Are you stuck for pharmacy blog post ideas? Blogs are central to promoting your pharmacy business online. After all, business websites that include a blog have a 434% better chance of ranking highly on search engines like Google.
But if your pharmacy blog only has one entry – “Welcome to our blog” – you risk losing credibility and it may even harm your Google ranking.
Coming up with healthcare blog ideas is a chore and if you’re a pharmacy owner, you probably don’t have time for writing content.
But consider these statistics on why you need to commit time and resource to your blog:
- 66% of marketers also use their blog content for their social media posts
- 81% of people consider blogs to be trusted sources of information
- 94% of people will share a blog if they think the content is helpful.
Trusted and helpful? That sounds exactly how a community pharmacy should be described.
To help you get started or to revitalise an existing blog, Pharmacy Mentor is here to help with ten pharmacy blog post ideas:
The 14 Pharmacy Blog Post Ideas which last forever
1. Tips for staying healthy
Get straight down to business as offer some advice on staying healthy. These could be ideas on maintaining a healthy lifestyle but avoid getting preachy. Other topics could be how to reduce IBS symptoms or avoiding flu this winter (and don’t forget to link to your flu jab service).
2. Think seasonal
New Year is weight-loss and quitting smoking, summer is allergies and sun protection. Winter is avoiding colds and looking after our elderly.
3. Frequently asked questions
What are those questions you get asked time and time again? Answer them in a blog post!
4. Frequently un-asked questions
What are the questions your customers may be too embarrassed to ask? Such as how do you use a suppository. Answer these in a blog post too.
5. Instructional Vlogs
Take a tour of your pharmacy including your consultation rooms; show where to find the sunscreen or painkillers or demonstrate how to properly use an inhaler.
6. Pharmacy vs GP
As the pharmacist’s role in the community continues to evolve, patients’ awareness of accessing healthcare can be left behind. So let your customers know when they should visit their GP and when they can come to you instead.
7. A day in the life
Go through a typical shift for different roles within your pharmacy team. How does an early shift compare to an evening or weekend shift?
8. Have a debate
Do you and a colleague have a difference of opinion? It could be pharmacy-related or totally off-topic. A blog post on your viewpoints will bring personality to your content.
9. Customer success stories
Tell how you recently helped a customer solve a health problem. This could be how you were able to source an out of stock medicine, how you used your discretion or how you worked with the patient find that right solution for them.
10. Spotting the signs of…
… someone having a stroke, sepsis or if you’re experiencing a bad reaction to a new medicine.
11. Discuss something controversial
Maybe there is a new wonder drug available or what about the use of medical cannabis? Talk about it, however, remember to present a balanced view.
12. Charity work
Writing about the charity work you do is a great way to show your customers what a friendly and helpful community pharmacy you are.
13. Staff profiles
You can keep it strictly professional and talk about training, qualifications and career motivation. Or keep it fun with favourite ice cream flavours or whether they prefer cats or dogs. Include a decent photo too as that will add to the friendliness of your pharmacy team.
14. Myth-busting posts
Quick advice posts that dispel mistakes people often make. For example, “What not to do if you burn yourself”, “What not to do if you forget to take your prescription” etc.
Your pharmacy blog post ideas need to offer helpful content
Remember what you are trying to achieve with your pharmacy blog post ideas. It’s more than selling services. It’s about building the reputation of being professional, helpful and friendly.
By demonstrating how knowledgeable and helpful you are, you are more likely to:
- Get social media shares
- Gain links from other websites
- Turn web traffic into pharmacy customers
Contact us if you’re interested in learning more about how Pharmacy Mentor can help with your digital marketing including blog posts.
Get the most from your pharmacy blog by using social media
Want to maximise the value of your pharmacy blog post content? To learn how to work smarter and create content that works with your social media channels? Then the Pharmacy Mentor Free Social Media Mastery Precourse is for you.
The free precourse will outline the role social media has to play in modern pharmacy including its impact on business and on patient care. You don’t need any experience and the course will give you the knowledge you need to go on to take the Social Media Mastery Full Course.
The full course will show you how to :
- Drive more sales and conversions
- Improve public health
- Drive forward the pharmacy profession
- Build a stronger, more trusting community around you
- And much more…
Marketing statistics source https://expresswriters.com/blogging-statistics/