Are you stuck for pharmacy blog post ideas?
Blogs are central to promoting your pharmacy business online. After all, business websites that include a blog have a 434% better chance of ranking highly on search engines like Google.
But if your pharmacy blog only has one entry – “Welcome to our blog” – you risk losing credibility and it may even harm your Google ranking.
Coming up with healthcare blog ideas is a chore and if you’re a pharmacy owner, you probably don’t have time for writing content.
But consider these statistics on why you need to commit time and resources to your blog:
- 66% of marketers also use their blog content for their social media posts
- 81% of people consider blogs to be trusted sources of information
- 94% of people will share a blog if they think the content is helpful.
Trusted and helpful? That sounds exactly like a community pharmacy.
Getting started, or revitalising an existing blog is a lot easier with these fourteen pharmacy blog post ideas that will last forever:
The 14 Pharmacy Blog Post Ideas which last forever
1. Tips for staying healthy
Get straight down to business and offer some advice on staying healthy. Ideas on maintaining a healthy lifestyle are great, but avoid getting preachy. Other topics could be how to reduce IBS symptoms, common allergy triggers, or avoiding flu this winter (don’t forget to link to your flu jab service).
2. Think seasonal
New Year is weight-loss and quitting smoking, spring is getting travel vaccines for summer holidays. Summer is allergies and sun protection. Winter is avoiding colds and looking after our elderly.
3. Frequently asked questions
What are those questions you get asked time and time again? Answer them in a blog post!
4. Frequently un-asked questions
What are the questions your customers may be too embarrassed to ask? Such as how do you use a suppository. Answer these in a blog post too.
5. Instructional Vlogs
Take a tour of your pharmacy including your consultation rooms; show where to find the sunscreen or painkillers or demonstrate how to properly use an inhaler. Vlogs can be found on YouTube just as easily (if not more easily) than articles on Google. Because Google owns YouTube, you can often find videos in the results for a search when it’s appropriate. There is a big gap in the market for How-To videos for healthcare, which pharmacists could fill easily and get their pharmacy and products in the spotlight as a result.
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6. Pharmacy vs GP
As the pharmacist’s role in the community continues to evolve, patients’ awareness of accessing healthcare can be left behind. So let your customers know when they should visit their GP, a Private Specialist even, and when they can come to you instead.
7. A day in the life
Go through a typical shift for different roles within your pharmacy team. How does an early shift compare to an evening or weekend shift?
8. New Services
Offering a new service to patients? How else are they supposed to find out more about it? Write details of the service, why it’s beneficial, and how patients can use it.
9. Customer success stories
Tell the story of a recently treated patient (anonymously, of course.) This could be how you were able to source an out-of-stock medicine or spotting a serious symptom and referring to a hospital.
10. Spotting the signs of…
… someone having a stroke, sepsis, or bad reactions to new medicines.
11. Discuss something controversial
Maybe there is a new wonder drug available or what about the use of medical cannabis? Talk about it, however, remember to present a balanced view.
12. Charity work
Writing about the charity work you do is a great way to show your customers what a friendly and helpful community pharmacy you are. Not only that, but if you let the charity know you’re writing a blog about them, they’ll almost certainly share it with their audience.
13. Staff profiles
You can keep it strictly professional and talk about training, qualifications and career motivation. Or keep it fun with favourite ice cream flavours or whether they prefer cats or dogs.
Include a decent photo too as that will add to the friendliness of your pharmacy team.
14. Myth-busting posts
Quick advice posts that dispel mistakes people often make. For example, “What NOT to do if you burn yourself”, “What to do if you forget to take your prescription” etc.
These catchy titles draw people into your post, and your article can get stuck into the advice.
Your pharmacy blog post ideas need to offer helpful content
Remember what you are trying to achieve with your pharmacy blog post ideas. It’s more than selling services. It’s about building the reputation of being professional, helpful and friendly.
By demonstrating how knowledgeable and helpful you are, you are more likely to:
- Get social media shares
- Gain links from other websites
- Turn web traffic into pharmacy customers
Interested in learning more about how Pharmacy Mentor can help with your digital marketing including blog posts? Contact us here.
Marketing statistics source https://expresswriters.com/blogging-statistics/
