics but less so for the other clinics. Once that’s complete, there’s no reason they can’t replicate this success for their other clinics.

Found this useful? Sign up for our FREE Newsletter for more guides, hacks and Case Studies like this one and get notified every time we release a new article.

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The Top 5 ways to boost Travel Clinic bookings in your Pharmacy

A successful Travel Clinic is one of the most profitable private services for Community Pharmacies. But how is success achieved? How are those profits unlocked? Let’s go through the Top 5 ways any community pharmacy can boost their Travel Clinic bookings.

Is running a Travel Clinic worth it?

By now, most pharmacists in the UK understand the opportunity of Travel Clinics. But that’s the drawback for a lot of people. “Everyone’s doing it,” you think. It’s not worth doing when it’s so competitive, right?

Wrong.

Making your Travel Clinic successful

Despite the fact that a lot of pharmacies now run Travel Clinics, unless your local competitor happens to be dominating the space, it’s absolutely worth your pharmacy running one too. Even if they are dominating the space, it’s likely because there is no competition.

1. A Travel Clinic Website

Travel Clinics have huge revenue potential. Some of our clients make enough money from their Travel Clinic alone, it is its own business. Any successful Travel Clinic should have its own website. Just in the same way that Argos is owned by Sainsbury’s. You’ll often find Argos stores within Sainsbury’s stores, and yet the websites are kept completely separate.

Why?

Because they’re two separate businesses, with different services and products on offer, trying to jam everything into one website dilutes the message and dilutes the brand.

Some of main benefits of a separate Travel Clinic website:

  • A more intuitive patient journey with specific online booking calendars
  • Doesn’t confuse your pharmacy website
  • Focused Travel Clinic content

Google Adverts for your Travel Clinic

What do you do when you know what you need but you don’t know where to get it? It certainly isn’t flicking through the yellow pages anymore. You do what everyone does. You Google it.

I’ve heard people judge Google Ads before they’ve tried it. “I don’t click on ads,” they said. They presupposed that because they didn’t click on Ads, nobody does.

Do people click on ads?

The reality is, people do. Without getting too bogged down with the hows and the wherefores, most searches don’t have commercial intent. Around 93% of searches on Google are either informational or navigational, according to a survey. And those people do not click on adverts, in general. Of course they don’t. If you’re looking up how to cook fish, it’s unlikely you’re clicking on an advert selling fish, no matter how low the low prices are. Because if you’re looking up how to cook it, the chances are you already have the fish.

But if you’re searching for cheap fish, then the odds of you clicking that ad leap like a salmon.

A 2021 study carried out by GroupM UK and Nielsen reported that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.

The stats for searches with commercial intent (7%) matching up with the overall click share of searches being (6%) shows that, contrary to popular opinion, searches with commercial intent do get clicks. Which is great, because those are the clicks you’re after. Paying for people to click on your ad when they aren’t booking an appointment is a waste of money.

2. Google Maps Ads

Google Maps advertising is a recent addition to the marketing arsenal available to pharmacies. Just in the same way you would advertise anywhere else, Google Maps advertises…well, in Google Maps. When people search on Google Maps for “Travel Vaccines”, “Travel Clinic” and other related searches, that is a HUGE signal of intent. You don’t ask generally for directions unless you’re on the way.

Appearing at the top of the results on Google Maps is a great way of increasing walk-ins for your Travel Clinic. And because it’s new, there isn’t a lot of competition on the platform.

3. Google Search Ads

If you want any proof that Google Search Ads work, you only need look at who’s currently running them in your area when you Google “Travel Clinic”. More often than not, it’s the big boys.

“I can’t compete with them,” you say. The reason the top results on Google win is convenience. Shopping around takes time. But community pharmacies win at convenience. The likelihood is that people will pick the option closest to them, and that’s you. (For example, my nearest Clinic by clicking on a big supplier was in a neighbouring town, over 30 minutes drive away.) If there was a rivalling community pharmacy with an option close to the top on Google, I’d 100% go there instead.

Search Engines – Get found for “Travel Clinic” in your area

A common misunderstanding with websites is that just having one is enough. Without understanding the intricacies of the Internet, it’s a fair assumption. But having a website is just like having a pharmacy. If it isn’t listed on the map, how can people find it?

How do search engines work?

Search Engines like Google help Internet users navigate the world wide web. You almost certainly know that already. Like you know that when you put your foot down on the accelerator, your car goes forward. And you can know that, but not understand how the engine works. The same is true for how Search Engines work. You understand what they do, but not how they work.

Every website is designed, just like every car is assembled. But just like a Mini Metro is built differently to a Ferrari Enzo, website design varies too.

Search Engines regularly run what are essentially MOT’s across all websites, assessing them for suitability for users.

4. Optimising your Website for Search Engines

Optimising your Website for Search Engines is like letting an engineer fine-tune your car before it goes in for its MOT. Without it, you probably won’t check all the boxes, and you’ll be ranked lower. With it, you’ll tick every box and have a much higher chance of ranking amongst the top results on Google.

5. Optimised Travel Clinic Content helps your website get found

Search engines will only point people in the direction of your website if it thinks your website has what they’re looking for.

How do the search engines know if your website has what they’re looking for? You write content for it.

For instance, if you want to be found for Yellow Fever Vaccines? Create a page specifically for Yellow Fever. Answer some FAQ’s and away you go.

Want to learn more about how content on your website can help drive footfall into your pharmacy? Check out Why every Community Pharmacy should be Blogging.

Read our Complete Guide to Winning Google for…a Complete Guide to Winning Google. It breaks down SEO, how people use Google and how combining the knowledge of those two things gets your pharmacy higher up that results page.

Combining these three tactics is a winner

How do we know? Every Travel Clinic we’ve helped market using all three of these tactics in their strategy is a successful business.  (Website/Ads/SEO).

Want Pharmacy Mentor’s help with your own Travel Clinic marketing? Book in a call for a chat with our Pharmacy Growth Specialists.

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