Google Ads for pharmacies. They’re happening on a small scale right now for Travel Clinics and Private Services, compared to the rest of the business world. But they’re growing, as people realise how much money they can make using them.
How do Google Ads work?
Even if you appear at the top of the page organically, companies and pharmacies using Google Ads appear above this because of the way the Google results are laid out. (Strangely, Google rewards people giving them money?)
How do they do it?
It’s really simple.- Create a Google Ads account.
- Make a Google Ad.
- They choose search terms to target, such as “Travel Clinic.”
Ads display at the top of Google for the search terms they target.How can you get a piece of that sweet, sweet Google Ads pie?
If you can’t beat ‘em, join 'em. Funnily enough, it’s really simple.- You create a Google Ads account.
- Then you make a Google Ad.
- You choose search terms to target, such as “Travel Clinic.”
We know the ads that work, the best times to run them, and the way to set them up for success. Your ads will attract clicks, even when alongside another ad.
Unconvinced by Google Ads?
You’ll likely want to understand how this happens, to get similar results for your pharmacy. You might have tried Google Ads for your pharmacy and not seen much success from them. You might have heard horror stories of people pouring thousands of pounds down a black hole with no return. This is entirely possible, when Google Ads are run without the proper knowledge of how to get results. But our results speak for themselves. Here’s an Ad we pointed towards a website. Note - we are showing you SMART Campaigns here, not Advanced Campaigns. We'll be adding info about Advanced Google Ads at a later point.
Example SMART Google Ad Campaign
This Ad targeted flu jabs and averaged approximately 30p a click in North London.
The search terms this ad got results for.You lose customers by not showing up when they're searching online.
Exceptional results even without a massive budget.
Both of these ads are LOW budgets. And we don’t recommend that. For multiple reasons.- Our management fee remains the same regardless of your budget (unless you want super serious Ads). So the more you spend, the greater the value is.
- The same is true of Google’s charges. The more you budget, the lower your average cost per click is. It's the equivalent of buying in bulk.
- A limited budget means that your ad switches off during the day when the daily budget runs out. This means lots of people could be searching for your service and your ad stops displaying whilst your competitor's ad keeps going. And they go back to winning all the business.
